Everything has two sides. When one hidden danger is solved, another one will appear.
Endless too——
"What should we do? We can't just sit there and wait for death. A crisis of trust is a big taboo in doing business. We have to find a way." Qiao Lu said worriedly.
Sitting down and pouring a glass of water, Xu Haizhou took a sip without saying a word, as if he was thinking about something.
"Mom, what is a crisis of trust?" Qiaoan asked while holding the little ball and tilting her head.
The word "that is..." is quite important and children need to understand it.
Qiao Lu thought about it again and again, held her son in her arms and sat down, explaining: "For example, if you eat your favorite date roll and find a cockroach in it one day, will you continue to buy it?"
"Ah - cockroaches? Cockroaches are scary." The boy pretended to vomit and hugged Qiao Lu's neck tightly: "I don't want to eat cockroaches, they are too scary. I won't eat jujube rolls anymore."
The brat was so into the show that Qiao Lu didn't know whether to laugh or cry: "The hygiene of this snack shop is not good, so I found a cockroach in the food. But the jujube rolls sold in other snack shops are delicious and clean. Will you choose not to eat there anymore or go to another snack shop?"
"Let's go to another store." After all, the date paste rolls are really delicious. Since other people's date paste rolls are clean and hygienic, why not eat them?
"If this cockroach shop improves its hygiene in the future, will you still buy from it?"
After a few seconds of silence, Joan shook his head.
"Well... I'm still a little scared." As he said this, he rubbed his arms and shook them a little.
Cockroaches and the like are so scary and disgusting!
Kissing his little face, Qiao Lu smiled and said, "Really? So this is called a crisis of trust. You no longer trust him. If there are other snack shops, you will definitely not choose him again. Even if it has been rectified, you will still feel uncomfortable, right?"
"Um."
Qiao Lu continued: "Now mom and dad's business has also encountered a trust crisis. Customers doubt the quality of our clothes and worry about buying dirty clothes, so mom and dad are now trying to find a way to make customers trust us again."
"Just like the shop selling cockroach-shaped date rolls, wanting to clean up again so that we can buy his date rolls again?"
"Well... almost, but the actual situation is a little better than his. Now customers only suspect that we have dirty clothes, but they have never bought any."
"Then tell everyone that our clothes are good clothes. We don't have dirty clothes. And our family has always had good clothes." Children have simple thoughts and can quickly solve even the most complicated problems in their minds.
"You idiot, do people believe whatever you say? I told you I'm a millionaire, do you believe me?"
The little guy blinked his eyes and raised his hands happily: "I believe it! Mom is a rich woman, and she will become a rich woman in the future!"
He has great confidence in his mother!
Qiao Lu didn't know whether to laugh or cry. Just when she was about to say something, Xu Haizhou took Qiao An from her arms like a madman.
"I figured it out!" He hugged Qiao An and kissed him madly: "Thank you, son!"
Qiaoan was confused and didn't understand how she had helped her father. He was just chatting with his mother.
…
After the crisis of trust broke out, the profits of Xu Haizhou's clothing store plummeted, but apart from the clothing store, other stores on Baiyun Street, such as those selling hardware, tea, silk, etc., were not affected too much.
Consumers seem to have tacitly chosen not to visit the clothing stores on Baiyun Street.
Fortunately, Xu Haizhou was enlightened by his son, and went to the department store overnight to buy a batch of cloth, and asked the salesperson to issue a ticket for him.
Li Hongjun had a loud voice, so we let him spread the word, and the broken gong was finally put to good use.
"Clang clang clang-clang clang--" is specially selected on Sundays when the flow of people is the highest.
"Come and have a look! Come and have a look. The fabrics are purchased from regular manufacturers. There are absolutely no counterfeit or inferior goods! 90% of the materials come from department stores. The quality is guaranteed. There are also official stamps! Absolutely authentic!"
"Come and have a look, come and have a look, our store accepts the supervision of the general consumer group!"
Once a customer was attracted by Li Hongjun's loud voice, Xu Haizhou would take over.
"The quality of our clothing is always guaranteed. Everyone who buys it says it's good. Look, this is a stamp from a department store. We often go there to buy. If you don't believe me, you can ask the salesperson. They all know us and go there often."
The hairpin is attached to a piece of cardboard to prevent it from being wrinkled and kneaded, while ensuring that it can be clearly seen by anyone who wants to see it.
It is indeed a stamp from the clothing department of the department store. Looking at the quality of the clothes in the store, they are very good. People who know the business can tell the quality at a glance.
It seems that Baiyun Street is not as scary as it is said to be. There are still some conscientious businesses there.
Add to that Xu Haizhou's righteous face and his warm smile, and it's hard not to believe him.
As a result, today's business has skyrocketed to twice the usual amount!
I didn’t get too excited too early. The next day, all the clothing vendors on Baiyun Street followed suit. The doors of every store were covered with various stickers…
Li Hongjun was so angry that he cursed: "You are such a smart imitator!"
"Our products are not only genuine, but also authentic! We are the only original brand in Li'an City. Even department stores don't have this kind of products. Except for ours, all others are pirated."
After Li Hongjun finished speaking, Xu Haizhou added: "The original clothes are all designed by my wife, hand-sewn, and the fabrics are also purchased from department stores, so the cost is high. Selling them to you for 28 is a fair price."
