Chapter 262
Could it be that Mo Ziqing is her true fan?
"Worry-Free Hero" is scheduled to be released on August 5, and will be released simultaneously in mainland China, Hong Kong and Macau. As for the release date in North America and other regions, the production company is still negotiating with overseas distributors.
This movie already has the halo of the Cannes Film Festival. If it can achieve good box office results in the domestic market, the scale of its overseas opening will be even higher. Therefore, the production company seems to be waiting for a good price.
As for the “not bad” category - if the box office in mainland China can reach 500 million and the cost can be covered after profit sharing, Pei Xuehai will feel very satisfied. If it is less than this, overseas distribution, TV and online platform broadcasting rights should be able to make up for part of it.
Anyway, Director Pei’s movies have gains and losses, and people in the industry are used to it. Apart from the anti-fans who wanted to praise Ling Sui to death, no one expected an art film to break the box office record in film history.
In late July, Ling Suisui finished recording the show "Hero, Please Take the Challenge". This reality show is currently being produced in full swing and the first episode is expected to be aired on August 3.
Although strictly speaking, the plot of the movie has nothing to do with the content of the variety show, it can be promoted through verbal broadcast on the show.
And according to internal discussions at Fruit TV, this dish of dumplings wrapped for vinegar is quite effective.
You know, variety shows are Fruit TV’s comfort zone. A senior executive has analyzed that the reason why "Hero, Please Take the Challenge" is so successful is half due to the program framework design and the other half due to the high degree of cooperation among the guests.
This show may not be the most popular, but it should be the most expected one during the filming process. Xiao Zhang arranged so many tiring activities for the guests, but they actually did it obediently. None of them were late or left early, and no team came to communicate specifically about some trivial matter. It was so smooth that even the top management of the platform found it incredible.
After this incident spread in the industry, the stereotype of Ling Sui as the devil in the domestic entertainment industry was further deepened.
Fruit TV is very optimistic about the broadcast performance of "Hero, Please Take This" and although Ling Suisui focuses his main energy on the film roadshow, he is also very happy to see the lively chats in the group every day.
However...things did not go as smoothly as the platform expected.
At the end of July, the reality show "She Shines" produced by Mo Ziqing's studio was broadcast on Antenna Video.
A lot of resources were invested in the early promotion of this program, promoting it as the "return of a talent show" while emphasizing that it is a "true record of the growth of actresses." Ling Sui has seen its advertisements when watching short videos.
Mo Ziqing is a person who is very good at playing with concepts and telling stories. She focused on the changes in the image of heroines in film and television dramas over the past few decades, and summarized the process from being an object of gaze to an independent and strong heroine. In her promotional videos, the character played by Ling Sui-sui appears many times.
And the purpose of her variety show is to cultivate such a heroine.
See, this is the art of language.
Ling Suisui: ...
The design of this promotional video is so good that the second half can be seen as a collection of her roles. If you don’t know, you might think it’s a commendation ceremony for her.
It would be fine if there were only characters from popular works, but how come there’s even Liu Qingyang from “The Wind and Thunder”?
This movie is a mission film with a box office of only a few hundred thousand. Not to mention passers-by, even many fans didn't know that Ling Suisui had played this role.
Could this Mo Ziqing be her true fan?
In short, relying on the hot topic of "the changes in the image of female characters in film and television dramas", skirting the line ball of talent shows, and using Ling Suisui's classic signature brand for publicity and marketing, "She Was a Hit as soon as it was released, and its first-day broadcast results were very impressive.
Antenna Video was smiling, but Fruit TV was not happy.
Programs with similar schedules are competitors. This statement applies to different types of variety shows, and even film and television dramas. After all, the audience's attention and entertainment time are limited.
Moreover, this show is taking advantage of Ling Sui’s age! It's so blatant! "Hero, Please Take This" is the variety show that Ling Suisui herself participated in recording, and it wasn't marketed like that!
The slogan of the program sounds nice, but everyone in the industry knows what a talent show is.
Long before Mo Ziqing went to find her in Hong Kong, Ling Sui knew that she talked about ideology but all she thought about was business.
She found time to watch "She's the One", which basically imitated the talent show system, but omitted the seat selection segment and changed the individual performance from singing and dancing to a group of mentors setting questions and the actors improvising, which had a bit of the flavor of an art exam.
The program content is very long, but the process and routine of the reality show have remained basically unchanged. Ling Suisui felt it was a pity in his heart. The theme chosen by Mo Ziqing was actually a good entry point, but judging from the current situation, she only regarded this as a gimmick to attract attention.
In fact, Ling Suisui is more concerned about voting and performances, with the focus on the latter. What kind of performance will she use to compete with her idol's singing and dancing, or stage plays?
The answer Mo Ziqing gave was beyond her imagination: it was a short play.
What's more, what she shot was not an ordinary short drama, but a linked short drama that can be viewed from different perspectives. The one hundred actresses all play high school students. They are the protagonists in their own skits, and may also appear as supporting roles in other people's works.
Ling Suisui was very surprised. How could TV dramas and movies be filmed like this? Is it that she can't keep up with the trends among young people?
Now, people call her teacher wherever she goes. Actors older than her also call her sister. People around her seem to view her as a "respected senior". Therefore, she inexplicably felt confused that an old person couldn't use the latest smartphone.
Ling Sui opened her tablet and found that her Antenna Video membership had expired, so she asked Zhuo Siyu to help her renew her annual membership.
Zhuo Siyu leaned in to take a closer look: "Boss, how can you contribute to the broadcast volume of this program!"
"It's okay. This show pays tribute to me everywhere. I'll see what's going on."
Ling Suisui said calmly: "Even if we have to treat it as an opponent, we must know ourselves and the enemy, so we can win every battle."
Is it true that the senior will never be defeated? Ling Sui never thought so. You have to know that for most of the Best Actress and Best Actress trophies she has won, her competitors on the shortlist are older than her and have been in the industry longer.
To look down on others is the beginning of failure, and she does not allow herself to make such a mistake.
Ling Suisui clicked into the "Shining Her" column and originally wanted to randomly open an episode of the short drama to watch, but found that she had to choose a perspective first to watch the short drama. In other words, choose a protagonist.
Ah, there's no plot or character introduction here, so you just have to choose based on the actor's portrait?
She randomly picked a round-faced girl, and after clicking in, she found that she had to pay extra for SVIP, one dollar to unlock one episode, and she could only watch it for free for ten seconds.
She also noticed that the quantity of items on the purchase page could be increased by pressing the plus sign.
But this is not the way to vote in the draft. Perhaps in order to avoid the risk of being reported, the real popularity vote is not the sales of the skit, but the love value given to the role played by the actor.
Ordinary users and VIP users have different amounts of favorite points every day, and they can also scan the code to receive favorite points when purchasing sponsored brand yogurt. This is not a vote for the actors, it is the audience expressing their love for the characters in the short drama. How can it be considered a talent show?
Ling Suisui: ...
She could probably foresee how great an impact this program would have on the film and television market if it could achieve the effect that Mo Ziqing desired.
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