Chapter 324: Can’t sell because it’s too cheap



She believed that Xiao San would do a good job in the subsequent matters such as building the brewery and recruiting workers, and she only needed to teach him how to brew beer and sterilize and preserve it.

With Xiaosan’s efficiency, I believe the first batch of fresh beer will be brewed within half a month.

But who should we find to be the agent?

She didn't plan to do retail, but wanted to wholesale directly to those wine merchants, but there had to be an agent in between.

Just as Shen Yizi was thinking about this, Xie Zhenlin came to his door, and it just happened to be about beer.

When he drank this new type of beer at the banquet that day, he was a little uncomfortable at first, but after the maid’s guidance, he learned the correct way to drink beer and experienced the joy of drinking beer!

This kind of wine is perfect when paired with stir-fried cold dishes or braised prawns.

After learning that this was a new type of wine brewed in the villa, he immediately saw a business opportunity in it. However, the idea was not yet mature at the time, so he thought about it carefully after returning home.

The previous mooncake collaboration was his first time and he didn’t have much experience. The reason why they sold so well was entirely because the mooncakes themselves were delicious.

So this time he planned to come up with a more mature charter so that he would have more confidence when discussing cooperation with Shen Yizhizi.

After a brief greeting, Xie Zhenlin stated the purpose of his visit, then took out the plan he had made and handed it over with both hands.

Shen Yizhi took it and flipped through it. This sales plan was quite detailed and it was obvious that a lot of thought had gone into it.

"This beer does not need to be stored for a long time like white wine. On the contrary, the fresher it is, the better it tastes, so the cost will be much lower. I plan to go for the civilian route. The unit price of a bottle cannot exceed five cents. If you buy beer from me, I can sell it to you for three cents a bottle.

"The bill is settled once a month. If you have no problem with that, you can go and sign the contract now. But the goods will not be shipped until about half a month later."

Shen Yizi doesn't like to hide things, so he speaks directly. If they can accept it, then cooperate; if they can't accept it, then forget it.

Xie Zhenlin didn't expect that the deal would go so smoothly, and he was very happy, "No problem!"

After returning to the city, Xie Zhenlin went straight to Zuixiaoju and entered a private room on the third floor.

This is the rest room belonging to the owner Zheng Tao, and it is not open to the public on weekdays.

Arriving at the door, Xie Zhenlin suppressed the excited expression on his face and pushed the door open.

Zheng Tao was sipping a cup of tea. When he saw him, his eyebrows moved. He put down the teacup leisurely and asked, "How was the talk?"

Xie Zhenlin leaned in front of him in an unruly manner, "Guess?"

"Did it work?" Although it was a question, the tone was calm.

Xie Zhenlin rolled his eyes at him. This kid really thought he didn't know what kind of person he was, pretending to be profound in front of him.

"Of course, with me here, it should be easy, right? But you have to wait for half a month to get the goods."

Half a month passed in a flash, and the villa had undergone a great transformation. When Xie Zhenlin came again, he had to sigh that the construction speed was really extraordinary.

This time, he was followed by several horse-drawn carriages carrying goods, and Xiao Er took him directly to the brewery.

Xie Zhenlin followed him in and took a look at the newly brewed beer.

The color is light, clear and transparent. After gulping down a large cup, I can only say one word: refreshing! If it can be chilled, the taste must be even better.

The last time he drank it at the party, it was iced.

After confirming that the goods were in good condition, Xie Zhenlin asked the guys who came with him to carry boxes of bottled beer onto the carriage.

These wine bottles are all identical porcelain bottles. Shen Yizhiz drew them according to the molds of the beer bottles in his previous life and had the craftsmen at the ceramic factory make them.

The words "Ming Yue Villa Brewery" and a bright moon logo are written on the porcelain bottle.

There is also a small painting of a flowing spring under the moon, which has a poetic flavor.

Xie Zhenlin transported the wine back with great enthusiasm, gave it to Zheng Tao to sell, and waited to collect the money.

However, imagination is beautiful, but the reality is that the sales of beer in Zuixiaoju are not good. Not to mention reaching the popularity level of mooncakes before, even ordinary wine sells better than it.

Zuixiaoju has a considerable number of customers every day, but after three days, only a few boxes of beer have been sold.

Xie Zhenlin and Zheng Tao met again in a private room to discuss this matter.

"That shouldn't be the case. The beer is so cheap and tastes great, why can't it be sold?"

Xie Zhenlin scratched his chin and walked around the room.

Zheng Tao suddenly called him: "Wait, what did you just say?"

“Why can’t the beer be sold?”

"No, the previous sentence."

“…It tastes very good.”

"No, one more sentence."

“Very cheap?”

Zheng Tao pounded his fist: "I know the reason."

"What is it?"

“Beer is too cheap.”

Xie Zhenlin's jaw dropped and he had a "are you kidding me" expression on his face.

Zheng Tao glanced at him and said, "Our Zuixiaoju is the most upscale restaurant in the whole Langcheng. The guests who come here are either rich or noble. Even if they are not rich, they are not short of money. A table of 'Rise Step by Step' costs 88 taels of silver, 'Unparalleled Wealth' costs 188 taels of silver, and 'Zhuangyuan Banquet' costs 388 taels of silver. The matching wine is also several dozen taels per bottle, and some are charged by the cup, five taels of silver per cup.

"Tell me, can your beer, which costs five cents a bottle, be appreciated by those people?"

Xie Zhenlin was also a playboy who grew up in a wealthy family, so he immediately understood what he meant when he heard him say that.

Zheng Tao continued, "The beer tastes good, but many customers come to the store to treat others to a meal. What will they think if they order a bottle of beer that costs five cents? So many people may ignore it when they see the price. Those that are sold are probably bought by people who like to try new things. How about we adjust the price?"

Xie Zhenlin's heart was moved for a moment, but when he thought of Shen Yizhi's words, he shook his head firmly, "No, Master Shen said that a bottle can only be sold for five cents at most. If we raise the price without permission, wouldn't that be a betrayal? She will definitely not cooperate with me again in the future. It's not worth it to lose the big picture for the small. It's not worth it."

Zheng Tao agreed and thought it was not worthwhile to abandon a partner like Master Shen for the sake of short-term benefits.

"I will continue to sell the beer you sold me in the store. I will eventually be able to sell it. As for you, you can try those small bars and restaurants."

"OK."

Xie Zhenlin's heart, which had been devastated, came back to life. He walked out with full energy and a brisk pace.


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