Chapter 239
Effective exposure to attract fans, not the length of time
James had these fanciful worries, but Bertha had none of them.
To be honest, half of her confidence came from her understanding of Ling Suisui, and the other half came from her understanding of James - given his reputation surrounded by scandals, which girl would still have fantasies about him! He doesn't really think he's that attractive, does he?
After chatting with Ling Suisui, Bertha was sure that James was indeed being self-indulgent. Whenever she thought about how this guy with all the bad habits had suffered a severe setback, especially in the field of love where he thought he was invincible, Bertha wanted to open two bottles of champagne to celebrate.
"Good things always happen one after another." Bertha said cheerfully, "I saw the trailer of your new work on TikTok. Although there is no English version yet and I don't understand what it says, the content is very exciting."
Bertha gave several key words for popular reviews on the Internet: the costumes are beautiful, the special effects are beautiful, the fighting scenes are beautiful, and Ling Suisui's performance is beautiful.
Filming the action scenes in the studio under high temperatures did not affect Ling Sui's outstanding performance. The scene in which she pounced on the enemy from behind and stared directly at the camera with the eyes of a fox hunting, amazed foreign netizens and made them fascinated by her.
Ling Sui already had a certain degree of fame abroad because of the movie "Zhao Jiang". After Diland officially announced that she would be the actor of the live-action version of Belle, she also attracted a lot of attention. Therefore, this fairy-tale trailer with a strong oriental aesthetic was able to make a little splash on the Internet.
"Yaotai Lu" has not even been broadcast in China yet, but several streaming media platforms have already contacted Yumi to discuss introducing it. This time it's not just Netflix, but also Apple, DeLand, Hulu and many other websites.
Don’t talk about cultural barriers, these difficulties do not exist for Ling Suisui. Just like Bertha said, even though she doesn't understand the content of the trailer yet, she is looking forward to it very much, it looks really great!
This is the case overseas. Domestic entertainment is Ling Sui's base and headquarters, and the enthusiasm shown by the audience is even higher.
As soon as the trailer was released, hot searches about "Yao Tai Lu" quickly dominated the list, of which only half were topics related to the drama's marketing and promotion, and the other half were all comments from netizens. This ratio is quite astonishing, and my colleagues were drooling when they saw it.
The first thing the audience paid attention to was the visual aspect - whether it was the special effects or the fighting scenes, they all feasted the audience's eyes to the greatest extent.
Not to mention the fighting scenes, this is simply Ling Sui's territory and she has never disappointed the audience. As for the special effects, I would like to quote a netizen's comment here. Every year there are many dramas claiming to be "big investments" and "big productions." "Yaotailu" is one of the few that allows the audience to see where the money was spent.
In this regard, Corn Video must hold its head high and welcome the praise. The post-production of "Yao Tai Lu" took more than half a year, and some fans complained that they were too slow, but slow work produces fine work! They hired the same special effects team as for "Game is Online", which really cost a lot of money!
...Of course, Yu Mai can be so generous because of the confidence given by Ling Suisui who takes up the banner of investment promotion. In today's world where all platforms are focusing on reducing costs and increasing efficiency, if it weren't for Ling Suisui, it probably wouldn't have the courage to spend so much money.
Also pleasing to the audience's eyes are the costumes and props of "Yao Tai Lu". Since most of the drama was shot in a studio and the confidentiality work was done well, there are not many leaked photos. The trailer showed off multiple looks of the leading actors at once, which even fans found refreshing.
After the looks of several characters went viral, many fans immediately went to dig up the costume and makeup team of the crew, claiming that they must be used in the next drama... Wait, why are they these old faces that have been criticized so much?
It is not uncommon in the domestic entertainment industry for the same styling team to have different levels of performance in different works. These fans made some sarcastic remarks such as "You really care about Ling Suisui" and "It turns out you can make good things". Some also questioned whether the team took on many orders at the same time and left the focus and priority of their work on "Yaotai Lu".
This seems to be a very reasonable statement, but the makeup team couldn't help but protest.
What a joke, there is not much overlap in the shooting schedules of several projects, and the studio does not accept several big orders at the same time. Even if fans have opinions about the makeup and styling, they shouldn’t spread rumors about their professional ethics!
Although the team was not in a position to say it openly, some employees could not help but open a secret account to reveal the information - if the makeup and styling effects are different, why not ask whether the budget is the same? Using bananas as compensation can only hire monkeys. Some crews only pay that little money, and expect every set of clothes to be purely handmade and customized?
In this regard, Corn Video is really generous. However, the platform's generosity is not purely based on resources, but also partly based on Ling Sui's requirements. Ling Suisui understands very well the principle that you get what you pay for.
She can help the platform solve so many financial problems by attracting investment. Yu Mai can't be so petty as to reduce expenses and increase profits by cutting the budget for costumes and makeup, right?
Therefore, Tong Xiaoman can actually understand the love-hate feelings of several platforms towards Ling Suisui. She really cares about too many things, but her actions are not based on personal interests. The platform doesn't even have the opportunity to stand on the moral high ground and condemn her, so it is naturally at a disadvantage in the negotiations.
