Wang Zifeng is an ordinary second-generation rich man.
His parents are in the down jacket business, with annual revenue of several hundred million.
However, Wang Zifeng doesn't like this business very much.
So, he asked his father for several hundred million yuan to use as start-up capital for his business.
Unfortunately, he started a business three times and failed all three times.
Wang Zifeng’s first entrepreneurial project was a gym, a chain of gyms.
After the success of the first store, Wang Zifeng thought about copying and pasting the model and making several copies to achieve the goal of quick market launch.
As a new generation entrepreneur, Wang Zifeng was taught to go public.
Going public proves that this project is very successful and can maximize the value of the entrepreneurial project.
But when opening a branch, Wang Zifeng found that things were not as simple as he had imagined.
Although more and more gyms are opened, their performance is declining sharply.
In the end, Wang Zifeng spent all his startup capital and was not favored by investors, and he didn't even make it through the A round.
Wang Zifeng didn't expect that during the angel round, those investors were praising him crazily, making him feel like he was the chosen one.
But I didn't expect the change to come so quickly.
The angel investor who was bragging about himself yesterday turned against him after learning that there was no hope for a Series A round.
Wang Zifeng was blocked on the phone.
After that incident, Wang Zifeng realized that capital is so realistic.
You can make money, and they can kneel down and lick your shoes.
But you can't make money, and they won't even give you free air.
So, Wang Zifeng started his second business.
This time, Wang Zifeng chose emotional counseling.
After a good start, Wang Zifeng was too lazy to even prepare an angel round of financing.
He plans to rely on himself and gradually achieve the listing.
The emotional counseling track has a huge upper limit. Wang Zifeng thinks that flagship stores can be established in first-tier cities across the country.
At this time, a franchisee who got the news from somewhere came over.
These people are all mysterious rich people.
At the same time, they have great connections.
Although Wang Zifeng's company has no published financial reports, they can clearly tell Wang Zifeng's turnover and net profit.
This group of people even own shops in the most prosperous areas of first-tier cities, and they can choose freely.
Wang Zifeng knew that this group of people might be the second generation.
Wang Zifeng was very happy to have the opportunity to interact with such big shots and happily signed the contract with them.
Later, Wang Zifeng’s emotional counseling center was opened in first-tier cities.
In fact, in one three-month period, revenue increased fivefold.
Just when Wang Zifeng thought he could go public this time, a group of competitors suddenly appeared in the market.
Wang Zifeng soon discovered that the performance of franchise stores in first-tier cities was the first to decline, and the decline was very large.
At this time, Wang Zifeng did not find any problem. He simply thought that a strong competitor had appeared on the track.
But after the performance of stores across the country all shrank, Wang Zifeng discovered that there was something fishy.
It turned out that the powerful competitor was his franchisee, a group of omnipotent second-generation people who copied everything Wang Zifeng did and then kicked him out.
This made Wang Zifeng realize that there are no good people in this world.
Especially in the business world, no one can be trusted.
Wang Zifeng treated them as friends and taught them without reservation how to run the entire project.
But I didn't expect that such big shots like them would actually do the backstabbing thing.
Wang Zifeng was kicked out directly, but the company they jointly founded was listed safely.
After that incident, Wang Zifeng became depressed for a while.
Then, he started his third business.
This time, Wang Zifeng did not choose the red ocean track, but chose the sunset industry.
Cannery.
Wang Zifeng feels that although people in China do not eat canned food, it is a must-have food for every family abroad.
He produces cheap canned food in China and then sells it on foreign e-commerce platforms. Wouldn't that mean he would make a lot of money?
This really encouraged Wang Zifeng to set up a canning factory and start product research and development and production.
He then discovered that foreign e-commerce platforms were not very effective.
Basically, people who buy canned food abroad prefer to buy them in physical stores.
Wang Zifeng planned to enter foreign supermarkets, but the other party did not agree at all, no matter how many perverted requests Wang Zifeng promised.
The other party just won't let go.
Wang Zifeng's entrepreneurial venture this time ended in failure.
When the product was first created, we never thought about the domestic market.
When they couldn’t enter foreign markets, they found that they couldn’t enter the domestic market even more.
Wang Zifeng gave up his entrepreneurial ambitions and went back to being an ordinary rich second-generation.
This made his parents feel more at ease.
After all, how much can a rich second-generation spend on food, drink, and entertainment in a year?
At most, tens of millions would be enough.
But once the second generation of rich people get involved in entrepreneurship, it’s all over.
At the very least, the family will lose everything, and at worst, the whole family will die.
Wang Zifeng started three businesses and lost 600 million yuan in total.
600 million!
They have to make down jackets for three years!
Seeing their son finally give up on starting a business, his parents suddenly felt that they were not so eager to see their son succeed.
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