Chapter 215 Reform of TV Advertising
On the day the decision was published, Haiyu Food Factory made a major personnel adjustment. Except for Yu Haizong, all 20 people from the original transportation team were transferred to the newly established logistics team, which was headed by Ge Tai and Fang Zhuo.
Other people in the factory didn't know why, but they vaguely felt that this matter was related to reform and opening up. They had always had 100% trust in Zhile and his team, and their expectations were inexplicably high.
While they were daydreaming, Yu Zhile and Zhang Wenxin were having a meeting with people from the logistics team.
Qi Er and his crew naturally did not miss this important moment. They set up the camera early and prepared to record the meeting.
"I believe that the sudden decision to set up a logistics team will confuse most of you." Yu Zhile said, "The actual situation is the same as you guessed. Because of reform and opening up, we plan to set up a private logistics company."
As everyone looked at each other, each of them was given a plan. The content of this plan was exactly the same as the one that was torn up by Zhang Wenxin a few years ago.
The content is divided into five parts: preliminary market research and customer development, company registration, equipment procurement and team expansion, distribution network establishment, and formal business operations.
"The next year is your preparation period. You need to understand the changes in business activities, residents' consumption habits and logistics and distribution needs in the surrounding provinces." Zhang Wenxin stood up and walked to the conference display board, showing the front in front of everyone, "You also need to expand and accumulate the first batch of customers through various channels."
After the reform and opening up, various types of small home-based factories will inevitably emerge in China. Yu Zhile mentioned this in her plan and suggested that they look for such factories to cooperate with and provide services to transport products to other places. She also mentioned that they could try to cooperate with supply and marketing cooperatives to help deliver goods.
In addition, she and Zhang Wenxin are in contact with the postal service, hoping to take over their non-core business or delivery in remote areas.
Zhang Wenxin said: "The methods listed in the plan are only a small part. We don't want you to be limited. We hope you can find more methods in practice."
Then, she continued to explain the special salary structure of the logistics team. Although they are still affiliated with the food factory, in order to motivate them, the management decided to try a fixed base salary plus commission model.
"To put it simply, the more you work, the more you get, and there is no upper limit." Yu Zhile added, "There are no performance requirements in the early stages of preparation, but we hope that you can work more actively and not just be satisfied with the basic salary."
Everyone nodded, with an eager look on their faces.
Not long after the meeting, word spread in the factory that Yu Zhile and his colleagues were planning to set up a physics company. Many people showed interest in the new salary model, sparking a lot of discussion, and the heads of each workshop received a large number of inquiries.
Yu Zhile directly started the broadcast and informed everyone that the food factory would synchronize with this model, giving them reassurance.
While major changes were taking place at the food factory, Lan Yuanyuan also made an important decision.
"I want to take Lan to Zhoucheng to develop, and leave Beijing City completely to my aunt." She expressed her thoughts at the dinner table at Du's house.
This is a regular monthly dinner. Those present included Yu Zhile, Zhang Wenxin, Yu Chuyue and Chen Zhao, as well as Grandpa Li and his wife and Hu Lan. Everyone had different reactions.
She had already discussed this with Hu Lan, so Hu Lan didn't react too much.
"Why?" Chen Zhao asked, "The clothes you and your aunt make are very popular in Beijing and surrounding cities. There is no need to travel so far, and -"
He paused, lowered his voice slightly, and continued, "The station is currently discussing the resumption of TV advertising. When the time comes, you can place an ad and your brand will still be seen by people across the country."
Expanding the brand's influence was only one of the small reasons that prompted Lan Yuanyuan to make the decision. She had deeper considerations.
"Zhoucheng is close to Hong Kong. After the opening, cultural exchanges between the two cities will increase. I want to seize this opportunity to leverage on the promotion." She gave her reasons. "Besides, Hong Kong's film and television culture has developed rapidly in recent years. I also want to take advantage of the momentum to give the brand an opportunity to appear internationally."
Chen Zhao suddenly realized and stopped trying to persuade her.
The old couple of the Li family witnessed her growth in the past few years and are very pleased to see that she is now confident and determined.
"It's a good idea, I support you," said Yu Zhile.
Zhang Wenxin and Yu Chuyue also echoed and confirmed Lan Yuanyuan's idea.
"When will you decide to leave? After the New Year?" Yu Zhile asked.
Lan Yuanyuan shook her head and said that she would leave in early January. This year she planned to go to Hong Kong to celebrate the New Year with Du Sheng and pay attention to the local fashion trends.
Yu Zhile sat next to her, patted her shoulder and said, "Everything went well."
