Chapter 242
How strong is the commercial value of a hit drama?
Although Ling Sui was somewhat interested in Yan Siling mentioned by Meng Yu, he was not in a hurry to meet her in person.
Although she and Meng Yu are friends, she has too many good friends in the circle.
After meeting the person recommended by Meng Yu, should I meet the people recommended by other friends? Since they are all in the same circle, Ling Suisui doesn't feel comfortable favoring one over the other.
If she accepts everyone who introduces her to someone, then she won't have anything else to do all day long. She'll be exhausted just meeting friends of friends.
Therefore, Ling Suisui got the contact information from Meng Yu, and then sent it to her film and television agent, Feng Yang, the film and television director of Fengshou Media, and asked her to arrange someone to talk to Yan Siling first and evaluate the situation on her side.
After mentioning this matter, Meng Yu had fulfilled his relative's request. She invited Ling Suisui to play mahjong in the afternoon, as there was a shortage of one player among the three of them.
Ling Suisui declined: "I don't know how to play this, but if you guys play flying chess, I can join in."
Time is fair to everyone. Ling Sui, who seems to be omnipotent in the entertainment industry, also has many skills that have not been discovered.
She returned home and lay on the sofa and thought it would be interesting to have a dog and walking the dog would be fun. However, this thought only flashed through her mind for a moment before she rejected it.
Raising a pet requires a lot of time and energy, as well as love and companionship, which she cannot do at the moment. She will consider it after retirement.
Ling Sui is leading a leisurely and relaxing life on vacation, but with the broadcast of "Yaotai Lu", the Internet is very lively.
The first part is of course the traditional "identifying hit dramas" segment. This kind of thing must be done as early as possible, because after the show has been aired for a while, word of mouth continues to grow, and more and more audiences enter the theater, it will not be so easy to send out brainwashing packages.
This kind of behavior has been regarded as commonplace by Sui Si, and if you think about it carefully, your colleagues are quite pitiful. They dream of seeing Ling Sui step down from the altar, but they should also know that this is difficult to achieve, right?
However, in the past, when faced with questions such as "data falsification", "fake popularity", and "buying water", the fans would post data and explain the situation, but now they are too lazy to pay attention.
Yes, yes, some people are anxious after knowing that "Yaotai Lu" broke many records, but don't be anxious yet. Sui Si found it strange. When fighting a public opinion war, shouldn't one first observe the surrounding environment? If there are indeed so many people on the Internet following "Yao Tai Lu", even if they are not interested in fairy tale dramas, they must have heard of its name. Then isn't it inappropriate for black fans to insist that "Yumai spent a lot of money"?
A real passerby who goes to watch a play after school or get off work is accused of being a member of the Internet troll army. Perhaps everyone’s first reaction is not to get angry, but where to get the money. Suddenly a big pot fell from the sky, and I can't bear this title for nothing.
Faced with the overwhelming numerical advantage of the people, the black fans who were being “chased for debt” fled in panic. The people in charge of monitoring public opinion in Yumi Video were in a complicated mood. Before anyone could show their skills and turn the tide, the other party had already surrendered?
Well, they couldn't help but admire Ling Suisui. It turned out that work is really an actor's killer move. Looking at her popularity with the audience, I can’t imagine how many layers of filters the public has put on Ling Sui.
It has long been no secret that "every time Ling Suisui airs a new drama, it will bring new traffic outlets." When the drama just started filming, some brands bought shares, and after it was broadcast, even more customers came in droves, making Yumi Video experience what it means to have others beg you to give you money.
After only a few days of broadcasting, the company's internal performance data was already almost blinding the platform's top management. Their eyes were red, not only because they were excited to cry, but also because they were sad - Ling Sui had just collaborated with Yumi on a drama, and they couldn't imagine how much Aoqi and Tiantian had earned before!
No wonder these two platforms have never stopped inviting Ling Sui to their projects, and they have persisted in doing so even when they have been rejected repeatedly. No wonder Aoqi has expanded to the point of launching a series of romantic dramas, because they have really made too much money, and they want to replicate the high returns even though they know there are risks...
If Ling Suisui and Yumi Video had not signed additional terms, the platform would have wanted to start a series with the same world view as the "Yaotai Lu" IP. Faced with the huge profits, they firmly believed that it was Ochi's incompetence that caused the mess, and that they could definitely create greater success if it were them.
Unfortunately, Ling Suisui had long since learned from his mistakes and would never fall in the same place twice.
How much money "Yaotai Lu" made for Yumi Video is only known within the platform and the co-producers who are eligible to share in the project's profits.
However, there are bloggers on Weibo who have summarized and analyzed the situation and explained how much commercial value a phenomenal hit drama can create.
First of all, there is the cost of VIP recharge by viewers. Judging from the skyrocketing download volume of Yumi Video in major app stores, this amount of money is definitely not small. The specific amount can be expected in Alibaba’s financial report, which should leave a lot of money worth writing about;
Then there are the advertisements, and the joint brands that can be seen everywhere - when Ling Suisui was watching short videos himself, he saw joint brands such as KFC meal sets, Naixi milk tea, game activity characters, etc. The blogger listed a long list with probably more than a hundred brands.
These are the realized profits. The blogger has some connections and has heard that "Yaotai Lu" is already negotiating the copyrights of comics, animations, games, etc., and is also looking for trendy brands to jointly sell IP peripherals. When it comes to making money, there is nothing that capitalists cannot do, only things they can think of.
