Chapter 62 Online Store, Marketing
July 6th
Saturday.
Jiang Heng doesn't need to set up a stall today and tomorrow.
Now we only set up stalls three days a week. This was the notice sent to the vegetable vendors in the county yesterday.
Moreover, the current vegetable output is sufficient. Even if it rains and she can't pick mushrooms, as long as it doesn't rain after 5 pm, she can set up a stall to sell vegetables.
Of course, if something happens at home, the stall may be cancelled.
After all, she is a freelancer!
Don’t get a work-related vibe!
As soon as the notification was sent, there was a cry of grief in the group. Fortunately, Jiang Peng quickly appeared to remind everyone that she was still there!
If she can’t finish the delivery in two trips, she can do it in three trips.
Even if Jiang Heng didn't set up a stall, they would still be able to buy vegetables~
The customers who were worried about not being able to buy the products felt much more at ease instantly.
Although the boss also has an online store that offers free shipping, the freshness of freshly picked fruits on the same day is still much better than those that have been passed through other people’s shops, and you don’t have to worry about them all day long.
The minimum delivery amount of 200 yuan is still normal for most customers who are accustomed to buying vegetables at Jiang's stall, and it is not unbearable.
At around eight o'clock, all the harvest for the day was in front of us.
Cucumbers are a little less today, only 110 kilograms; large tomatoes have come from behind, with 130 kilograms; small tomatoes are still at the bottom of the three, with exactly 82 kilograms.
There are 56 kilograms of blueberries, and the mushrooms remain the same, leaving 100 kilograms for drying. The remaining fresh mushrooms are for sale. However, based on the experience of the past few days, with the impact of cucumbers, large and small tomatoes, and blueberries, it is estimated that at most 60 to 70 kilograms of mushrooms can be sold.
Most of them are needed by some restaurants, and a small part is purchased by old customers.
The shallots still weighed thirty kilograms today. Chen Aying was busy tying the shallots, while the "child laborer" was helping to weigh them, and his movements seemed to be becoming more and more skilled.
The least produced was goat milk, but because the lambs and ewes were separated for the past two days, the milk production of the four ewes soared, from six bottles at the beginning to sixteen bottles!
Because the needs of the lambs were taken into consideration, some milk would basically be retained, even for the lambs without lambs.
Never squeezed clean.
This time I’ve milked almost all of it, and there are no lambs to drink milk at night, so there are so many more.
Jiang Heng updated the inventory information of all items that could be sold and sent it to the group skillfully.
After a while, Jiang Peng's cell phone rang.
In the end, a total of 37 kilograms of cucumbers, 43 kilograms of large tomatoes, and 51 kilograms of small tomatoes were sold.
Not all the blueberries are sold out yet.
There is a certain demand from fruit shop owners and milk tea shops, but blueberries are different from mulberries. They are too expensive and they cannot purchase too many.
After the initial surprise, individual tourists regained their sense of purchase and mostly ordered around three or two pieces.
A total of thirty-four kilograms were sold.
All the goat milk was sold.
There are many people who need this, mainly customers who help promote it. Although most adults don't like to drink milk, there are many families with children. Parents like Yang Xing who often buy goat milk have said several times in the group that their children have obviously gained weight, and the supply is always in short supply.
Even if there were ten more bottles today, they would be sold out in seconds.
Ten kilograms of green onions were sold, and the remaining twenty kilograms were used as gifts. Jiang Peng immediately got to work and began packing, weighing, quoting prices, and collecting payments as needed.
*
Qin Siqi finally woke up at this time and walked to the door with sleepy eyes.
Xiaoxiao happened to be facing the main door and noticed it immediately: "Aunt Siqi, you got up late!"
Qin Siqi smiled stupidly: "I stayed up late last night!"
Xiaoxiao: "What are you doing staying up late?"
"You are still young and don't understand work." Qin Siqi said mysteriously.
Xiaoxiao pouted: "I'm working too."
Jiang Heng said with a smile: "Go wash your face, brush your teeth and eat. Don't stay up late anymore."
"Okay!" Qin Siqi agreed obediently and went back to the bathroom at the back to wash up.
Every day my cousin gets up first, and the bathroom that was dirty the day before will be restored to cleanliness. The bathroom also has a large window, and the light coming in is very bright, which makes people feel cheerful.
After washing up quickly, I applied some lotion on my face.
Qin Siqi looked at her face in the mirror. She didn't know if it was an illusion, but she felt that her skin had become much whiter and smoother. Could it be because Xiaoxiao had dragged her to drink milk with him every night these past few days?