"Thank you Lele. Please come to Zhoucheng to see me when you have time." Lan Yuanyuan turned sideways and hugged her.
Hu Lan would not be at the food factory tonight and would stay at Du's house. So after dinner, Yu Zhile and the other three left together.
In the evening of December in Beijing, as soon as you open your mouth, you will be filled with gossip. Chen Zhao loves to talk, and he keeps on talking.
Yu Zhile remembered the TV commercial he mentioned at the dinner table and asked about the details.
"The station has recruited some new people and is preparing to set up an advertising business department. We estimate that television advertising will be resumed around January," said Chen Zhao.
Yu Zhile thought for a moment and said, "After the department is established, please contact us immediately. We have the idea of placing an advertisement."
Chen Zhaoying is good.
The four of them returned to Yu Zhile's dormitory, warmed themselves up with some hot rice wine, and continued to talk about their recent situations.
Yu Chuyue, who had been silent all the way, suddenly spoke up: "I have resigned from the Science and Education Group. I will join the University of Foreign Languages after the new year and serve as the dean of the School of Foreign Languages and Literature."
"Wow." Zhang Wenxin exclaimed, clapping her hands and shouting, "Dean Yu, Dean Yu, Dean Yu."
Chen Zhao followed her lead and started to make a noise, while Yu Zhile just watched them with a smile.
"I originally planned to come back and develop Haiyu brand with you, but Aunt Zhang talked about the foreign language talents in China and advised me to go to a foreign language university," said Yu Chuyue.
Upon hearing this, Yu Zhile and Zhang Wenxin looked at each other and confirmed that they both understood the reason why she had remained silent before.
"Well, that's nothing. We have Lele for the long-term plan. It's not as challenging as rebuilding a foreign language environment." Zhang Wenxin comforted, "If you want to come back, wait until we are in our fifties or sixties, and then form a group to compete with the young people. That will be more challenging."
"That's right. When I retire, we will create a new brand and grab the market." Chen Zhao chimed in.
Yu Chuyue smiled as if relieved and picked up her glass to clink glasses with the three of them.
The four of them talked until late at night, and Chen Zhao went to stay at Zhang Wenxin's house. The three Yu Zhile sisters continued to talk about novels while lying on the same bed, and did not fall asleep until midnight.
The next day, Yu Zhile found Qi Er who was shooting an aerial shot in the workshop, proposed the idea of shooting a movie commercial, and told him his initial concept.
With two movie stars of her own, she naturally wouldn't waste resources. She assigned different product lines to her two younger brothers, and even planned to bring Sui Sui in to shoot drinks and jellies with her cartoon image as the trademark.
Yu Zhile had already asked Yu Chuyue for her opinion last night. She said it was okay, and if Sui Sui also wanted to take a photo, they would be happy to cooperate at any time.
"Sister-in-law, you really have a business mind." Qi Er couldn't help but sigh, "Not only are the new products you launched unique, but the promotional methods you adopted are also at the forefront of fashion."
He recalled that Yu Zhile asked him to show the brand logo in the movie.
Yu Zhile gave him a meaningful look and said, "This is just the beginning."
Afterwards, she did not continue the topic and instead talked to him about the script for the commercial shooting, casually mentioning various TV commercials in her memory.
"It's quite interesting. I'll go back and talk to my team colleagues and give you an accurate plan." Qi Er said.
Yu Zhile agreed and contacted Yu Chi and Yu Qi respectively. Yu Chi agreed immediately, but Yu Qi's contract was different, so he needed to get the studio's consent first.
In the blink of an eye, the end of December passed, and Lan Yuanyuan left Beijing. Yu Zhile and Zhang Wenxin saw her off at the station, and then went directly to Beijing TV Station to discuss advertising cooperation.
At that time, the advertising market had just recovered and the cost was relatively low. They directly signed a two-month prime-time advertising contract, charging 180 yuan per minute of advertising.
The day after they signed the contract, the studio gave a clear reply that Yu Qi could shoot commercials, but needed to share the revenue.
Yu Zhile asked Zhang Wenxin to draft a contract that day and asked Yu Qi to sign it.
For about half a month afterwards, Qi Er temporarily stopped filming the documentary and rushed to finish three commercials the day before the Spring Festival.
During the Chinese New Year, three advertising videos were broadcast in prime time in turn, and caused heated discussions locally with their catchy slogans, especially the one shot by Sui Sui.
The advertising was also effective in other provinces. Just a few days after the food factory resumed work after the New Year, they received a lot of new orders.
"The benefits are good." Zhang Wenxin casually flipped through the deposit remittance slip, "Do you want to renew it for a while?"
Yu Zhile thought for a moment and responded, "Extend it for another two months, but you can reduce the frequency to once a week."
