Chapter 95
A comeback against all odds, with a popularity of over 9500
"Freedom House" started with 1 million reservations, and by the fifth day of its broadcast, the popularity value had exceeded 8,000.
Aoqi Video is already satisfied with this achievement.
You know, this drama has no first-line stars, no IP foundation, and the shooting cost is also very low. Judging from the current popularity, as long as the market can maintain stability in the future, profits will exceed expectations.
When "Freedom House" was first aired, the investment situation was not very good. Apart from the commercial placement within the plot, only Guerlain placed a 5s opening advertisement in Ochi, and it was limited to the first six episodes.
Just this one advertisement, or it’s a business collaboration with the lead actor Ling Suisui. The brand is optimistic about her and has invested a symbolic amount in her new drama.
But as the show's popularity steadily grew and the number of real-time viewers each night continued to increase, "Freedom House" finally attracted other brands.
Not only is Guerlain willing to continue investing, the drama also has new advertisements during the mid-insert and end credits, and the corner labels and patches in the drama are no longer empty.
However, compared to the two major dramas that are competing against each other, Ozzy and Antenna, the popularity growth of "Freedom House" seems to be a bit of a "hidden growth".
Because Aoqi didn't invest too much money in publicity and promotion, the drama didn't have five trending searches a day, nor did it have recommended ads popping up in every corner of the Internet, but the popularity of its title and character names was unexpectedly high.
The Weibo data comes from the social platform with the highest daily active users in the country, and can relatively truly reflect the hot topics that Internet users are most concerned about. From the second day of the broadcast, the Weibo data of "Freedom House" and "Sun Jiayi" remained high.
Other film and television projects spend a lot of money on promotion on platforms such as Weibo, Xiaohongshu, and Douzi Video, but "Freedom House" does not have such conditions. However, it relies on its own quality and "recommendations from acquaintances" to start from private domain traffic and then spread to public platforms.
On the seventh day of its broadcast, the number of views and popularity of "Freedom House" experienced a spurt in growth, soaring directly from 8,000 to 9,000, and then gradually slowed down at 9,400+, reaching a bottleneck of 9,500.
None of the creators expected the popularity to surge so quickly.
They originally thought it would be great if the membership could exceed 8,500 by the end, but they unexpectedly exceeded the target all of a sudden?
As the popularity of the drama increased, the main battlefield for discussion on "Freedom House" was upgraded from among acquaintances to public social platforms. Fans of the drama were quite happy, and felt a sense of satisfaction and recognition that "it turns out that other people also like what I like."
A few days ago, it was still a "niche drama". You couldn't see it directly when you opened the homepage of Aoqi Video. You had to scroll the page twice to see its recommended position, but now it is different.
After the popularity of "Freedom House" exceeded 9,000, Ochi immediately opened a column on the homepage and also increased the money given to the marketing company. The situation is good now. If you don’t increase investment in publicity and promotion to attract audiences, you won’t even bend down to pick up money from the ground.
According to Yunhe’s data, Freedom House ranked fourth in market share when it was first aired. Now it has successfully surpassed Yumi’s main drama and ranked third, and there is not much gap between it and the second-ranked Aoqi self-made fairy tale.
Immediately, people who were just looking for fun started a thread in the entertainment group, asking whether the A-rated drama "Freedom House" would achieve a gorgeous comeback and surpass Ochi's S+ project?
If that is the case, the leading actors of the fantasy drama will really lose face and be labeled as hopeless and useless people.
Although the entertainment group was in turmoil, it actually did not affect the continued growth of the reputation of "Freedom House".
During the broadcast of this drama, Ling Suisui was on several hot searches, with topics such as #Qin Xian and Sun Jiayi were actually played by the same person#, #Ling Suisui's face is thrown away in the drama#, etc.
Well... it's no wonder that some viewers would be so surprised. I can only say that Ling Sui's acting skills are so good that he can interpret two characters of different styles so well.
[A friend recommended Freedom House to me. I thought Sun Jiayi acted very well, so I looked up the actress’ information and found out that she had played Qin Xian! Although I haven't watched Ding Feng Bo, I have seen her video of Bai Yueguang on Douzi. I didn't recognize her at first sight! ]
[This is what we call plastic surgery acting… The temperaments of the two characters are very different]
[Who knows, the same face but two completely different people]
"Freedom House" is so popular that everyone is very familiar with Sun Jiayi's character.
She is just a silly girl next door whose head is full of fantastic fantasies and who occasionally acts crazy. But this face turns out to be the beautiful white moonlight Qin Xian?
Both are dancing, but Qin Xian's dance moves are so graceful (Ling Suisui specially learned a piece of classical dance), and Sun Jiayi's famous dance scenes make people laugh every time they watch it, but it turns out that these two are the same person?