But I have to say that the natural fruits and vegetables at my cousin's house are really nutritious. The few small pimples that had appeared when she came because of staying up late with a reversed schedule are now gone, and the original pimple areas have quickly scarred and fallen off, and now there is only a slight redness.
Even if I stayed up late, I looked much better than before.
Today's breakfast is not fried rice, but scallion oil noodles.
You have to cook the noodles yourself.
Qin Siqi was quite capable of taking care of herself, and she skillfully lit the fire to cook noodles. The noodles were ramen made by Jiang Heng herself, and she had made them semi-finished last night so she could pull them this morning. She had greased them with oil, so there was no need to worry about them sticking. She put the noodles in after the water boiled, and when they were almost cooked, she added a few slices of fresh, half-grown lettuce.
She now likes this half-grown lettuce the most.
Crisp, tender and sweet.
After it was ready, she sat on the doorstep and ate the scallion oil noodles. The chewy and smooth noodles paired with the fragrant scallion oil tasted great!
The three furry friends at home had all gone to work. She was the only one in the house, while many people were busy in the yard.
Jiang Heng saw her eating and asked, "Is everything ready?"
"It's done!!!" Qin Siqi nodded confidently: "It's really good, sister, look!"
Jiang Heng kept working: "I'm busy. I'll check it out when the stock is replenished later."
Qin Siqi stayed up late last night just to edit all the footage that had been shot so far into a promotional video for the product. He had already edited the cold-mixed cucumber and cherry tomatoes because they were simple to make. One could just be served cold, and the other could be eaten directly after washing. As long as Jiang Heng cooperated, the pictures would look great. The rest required filming the scenes of the dishes being cooked, which would require some effort in editing.
But thinking that a wave of traffic had just been given by a kind-hearted person, everything must be done well before selling it, so the child applied for the right to stay up late for one day.
Jiang Heng really didn't expect that her cousin was so career-oriented, so she naturally agreed.
But she had been busy since early morning and hadn't had time to check her phone.
I just want to wait until this busy period is over before watching it seriously.
After a busy morning, at around nine o'clock, Jiang Peng went out to deliver the first batch of goods. Jiang Heng finally had time to see the results of his cousin's late-night work.
The originally plain and simple shop is no longer the same.
As soon as you enter, you can feel the bright eyes.
Except for the gray color of the entire page due to the [Sold Out] sign, you can still see that the promotional image has been changed, and the cucumber is ranked first.
In the middle of the screen is a plate of knife-cracked cucumber salad. The shooting distance is very close, and you can clearly see the tender green flesh and the emerald green skin of the cucumber. The irregular shapes are caused by being cracked, and some juice and minced garlic are hanging in these places.
Bright red chili rings are dotted in it, with bits of chili powder hanging on top, and a layer of grease on top makes the cucumber look shiny.
Under the ultra-high lens, the details are also exceptionally clear.
So much so that just by looking at it, Jiang Heng's mind naturally recalled the taste of this dish.
Slurp!
I ate it at noon!
*
Next to the plate is a straight, green raw cucumber, indicating the focus of the product.
Above, in harmonious colors and artistic fonts, was written the slogan: [Purely Natural…]
When she clicked on it, a video appeared. It was the same as the first half that Jiang Heng had seen last time, except that this time her hand appeared on the screen. Her knuckles were slender and her fingertips were rosy. Against the backdrop of cucumber vines, she scratched across one half-grown cucumber after another, and finally landed on a cucumber of the right size. With a little force, she broke the cucumber and then threw it upwards.
The camera moves up and then down.
The scene of Jiang Heng catching the cucumber happened to be captured, and then a few words popped up: [Wrong, try again! ]
Then the scene of the cucumber being thrown up appeared again, and then falling onto the chopping board. The kitchen knife fell quickly, and with a "snap", the cucumber appeared in the bowl again, broken into just the right pieces.
Then the ingredients are added, hot oil is poured, stirred, and put into the refrigerator to chill for a while. Finally, when serving, they are poured into a white round plate, which looks like the one in the promotional picture. Then, pairs of chopsticks pass by, and the cucumber is quickly reduced until only a little cold sauce is left.
For Big Tomato, they naturally made scrambled eggs with tomatoes.
The shooting technique is similar, except that there are a few more steps in the scrambled eggs with tomatoes.
The transitions between the pictures were very smooth. Jiang Heng watched the video of just over ten seconds in one breath very naturally and was really attracted by it.
If nothing else, she must eat these two things at noon!
"How is it?" Qin Siqi rubbed his hands expectantly.