"Okay, I'll go to the TV station to talk tomorrow," said Zhang Wenxin.
She looked up and saw Yu Zhile taking out two photos from an envelope. She asked curiously, "Yuanyuan sent you a letter?"
"No, it was sent by Zhang Ping. She said Xiaoyun is a good basketball player and was selected into the provincial team." Yu Zhile handed her the photo.
Zhang Xiaoyun in the photo is no longer the kid who used to be a mouthpiece in the village with his friends. He has grown taller and is stronger.
"The girls in our Haiyu Village are really hardworking. Many college students have excellent final exam results. Haimei and Haizhu even ranked first in the department." Zhang Wenxin said proudly.
Yu Zhile hummed, his eyes full of smiles.
After get off work, she shared the good news with Zhou Yuesheng.
Zhou Yuesheng looked at the photo and said suddenly, "He's also a good candidate for the army."
"You have a serious occupational disease." Yu Zhile glanced at him, "But I would rather you lead new recruits every day and not have to go on missions, so that you don't have to hang your right hand for a month like last time."
She was talking about what happened in mid-October last year. Before she left for Guangdong Province, Zhou Yuesheng was still fine. When she came back, his right hand was broken, an injury he suffered during the mission.
"The new recruits lack practical experience and need more guidance. I won't be able to guide them for a few more years," said Zhou Yuesheng.
Yu Zhile noticed the loneliness in his tone, so he pulled him into the cloakroom and asked him to help choose clothes.
Zhou Yuesheng knew all her schedules and knew that she had not had any occasions big enough to specially choose clothes in the past half month, so he looked puzzled.
"Our Suosui is going to graduate from kindergarten in June. Don't I have to prepare clothes in advance?" Yu Zhile pretended to be angry.
Zhou Yuesheng finally reacted, put his arms around her waist, buried his face in her neck, and whispered a few words.
"It's itchy, don't rub it, not here." Yu Zhile's voice became smaller and smaller, and finally turned into a trembling sob.
As spring turned to summer, the factory building of the Jinshi branch of Haiyu Food Factory was completed and the equipment was fully installed. Yu Zhile and Zhang Wenxin visited the factory during the job fair and were also present on the day the factory was launched.
The pioneering team members are very capable, everything is in order, and the operation is smooth. In the month when the production line was put into use, Haiyu brand seafood canned food appeared in major supply and marketing cooperatives in Beijing, and the sales volume was good.
During this period, Yu Zhile also received many letters from Lan Yuanyuan. Her and Yu Wanqin's clothing brands entered the international market as high-end brands and received a certain amount of attention. She also founded a new clothing brand "New Sprout" to follow the trend of Hong Kong City and make women's clothing of another style.
"The lychees from Guangdong are very delicious, especially the Guiwei and Nuomici ones," Yu Zhile read out a sentence from her latest letter. "Hurry up and set up a logistics company. We are waiting for you to ship lychees to all parts of the country."
Zhang Wenxin didn't know whether to laugh or cry after hearing this.
However, the early preparations for the logistics company went more smoothly than they had imagined. Ge Tai and Fang Zhuo started with a small family-run processing factory and a dual-income family. They accumulated the first batch of customers by transporting goods to other provinces and doing errand-like work, and their reputation was quite good.
The TV advertisements brought more and more orders to Haiyu Food Factory. The factory changed its salary structure to one where employees get paid more based on their work, and hired some new people in April. Zhang Wenxin was so busy that she was dizzy.
"Tomorrow is Suisui's kindergarten graduation ceremony. You can go to school at 8 o'clock. Don't forget." Yu Zhile reminded.
Zhang Wenxin was so busy that she forgot about it and said, "If you hadn't told me, I would have forgotten that I had ordered a new set of clothes from my aunt a few days ago. I have to go to the department store to pick it up later."
"Then let's go together. Zhou Yuesheng is too busy to pick me up today." Yu Zhile said.
Zhang Wenxin agreed, packed up the things on the table, and took the bus to the city with her.
The next day, Zhou Yuesheng and Yu Zhile walked to the kindergarten where Sui Sui attended and saw many food stalls on the street.
There were all kinds of breakfasts commonly eaten by Beijing people, such as noodles with soybean paste, sugar-coated cakes, fried dough sticks, soybean milk and steamed buns. When they passed by, the stall owners enthusiastically promoted their products.
The two did not stop and continued walking forward. After less than ten minutes, they saw the kindergarten gate.
Before they even walked in, they saw Sui Sui surrounded by a group of little kids, Yu Chuyue with a smile on her face, and Qin Yunbai with a sullen face.
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