Chapter 169
The flattering post has turned into a prescient rainbow fart
In early March, the winter vacation had long passed and many domestic theaters had released new movies.
Although the encryption key of "The Great General" has been extended and it can still be shown in theaters and should be able to be shown until April, the audiences who are willing to buy tickets and want to watch it multiple times have basically seen it, and there will basically be no significant box office growth in the future.
In other words, the war for the Spring Festival period has basically come to an end.
The mainland box office of "Zhao Jiang" has accumulated to 4.061 billion yuan. It is not only the champion of this year's Spring Festival, but also successfully rose to the tenth place in the mainland box office list.
Good news always comes one after another - last week, "Zhao Jiang" was officially released overseas and performed very well at the box office.
As one of the world's top film companies, DeLand first negotiated to screen the film in nearly 500 theaters in North America after obtaining the overseas distribution rights.
This data is of course very, very small compared with that in mainland China, and it is not at all advantageous compared with the thousands of theaters showing other blockbusters, but DeLand did fulfill its promise of "the largest opening of a Chinese-language film in North America in the past decade", without any exaggeration.
If the distributor was not Diland, and if the lead actor Ling Suisui had not played the hit drama, the ancient war scenes would not be eye-catching enough and exciting enough, so the number of screenings would be discounted again and again.
Well, it’s been more than a day or two since Chinese-language films have been coldly received in the global market. Many movies are exported to multiple countries, but if you look at the box office share, overseas performance is just a negligible bonus.
Although the start was not favorable, Ling Suisui and the crew did not give up.
Since the trailer can only show limited content, and the language and cultural background barriers make many viewers uninterested, let’s just do something fun!
Tang Bing asked her to shoot a few videos of sword-folding flowers and post them on Tiktok. Foreigners like to watch this kind of technical flow, which can satisfy their fantasy of the "mysterious East".
Qi Xiaoqing also filmed a joke for Ling Suisui - "I was the daughter of an aristocrat who had no worries about food and clothing, but the world is in chaos, my father and brothers have gone to the battlefield, my husband has abandoned me and run away, and there are enemies who want to kill me, how can I survive?"
Thanks to the developed Internet, although Ling Sui-sui did not come to North America, through her hard work in promoting the movie on social platforms, more and more people knew about the movie "Zhao Jiang", and the pre-sale that started three days in advance also achieved good results.
DiLand was talking about 500 shows, and after the pre-sale started it was 600 shows, and then it slowly grew to 700 and 800, until the North American box office reached 3.169 million US dollars on the first day. The number of theaters and screenings doubled the next day.
In the Internet age, the mainland can also observe the North American box office situation at any time. Based on the first day's performance alone, "Zhao Jiang" has already broken the North American box office records of many domestic blockbusters, truly achieving effective export.
With over 3 million on the first day, many film bloggers were excited. Is the embarrassing situation that Chinese-language films have difficulty breaking tens of millions of dollars in North America finally going to be broken by Tang Bing and Ling Suisui?
The domestic entertainment industry was very excited, and North American theaters immediately adjusted the screening schedule of "The King's Avatar".
Compared to other films, a first-day box office of more than 3 million is not actually a particularly good result, but it also depends on the screening schedule!
You know, "Zhao Jiang" took up nearly 15% of the box office with less than 5% of the screening time. What a terrifying attendance rate! Everyone who has seen it will say that "Zhao Jiang" is a stock with great potential in the film market.
In America, where money is everything, many theaters quickly took out the "General Zhao" posters that had been thrown around casually before and placed them in a prominent position at the entrance.
The performance of the first-day box office promoted a virtuous circle, with more screenings and recommended spots. Diland also spent more on advertising, and the first wave of audience reviews and word-of-mouth also fermented on social platforms.
"The King's Avatar" lived up to the high expectations of Dilland and major cinemas. The box office doubled 2.5 times the next day, rising to 8 million US dollars. On the third day, it reversed the decline and then soared 1.5 times, steadily rising to 12 million.
No one would have thought that Chinese-language films, which have always performed at the bottom, could accumulate a box office of 23 million US dollars in the first weekend. Although he failed to win the championship, he undoubtedly became the strongest dark horse.