Jiang Heng gave two thumbs up: "Perfect!"
Qin Siqi: "Wow!"
This evaluation is too high!
So happy.
Staying up late was not in vain.
Jiang Heng said distressedly: "You are so powerful, I can't bear to let you go."
Qin Siqi said happily: "It's okay, it's okay, sister, you can send me the video if you need it, I can also operate it on my mobile phone! If I go to school, I can also use my home computer to edit it on weekends. The computer is much more convenient than a mobile phone. As long as you take a good shot, it's fine. If it's not good, just take a few more angles. I can select the good shots and edit them in later and use them as is..."
Of course, normally her parents wouldn't let her use the computer for that long, but since her cousin asked, it should be fine.
Suddenly I feel that only one month here is too short!
The girl was troubled for a moment, then brightened up and asked, "By the way, sister, can I also post these two videos on my video account? I think I can get some likes! Maybe I can even make a few dollars in pocket money."
Jiang Heng nodded: "Sure, send it as you like."
Qin Siqi happily posted the video.
Jiang Heng continued to look at the cherry tomatoes. This was the simplest one, but it didn't feel that simple, because Qin Siqi took particularly beautiful photos of the washed cherry tomatoes. The plump and differently shaped cherry tomatoes were frozen into separate promotional pictures under the flushing of water.
There are also large and small tomatoes with the seeds inside exposed after being sliced.
There are different perspectives, different directions, and different scenes.
Ensure that customers can see the specific situation of the products in all directions without blind spots.
Although customers may not necessarily look at it so carefully, it is different here. And just half an hour ago, the tomatoes that arrived yesterday received a related positive review:
[Egg Cake: The tomatoes are so delicious! I love them, and the chives are so fragrant! Sprinkled on the scrambled eggs with tomatoes, the aroma is incredible... I clicked in and saw the homepage has changed. Did the owner hire someone to take the photos? It's much better than before, and the model's hands are so pretty, hahaha. Also, the scrambled eggs with tomatoes are so appetizing. Could you please order more next time? And don't limit purchases? The ones that don't spoil can be made into ketchup and pickles!]
Here's the reply from a few minutes ago.
[Thank you for your support. The tomato production is currently insufficient. We will wait until September when the tomatoes we replanted will be available in large quantities. By then, everyone should be able to buy as much as they want.]
[Egg Cake: Wow, the boss replied! I'll be waiting for it!]
——
Twelve o'clock.
After a wave of reservations, there are still 73 kilograms of cucumbers, 87 kilograms of large tomatoes, 31 kilograms of cherry tomatoes, and 22 kilograms of blueberries left.
Assistant Feng will receive 20 kilograms of cucumbers and large tomatoes, 10 kilograms of cherry tomatoes, and 10 kilograms of blueberries. The rest can be sold in the online store.
Cucumbers, tomatoes, and cherry tomatoes all have a minimum purchase of three kilograms and a maximum of five kilograms, while blueberries are sold in a minimum of one kilogram and a maximum of two kilograms.
With yesterday’s revision and advance notice, there are also many people waiting.
As soon as twelve o'clock arrived, Jiang Henggang set up the replenishment.
Refresh the page and the words [Sold Out] will disappear from the product interface.
But after waiting for more than ten seconds and refreshing, it appeared again!
It sold out so easily.
Dozens of orders also appeared in the background.
Compared with the previous times, the regional distribution of orders this time is more even. Unlike the previous times, they are basically from Beijing and Shanghai, and there are also several in Guangzhou.
In addition, there are many more complaints from customers in the background.
All of them are customers who didn’t get the spot.
It’s not even just the online store backend.
A lot of messages popped up on her WeChat, most of them were from friends from other places, a few were from the county group, and several were from guests in the group that Yang Xing had previously created, who tagged her.
*
Zhang Zhang Zhang (Song Ming's friend): Boss! I didn't get it! Woohoo, can you please give us a backdoor for our old customer's sake?
Yuan Shu: Ahhhh, I was able to grab it before, but I really didn’t this time. Boss, I’m so heartbroken (crying)
[Yang Xing: Boss, my friend didn't get one, so she shamelessly came to ask if we could get one through the back door. She said it's getting harder and harder to get one, and today she really didn't miss a thing. She just hesitated when placing the order, whether to order three or five pounds, and then it was gone... (blushing)]
*
@Jiang Heng, ahhh, boss, we didn't get it again! Can you give us a link? (crying)
[Huh? You're still trying to grab something in this group?]
[Yeah, I’m in the provincial capital.]
