Chapter 178
The appeal of sweet dramas to the audience is so strong
Aoqi Video, which began to weaken after the Spring Festival and had terrible performance in its drama broadcasts in the first two quarters, finally made a great comeback after the launch of "Peach Blossom" tonight.
In fact, 1.2 million is just a number that passers-by see when they click on it randomly. The peak number of online users for the first episode of Peach Blossom is 1.5 million. The power of Ling Sui's fan base + ancient idol theme + top-level publicity and promotion is so terrifying that it is impossible not to be convinced.
After all, when passers-by see so many people online for the first episode, they will always be curious and want to "come and see it too", which brings a very good virtuous circle to Taohua.
The retention rate of the first six episodes proves that Ling Sui's drama is so hot that people don't want to leave once they click on it. That evening, the popularity of "Peach Blossom" reached 9,500. According to data released the next day, the effective playback volume on the first day exceeded 45 million, with an average of more than 7 million per episode.
As soon as this data came out, many netizens lamented that Aoqi really needed to kowtow to Ling Suisui. What does it mean that the average box office of each episode on the first day was over 7 million? After the last drama of Aoqi was aired, the average box office of each episode just exceeded 1,000.
Suisi was actually a little unhappy - if Taohua hadn't taken on such a bad project like Aoqi, its performance would have been even better!
However, we still have to blow it up when it needs to. Peach Blossom had six episodes and nine advertisements on the first day, which was a very impressive start. On the second day, the phone of Aoqi’s advertising department was bombarded with calls again. Fortunately, the employees were experienced. After all, this kind of thing had happened once before when the game became a big hit last year.
Fans are happy to see the data, drama fans and passers-by are happy to see a good drama, only the old hat who does not want a big peach blossom explosion will be angry again.
Some time ago, Ling Suisui and Aoqi worked hard to carry out positive publicity, and these black fans who paid close attention to her were actually also working hard silently.
Before Peach Blossom was aired, many people posted in the entertainment group to criticize the domestic entertainment syrup dramas, and trampled the idol dramas to the ground in the name of "discussing the future of domestic dramas."
These people didn't mention peach blossoms, but every word and sentence was about peach blossoms. This kind of thing that influences the public opinion is extremely common in the entertainment industry. After all, the reason why ancient idol dramas have fallen to the bottom of the contempt chain in the domestic entertainment industry is because there are too many popular stars performing in them, and some people, in order to prevent explosions, do not hesitate to use map cannons to drag down the entire category of dramas.
Although this routine is old, it is simple and easy to use. As long as a drama is labeled as "lacking substance" or "industrial saccharin", it will never get a high score on the Petals Index.
Although the daily active users of Huaban Entertainment are not high, it is still at the forefront of public opinion. Douzi Video, which has the largest number of passers-by, is famous for its love of following trends. Otherwise, why do people say that the love and hate of Douzi people are worthless?
On the second day of the broadcast, these people became anxious and started to push up old posts and post new ones, which made the platform anxious as well.
Aoqi has high hopes for "Peach Blossom Burning". His expectation for this drama is not only the advertising revenue. He also hopes that it can attract more new members and it would be best if it can boost the overall market of the entire platform so that the performance of the dramas that will be broadcast later will be better.
Ling Sui has no control over the promotion of Aoqi, but when the platform wanted her to express her understanding of the role, preferably in terms of family and country feelings, inherent human rights, etc. In short, when they wanted her to elevate the plot structure, she refused.
"There's no need to do this." She said frankly, "How could I not know what the plot of Peach Blossom is like? Ancient idol dramas have their own audiences. Forcing it to be elevated will only make it look out of place."
Ling Suisui is very clear that successful works have two directions: respecting the audience's brains or satisfying the audience's emotional values.
Some dramas can have both, such as last year's hit "The Game Is Online". But she personally supervised the script of the game, allowing the screenwriter to add icing on the cake to the already amazing plot design of the original work.