Moreover, these are all "genuine" commercial benefits, and the IP value of the drama itself is terrifyingly high. Some netizens found that the spicy noodles at the school gate have changed their packaging, and the fancy stationery has new character images. Taobao and the small commodity city have also seen a large number of character image peripherals...
Although these are unauthorized gray industries, they are basically successful if sued, and the platforms cannot control them. However, they are also strong proof of the success of the drama.
Obviously, primary school students who love to follow trends know better which drama is the most popular than those who repeatedly discuss which list is more authoritative in forums with only three-digit daily active users.
The opening song sung by Chi Jia has become the new "battle song" of elementary school students, and the ending song sung by Xiang Yanchu is also very popular. Short videos using this song as BGM have flooded Douzi. Among the top ten golden songs of the year, Ling Sui took two spots directly after airing a drama every year.
The commercial value of a hit drama is, of course, multi-dimensional. Some netizens felt that these were already too much after reading to the end, but the blogger said that he had only listed a part of them. "Yaotai Lu" has not yet been broadcast, and the platform's road to making money is still to continue.
By the way, the above is only the domestic part - with the momentum of this drama and Ling Sui's overseas influence, "Yaotailu" will definitely be translated into multiple languages. Maybe Yumi, as the copyright holder, can earn another remake fee...
The most terrifying thing is that Ling Sui has starred in many hit dramas like "Yao Tai Lu". Even though "Under the Wave", which is slightly inferior in this respect, is more than enough to beat works of the same theme, and the gap between them is as big as a cliff.
Therefore, Ling Suisui is not worried at all that the three major platforms will reach some "tacit understanding" in private to encircle and target her. In the face of real money and real benefits, even the most solid alliance can be broken down, not to mention that it is already shaky.
As for how the senior executives of several companies were scheming in private and how they were using palace schemes to contact her, that was not something Ling Sui needed to worry about.
Although Tong Xiaoman came from a large company in the industry, when estimating the revenue of Harvest Media this year, she couldn't help but sigh at Ling Sui's strong ability to make money. This money is not her salary, but comes from investment and dividends from the work.
She picked a time and said to Ling Suisui, "If you really want to make Xiao Tang's political drama, our company should be able to take the lead in investment and control."
The production cost of online dramas is also very high these days, especially since screenwriter Ling Suisui and Tang have strict requirements on the quality of their works. Apart from the acting part, the rest depends on spending money.
It costs money to hire a good director to shoot a film; it costs money to have the location and costumes and props... The actors' pay is the biggest expense. Unless Ling Suisui can dig out talented actors from among the amateurs, it would be very expensive to hire talented actors, and there are not so many hidden gems in the entertainment industry.
Ling Sui just responded with a "hmm" and became a little alert again.
That's not right, she is clearly on vacation... If Warner Films in Q4 is still within the reasonable future planning range, why did Meng Yu give her the pie of Yan Siling, and Sister Tong mentioned Tang Bao's project again?
As for Yan Siling, Feng Yang has already sent someone to talk to her. The film and television department has a good impression of her, and Director Feng is preparing to contact the other party in person. If everything goes well, the process will be passed to Ling Suisui.
Tang Bao has always been paying attention to Tang Bao's project and has witnessed with her own eyes how it was overturned and reborn (this description comes from Tang Bao). If nothing unexpected happens, she will play the protagonist of this drama.
If all these things come at the same time, she will have to work on three fronts and take care of multiple tasks! No, no.
Ling Suisui said: "Push Tang Bao's project back. Hasn't she just written the first ten episodes? If you start the project now, it will put a lot of pressure on her, and what will happen if the quality of the next thirty episodes is affected?"
Although it is a default rule in the film and television industry that a project can be approved with the first ten episodes, it is not a rule that must be enforced. Ling Suisui would still prefer to wait for Tang Bao to finish writing the script before studying the implementation.
Although this will take longer, slow work produces fine results. She relies on word of mouth, and her works are more about quality than quantity.
As for Yan Siling... we'll have to wait until we meet her to know.
To be honest, Ling Suisui is very willing to make movies about women, but she is also worried that some people may shout about ideology but only care about business. No matter how much Meng Yu praised it, she had to see it with her own eyes.
From March to September, these six months were Ling Sui's vacation period, so Tong Xiaoman hardly arranged any work for her, and did not even consider the second season of "Sui Sui With You".
Fruit TV did ask if Ling Sui would consider some slow-life travel variety shows, but he also refused.
Are you kidding? Is recording a reality show in front of the camera also called rest? That's called work.
And with her current status, no matter which show she goes on, the young people in the variety show will have to support her. They will be tired of flattering, and she will be tired of cooperating with the performance, so let's just relax a little.
Tong Xiaoman: "Oh, by the way, I have to help you get a French visa. The list of Cannes' main competition has been announced."
Ling Sui was just about to keep listening and nodding, but after catching the key words, he suddenly looked up at her, his heart beating a little faster.
"Don't worry." Tong Xiaoman said slowly, "I'm talking about the list of the jury for the main competition unit. The list of shortlisted films will have to wait until next month. You should have checked this process."
Ling Suisui: ...
She was a little speechless and simply took a deep breath to calm herself down.
“But you do need a visa,” Tong Xiaoman said. “I have great confidence in you.”
"Going to France for a tour should be a good vacation option, right?"
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