The difference in temperament between these two characters is so great that someone swapped Qin Xian and Sun Jiayi's faces. The picture effect is like they are wearing each other's cosplay costumes. Although they look the same, they are obviously imitations, not the characters themselves.
A film and television blogger lamented that just by achieving this, Ling Sui's acting skills have surpassed more than 90% of the traffic stars.
Besides, her performance in Freedom House is obvious to all.
Her sense of comedy rhythm, delivery skills, and body language are not inferior to those of professional comedians. Although the audience may not understand these professional knowledge, they also don't know how much effort Ling Sui has put into each scene and how many times she has polished it.
But as long as the audience feels that Sun Jiayi is really funny when she appears, that's enough.
Isn't it for the sake of having fun that people choose to watch comedies?
In fact, this is also the secret of Freedom House's success.
When Yin Mingcheng was communicating with the screenwriter, he also put "content" first. As for meaning, positive energy, satire on social status quo and the like, they were also reflected in the script, but they were placed at a deeper level, waiting for the audience to discover for themselves.
If someone has counted the keywords that have been used outside of Freedom House, the first one would definitely be "funny." As a comedy, it has achieved the most important goal, which is to make the audience happy.
And this kind of happiness is not something that is forgotten after viewing it - in the background of Aoqi Video, one can see that the re-watching rate of "Freedom House" by the same account far exceeds that of the fantasy dramas that are mainly promoted by the platform.
This shows that while waiting for updates, the audience will actually rewatch previous content or go watch other works by the leading actors.
The Amway posts on all platforms may be paid, or bloggers may be spontaneously chasing Internet hot spots, but the actual background playback volume can truly reflect the audience's choice.
In the comment section of Ling Sui's Douzi video, netizens changed their name for her from "Zhang Zihan" to "Sun Jiayi".
They like to post comparison pictures of Qin Xian and Sun Jiayi the most, and ask her how the crew persuaded her to dance that kind of dance, and if she was kidnapped, just blink.
Dou Ren loves to play with memes, and Ling Suisui has long been accustomed to it. When she posted some beautiful business videos, some people would comment below, “Jiayi, you make me feel strange.”
...Well, her comedic image is quite popular.
When she played supporting roles in the past, Ling Sui's traffic-generating cost-effectiveness was extremely high. This time it was her turn to play the leading role, and her contribution on the Datawin list was steadily ranked first.
#Sun Jiayi dancing#, #Sun Jiayi's lazy outfit#, #Sun Jiayi's pancake teaching#... Half of the popular memes in "Freedom House" come from Sun Jiayi.
Some of the jokes were thought of in advance by the main creators and performed in the play, and were also guided by the publicity and promotion team, while some of the jokes were purely created by netizens and were beyond the expectations of the main actors.
For example, even Ling Suisui himself did not expect that #Sun Jiayi’s lazy outfit# would become so popular.
In fact... Zhou Ziqing's outfit is sponsored by a brand. In the whole drama, every outfit of hers is carefully matched. After all, it has to fit her role as a fashion blogger. However, Sun Jiayi's dressing style is simply perfunctory.
Before filming began, Yin Mingcheng warned Ling Suisui that the role could not have very good makeup and that the role should be as ordinary as possible. Ling Suisui agreed without hesitation.
However, when deciding on makeup and choosing clothes, Ling Sui felt that the stylist might have misunderstood the word "ordinary".
...Just because Sun Jiayi spends all her time and energy on novels doesn't mean she has no aesthetic sense and doesn't want to wear clothes with deadly combinations such as red and green, Barbie pink, etc.!
She is just a stay-at-home girl who doesn’t like to go out, but that doesn’t mean her fashion sense is so unfashionable!
In this matter, Ling Suisui can be said to have experienced the benefits of being famous. She said that if she felt that this combination was not working, the crew would listen to her opinion and let her choose her own clothes within the "normal" range.
Ling Suisui also kept his promise and picked out basic items that were not difficult to match.
In Sun Jiayi's wardrobe, there is only a loose dress, several long-sleeved and short-sleeved cotton T-shirts, a pullover and a zipper jacket, as well as overalls, casual trousers and shorts, jeans, hole shoes and sneakers.
Except for the dress that Sun Jiayi wore on her birthday, she can match her tops and bottoms with almost any combination, and the amazing thing is that every combination can be worn out.
It may not be eye-catching, but the main feature is simple, convenient, trouble-free and fast.
In fact, the topic of "lazy outfit" was quite popular before, but bloggers would still add some small designs to make the cover look good and attract traffic. Only Sun Jiayi's outfit is particularly pure.
No jewelry, no accessories, it can be done in just one minute, and never waste a second on dressing up.
The popularity of Sun Jiayi's lazy outfit is largely due to the college students and working people who followed suit.