[If that doesn't work, can you ask your family to buy it and send it over? ]
My son got it. They also work in the provincial capital. They used to complain that they couldn't eat such delicious food when they left. Now that their boss has opened an online store, they can get it too.
[If you send it yourself, the courier fee is very expensive, but the boss’s postage is free (laughing and crying)]
*
[@杨幸@姜昅 bosses, why can't I grab it? ]
[Me too. I managed to grab it twice before, but this time it was gone in just a few seconds. Is it because they are running low on restock?]
I got it, hahahaha, I didn't even blink, I clicked to buy it as soon as it was restocked, and bought five pounds of tomatoes. According to the reviews, the tomatoes are delicious.
[Five pounds, that's 150, right? Too expensive.]
[What? You guys are all buying it?]
Someone asked in surprise. He joined this group because he was attracted by it at first. He thought the lettuce was of such good quality and tasted quite good. He wanted to try it if he could buy it. Later he found out that they were actually selling mushrooms and it was so expensive. So he never made up his mind and forgot about it later.
I didn’t pay close attention to the last chat, but now I see that there are still quite a lot of people who bought in the group.
[Hehe... Yeah, right? From the beginning, I was thinking about not wasting that coupon, right? After buying it once, I bought it a second and a third time.]
[The vegetables are really good. I haven't tested them yet, but the taste is completely different from those bought in the supermarket. It's expensive, but the price is worth it. It's still cost-effective to buy some occasionally.]
[Yes, the quality is completely different. When I serve this to customers, they always ask me where I bought it. They want to buy it too. You can tell the difference the moment you eat it.]
【It turns out I’m not the only one buying secretly! 】
【I also……】
The group that was originally thought to be dead has become active again. Some people want to invite others to join and ask if they can provide more goods and coupons.
Yang Xing: To be honest, I'm also asking the boss if he has any more stock (covering his face)
Friends: ...
*
After reading the messages one by one, he reluctantly declined everyone's request for a backdoor.
It’s not that Jiang Heng is unwilling, but there is no stock.
What you eat yourself doesn’t count.
It’s really not enough to be put on the shelves.
next year!
Once she gets used to the rhythms, she will definitely try to plant as many crops as possible next year!
Enthusiastic feedback from real guests.
Discussions about this topic have gradually started on the Internet.
——
【Lulu Back Garden (578)】
[Fuck, did you buy from the store Lulu recommended before? ]
【Hmm? Not yet, what's wrong?】
[I bought it, oh my god, after buying it, I refreshed the page and found that it was all sold out again. This store is so popular]
[I bought one too, hahahaha, last time I saw the store had 300 followers, now it’s 500]
[I didn't buy it, so I delayed for a while and it was gone! Are everyone's hands so fast? ]
[I also bought it and found out...]
【（Picture）（Picture）】
Before the previous person could continue speaking, the person who first started the topic sent out three screenshots.
It's different photos of a hand squeezing a cucumber, a tomato, and blueberries.
The white and slender fingers form a sharp contrast with the three brightly colored objects.
Most of the people gathered here are from the second dimension or something related to it.
As we all know, beauty is the primary productive force.
Most of those who are willing to spend money to hire an artist to paint for them are definitely those who are obsessed with looks.
Once the picture was sent out, the doubts were gone.
All exclaimed:
【This is a great move! 】
[Sister is so beautiful! ]
[Ahhhh, such beautiful hands, I really want her to pinch me! ]
【（Put on some shorts.jpg）】
【（Pants flying jpg）】
【nice! 】
Wait, isn't this the restaurant Lulu recommended? Is it really because the food is delicious? (Laughing sideways) @On the way.
On the way?
Lu Nian had just finished shopping and was about to chat in the group when she saw this post. She was full of confusion, then she scrolled up and saw the three pictures. Her eyes turned into stars.
nice!
[Hahaha, this is a screenshot I took from the store's promotional video. It's really pretty, especially the one with the blueberries being squeezed. The color contrast is amazing. Once I learn something, I'll definitely let her squeeze the right things!]
[A bunch of lsps! No more words, I confiscated the screenshots for reference, this hand is so beautiful]
On the way: It's beautiful! I didn't even notice it, I'll go check it out now!
I went there too.
[I came back after watching it, it's so beautiful. If the boss's hands were a model, I could draw another hundred pictures.]
[Seriously, I'm different. I was just looking at my hands.]
【……】
*
Get off work in the afternoon.
After eating and drinking, it’s time for workers to take a break.
Xiang Qiongshi, who was casually browsing short videos, scratched her finger and saw that it was another live broadcast selling goods, which was boring.
