The day after the family dinner, Su Jianwei and the other two returned to Pengcheng.
Su Jianwei and Lin Yulan are busy with factory affairs, and Shan Dandan will officially start internship at Shan's this summer.
Su Jianwei spent almost the entire summer vacation in the company. Apart from handling official business in the factory, he was outside developing business with Zhang Mengli.
Trying to expand the supply of Yuwei Pastry Factory solely by manpower would not only be slow but also have inconsistent results, so Su Jianwei spent a lot of time and energy looking for cooperation with newspapers and TV stations.
She only needs a small amount of space and TV advertising time to promote Yuwei Pastry Factory.
The newspapers were fine, but Su Jianwei spent a lot of money on TV advertising investment in Pengcheng.
What Su Jianwei didn't expect was that it would be much easier for her to find cooperating TV stations and newspapers in Gangcheng than in Pengcheng. Almost as soon as she found the person in charge of the TV station and newspaper, they agreed to Su Jianwei's request to advertise.
Before they put forward their conditions, Su Jianwei was worried. After all, there is no free lunch in this world, and if there is, it might be the last meal.
Fortunately, Su Jianwei could afford the compensation they wanted.
Two of the three newspapers and periodicals in Hong Kong City were located in buildings that belonged to the Rong family. Coincidentally, those two buildings were under the name of Lin Yulan.
Su Jianwei used one year's rent in exchange for advertising in every issue of their newspapers and magazines.
The person in charge of another newspaper simply wanted to do a favor for Su Jianwei.
Su Jianwei didn't want to be trapped by a favor and subconsciously wanted to refuse. It was only after the person in charge of the newspaper explained that he wanted two invitations to the Wanbao Pavilion's Wanbao Tasting Conference that Su Jianwei agreed.
On the third day after Su Jianwei returned to Pengcheng after her marriage, Zhu Yanhua sent her and Lin Yulan twenty invitations to the Wanbao Appreciation Conference.
The Wanbao Appreciation Conference was held during the Mid-Autumn Festival, and Zhu Yanhua sent invitations, implying that they could use these invitations to do favors.
As for the two TV stations in Hongcheng, one of them is owned by the Rong family, and the other deputy director is Rong Jingsheng's second brother-in-law, so Su Jianwei just asked the TV station and the TV station agreed to her request, and only charged her a friendly price.
This was the first time Su Jianwei had been so successful since she started her business, but she did not become complacent. Instead, she became more vigilant.
And later it was decided that this was only a friendly price cooperation, and from now on, private matters must be kept private and public matters must be kept public.
After all, what those people are looking at is not her, Su Jianwei's, face, but the face of the Rong family behind her.
But one day, she will turn these into her own face.
The TV commercial was produced by Su Jianwei herself, and she produced three versions of the commercial in total.
The first version was produced by an animation company that was specially found in Shanghai to produce cartoons.
Su Jianwei Animation Production Company was not chosen randomly. She found the production company of the most popular cartoons that were broadcast on CCTV last year and this year. She paid for the portrait rights of their animated characters and asked them to carefully produce two versions of the commercials.
The characters in the animated short film are the most popular cartoon characters in the past two years, and the protagonists are the pastries from Yuwei Pastry Factory.
This was the first time someone approached an animation production company to do advertising, and since they were already short of money, they readily agreed to Su Jianwei's business.
Seeing that the Magic City Morning Light Animation Company agreed to his request so easily, Su Jianwei tried to propose that his own products be included in the cartoon, such as the cartoon protagonist going shopping, and the place where his parents worked having the words "Yu Wei" on it.
What Su Jianwei asked for was actually the soft implantation of future advertisements in TV dramas. She originally thought that the boss of Morning Light Animation Company would refuse, but he agreed after listening to Su Jianwei's suggestion.
The boss of Morning Light Animation Company is not very old, and looks to be around 27 or 28 years old.
He was afraid that Su Jianwei would think he was greedy for money, so he said embarrassedly: "I don't agree to any implant. I just think what you said is not excessive, so I am willing to give it a try."
"Although we sold Ding Ding & Dang Dang to CCTV, the money we earned was barely enough to support the operation of our company. I had no choice but to increase revenue because I couldn't cut costs."
Su Jian smiled and said, "Mr. Mu, I actually admire your open-mindedness. You know, not everyone is willing to accept advertising placement, even if it's soft placement."
"Also, if you have a good project, I'd be happy to invest."
"Okay!" Mu Chenguang's eyes lit up when he heard Su Jianwei's promise. He said happily, "Then I look forward to working with President Su."
…
The animated version of the commercial has been finalized, and the live-action MV is even simpler.
Su Jianwei had seen many different kinds of advertisements in his previous life, so it was not difficult for him to find a suitable idea to shoot a good advertisement.
There are two live-action commercials in total.
One is aimed at young people and is oriented towards love; the other is aimed at the general public and is more universal.
In the love advertisement, Su Jianwei directly found two handsome men and beautiful women to shoot a beautiful and touching love short film, and Yuwei Pastry runs through the two people's acquaintance and love.
The mass-market segment was filmed in Yuwei Pastry Factory’s stores, promoting Yuwei Pastry Factory’s different grades of pastries by solving people’s gift-giving problems.
With the simultaneous efforts of TV and newspaper advertisements, Yuwei Pastry Factory has become the most popular snack and pastry this summer.
This is not the end. Before school started, Su Jianwei even negotiated with two of the most popular TV stations, which immediately boosted the sales of Yuwei Pastry Factory.
In addition, Su Jianwei acquired a chili sauce factory that was facing bankruptcy and sent Sister Meng Cuifeng, who had been working at Yuwei Pastry Factory, to the new chili sauce factory.
Su Jianwei bought this factory for a reason, because Lin Yulan was an expert at making various chili sauces and meat sauces, and Su Jianwei felt that such meat sauces could be produced mechanized as long as the recipe was right.
Wasn’t it true that a certain godmother’s brand in her previous life became a huge success?
So during the summer vacation, she and Lin Yulan pickled eight kinds of spicy sauces together.
Simple and straightforward chili sauce; stir-fried shredded pork chili sauce; spicy chicken sauce; five-spice beef sauce; spicy beef sauce; flavorful black bean sauce; red oil fermented bean curd; spicy crispy shredded pork.
Now that you have the product, you also need to think of a brand.
Just when Lin Yulan and Meng Cuifeng were racking their brains, Su Jianwei simply came up with the name "Good Mother", which was simple, easy to remember and easy to spread.
When Su Jianwei was about to start school, "Good Mom Chili Sauce" had just started to be sold in Shenzhen. At first, it was placed in his own restaurant and factory canteen, and later it was sold in the canteens of various factories that Lin Yulan and Meng Cuifeng had negotiated with.
In short, business is good and it can be considered a good start.
With school about to start in three days, Lin Yulan immediately urged Su Jianwei to go to the imperial capital. She, Zhang Mengli and Meng Cuifeng were more than capable of handling the rest of the matters.
Not to mention that Su Jianwei recruited a lot of college students this summer, which suddenly relieved the pressure on their shoulders.
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