On January 20th, Purple Dragonfly Clothing opened grandly!
New store opening, limited time promotion.
Consumers who are familiar with Purple Dragonfly know that every activity launched is definitely a bargain activity that is popular with the public and should not be missed.
This time it's even more generous. In addition to buy one get one free on certain items and limited-time promotions on new products, there is also a "lucky draw" event.
Two hundred raffle tickets were set up. Spending over NT$30 allows one entry, NT$60 allows two entries, and so on... The prizes are divided into first prize, second prize, third prize, and participation prize.
The first prize is a Tissot watch worth six hundred yuan.
The Plum brand watches of the 1980s were no less expensive than today's Rolex watches. Once the prizes were announced, they sparked heated discussions among the audience. Many people asked, "I only need to spend 30 yuan to enter the draw. Are they really giving away watches?"
This thing is too expensive. I wouldn't believe it if I didn't ask clearly!
The couple smiled at each other, and Xu Haizhou said helplessly: "Yes, the event is authentic and fair. As long as you are lucky enough to win, it will be given to you on the spot!"
After he finished speaking, there was a sigh in the audience.
The second prize was two Butterfly brand 115-type pocket FM/AM stereo radios valued at $200, which also caused quite a stir.
The third prize is three camel electric fans worth NT$40. Although it is cheaper than the first and second prizes, it will definitely arouse everyone's interest.
The participation prize is even cheaper, a five-liter barrel of soybean oil!
Nowadays, no one doesn’t like soybean oil. No one doesn’t like this extremely practical thing!
For some people, soybean oil is even more attractive than a watch radio.
There was still half a month to the Spring Festival of 1997, which was the peak time for the clothing and apparel business. The decision to open the store at this time was made after careful consideration.
So on the first day, thanks to its superior geographical location and unique decoration environment, the Purple Dragonfly store was surrounded by crowds.
The radio began to play the festive songs that Qiao Lu had prepared in advance. The volume was neither too loud nor too soft, and could be heard one or two meters outside the store.
Coupled with the passionate sales calls of the store clerks: "Big opening sale! Limited time event, limited time to get prizes! Lots of discounts, low prices, buy now!"
The store is hiring two shop assistants and one manager. Today, Xu Haizhou and three other people are here to guard the new store opening. Six people are more than enough to receive customers, and after the event is over, the three employees will be able to handle it.
Qiao Lu took the opportunity to put up the event sign at the entrance of the store.
It was a commercial promotional poster that contained specific information about the event and was also a graphic she designed herself.
The poster is very saturated, with pictures and texts combined, and is very eye-catching. Passersby stop to watch, and only then do they realize that this clothing store is newly opened and is holding an event today.
But when everyone wanted to come in and join in the fun, they were scared away by the exquisite and "luxurious" decoration inside the store.
For a while, they blocked the door and didn't dare to come in.
Xu Haizhou and his colleagues were so amused that they told the shop assistants to warmly welcome the customers into the store.
"If you like it, you can try it. If you don't like it, you don't have to buy it. Anyway, you can take a look first. It's free."
"There is a free fitting room in the store. You can try on any item you like. If you can't find the right size, please ask the store staff to find the right size for you."
Everyone was talking to each other, expressing their great enthusiasm for the new store.
The decoration style of the store is completely in accordance with the design and decoration of 2022, which can be called "ahead of the times". On this basis, some changes have been made to make it look more integrated into this era.
Just like Baiyun Street, clothes are divided into two categories and placed in two stores.
The store with floor-to-ceiling windows sells expensive custom-made items.
Behind the floor-to-ceiling window there is a small white plush carpet with three half-length mannequins placed on it, hanging the most attractive and beautiful dresses in the store.
Even though it's winter now, skirts are still selling well.
As long as you pair a winter skirt with a coat or a cotton jacket, it is easy to survive the winter in a small southern city like Li'an.
On the other side, there is a store entered through a glass door, which displays popular items with moderate prices suitable for all ages.
The new Purple Dragonfly store only sells women's clothing, and the style is more unified. If men's clothing were put in there, it would be out of place.
I would like to ask, in 22 years, apart from sports brand stores, who will sell men's and women's clothing in the same store? Most men's and women's clothing are separated.