However, judging by the script quality of "Peach Blossom", it is 100% the latter. When she read the script, she could feel that Taohua's worldview had a beautiful fairy-tale fantasy.
Putting aside other things, in which dynasty could the daughter of a noble family be a playboy openly, riding a horse through the streets and fighting for territory with her younger brothers?
When the audience focuses on the love between the male and female protagonists, this fictional setting is not too distracting; but if the values are elevated, there will be too many plot bugs to find - don't blame the audience for being strict with you, because who asked you to brag first?
Aoqi still listened to Ling Suisui's opinion. As long as the decision makers are not stupid, there are still smart people on the platform.
So on the second day after "Peach Blossom Burns" was broadcast, the entertainment group's plot trial posts were flooding the screen like crazy, and peach blossom promotion pictures and texts on other platforms were also flooding the screen like crazy.
Just like Ling Suisui said, ancient idol dramas have their own audience groups, and there are many viewers who like to watch stupid couples!
No matter how the entertainment team changes angles to find fault, or how the Weibo marketing accounts coordinate and move the content, it cannot affect the wider world outside the information cocoon.
Peach Blossom premieres on Friday nights, and members can watch all six episodes once they are online, so most viewers finish watching it during the day on Saturday.
The pace of the first six episodes is quite fast. The male and female protagonists fight for territory in the first episode, are informed of their marriage in the second episode, and both sides strongly oppose it but to no avail. They get married in the third episode and fight again in the bridal chamber. Zhou Cishuo is defeated by Xu Fangfei twice and has to admit that she is the boss from now on.
The next four, five, and six episodes describe the chaotic daily life in the palace. While others are busy fighting at home, this young couple is only thinking about what to eat in the morning, lunch and dinner. Therefore, "Peach Blossom" is also jokingly called a food-eating drama.
Don’t say it, don’t say it, maybe things taste better when you fight for them. The youngest son of the prince and the daughter of a noble family obviously don’t need a chicken leg, but seeing them fighting over it and no one is willing to give in, the audience laughed at their childishness and opened the food delivery app.
This is probably the charm of food broadcasting. You’ll feel hungry just by watching it.
Peach Blossom has a total of forty episodes. In the sixth episode, the hero and heroine have already held hands inadvertently, and there was an ambiguous atmosphere when they looked at each other.
This kind of subtle tug of war is very addictive. Even though six episodes were released yesterday, someone wrote in blood the next day asking Ochi to release more episodes. Two episodes a day is not enough.
The discussion about peach blossoms spread like a virus, and chasing the drama quickly became a phenomenon that spread from person to person. Ling Fei also made a special call to Ling Suisui to tell him that she met a male client at noon.
Who would have thought that such an entrepreneur, who perfectly fits the male lead of Green River in everything except his looks, would actually turn on Aoqi to watch Peach Blossom in his spare time, and enjoy it very much.
Sweet little dramas have such a strong appeal to the audience. The meaning of its existence is to bring easy, pleasant relaxation and enjoyment to the audience.
So, while some people were persistently brainwashing themselves that "Peach Blossom is shoddy" and "Peach Blossom is a false prosperity, and no one watches it except the fans", the popularity value of "Peach Blossom" exceeded 10,000 at 10 o'clock on Saturday night.
It exceeded 10,000 views within 27 hours after its launch, directly breaking the record for the fastest popularity in Aoqi's history, leaving others stunned.
It’s too fast, and the results are too strong. Ling Sui has set the standard so high, how can other dramas catch up in the future?
Some people questioned that the platform was just trying to build momentum for "Peach Blossom", and was willing to sacrifice its reputation of having over 10,000 views. Sui Si didn't say anything else, and directly took screenshots of the number of people online in episodes 7 and 8 and slapped them in the other party's face.
The two episodes combined already have two million, so let’s try to say “falsely exceeding ten thousand”?
If the number of viewers for Taohua exceeding 10,000 is fake, then the one who should be worried is not Ling Sui, but the actors who will be broadcasting dramas on Aoqi in the future.
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