Chapter 294
Billion-dollar movie queens are easy to get (data + peer perspective)
After one weekend, "Beauty and the Beast" has already raked in 1 billion yuan in box office revenue in the mainland, exceeding Diland's box office expectations for the Chinese market in just three days.
Although box office data shows that the moviegoers are highly concentrated in the opening weekend and Monday's box office has dropped to one-third of Sunday's, one billion is already enough. With such an explosive start, what else do you need?
The fact that this movie has such a strong appeal is beyond many people's imagination.
Fairy tale, fantasy, romance. These three keywords combined together have not yet produced a big hit in China, and it seems that it is not within Ling Sui's comfort zone.
It should be said that it is difficult to define where Ling Sui's comfort zone is. If we count the representative characters, then the scope of her circle is so large that it can circle the earth twice.
The box office revenue in mainland China reached 1 billion in its first weekend, and there is no doubt about this box office result. Even if it is really a bit "lacking in stamina" as many big Vs said, the huge profits made in the beginning are enough to cover the cost. Moreover, looking at the enthusiastic discussion about this movie on the Internet, it clearly still has considerable box office potential.
Even the most conservative data platform believes that it can reach 2 billion in the mainland market.
Netizens' attention has turned to other regions where "Beauty and the Beast" will be released, starting with North America.
Look... the North American box office for the first weekend was 170 million, which doesn’t seem like a lot.
Someone reminded me that the unit behind this is US dollars.
After calculating based on the current exchange rate, many people fell silent again. After all, North America is Durand's base camp. In the global box office details of "Beauty and the Beast", China can only rank second.
A series of countries and regions that followed achieved good box office results in the first weekend. "Beauty and the Beast" was released in 52 countries and regions around the world, and ranked among the top five in the Hong Kong box office. Don't forget that Ling Suisui is a two-time winner of the Best Actress Award at the Academy Awards and she is very popular there.
Netizens in the ticket group couldn't wait to pull up the table and make statistics to see how much Ling Sui's current box office is.
Before her retirement, Ling Sui had three No. 1 movies with a total box office of 7.961 billion yuan in mainland China. Please note that the 7.9 billion here refers to the box office in mainland China, and does not include other countries and regions.
After one weekend, Ling Suisui has topped the movie box office list of Chinese-language actresses. And each of her movies can be ranked in the top ten on this list.
Netizens congratulated her in the hot searches, congratulating the Emperor Sui, he has really ascended the throne this time!
Some people have also discovered that if the overseas box office is included and converted into RMB, plus the current box office of "Beauty and the Beast", Ling Sui can actually be called the "billion-dollar movie queen."
But there is still a small problem, because the global box office is usually settled in US dollars, so Sui Si is not so eager to give Ling Sui Suiwu the title.
——Anyway, Ling Sui’s box office in mainland China has reached 9 billion yuan now, and the goal will definitely be achieved after Belle is released. A mere ten billion is easy to get. It won’t take a few days.
Just count the mainland then. Ling Sui will, with her own efforts, make sure that all box office statistics in the domestic entertainment industry will include the qualifier "mainland market". Otherwise, if her global box office is really converted into RMB, the relationship between the first and second place should be expressed by "".
Ling Sui is still running global roadshows and participating in various activities. Fans are not in a hurry to open champagne at halftime and continue to promote the brand under related topics.
Of course the higher the box office, the better, beauty and the beast rush forward! Belle dashes!
After the movie was released, Ling Sui’s fans were celebrating Chinese New Year every day, and her colleagues were also discussing why the movie had such a great success.
Dashu Media held a group meeting on Monday, and intern Xiao Zhou was one of the participants.
Because the company implements "flat management" and gives every employee equal opportunities for promotion, at this kind of work meeting, even interns have the opportunity to express their opinions in front of their supervisors.