Swipe again, and you’ll see a business advertisement.
If she still can't find anything interesting after three tries, she will stop watching!
Xiang Qiongshi snorted angrily. There were really more and more advertisements on these short video platforms. There was an advertisement inserted every few short videos, which made her very annoyed. After being cheated once, she never planned to buy anything on them again.
Once, twice.
A short drama recommendation and a marketing account reposting other people's videos are boring. It's better to watch food broadcasts.
The third time.
The page suddenly turns into appetizing scrambled eggs with tomatoes?
A few chopped green onions fell, steam rose, and I could almost smell the sour and sweet tomato aroma through the screen.
Xiang Qiongshi couldn't help but take a few more glances. The next second, the page naturally jumped to a tomato field in the fruit-bearing season, with plump and round tomatoes hanging on the green vines.
No, where did she jump to? Agricultural Channel?
Before she could swipe away, a beautiful hand appeared on the screen, casually picking tomatoes, one by one.
The movement to row away paused.
He looked at Qiongshi twice more.
Then the two hands holding tomatoes collided with each other, and the scene smoothly jumped to the place where food was prepared. The tomatoes had been peeled and divided into pieces lying on the plate. The hands were holding two eggs. There was another crisp sound of collision, and the eggs cracked and fell into the bowl below.
Then comes the familiar cooking process.
Xiang Qiongshi saw the end without realizing it.
The page also returned to the scene of scrambled eggs with tomatoes that she saw at the beginning, but this time, there was also the process of some dishes being eaten by pairs of chopsticks.
No other people appeared throughout the whole process, only a pair of hands appeared on the screen.
For Xiang Qiongshi, who is used to watching various early technical short videos, the video has some techniques, but not too many. The advantage is that the picture is unexpectedly beautiful. The vegetables in the vegetable garden are full of vitality, the tomatoes are round and plump with beautiful shapes, and the tomatoes in the supermarket are specially packaged high-quality tomatoes.
The eggs are also obviously free-range eggs, smaller in size but brighter in color.
The hands exposed when cooking are even more eye-catching.
In just a short while after watching it, Xiang Qiongshi remembered that when she saw this video, it had only more than 400 likes and dozens of comments. After she finished watching it, um... she accidentally watched it again and refreshed the page, and the number of likes exceeded 500.
She raised her eyebrows in surprise but not surprise, and gave a thumbs up.
Then I clicked on the comments out of curiosity.
Is this another new food blogger?
When I clicked on it, most of the comments were praises: [Wow, sister, your hands are so beautiful! ]
[Everything I touch with my sister's hands is so appetizing! ]
[The painter's DNA moved, this hand is too cartoony]
Some people also expressed doubts:
[Isn't the style weird? Why are all the previous videos of this blogger children? Their ages aren't like that. Where did this video come from?]
Is this a food tutorial? The instructions are so simple. I just saw another one, and the video was also very simple. It's not suitable as a tutorial, right?
Xiang Qiongshi clicked on the homepage out of curiosity and found that the blogger's age was clearly fifteen years old.
Are the hands of fifteen-year-old girls so mature nowadays?
The exposed forearms are still so strong and powerful!
Take another look at the previous videos.
Um……
It feels a bit smoky and chaotic.
The style of painting is wrong?
Full of doubts, she clicked on another video with a similar style. This time it was a video of cold cucumber salad. The method was probably similar to the previous one, but the method might be simpler and the preparation time was shorter. It only took a dozen seconds to watch it.
This one has quite a lot of likes, over 300.
She returned to the original comment section with doubts, and found a new one pinned to the top:
[Professional cousin (author): The hands in the photo are not mine, I was just in charge of taking the photo]
I won’t talk about the rest.
Some people complained that the video tutorial was not detailed enough, some wanted to be on camera, and some wanted to watch a food show. Both dishes looked delicious, and if they couldn't eat them, they wanted to see others eat them. No one received a reply.
Xiang Qiongshi didn't care about it. She just thought the video was interesting. After liking each video, she left without paying any attention.
To her, this was just a short video she came across by chance.
Just swipe it and it's over.
But I didn’t expect to see it again after ten days.
This time it was on a reposted marketing account.
[A benefit for those who love using their hands? We're actually marketing high-priced natural vegetables!]
Bold typing appears on the screen.
The screenshot was of the hands that appeared in a cooking video she saw a few days ago.
Xiang Qiongshi:?
What's going on?
She vaguely remembered that the video didn't have any shopping cart or link? How could it be considered a sale?!
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