Chapter 156: Weird Xu Heye and Pang Qiao then went to another...
Xu Heye and Pang Qiao then went to another women's clothing store, which turned out to be owned by an acquaintance.
"Aunt Fei, you're not setting up a stall anymore, are you opening a shop?"
Fei Cai's eyes lit up when he saw Xu Heye. "Yes, young boss, it's all thanks to you." He had saved up some capital selling fake collars, and later made a killing selling uniforms. After discussing it with his family, Fei Cai decided to open a shop in the clothing mall. Opening a shop offered more stability, but also, of course, more pressure.
Xu Heye walked around the store and found that several items in the store were products from their factory.
Xu Heye touched it and found it was authentic.
Fei Cai noticed her movements and sighed, "Boss, your factory's products are indeed good, and the sales are also good. However, after selling this batch, I probably won't be buying more."
Even this batch might be sent to her sister's shop. Her sister's shop is in a shopping mall, where customers demand high quality. The same goods simply sell better in the mall than here.
"You're not buying more. Why?" Pang Qiao asked curiously. "Didn't you say the product is good and sales are good?"
Fei Cai nodded and smiled wryly, "Excessive quality is also a problem."
Pang Qiao was even more confused: "Is good quality also a problem?"
"Good quality isn't a problem," Xu Heye said, "but the high price that comes with good quality is a problem."
"And—" Xu Heye glanced at Fei Cai, "And the core issue at the clothing mall is piracy."
Fei Cai nodded. It turned out that only experts could see things accurately.
This is a clothing mall, and their target customers are middle and low-end customers. The clothes are of good quality, so the purchase price is high. After taking labor, rent, utilities into account, the selling price is one or two times higher than that of similar stores nearby.
But this is not the most serious problem. The biggest problem is the emergence of piracy in clothing malls.
If there were no piracy, she would be doing an exclusive business. With good quality and unique styles, she could sell her products at a higher price, and those fashionable young girls would be willing to support her.
But things are different now. The same model, one selling for 200 yuan, the other for 80 yuan. The price difference is too stark. No matter how much she explains her products and their quality, customers still don't understand.
They could only intuitively feel that for the same 200 yuan, they could only buy one item from her, while in other stores, they could buy a complete set of cotton-padded jacket, pants, and a sweater to wear underneath.
As for quality, you can't feel it now.
Only by wearing and washing them can you intuitively feel the difference between clothes of different qualities. Another point is that for young girls, style is always more important than quality.
The clothes you like now may not be what you like in two or three years?
Why spend so much money on something so expensive?
After Xu Heye finished explaining, Pang Qiao's face almost wrinkled into a bitter melon: "There are so many tricks in selling clothes."
"That's not true. It's not easy to make money in business." Fei Cai smiled bitterly.
Sure enough, during the time when the three were chatting, several groups of customers came into the store one after another. They all took a fancy to these styles. However, after trying on the clothes and asking the prices, they hesitated and left.
There were also people who came here after looking at the products in other stores. After hearing the price Fei Cai mentioned, not only did they not buy the products, they also cursed her.
"Swindler, you're crazy about making money."
Pang Qiao: "Why are you still cursing?"
"It's normal operation." Fei Cai said, "This guy is not that difficult to deal with. He just cursed and left."
"Those difficult ones really can't get away from you. You don't know, I had a customer before who was very nice when buying clothes. He didn't bargain much and seemed quite straightforward.
Who knew, after almost two months, when the season was almost over, she suddenly came back with her old clothes and insisted that I return them to her.
Pang Qiao opened her mouth wide: "Then did you quit?"
“Finally retreated.”
"Why return it? Didn't she wear the clothes?"
"Yeah." Fei Cai smiled bitterly, "I definitely wouldn't agree to quit at first.
But that person was too difficult to deal with. He kept pestering me for three days straight.
Standing at the door of the store with an old piece of clothing every day and saying some ambiguous and confusing things really affects your image.
Other customers were so scared of buying from me that I had no business at all for three days. In the end, I had to refund the items, thinking I was just paying to get rid of the plague. Later, I chatted with my neighbors and learned that the woman was a repeat offender.
"Other shops were scared by her and didn't dare sell clothes to her. I just opened my business at the time and didn't know her character, so I sold clothes to her. You know, she was quite good-looking. She was fair-skinned and very elegant. You could tell at first glance that she was a cultured person. Who knew she was such a person?"
"You really can't judge a person by his appearance." Pang Qiao said excitedly, "What else?"
"There's another customer who likes to steal things." Fei Cai lowered his voice and said, "The key is that he still comes back even after being caught."
"Ah, you're still here after being arrested?"
"Yeah." Fei Cai also found it hard to understand. "Every time she comes here, she carries a big canvas bag. If you're not paying attention, she'll stuff your clothes into it."
"The first time I let her go, the second time I called the police, and they took me to the station for a lecture and a fifty-yuan fine. This time they kept her in check for a while, but she didn't come for a while. Two months later, she came back and smiled at me when she saw me."
"I knew her character, so I kept an eye on her. I didn't have a chance to steal anything, so she just wandered around the store and left. Two days later, news of a theft broke next door, and we found out she had gone there that day and stolen a T-shirt."
"I was often caught stealing. I didn't steal anything valuable, just a T-shirt, a pair of shorts, or a pair of socks.
How much are T-shirts, shorts, and socks worth?
The fifty dollars she was fined for shoplifting in my store alone is enough for her to buy a dozen T-shirts, shorts, or more than fifty pairs of socks. Not to mention she was caught and fined in other stores before.
The little she stole wasn't worth the fine she was fined, so why bother?
"Maybe this person has a kleptomania." Xu Heye had heard of this disease.
"Kleptomania?"
"Yes," Xu Heye explained, "People with kleptomania may not be short of money. They don't steal for the money or the stolen things, but because they enjoy the process of stealing. As long as the theft is successful, it brings them pleasure."
"There's such a disease? Isn't this a mental illness?"
Xu Heye thought for a moment and said, "This should also be considered a mental illness."
Pang Qiao: “…”
"The world is truly vast and full of wonders."
After leaving Fei Cai's shop, the two of them continued their tour of the women's clothing stores in the clothing mall. Piracy was rampant, and besides Fei Cai's shop, Xu Heye only found two other stores selling genuine products from their factory, and both of them were also selling poorly.
The reasons are the same: high prices and a lot of piracy.
Pang Qiao looked at Xu Heye with a serious expression, "Cousin, what should we do now?" If pirated copies sold well, no one would come to the factory to order their genuine products. Without customers, business would be bad, and the factory would have a hard time staying afloat.
Xu Heye thought for a moment and said, "Let's meet up with your aunt and uncle first, and then we'll go shopping in the mall." She wanted to see the sales situation in the major shopping malls.
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