Customers were amazed: "My goodness, your wife designed all this? I was wondering why I had never seen it outside Baiyun Street. There's not even a department store. You must have quite a talent."
I have to suspect that his wife is a professional designer.
After sighing for a while, an old lady said: "My little daughter always wants to buy a skirt with a little bow tie. I went to the market for a long time but couldn't find it. I had no choice but to ride a bicycle all the way here."
It's OK, it was worth the trip, the quality of the skirt is really good, not to mention the style. It's only a five-minute walk to the end of the alley, and you can try on clothes!
Nowadays, everyone is skinny, except for those who are skinny and pale. The skirts designed by Jolu look good on everyone.
"Okay, wrap it up. If it gets hotter the day after tomorrow, I'll come to your house to buy a skirt. Do you have any new stock?" My daughter is a high school student, and the skirt she likes is too childish. She can't wear it out.
"Yes, we have new products every quarter. A batch of new dresses will arrive at the end of this month."
It's an inventory risk, and we have to think of a solution.
"Okay, here you go, twenty-eight. Can I get a plastic bag?"
Xu Haizhou smiled and nodded: "Yes."
…
Other stores dare not blindly follow the genuine rhetoric promoted by Xu Haizhou's store, as it would be a case of having the intention but not the courage.
After all, I had just been to the Public Security Bureau not long ago, and the police comrades said that if you dare to make false propaganda, you will not only be fined, but also go to jail!
Nowadays, people generally fear authority, and no one dares to disobey or take note of what the police say. No matter how jealous they are, they can only think of other ways. In short, they cannot follow the trend and say that their products are authentic.
I could only say politely: "Come and have a look! We have the same style at home, if you like it, you can take a look!"
Li Hongjun was delighted and took this opportunity to promote the product with all his might: "Authentic! Authentic! This is the only one in Li'an, all others are pirated! Be sure to check it out! Don't buy the wrong one and lose money!"
This is much more confident than promoting the same style as the one worn during the Spring Festival Gala. All the summer clothes sold now are designed by Jolu herself. If anyone dares to say anything wrong, he will kill you!
The shop with fitting rooms at the end of the alley was also cleaned up by the two men, and the displays were made exactly the same as those in the other shop, so that people could tell at a glance that the two shops were owned by the same owner.
Xu Haizhou made a fortune from the new early summer collection a week before the pirated copies came out.
He even discovered a secret to doing business, which is - fame!
Fame is something that makes customers pay more easily than "quality, style, and price", and it is something that makes it easier to make "quick money".
Of course, the former is also important, but if you really want to make a lot of money, you must promote your reputation.
Li Hongjun did a great job in this regard.
Thanks to his persistent promotion, people who often visit Baiyun Street know that many of Xu Haizhou's skirts are designed by his wife herself. They are authentic and unique. Needless to say, the quality and style are obvious to everyone.
So after the first batch of dresses with the brand logo came out, Xu Haizhou and his partner began to vigorously promote their own brand.
"Purple Dragonfly! Look for Purple Dragonfly for genuine clothing!"
"Comrade, come and have a look at Purple Dragonfly, the first independently designed clothing brand in Li'an City, the quality is guaranteed."
"When buying clothes, look for Purple Dragonfly. The quality control is guaranteed. If there is any quality problem, we will replace it within three days!"
Many of the words used were taught to them by Qiao Lu, emphasizing "unique, guaranteed, authentic, and quality" to firmly grasp the psychology of consumers.
After a set of marketing, one-third of the traffic was gathered in Xu Haizhou's shop.
The store was small and could not accommodate customers, so customers who wanted to try on clothes were asked to go to store No. 2 at the end of the alley. The two men were each in charge of a store.
This way, it’s a win-win situation!
The previously decided name of the little bee was changed by Qiao Lu.
Although the little bee is cute and nice to listen to, it will suffer a lot if it wants to become bigger and stronger and take the high-end route in the future.
So we changed it to another one, also based on insects, and named it "Purple Dragonfly", which is easy to remember and elegant.
Little Bee was not abandoned. Qiao Lu planned to make children's clothing in the future, and the name of the brand was Little Bee.
Qiao Lu designed the icons of the purple dragonfly and the little bee. Qiao An was very excited. He traced the simplified version of the little bee icon twice with a pencil, then drew it according to the design. Finally, he drew it silently and it looked pretty similar to the original.
"Okay! I have to wait a moment, and the little bee will be born~Mom, please hurry up and make children's clothes."
"Okay, don't worry."
So Qiao An was not sad. He now had a goal to look forward to, which was the day when children's clothing would come out.
With the strong promotion of Xu Haizhou and Li Hongjun, the brand effect began to take effect. In addition, the dressing rooms were added. One Sunday, the two stores did not have enough inventory to sell! The two men were also worried about the lack of inventory at home...
This is a standard that no other clothing merchant in Baiyun Street can currently achieve!
Unless you can carve out a fitting room in this crowded alley and immediately create a vivid, “noble” and memorable brand, you won’t be able to compete with them.
I really made a lot of money during this period!
Originally, Qiao Lu thought that if she could hold on for another month or two, she could go to Nanhu Home Park with Xu Haizhou to look at and buy a house. However, in less than half a month, she had earned another 2,500 yuan.
Independent bathroom, here she comes——!
The author has something to say:
I'm going to buy a new house soon, and the baby should be there soon too.