Chapter 198 Gold Award (Grand Finale) Next...
In the next few days, whether during breaks or while eating lunch in the school cafeteria, Xu Heye could hear teachers and students in the school discussing this advertisement.
"I originally thought CCTV wouldn't accept the ad, but I didn't expect it to come down to earth."
"So what if it's CCTV? We still have to survive, right?"
"But then again, is this down jacket really as good as the ads say? Windproof, waterproof, and doesn't lose down!"
"A down jacket that doesn't shed down is impossible. How can there be a down jacket that doesn't shed down? You don't know, two years ago when I was admitted to Yenching University, my aunt bought me a down jacket, saying it was light and warm.
It's warm, but not lightweight at all. It's incredibly bulky, and the down is incredibly fleecy. It's so fleecy! I was wearing a black sweater underneath, but when I took it off, it was completely white and covered in fuzz.
It took me a while to clean the feathers off the sweater with tweezers."
"Me too. I spent hundreds of dollars on a down jacket, and the seller said it was high-end. But it clumps up after washing, and even after drying it, it won't fall apart. There are lumps here and there inside, and some places are bulging, and some places are empty. It doesn't keep me warm at all, and it's really ugly."
"But then again, this down jacket ad was even broadcast on CCTV, so it shouldn't be false advertising."
"Probably not. This is CCTV's first commercial. CCTV is very strict. If the clothes are not as good as advertised, they will definitely not air it."
"For an ad to be broadcast on CCTV, the quality is more or less guaranteed. Speaking of which, the cold weather arrived really early this year. It's only the beginning of winter, and the light snow hasn't even arrived yet, but it's already snowing in Beijing."
"It's so cold, I feel like the frostbite on my butt is about to break out." The speaker was a silly and cute big boy. It was strange that he didn't get frostbite on his hands, ears, or face, but he got it on his butt.
According to his grandmother, he was prone to wetting his pants when he was a child. In the middle of winter, his family members did not pay attention and did not change his pants in time, leaving him wearing wet pants. His buttocks were frozen and he began to get frostbite.
"Do you think we should go buy one? I want to buy a long black one that can cover my butt. Maybe if it keeps me warm, I won't get frostbite on my butt this year!" It's really unbearable to get frostbite on the butt.
It hurts and itches, but the key is that you can't scratch it. Otherwise, if he, a normal college student, scratches his butt in public, people will think he is a pervert!
If the frostbite turns to pus, it's even more unbearable. You can't even sit. If you sit on the pustules and they burst, your skin and clothes will stick together, and taking off your pants to go to the bathroom is a complete disaster.
The boy was completely immersed in his own world and didn't notice the subtle looks from the students passing by.
His companion noticed and quickly shut him up: "Okay, shut up, what's with all the butt talk? Can you be more polite in public?"
"But maybe I can actually take a look at that down jacket." Winter in Beijing is really unbearable.
Although there is heating in the dormitory, there is no heating in the classroom.
Moreover, the heating in the dormitory is sometimes not working properly. In special circumstances, such as when the road is blocked by snow and coal from Shanxi Province cannot be transported in, the heating in the dormitory will be cut off.
At that time, whether indoors or outdoors, it was as cold as an ice cellar. A warm winter coat that is windproof, waterproof and cold-resistant is really important.
There are many people who think the same as boys.
Those who acted quickly have already put on the new clothes they bought.
Lightweight and warm, it's airtight even when worn outdoors, and easy to care for. Even if it gets stained with oil, it's easily wiped clean with a rag. People who initially planned to buy just one quickly return to the store to repurchase, either for themselves or for their parents, children, or partners.
Even if you don’t buy the clothes for yourself, you should show off your new clothes to your relatives, friends or colleagues.
The good reputation of Nanfang down jackets spread like the wind.
Good reputation, coupled with the endorsement of CCTV, completely opened up the domestic market for Nanfang down jackets, and sales in major specialty stores experienced a terrifying blowout growth.
At first, they thought that eight stores with sales of millions a day was the peak, but they soon discovered that this was only halfway up the mountain and they were still a long way from the top!
More and more dealers are choosing to join Southern Women's Wear, and stores with the Southern Women's Wear trademark engraved on their signs are springing up in shopping malls across the country.
At the Hucheng Main Factory, the machines in the workshops kept running. Workers previously laid off from the Shenyi Textile Factory gradually returned to their original positions and began working for the Southern Garment Factory.
Large quantities of high-quality fabrics and down quilts are delivered to the factory. After being processed by the skilled hands of the craftsmen, they are turned into warm winter clothes and sent to all parts of the country.
Wearing a Southern down jacket in winter has become the most fashionable thing, and both men and women are proud to own a Southern down jacket.
In 1997, Xu Heye graduated from Yenching University with excellent results.
She rejected her tutor's invitation to stay in school and returned to Hucheng.
In June, Xu Heye took his team and their down jackets to Russia, north of China, to participate in the first St. Petersburg International Exposition held by the fighting nation.
Russia is extremely cold, but the Nanfang down jacket won recognition from the ice and snow nation with its excellent cold resistance and warmth retention, and finally returned home with the gold medal. This was also the beginning of Nanfang Clothing's expansion into the international market.
Xu Heye looked at the parents, relatives, and friends who came to pick them up, and smiled slightly at the smiles on everyone's faces.
Her parents are still alive, she has achieved academic success, and her career is thriving. She thinks that if she were to live her life again, she would have no regrets. She would forget her past life, let go of all the burdens she once had, and move on with ease.
With the support of these relatives, friends, and so many workshop workers, no matter what difficulties she encounters in the future, she will be able to face them bravely and strive to overcome them.
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