The shops on Baiyun Street mainly sell cheap clothing, so it is normal to mix and match men's and women's clothing. Since this place takes a high-end approach, it is naturally impossible to include men's clothing.
Time passed by little by little, and five minutes later, two sisters arm in arm entered the store first.
Where there is one, there will be two. More and more people come in, all with a tentative mentality.
Most of the people who stay here are girls, because the clothes are so unique and novel, they are reluctant to leave even though they are expensive.
Didn’t I tell you? It’s free to try on!
But there is an old saying that goes, free is the most expensive, and who knows what tricks they will use to mess with you when buying clothes.
Let's wait and see.
So, when everyone sees someone trying on clothes but not liking them, she puts them down and walks out of the store, and the clerk and the boss don't force her to buy them, then they will feel at ease and boldly enter the fitting room to try on clothes.
At this point, I have to admire Qiao Lu's "foresight". If it were just one store, it really wouldn't be able to accommodate so many customers!
Fortunately, most customers come here not to buy clothes, but because the clothing store is really beautiful and it is free to come in and take a look. They are all interesting people, so they come in to take a look and then leave, so as not to hinder others from doing business.
Several young girls gathered in front of the "treasure of the store" and whispered: "The decoration of this store is very special, I have never seen it before."
"Yeah, I haven't seen it either."
"Hey, look over there, behind the glass window, that skirt is so beautiful."
"But it's winter now. My mother will definitely scold me if I buy a skirt."
"What are you afraid of? Didn't you see that the skirt is made of wool?"
"Oh, really, this is the first time I've seen a sweater skirt."
It's new and feels great to touch, very smooth, the stitching is fine, the workmanship is flawless, it's comfortable and beautiful.
"Boss, how much is this?"
After I asked this question, the clerk came up quickly with a tag on his collar with the price written on it.
"Hello comrade, the skirt is one hundred and twenty-six."
"Hiss——" The two men's faces changed instantly, their legs stiffened, and they didn't know whether to leave or stay.
Later, Qiao Lu noticed the situation here and came over to ask, "What's wrong?"
Then he looked at the faces of the girls and seemed to have guessed something, so he asked the clerk, "Should we give them the discounted price?"
It was the clerk's first time working at Purple Dragonfly, and the boss and his wife were both present. He was so nervous that he forgot to calculate the discount for the customer.
He lowered his head and took out a pen and paper from the counter in an awkward and flustered manner: "I, I'll calculate it."
There were no calculators in those days, so people either used an abacus or paper and pen to do the calculations.
It was obvious that the young salesperson didn't know how to use an abacus, so he took out a pen and paper to calculate the discounted price by hand.
Before he finished, Qiao Lu spoke first: "Today is the opening promotion, all custom-made items are 15% off, the price of this skirt is 107 after the discount, if you like it, you can try it."
Looking at the complexions of the girls, they were indeed a little better, just a little...
Looking at their faces that changed like a palette, Qiao Lu smiled knowingly and roughly guessed their basic financial situation. They didn't seem to be very rich. They were probably a student gang, looking like high school or college students.
"Yes, it's a bit expensive. Let's take a look..."
"Yes, this is a custom-made model in our store. It is a bit more expensive and more suitable for financially independent women, but it is guaranteed to be unique in the city. If the three of you are still in school, I suggest you take a look at other styles." After saying that, he led the girls to another store.
"Here are the popular styles. We have clothes that cost 20 or 30 yuan. You can try them on for free."
After hesitating for a while, he finally couldn't help but stay: "Then let's wait and see."
No wonder these people wanted to stay even though they knew the price was high; the decoration here is so beautiful that it deeply touched their girlish hearts!
Nowadays, the most popular and "high-end" stores are department stores, right?
But the layout and decoration here are elegant and low-key, which is much more eye-catching than a department store.
I can't bear to leave, I can't bear to leave...
Moving your eyes further downward, the floor tiles under your feet are so clean that they can reflect everyone's shadows.
The small tube lights installed on the ceiling emit beams of light. The beams are not pure color, but slightly yellow. The room is bright and even a cloudy day is made to look like a sunny day, making the clothes seem to look better.
Such a combination will inevitably tempt even those who don’t like to buy ready-made clothes and arouse their desire to consume.