Zhao Kun's Prison Break Series III, Zhou Chen is unaware of it.
While he was in the classroom, he received a text message from Xu Dalong.
"Brother Chen, everything is ready. We can officially open for business tomorrow."
"good."
Zhou Chen replied with a single word: "Okay."
At this time,
Several female students came into the classroom, each holding a flyer for a milk tea shop. After sitting down, they discussed with the other girls about buying a cup of milk tea after school.
As the first store of Mi Xue Ice Cream, Zhou Chen had Xu Dalong put a lot of effort into promotion, including a buy-one-get-one-free marketing strategy. The idea was that as long as the first store was successful, multiple stores could be opened quickly using the same model, and then, like stinky tofu, a chain could be formed and scaled up.
Therefore, the discounts are very generous on the first day of opening.
The publicity effect is quite good so far. Zhou Chen heard that more than one girl wanted to try it. Girls, after all, have no resistance to sweet milk tea.
Which fairy doesn't like drinking milk tea?
The following day, on the opening day of the milk tea shop,
The store received many congratulatory flowers at its entrance, including those from Sun Wanying, Lu Ye, and Su Jiajia, among others.
The most eye-catching thing was the crowd gathered at the store entrance, a line of many girls that stretched for quite a distance.
Zhou Chen, the behind-the-scenes boss of the milk tea shop, did not show up and did not want people to know about this matter. Otherwise, it would definitely cause a lot of discussion and attention again.
Even Xu Dalong himself did not attend; the task of hosting was handed over to his subordinates.
On its first day of operation, the milk tea shop's fame spread throughout Yenching University, including on the university's online forum, where female students actively helped promote it.
Because milk tea is cheap, delicious, and comes in a large cup, and that's not all, it's currently buy one get one free, giving people the feeling that buying it is a steal.
"That milk tea shop outside the school is so popular. I queued for more than ten minutes and only managed to buy four cups. This shop must make a lot of money. It must make at least a thousand or eight hundred yuan a day."
As soon as Wang Rui entered the dormitory, he began to sigh.
“A thousand or eight hundred? I don’t think it can be that much. First of all, there are the store’s costs and the employees. Plus, with the current buy-one-get-one-free offer, I estimate that they’re just losing money to gain publicity. It’s impossible for them to make any money.” Zhang Hao gave a different opinion, looking quite knowledgeable.
Upon hearing this, Wang Rui felt it made sense.
Sitting to the side, Zhou Chen, playing on his computer, had a faint smile on his face. No one knew better than him, the owner, whether the milk tea shop made a profit or a loss each day.
In fact, Wang Rui and Zhang Hao were both wrong.
The milk tea shop wasn't losing money to gain publicity, nor was it making a profit of a few hundred yuan. On the contrary, it made a net profit of more than three thousand yuan yesterday alone.
If it weren't for the buy-one-get-one-free offer, the profits would have doubled.
This is the profit margin of milk tea.
It's frighteningly tall.
After learning about the day's profits, Xu Dalong's confidence soared. Last night, he worked through the night to draft a plan to open chain stores in front of all the universities in Beijing, as well as in pedestrian streets and near primary and secondary schools.
“Brother Chen, I think this milk tea shop is doing well. You have the capital, you can also start a business like this.”
"I feel that this milk tea business will be a hit."
After Wang Rui finished speaking, Zhang Hao and Li Wei both looked over and thought the project was good.
Zhou Chen smiled, and then said something surprising: "I have a milk tea business."
What?
Upon hearing this, all three of them froze for a few seconds.
"Brother Chen, when did this happen? How come I didn't know? Didn't you only do stinky tofu and that exam paper business? What's the name of your milk tea shop?"
After his initial surprise, Wang Rui pressed for an answer.
"It just opened."
Zhou Chen responded with a smile.
"How does it compare to the milk tea from Secret Snow Ice Cream? Is it as good as their milk tea?"
Wang Rui became even more curious.
"The taste is the same."
Zhou Chen continued.
"Same taste milk tea? Well, milk tea is pretty much the same everywhere. But why didn't you open a milk tea shop near our university? Business would definitely be good. Look at that Secret Snow Ice Cream shop, there's always a long queue of people buying from it."
Wang Rui showed a hint of regret.
Zhang Hao seemed to be deep in thought at this moment, and suddenly said, "Is it possible that Secret Snow Ice City is actually owned by our Brother Chen?"
"Mouse, don't joke around. It really was opened by Brother Chen. Why wouldn't Brother Chen tell us? Right, Brother Chen..."
Wang Rui turned to look at Zhou Chen.
Zhou Chen shrugged. "It's not too late to tell you now, is it?"
Um?
What's the meaning?
Wang Rui was stunned. Looking at Zhou Chen's smiling face, his smile gradually froze. Could it be that the milk tea shop at the school gate was opened by Zhou Chen?
"Brother Chen..."
"That's right, I drove it."
Zhou Chen admitted it directly without hiding it. He didn't intend to hide it from his three roommates either. Firstly, the three of them would find out sooner or later, and if he didn't say anything, it would seem like he didn't consider them friends. It was better to tell them openly.
"grass!"
Holy crap!
"Brother Chen, you're amazing!"
Three consecutive exclamations came from Wang Rui's mouth.
Seeing the admiration in Wang Rui's eyes, Zhou Chen smiled and said, "Only the three of you know about this right now. Don't tell anyone else. I don't want it to attract too much attention."
"Brother Chen, how can you keep such an awesome thing to yourself and not want others to know? If it were me, I would want the whole world to know."
Wang Rui's words struck a chord with Zhang Hao and Li Wei, who were present. They asked themselves honestly, if they could open a store, they would definitely promote it everywhere and let as many people as possible know about it.
As a result, Zhou Chen did the opposite.
If this hadn't been brought up today, they might still be completely unaware that the real owner of the milk tea shop is actually their roommate.
"Brother Chen, if we don't say anything, can we at least have some free milk tea?"
Zhang Hao laughed.
Upon hearing this, Wang Rui's eyes lit up, and he also revealed a wicked grin, "Brother Chen, unless a cup of milk tea every day can shut me up, I might tell others."
"Okay, okay, I'll get each of you a super VIP card from now on, so you can get a 90% discount on milk tea."
Zhou Chen waved his hand dismissively, not caring at all.
"Membership card?"
Upon hearing that Zhou Chen wanted to get membership cards for the milk tea shop, the others looked surprised. Aren't these things usually offered by big brands?
How come a milk tea shop that only costs a few dollars a cup now has membership cards?
Is it that high-end?
As expected of Brother Chen, the top scorer in the provincial college entrance examination, his mind is so quick. He can even make a bubble tea shop come alive with his creativity. First, there was the buy-one-get-one-free grand opening promotion, and now he's going to launch a membership card later. He's amazing.
Wang Rui, Zhang Hao, and Li Wei held Zhou Chen in the highest esteem, deeply realizing that some gaps could not be bridged, just like the gap between them and Zhou Chen.
...
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