They listed all the items that are currently available, and then used Taobao Image Recognition to buy the same items.
——It turns out that Ling Suisui is really attentive when choosing clothes. In order to fit Sun Jiayi's personality, no single item on her costs over a hundred dollars, which is especially friendly to poor college students.
The final result is... With the popularity of "Freedom House", the brand that sponsored Zhou Ziqing's character clothing also became a small success, but the king of selling goods in this drama is still Ling Suisui who plays Sun Jiayi.
Some netizens commented that many celebrities look expensive no matter what they wear, that is called temperament; but with Ling Sui's figure and face, she can make herself and the clothes look very ordinary, that is called acting skills.
Ling Suisui: ...
It sounds a bit strange, but just take it as a compliment to her.
Ling Sui was actually happy to receive such an evaluation.
When she played Zhang Zihan before, the stylist complained that her temperament was "not student enough". When it came to Sun Jiayi, there was no such problem, which of course proves that her acting skills have improved.
When the popularity of "Freedom House" exceeded 9,500, Yin Mingcheng sent out dozens of big red envelopes in the group.
Wherever there is popularity, there is the love of the platform. Today, "Freedom House" finally has six screens of advertising and is constantly on the hot searches on various platforms.
In fact, according to Ochi's popularity calculation rules, the later a drama is broadcast, the harder it is to increase its popularity. Many dramas are stuck in a bottleneck period and cannot make any progress. However, "Freedom House" has only slowed down its growth rate, but is still steadily improving.
For this reason, Huaban Entertainment and Weibo marketing accounts have repeatedly questioned whether the popularity of "Freedom House" is fake, and even said that this is the platform's true love, completely forgetting the dismal treatment of the show with almost zero publicity when it was first aired.
There are many people who bring up a topic, but those who participate in it may not necessarily cooperate. On the contrary, many netizens said that they think "Freedom House" is the most popular drama this summer, and their relatives and friends are watching it.
In their opinion, the popularity of 9500 is not only not high, but a bit low.
As for the homemade fantasy film promoted by Ochi, it has not exceeded ten thousand and can only hover around 9900+. What does that have to do with "Freedom House"?
Both dramas are on the recommendation column on the platform's homepage. It's up to the audience to decide which one they want to watch. Why can't an A-level project be more popular than an S+? Otherwise it would be just fraud and deception?
The traffic of several leading actors in "Freedom House" is not that high, but there are many people watching and following the show. "Freedom House" generates a lot of memes every time it is updated, with secondary creations and various interpretations flourishing. There are more and more new audiences entering the show. It would be strange if the popularity does not continue to rise.
During the live broadcast of the drama promotion, all the main actors also set a flag that if the popularity of "Freedom House" exceeds 10,000, they will dance a girl group dance together.
——If we go back half a month, who would have imagined that a mediocre sitcom could achieve such good results?
Aoqi was not only willing to pay, but also took the initiative to increase the money, urging the production team to sign the contract quickly, for fear that they would be poached by Antenna or Corn at a high price, which would be a huge loss.
The drama is so popular now that it can be considered a hot IP. Ochi also proposed more favorable conditions and offered a higher price. He was determined to keep a firm grip on Freedom House. How could he let it go?
"Freedom House" has a total of 32 episodes, and all member episodes will be updated within 14 days.
Yin Mingcheng actually placed his hopes on boosting popularity with the drunken kiss scene between Sun Jiayi and Qian Tu, but he didn't expect that Sun Jiayi's dream fight scene would bring the popularity to a new level first.
As early as during the filming, he knew that Ling Sui's fighting scene would definitely be good to watch. The martial arts director did not fool him. With Ling Suisui around, he could produce the pinnacle of martial arts scenes in the domestic entertainment industry in the past decade.
But the success of this scene in "Freedom House" was really due to the right time, right place and right people - the drama that Antenna launched to fight against Ozzy was a martial arts film.
To be honest, the martial arts fantasy drama "Antenna" was also well filmed. You can tell that the male actor has some skills, otherwise the production team would not have used this to repeatedly market the drama, and even bought a lot of commercial clips on Zip Code, praising the fighting scenes.
But...the most frightening thing in everything is comparison.
Anyone who meets Ling Sui, who insists on physical exercise, has excellent body flexibility and is also good at swordsmanship, can only consider themselves unlucky.
Previously, Freedom House and the Xianxia drama were compared together, and Ochi couldn’t say anything, after all, they were both projects that made money for it;
But when it comes to the drama on the opposite platform, Ochi starts to pour oil without any hesitation.
There is an emoticon package that is particularly popular - where did the most powerful martial arts scenes this summer come from?
The panda man with "Freedom House" on his chest stopped the panda man in the martial arts drama and said with a wicked smile, "It's me."
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