In addition to the budget, there is another important point that few people think of, which is the actors' cooperation with makeup. This may not have a big impact in modern dramas, but it is especially important in costume dramas.
This cooperation is divided into two aspects, including early styling communication, actor makeup, and makeup preparation on the shooting site.
The former is easy to understand. If the actors are not available, or have a perfunctory attitude, or even refuse to listen to professional advice and insist on following their own aesthetics, the result will be disastrous.
As for the latter, it will test the actor's professionalism. After all, the makeup time for costume dramas may be very long, which means that the actors have to get up early to reserve enough time.
If the actor can't get up, can the makeup artist still drag him out of the bed? Obviously that's impossible. If an actor is late and the crew is urging them to speed up and filming is about to begin, the originally planned makeup can only be kept very simple.
The above factors will affect the makeup effects of the characters in front of the camera. Although it is not ruled out that the makeup team themselves failed, in most cases, the root cause of the problem is indeed not with them...
This is also the reason why Ling Suisui insisted on having the right to speak. There are so many complexities involved in the costumes and makeup alone. If her words are useless in the crew, then no matter how well she acts, she will not be able to pull the plane off.
In order to maintain the reputation of "products produced by Suihuang must be high-quality", she must ensure that she is in a dominant position. She certainly trusts herself more than anyone else.
Judging from the audience's attitude towards "Yao Tai Lu", this signboard has not shown any signs of being smashed so far.
Moreover, with the audience's anticipation for Ling Suisui's new work, the series of issues raised by the makeup team seemed to have little splash. Only a few entertainment groups posted messages and flooded the screen, but judging by their daily activity, it was clear that no one cared at the general public level.
...Well, everyone once again deeply felt how terrifying Ling Suisui was. After "Yao Tai Lu" was officially scheduled, Aoqi and Tiantian quickly opened super points for their own dramas. It was too obvious that they wanted to quickly move away to make way for Ling Sui.
It’s a bit exaggerated for film and television works to reach this level. Now even the quarrels between fans and teams will affect the attention! This woman might really have magic.
Most people really don't care what the people in the entertainment group are thinking. Because "Yaotai Lu" is an original work and not an IP adaptation, many bloggers have been analyzing the trailer frame by frame, trying to guess some related plots.
There are many high-energy scenes in the trailer, and Jiayue and her human alias Feiguang both appear. Combined with the official plot synopsis of "Yaotai Lu", some bloggers have speculated that this is a revenge story about a person who was wronged and then started a small account to practice, regained the maximum level and fought back.
In addition to the amazed looks on the Internet, Ling Sui's battle damage after being struck by lightning also went viral. The more disheveled her body is, the sharper her eyes are, and the strong impact can be felt even through the screen.
Some rave reviews described Ling Sui's performance as bringing knockabout literature into reality. Many people below expressed their agreement, saying that they had previously thought it was just a pretentious and exaggerated description, but it turned out that it was just that people didn't eat the good food.
There are several popular shots in the trailer, which have been made into ultra-high-definition wallpapers by netizens. Before the show even aired, the character tag for Jiayue/Feiguang has already attracted a lot of output, including drawings, video editing, and fan fiction writing...
Sui Si thought that it was a big shot in the circle who took action, but it turned out that these were all bloggers who don’t usually chase stars or follow domestic entertainment. As for their own big fans, they are also in a state of confusion - although Ling Sui can attract fans of her character every time she broadcasts a drama, this is only the trailer stage. Aren’t you here too early?
There's nothing I can do about it. It's all because Ling Suisui is such a charming woman. She has fully proved that the length of time for effective appearance is not important, and the small tables of screen time drawn up by fans are completely meaningless. She can easily crush others' hundreds of hours with just a few minutes of the trailer.
Although having more cooks is a good thing, the output of the circle is unwilling to be overshadowed, and has been working hard these days. Having content will naturally attract new fans, and the number of reservations for "Yaotai Lu" on Yumi Video has ushered in another sharp increase.
Because the price rose too fast, some people were sour and said that the platform was buying water. But this kind of statement might have room for discussion in other works, but Ling Sui's new drama... someone quickly responded, saying, "Don't be so ridiculous. Does she really need to buy water?"
That's the benefit of being powerful. Some big fans who have been fans for a long time even took screenshots and posted short essays, expressing their feelings that they were suspected of buying water in the past, and some cute fans were foolishly trying to prove themselves; now that Ling Suisui has stood high enough, other people's attitudes towards her will also change dramatically.
Good news: Because of "Yaotailu", the download volume of Yumi Video in various APP stores has soared, and many of them are new registered users;
Bad news: These users came for "Yao Tai Lu", but found out that the show had not been aired yet. In disappointment, they gave Yu Mai a bad review. You guys really don't know how to do things and you have to make people wait to watch a show!
Coincidentally, both Aoqi and Tiantian have compiled Ling Suisui’s column. There are more completed works on other platforms, so go there first.
Corn Video: ...
Damn it! Why are our competitors so unethical?
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