The appearance of "Sheep" did not attract much attention in the early stage.
Many people even think that this game is used to defraud investors' money.
But on the third day after its release, the game became a huge hit!
Countless users’ social circles, such as Moments and friend groups, have begun to have users posting links.
On the fifth day after its release, the popularity of the article remained high across the entire network and it even became a "hot" topic on Weibo.
On the sixth day, the cumulative reading volume of the Weibo topic #羊了个羊# exceeded 1.7 billion.
On TikTok, the cumulative number of views of topics related to this game is around 500 million!
In just a few days, the popularity of "Go Go Sheep" continued to rise, and the game server even crashed 3 times in 2 days!
Chaowendao Game Company.
Shen Yun was watching a video in the office when the head of the gaming department hurried in. "Boss Shen, Boss Shen, this is bad. Our user churn rate has reached 10% in the past few days, and it's still increasing!"
Shen Yun’s expression remained unchanged: “It’s normal, maybe the user is busy with work and has no time to play games.”
The department head took a deep breath and said, "A lot of advertisers have also left!"
"We had 30 potential advertisers last month, but this month, basically no one is interested, so we have to wait and see!"
Shen Yun’s expression suddenly became serious.
This is not good news.
The biggest source of profit for the games they develop comes from membership, and the second largest source is advertisers.
Insert various advertisements into the game.
But now, these advertisers have no intention.
"What's going on?" Shen Yun asked quickly.
“It was sucked away by ‘Sheep, Sheep’.” The person in charge took a deep breath and said, then opened the phone interface and handed it to Shen Yun.
Chen Yun only took a glance and everything went dark before his eyes.
On the resurrection interface, they need to watch a 30-second advertisement, and the advertiser is the one they had agreed on before!
"The popularity of this game has exceeded imagination." The person in charge said, "If you don't believe it, Mr. Shen can check his circle of friends or family group."
Chen Yun didn't believe it and opened his circle of friends.
The screenshots of this game have been all over the screen!
Not only that, the family groups and classmates groups are full of links, and the slogans are also very attractive.
"Do you dare to play this game before going to bed?"
"If you don't have enough intelligence, don't challenge this game!"
This kind of introductory language is very stimulating for users to participate.
After seeing it, Chen Yun wanted to click in and play it!
"According to the screenshots that have been circulated, the daily net income of this game has reached 5.78 million, and it is still growing!" said the person in charge. "We are all game developers. We predict that the total R&D cost of this game will definitely not exceed one million!"
Chen Yun hurriedly opened Weibo and the short video platform, and then sat down on the chair dejectedly.
Xinhua News Agency even started to publish an article: "What is it about the phenomenal game "Sheep and Sheep" that makes people addicted?"
People's Daily: "Recently, a small game has become a phenomenal game. It is said that the daily net income has exceeded 10 million yuan!"
"Sheep, Sheep" started to spread among friends like a virus.
On the subway, on the bus, in the classroom, many players will sit down and play a game as long as they have time.
It would be best if you can pass the level, but if you can’t, you won’t lose anything.
Dozens of advertisers were laughing so hard that their mouths were numb.
Originally, they advertised on the Internet, investing millions or tens of millions of dollars, but the exposure and conversion rates did not increase.
However, the advertising cost of this game is only half of the original, but the exposure rate has increased by more than 40%!
In particular, there are a lot of ad spaces, which provides opportunities for many advertisers, big and small.
On the thirteenth day after the game’s release, its total net revenue exceeded 100 million, creating a miracle in gaming history!
How much does R&D cost?
Jinhe Media then launched its second game - "Tetris"!
When this game came out, it took the world by storm!
Countless foreign players have participated in it, and countless foreign game manufacturers have come in to purchase copyrights.
Jinhe Media naturally gave the authorization.
On July 20th, Jinhe Media released a bi-monthly report on its short drama and game business.
The short drama business has successfully landed in Europe and the United States, with two dramas and a box office of 80 million US dollars!
The total domestic revenue of "Legend of the Sheep" and "Tetris" is 780 million yuan, and the overseas revenue is 390 million US dollars!
Jinhe Media shocked the world!
When the Shen family, Shen Longxiang and Shen Tunan saw the results of Jinhe Media, they were silent for a long time.
“I can’t believe that a discarded person has reached this level today!” Shen Tunan sighed, “He has come out step by step.”
"I didn't borrow even a bit of power from Song Tianzong and Ning Zheng!"
“I rely entirely on myself!”
Shen Tunan looked at Shen Yun with emotion.
It is naturally extraordinary that Shen Yun can control a company with a market value of 50 billion.
But compared with Shen Xian, he seems much more mediocre.
When Chao Wen Dao Game Company was first established, many advertisers and distributors in Haicheng gave the green light and provided great support due to the influence of the Shen family. Not to mention the funding, bank loans were interest-free as long as they were approved.
And what about Jinhe Media?
It is accumulated bit by bit through calmness.
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