Suisi was smiling happily, today was another day that she was carried away by herself! But some people just can't laugh.
When the overseas distribution rights of "Zhao Jiang" were sold to Diland, some people were so jealous that they flooded the entertainment department with posts pretending to be fans and praising the film.
These people have praised Ling Sui's films highly, saying that she will lead Chinese-language films to the world, let Chinese have a say in Hollywood, and break the male monopoly on the right to speak in the film industry... Anyway, they say whatever they think, and it would be a shame for her if she can't do it.
They also vowed that as a global superstar, Ling Sui's movie would definitely make over 10 million at the North American box office, right? Otherwise, how can we justify the huge hit of the game?
In fact, anyone with a little common sense knows that the appeal of an actor in an online drama and a movie is two different things, and games and Zhaojiang are also completely different themes, but these people don't care.
They just want to direct and act themselves and submit their posts to marketing accounts, which can both foster fans and incite the emotions of passers-by. After this set of actions, it can be said that everything is ready, except for the big mockery after the North American box office of "Zhao Jiang" comes out.
This is the entertainment industry. Even if you work hard on filming and do nothing else, if people want to discredit you, they have plenty of ways to do so.
It's a pity that these people lack imagination and Ling Sui's performance is too good.
In the first weekend box office, "Zhao Jiang" doubled and exceeded the "box office target" of the poisonous milk. Ling Suisui once again turned the flattery into a super prescient rainbow fart, making many fans feel that they were too conservative and their level of trust in themselves was not even as high as that of the black fans!
Alas, it has been said that Sui Hei is actually Ling Sui Sui who is in the closet. Everyone understands this love that is difficult to express.
With a good start in North America, "The King's Avatar" also achieved impressive box office results in many countries and regions around the world.
By April, the North American box office of "The King's Avatar" had accumulated to 91.684 million U.S. dollars, and the box office revenue in other places added up to nearly 100 million U.S. dollars.
Although the North American box office failed to break 100 million, which made many viewers who paid attention to and loved "The King's Avatar" feel a little regretful, but everyone also knows that you can't get fat in one bite. It has achieved a leap forward breakthrough for Chinese-language films overseas and opened up the market for latecomers.
...If we ignore the fact that Ling Sui is only 24 years old this year, which is considered young among popular female stars, it is really a touching story of passing on the torch.
As for now, we can only say that talented people are emerging in their youth.
In short, the overseas box office of "Zhao Jiang" is already very high, equivalent to RMB 1.4 billion, which is almost the ceiling of the overseas box office of domestic films in recent years.
A film blogger pointedly commented that when Chinese-language films participated in the global box office rankings, only the overseas performance of "The King's Avatar" was really meaningful to be taken into account.
Finally, the global box office of "The King's Avatar" is 751 million US dollars, ranking third in the global box office list this year.
"The King's Avatar" has proved that it's not that Chinese-language films as a category are not popular overseas, but that audiences will only pay for content that interests them.
This principle is applicable all over the world.
During the overseas release of the film, Ling Suisui has been filming on the set. She's doing her job as an actress, but the outside world is going crazy for her.
First, countless film projects came to her - before, they only asked her to be the heroine, but now they are all talking about her playing the leading role.
The difference between the two is not very obvious in TV dramas, but it is huge in movies. After all, the "heroine" may be a third or fourth character who only serves the protagonist, and the "protagonist" is the real core of the movie's plot.
The film industry was in an uproar, and the TV drama industry was also unwilling to miss Ling Sui. The ages of the heroines ranged from fifteen to forty years old, and as long as they felt Ling Sui was capable of playing the role, they extended olive branches to her team.
After all, Ling Suisui has not shown any intention of rising to the film industry once his movie becomes a hit and not filming TV series, so the producers will definitely try their best to get it, just in case?
Some of them are about to start filming and casting, some are currently encountering some troubles, or are just in the planning stage.
But - let alone the problems such as the script of this project is not up to standard, or that project lacks investment, as long as Ling Suisui can be invited to be the leading actor, there will be countless advertisers willing to give money. With money, the above problems will no longer be problems.
As there were too many projects submitted and it was difficult to distinguish the good from the bad, Tong Xiaoman made a prompt decision and recruited a new member for the team, the film and television agent Feng Yang.
