“Is this true or false?”
Nie Yutian looked at Guan Yingying in surprise. Why didn’t she hear this meaning in Fang Yuan’s words?
Guan Yingying also saw the meaning in Nie Yutian's eyes.
She smiled mysteriously, as if you didn't understand.
"Tiantian, you and Yuan have not worked together for long enough. So it's normal that you didn't understand the hints Yuan gave you."
"ah?"
Nie Yutian widened her eyes in disbelief.
"Did the boss give us any hints? I feel like he just doesn't want us to find a publicity company to do the publicity?"
Guan Yingying clapped her hands fiercely and said to Nie Yutian, "Tsk tsk, you see, you actually understood a little bit, but you didn't grasp Yuan's key point."
"Ah? Yingying, what are you talking about?"
Nie Yutian scratched his head, totally not understanding what Guan Yingying was talking about.
Guan Yingying was clearly speaking Mandarin, and I could understand every word, but I had no idea what they meant when they were put together.
What's going on?
Does it require Morse code to decrypt, or is there a way of answering the call that Nie Yutian doesn't know about?
Nie Yutian had a black question mark on his face and looked at Guan Yingying stupidly.
Guan Yingying explained calmly: "You just said it yourself, Yuan doesn't want you to find a publicity company to do the publicity work at all."
Nie Yutian spread his hands to show his agreement.
"Yes, the boss doesn't want us to find a publicity and promotion company anymore, so there is no room for turning back."
“No no no no no no…”
Guan Yingying shook her fingers, as if to say, Nie Yutian, you look too superficial.
"You only see the superficial logic, not the deep logic."
Nie Yutian became more and more confused: "What does this have to do with the shallow and deep layers?"
Guan Yingying pointed to the warning sign next to the large French window and said softly to Nie Yutian: "Look, the purpose of putting this sign here is to tell us to be alert to danger and not to fall. However, it does not stop us from walking to this French window and enjoying the scenery outside."
Nie Yutian frowned. She understood a little, but not completely.
"you mean……"
Nie Yutian tilted her head and looked at Guan Yingying in confusion.
The latter smiled happily, and then told the truth: "A Yuan only forbade us to find a publicity and promotion company, not forbade us to do the publicity and promotion."
"Isn't this the same idea? If we don't find a publicity company, who will help us with publicity?"
Nie Yutian asked this question naturally.
She studied film directing, so naturally she knows everything about film production.
For example, the publicity and promotion work is handed over to several domestic film publicity and promotion companies.
There is no other reason, it is just because these publicity and distribution companies are very professional in film publicity and distribution.
Because of the film promotion, road shows are needed in major cities.
Roadshows require the support of venues and theaters, only in this way can we have good communication with the audience.
In addition to roadshows, the most important thing is online promotion.
Various social media, as well as movie rating sites such as Rotten Tomatoes.
They all need publicity and promotion companies to operate them and mobilize the tens of thousands or even hundreds of thousands of water army accounts they maintain.
A craze was created on the Internet, which attracted passers-by to go to the cinema to watch it.
This is no small job.
Social platforms and movie rating websites will regularly kill a batch of water army accounts.
The water army accounts of the publicity and promotion companies are more difficult to kill because they have paid protection fees.
In addition to the internet trolls, the publicity and distribution company will also contact various film critics to hype up the movie.
It is hyped up to be amazing to attract film critics and movie lovers to watch the movie.
There will also be various marketing models, such as short video platforms imitating a few seconds of footage from promotional videos, brainwashing movie songs becoming divine songs on the Internet, and hyping up movie actors falling in love with each other because of the drama.
In short, the role of the publicity and distribution company is to increase the popularity of the film and attract more people to watch it.
Whether it's through real fame or undeserved fame, as long as people can be tricked into the cinema, it's a success.
Nie Yutian accepted this unspoken rule in the film industry. In her opinion, if a movie wants to achieve good results, it must go through the publicity and distribution company.
And now, Fang Yuan is not allowed to cooperate with the publicity and distribution company.
Then, Nie Yutian felt that the promotion and marketing work of the entire film could not be carried out.
But now, her good friend Guan Yingying told her that her boss Fang Yuan only forbade cooperation with the publicity and promotion companies, not the publicity and promotion of the film.
Nie Yutian was a little dissatisfied with this. Without the publicity and promotion work of the publicity and promotion company, could there be any effect?
Nie Yutian was skeptical.
Guan Yingying and Nie Yutian have been best friends for more than ten years. As soon as she sees Nie Yutian sticking her butt out, she knows what kind of fart she is going to let out.
"Why? Don't you believe it?"
Nie Yutian didn't say anything, just nodded to express her attitude.
Guan Yingying couldn't help laughing out loud.
"Let me tell you this. In addition to the film industry, there are also publicity and promotion companies in our normal business. Generally, such publicity and promotion companies are called marketing companies in our industry."
Guan Yingying laid out everything she knew, saying, "Look, aren't there all these popular terms like track and pain points on short videos? Those were all made up by marketing companies to fool those uneducated bosses and those bosses who are desperate and trying all kinds of tricks."
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