Although there was help from Xia Ruzheng and Wen Zhichao, the early days of the cosmetics company were undoubtedly very difficult because of the lack of popularity. Although many women liked to dress up, they often couldn't find the right way, so dressing up had no effect.
Xia Ruzheng and Xia Ruqian discussed the idea of advertising on television. While television advertising isn't as popular these days, it's still a viable strategy and can yield quick results. Another key point is that if you want to expand your market, you can't just stick to current demand; you have to create it. Many things don't seem to be needed before they're released, but once you tell people they need them, they'll buy them.
Of course, this is a long-term strategy, not a short-term one, and this strategy includes many things, such as launching a magazine with Urban Beauty that specifically introduces how to dress, hiring writers to write soft articles, and publishing them in magazines and newspapers to tell women that maintenance is important. If women do not pay attention to maintenance, they will age quickly. Makeup is a way to beautify oneself, which can change one's spirit, increase self-confidence, and so on.
A very important point of this long-term strategy is that product promotion must never lag behind. Otherwise, you will have created demand with great difficulty, but it will be snatched away by your competitors. It is like you have worked hard to plant trees, but when the fruits are ripe, they are picked by others. Not to mention the loss of investment, the feeling is also indescribable.
Xia Ruqian also felt that this was a problem, and she needed to know how to do it carefully.
Liu Guoqing was very happy with the plan proposed by his wife and her sister. He had been doing business for so many years and knew that the era when good wine needs no bush was long gone. Nowadays, you have to brag about yourself like Wang Po selling melons, otherwise no one will know about your products, let alone buy them.
Wen Zhichao sent his staff to discuss the matter, and Xia Ruzheng stayed out of the way. Liu Guoqing's wife, Xia Ruqian, kept a close eye on the progress, fearing things might not go smoothly. Fortunately, everything went smoothly. A reliable advertising agency was hired to handle the advertising, initially in Guangzhou and Guangdong. Once the local market was established, the campaign would be rolled out nationwide. Liu Guoqing had envisioned a nationwide strategy, but unfortunately, the factory couldn't keep up, and his own funds were limited, so he had to proceed slowly.
Liu Guoqing's business gradually got on track, and Xia Ruzheng gradually felt relieved.
But at this time Awang came to the door.
Awang was a little embarrassed this time.
"What's wrong? Is there anything you're embarrassed to tell me?"
Xia Ruzheng wondered if something was going on at the factory, so Awang was embarrassed to tell him. Wen Zhichao wasn't in Guangzhou, already completely occupied with the construction of the two buildings, so Xia Ruzheng was managing the Guangdong affairs. And Awang wasn't as close to her as Wen Zhichao, so he was embarrassed to tell her?
Awang coughed, neither confirming nor denying, and covered it up by drinking water.
Seeing that he was indeed embarrassed, Xia Ruzheng stopped asking and instead asked, "Is Yingying here? Let's have dinner here tonight!"
Awang nodded and said, "I'm here, playing with her sisters. Thank you, sister-in-law."
Xia Ruzheng knew he was thanking him for dinner and nodded. "You're making a trip in this hot weather, and you don't even care about Yingying."
Awanglian's face turned even redder. "It's my fault, sister-in-law. I came to see you today because I have something special to tell you."
Something special? Xia Ruzheng actually became a little interested, but he pretended to be indifferent. "What is it?"
"Ahem... that is, could you introduce me to Teacher Chen?"
Xia Ruzheng was stunned. "You know Teacher Chen, right? She's Yingying's homeroom teacher."
Awang's face was as red as a boiled shrimp. "Ahem, although we know each other, we haven't spoken much. I guess she doesn't have much impression of me."
Xia Ruzheng suddenly came back to his senses. Is this Awang interested in Teacher Chen?
Xia Ruzheng was in touch with Bao Bao and Ni Er because they had been in her class for six years. During that time, Xia Ruzheng kept in touch, primarily to keep up with the children's studies and lives. Even now, after both girls had been in junior high for two years, Xia Ruzheng and her were still in touch sporadically. Teacher Chen had just graduated and started teaching at an elementary school, becoming a homeroom teacher. Although the girl was gentle and had a mild temper, Xia Ruzheng knew she had a tenacity. She came from a well-off family, her parents were both well-off, and she became a teacher out of her passion, presumably intending to stay a teacher forever. She hadn't inquired about whether she was in a relationship, though.
"How much do you know about Teacher Chen? She doesn't know you, so how can you know a lot about her?"
Awang said, "It's okay. Yingying always tells me that she likes Teacher Chen. I've observed her and she's a really nice person. After a few interactions, I think she suits my personality. I want to try... um... getting in touch with her. I know she doesn't have a partner right now."
He even found out that she doesn't have a partner. It seems like she does have some ideas.
Xia Ruzheng thought about it and nodded, "Okay, I'll make an appointment for you. The rest is up to you."
Awang hurriedly expressed his gratitude and said, "Whether it works out or not, I'm grateful to you, sister-in-law. If it does, I'll definitely give you a thank you gift."
Xia Ruzheng felt that it was a little early for Awang to say this, because Teacher Chen was gentle and beautiful, and she was also a teacher with a good job. She probably had many suitors. Although Awang was thinner now and looked much better than before, he was a second marriage and had a child. The girl would definitely not agree so easily.
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