Of course, this position and title are temporary. After this busy period, her work scope will be expanded to the entire Fengshou Media. She will become the company's film and television director and will be responsible for arranging roles for the three newcomers.
Don’t ask her and Zhang Wen what they are going to do. Of course, they are going to handle various activities, business and magazine invitations! It's April now, and the magazine can decide who to shoot for this year's September cover.
Both Prada and LV are very willing to advertise for Ling Sui. They can feature whichever of the Big Five brands they want. The domestic head of the brand even calls her "Sister Tong" affectionately.
Their contract with Ling Suisui expires in July this year, so there will be no problem in renewing her contract as the global spokesperson. Please rest assured about the treatment of Ling Suisui's team. The land will be fully occupied, and sufficient materials will be shot. The show will be in full swing in September!
Therefore, considering that we have had a pleasant cooperation over the past few years, let's continue the cooperation and don't change parties midway.
LVMH has set its sights on Ling Suisui's endorsement of multiple categories. As the world's largest luxury goods group, it has too many high-end luxury brands. Prada currently wants to maintain its ready-to-wear line, and the domestic company is much more anxious about this brand than LV.
With Ling Sui around, the stereotype that "Prada is unlucky" can be dispelled. Their spokespersons are clearly on the rise in their careers!
This is the case for luxury brands, so other brands are even more eager to find Ling Suisui to cooperate with them. Compared to the Spring Festival period, their quotations have increased a lot, and they have also dispatched a lot of "commercial spies". As long as competitors quote a high price, they will follow suit immediately. Tong Xiaoman doesn't even need to come forward to negotiate the price, because they will just buy it themselves.
There is no doubt that Ling Suisui is now the hottest star in the entertainment industry. Even though she is focused on filming, she has not left the crew until today, and the attention paid to her every day has become extremely hot.
Even in such an environment, Ling Sui remained calm. Her performance was as good as ever, which made Zhao Xianning and others sigh that there are so many actors in the entertainment industry, no wonder she was the only one who stood out.
If they had such an achievement, they would have been so proud that they would have forgotten their own names. Look at Ling Sui, his demeanor of "fame, wealth and honor are like floating clouds" is enough for them to learn for a lifetime!
Well...actually Ling Suisui has already been happy. Where no one could see, she rolled around wildly on the bed in the hotel room.
But being a boss requires one to act like a boss. After all, she is a "senior", so of course she should be more steady.
Tong Xiaoman and Zhang Wen are very busy, and the newly appointed Feng Yang is also working intensively.
Even though Feng Yang has more than ten years of experience in the industry, he still feels a headache when seeing so many projects.
She communicated with Ling Suisui and said that she could do several rounds of screening, but she also wanted to know her preference. Every project certainly has its own advantages and disadvantages. It is basically impossible to be perfect. I wonder which aspect she values more?
Ling Suisui thought for a moment and said, "It doesn't matter whether it's a movie or a TV series. It doesn't matter which company's project it is. I don't need to rely on boasting about the team to raise my price. Whether it's original or IP adaptation, those with complete scripts will be given priority. As for other aspects, just weigh them according to your ideas."
"By the way, no matter what the project is, the release date will be discussed in Q2 next year."
Feng Yang took note of it. She knew that Ling Suisui would definitely give priority to filming Fengshou’s self-produced drama. The period novel had already started the process of being adapted into a film and television series, and half of the script had been revised.
In addition to this, Feng Yang also told Ling Suisui a piece of news that Dilande intended to invite her to star in the live-action version of the princess series.
"Ah?" Ling Suisui asked, "Mulan?"
"No, it's Belle from Beauty and the Beast. I heard they want to do a completely new, subversive adaptation of this story."
Oh...I see.
This string of adjectives can be positive or negative. In any case, Ling Suisui has reservations about Deland's innovation.
Ling Sui asked about the progress of the film, and learned that it was just a pie in the sky and just a verbal invitation from a senior executive, so she didn't take it seriously.
Things in the film industry are unpredictable. One day this project might be cancelled due to lack of funds.
Let's wait until Dillard really wants to shoot the movie and sends her a serious audition invitation.
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