When Xiao Zhou first joined the company, he was full of enthusiasm and felt that he could accomplish something great. However, after attending several group meetings, he found out that although everyone was allowed to speak, they were actually just there to fill up the meeting time and help the leaders complete the formalistic process.
The theme of this group meeting is to discuss the reasons for the huge box office success of "Beauty and the Beast". Xiao Zhou thinks that it is too early to discuss this now? It’s only been released for three days.
Even if you want to study the advantages and disadvantages of a film, you should at least wait for a month after its release to see the subsequent box office performance and marketing direction.
Xiao Wang, a regular employee, shared gossip with her: "You don't know, our company is very sensitive to things related to Ling Suisui... Ling Suisui's agent used to be a partner of our company, but later he ran away and formed a studio with Ling Suisui, and also set up Fengshou Media."
"Many old employees said that if Tong Xiaoman had not left and had signed Ling Suisui to our company, the company would have made a fortune long ago."
Xiao Zhou suddenly realized, that's what it was.
However, she felt that this fantasy was unrealistic. If Suihuang really wanted to sign a contract with a company, why would he choose Dashu? Dashu was indeed glorious in its time, but when Ling Sui just made his debut, the company's business conditions were not as good as before.
As for now, I am just at the bottom of the entertainment industry. Although there are film investment and production businesses, they are all small-scale operations. After working hard for several years, the profit is only small.
If Xiao Zhou really wanted to "speak freely", she felt that Da Shu should not choose "Beauty and the Beast" as a research subject. For example, how the super-rich live is not something that people who earn 3,000 yuan a month should care about.
But she was just an intern, so she had to keep her words to herself.
The employees who attended the group meeting had written their speeches in advance, and everyone had watched a movie over the weekend. It’s hard to say whether the supervisor thought of holding this meeting because so many people posted their ticket stubs on WeChat Moments…
This story tells us that we should still block our leaders when posting on WeChat Moments.
Xiao Zhou took notes at the meeting while listening to other people's speeches.
In fact, what everyone said is very accurate. For example, the huge influence of the big IP of Diland, the fairy tale is well-known; the popular Fast 7 program has played a good role in publicity; the casting is very suitable for the role, and there are beautiful women and handsome men; the costumes and scenes of the movie are very exquisite, the special effects are also very dreamy, and the visual effects are excellent...
The person mentioned most at the meeting was the lead actor Ling Suisui.
Even her haters who try their best to discredit her will subconsciously admit that Ling Suisui is the soul of this movie. Without her, there would be no version of Princess Belle.
Someone mentioned that money will flow to those who have enough money, and online attention will flow to the hottest stars.
When a movie is labeled "Ling Sui Sui", the audience will be curious, not to mention that the creators are very hard at work on the promotion, and Diland is also willing to spend money on advertising. Some time ago, as long as you went online, you could see news related to "Beauty and the Beast". Even if you didn't go on Weibo or watch short videos, Princess Belle would always appear in your circle of friends.
As long as the audience has a filter for her, they will be willing to support her work; as long as her work satisfies the audience, this filter will become deeper, or new audiences will develop filters... This cycle repeats itself, which is the secret to an actor's continued success.
If you ask the audience what they like to see her shoot, the answers will probably be "all", "anything", and "I trust her vision".
So, Beauty and the Beast became a hit.
The box office of "Beauty and the Beast" in mainland China has fully demonstrated Ling Suisui's strong appeal in commercial films.
Young people, and even primary and secondary school students, do not watch her movies simply to see the movies, but rather as a social behavior, and a follow-up check-in project in the circle of friends. Just relying on this filter, as long as the quality of the movie is not too bad, and it is at least a qualified popcorn movie, she can live a comfortable life for the rest of her life by living off her savings.
The employee who spoke only mentioned it in passing, but the supervisor had already fantasized about it.
He felt that Dashu Media could also produce this kind of "qualified popcorn movie". As long as the company can hire Ling Suisui, it will make a lot of money.
Xiao Zhou: ...
You really dare to think so. Why don’t we open our eyes and take a look at which film companies Ling Suisui has cooperated with?
This one is Deland and the next one is Warner, both are big productions with a cost of over 100 million US dollars. Her schedule next year might be lined up by several major Hollywood studios. Unless Ling Suisui wants to do charity, there is no way she would get Dashu Media's turn.
The supervisor also cited "The Sister Who Can't Get Married" as an example to prove that Ling Suisui does not only cooperate with large companies.
When Xiao Zhou heard this, he wanted to complain even more. It was obvious that the movie was aiming for awards, but you wanted to make a popcorn movie. Don't you understand the difference?
When talking about my sister, some people will mention the female director.
Some people say that "Beauty and the Beast" has been marketing female directors and feminism in movies. Many bloggers have done special topics such as "The changes in Princess Dilande's image" and "The changes in the images of female film and television characters over the past century". Dilande is well versed in pleasing female audiences and catering to women's needs.
Xiao Zhou agreed with all of the above, but as this colleague spoke, the content went off track.
The other party did not conduct an in-depth analysis on the topic of "what are the characteristics of films directed by female directors", but instead used the example of the upcoming dramas of Dashu Media, asking how to learn from Diland's marketing method of using female creators and female characters as gimmicks, and how to promote certain plots in this way or that way...
The more Xiao Zhou listened, the more she felt something was wrong. She remembered that the plot of that part was clearly not like this. Isn't this just selling dog meat under the guise of selling mutton, deceiving the audience?
She blurted this out, and the other party didn't even feel embarrassed, and smiled and said: "Then you can take another path. Being black and red is also red. Even if you are scolded and become a hot topic, it is better than being quietly defeated. The most terrible thing is that no one cares."
Xiao Zhou couldn't convince herself to agree with this point of view. Even though Xiao Wang was holding her clothes, she continued:
"Aren't we discussing the success of Beauty and the Beast? The female director of this film and the female perspective mentioned by the critics are not gimmicks, but real things that can make the audience feel."
She originally wanted to give some examples of storyboard images. Princess Dilande, shot from different angles and with different shooting techniques, gave people very different feelings.
In other works, princesses are works of art with exquisite appearance, but under the lens of director Kelly Austin, Belle's lively smile warms the hearts of the audience and becomes a classic scene in the movie.
But she didn't prepare a PPT today, and describing it with words alone would not give her a sense of visual contrast, so Xiao Zhou thought of this plot again - when the ambiguous atmosphere between Belle and the beast first arose, Belle was wearing pants.
In Xiao Zhou's impression, Belle has always worn a skirt in the animation, which is also a bold adaptation of the live-action movie version.
The above scene takes place in a utility room. Belle is repairing a tool, and the beast squats down to help her, but his clumsiness makes things worse.
The moment their eyes met, Belle's face was smudged, and the beast's clumsy movements seemed a little ridiculous. There are no fireworks, no roses, no luxurious scenery, only two hearts close to each other.
This is the delicacy and gentleness of the female director. She also downplayed the characteristic labels of "beauty" and "beast", allowing the audience to feel that this is the simplest and purest form of true love.
Compared with the animated version, the movie version also adds a lot of details about the two protagonists getting along with each other. Although Belle threatened the beast with a musket, the emotional changes between her and the beast were more natural in the movie. These rely on Ling Sui's acting skills, and are also inseparable from the editing arrangements of the female director.
She spoke passionately, as if she had regained the enthusiasm she had when she first joined the company.
But she looked around again - okay, she was speaking seriously just now, but everyone else was playing with their phones, and even the supervisor had his eyes fixed on the computer screen, as if he treated her words as automatically playing background music.
Xiao Zhou thinks she can be more confident and remove the word "seems".
Oh, I really can't go on with this class, it's so boring.
Since her colleagues were slacking off, she started slacking off as well. While slacking off, she came across a recruitment notice from Fengshou Media.
How about... submitting a resume?
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