Chapter 266
Who would have thought that the leading box office in August was an art film?
Although Ling Sui-sui has won the Best Actress Award at the Cannes Film Festival for "The Legend of Sword and Fairy", even if the film does not perform well at the box office and is at most "critically acclaimed but not commercially successful", there are still many people who secretly hope that she will make it big. Box office and awards, it can’t be that she gets all the good things!
——Facts have proved that there is nothing impossible about what happened to Ling Suisui.
Competition in the summer movie market is fierce, with comedies and special effects films coming in strong, and the quality of content is above average, but no one expected that the movie leading the mainland box office in August would be "The Great Swordsman", an art film.
The box office on the first day was 150 million, and on Saturday and Sunday both exceeded 200 million, earning nearly 600 million at the box office in three days. Pei Xuehai even joked in the group that this was the fastest return on investment he had ever made on a movie.
At present, the platform predicts that the box office of "The Legend of Sword and Fairy" in mainland China will be 1.5 billion. This result is not very outstanding among commercial films, and it cannot be ranked in the top five of the annual list, but if it is ranked on the box office list of art films, it should be considered a historical high.
You might wonder, but Ling Sui’s rule of always breaking a new record with every new work she shoots still applies to the film industry.
In fact, even the director and Ling Suisui did not expect that "The Legend of Sword and Fairy" would achieve such good box office results. While they were still having fun, their colleagues were already eager to write 800 analysis reports, trying to find the path to success for the film.
The halo of Cannes, the reputation of Director Pei, the traffic and appeal of Ling Sui... In addition to this, it should also be because the secondary creative ideas of "The Worry-Free Hero" went viral, adding a lot of fun to such a heavy-core movie.
Damn, Ling Sui's fans and the fans of the movie are really good at making trouble. Through various memes, they turned the movie into a fashion item for young people and gave it unique social attributes of interests and hobbies, which gave it additional value.
For an ordinary movie, the audience may wait until it is taken off the screen and then watch it for free on a video platform. But if it is a popular movie, and all friends around you are discussing it, and only after watching it can you keep up with the topics in your circle of friends, then the audience's willingness to buy tickets will increase a lot.
This tactic is common in movie promotions and is particularly useful during the Spring Festival. In fact, Ling Sui's previous movie "Only the Moon Passing By" also used this tactic. It seemed that as long as her name appeared, it would become the outlet of traffic and the definition of trend, and the audience had a very good impression of her!
It is not uncommon to find stars who are very popular, but it is difficult to find another actor in the domestic entertainment industry who is as popular and has such a good reputation. The main thing is that she has never failed and has never made a bad movie, so she doesn't know where to start if she wants to lead the trend.
What makes colleagues most angry is that even though they took advantage of the situation and posted many messages to discourage people from watching "The Worry-Free Hero", saying that art films are extremely boring, their target audience is not ordinary people, and watching a movie is like going to jail, etc., there are still many viewers who actively buy tickets and want to find out what it is like.
Sometimes the rebelliousness of netizens is really strange. You put your advertisement in front of them and frantically introduce your advantages, but they will ignore you. But if you say that our movie is not suitable for everyone, some people will insist on buying tickets to watch it - maybe out of curiosity, or maybe because they firmly believe that they are the target audience.
In short, "The Worry-Free Hero" has become the traffic code and trendy item of the Internet in recent times, and Ling Sui's performance has once again become popular. The materials released by the official movie account on Douzi Video are extremely popular. Some netizens have made statistics and even exceeded the data of this year's Spring Festival champion movie on Douzi.
The ticket sales team were all sighing that if Director Pei made it into a commercial film, they couldn’t imagine how much money he could make.
But others say that if that were the case, there might not be such a high level of discussion. After all, the content of the movie is the cornerstone of all secondary creations.
"Hero Without Worries" gained both fame and fortune, and also made "Hero, Please Take the Challenge" popular. Ling Suisui originally filmed the variety show to promote a movie, but she didn't expect that the order of cause and effect was reversed.
Forget it, it doesn’t matter. Fruit TV and the brand sponsors are all very happy. Especially after the first episode was broadcast, those brands that withdrew will feel very uncomfortable if they want to rejoin but have no place, while those brands that successfully got on board will be very happy.
It turns out that sponsoring a variety show is just like buying stocks. You can make a lot of money if you buy at a low price. Those who don’t believe that “Hero, Please Take This” is a blue chip stock are now regretting it.
If you just withdraw, at most you won't make any money, but if you withdraw and then rush to "She's the One", that would be really stupid...
When "She Shine" was at its peak, several popular contestants directly affected the film and television resources of some young actresses. Among them, Lin Jiajia, who ranked first in popularity, was still being marketed as the "new female star" and "Ling Sui's successor". It was so glorious. But look at it now?
Not to mention those gossips that are hard to tell true from false, someone cut clips of Ling Suisui's performance in "The Great Swordsman" and Lin Jiajia's "acting highlights" in a variety show into a video, and many people in the comment section said that there is no reason to use anti-aircraft guns to kill mosquitoes.
[When I saw the photos posted by the marketing account before, I really thought the two looked a bit similar... After watching the performance, I found that they were completely different]
[How dare you market the young Ling Sui? You just close your eyes and start bragging, right?]
[You are so humiliating! Do you need to be carefree in such a small situation? Qin Xian can beat her.]
【? ? ? Qin Xian didn't offend anyone, so let our 0ss48's first generation Bai Yueguang enjoy her retirement in peace.]
[I support the promotion of new talents in the domestic entertainment industry, but forget about this level of talent]
The direction of public opinion in recent days has been very clear, with the audience's complaints about "She's a Girl" clearly overshadowing the positive image that fans have worked hard to maintain. The novelty of the joint short drama has passed, and the professional abilities of the contestants have been questioned, especially since it happened to coincide with the hit TV series "Heroes Without Worries".
This movie is so popular that even netizens who didn’t buy tickets can watch a few clips on short videos. Admittedly, not all audiences have professional appreciation skills, but it is still easy to distinguish what kind of performance can bring out emotions and what kind of performance can make people tap their toes on the ground.
Who dares to be the control group for Ling Sui? When this question is asked, most actors in the domestic entertainment industry will back off. Even if you are not completely without confidence, there is no need to meet her!
But unfortunately, even though Lin Jiajia herself was unwilling, she was pushed up and became a tool for marketing accounts to earn traffic. Who made her tie up Ling Suisui not long ago?
It is really difficult to let these contestants compete with Ling Suisui in acting skills. Mo Ziqing also adjusted the direction of the variety show promotion and started to play the sentimental card. These girls have a hard time. Even if they have no credits, they have worked hard!
...Perhaps Mo Ziqing didn't expect that when it comes to enduring hardship, they are no match for Ling Suisui.
Take a look at the situation in "Hero, Please Take the Challenge". The group of students led by Ling Sui get up earlier than chickens and sleep later than dogs. Their daily training is more tiring than donkeys. They also have to use the little red flowers they have worked hard to earn to exchange for coffee at the grocery store. Even cows and horses are not so self-conscious.
Some people questioned whether this program was just for effect in front of the camera, and the actors who had worked hard and persevered were immediately discouraged.
Even popular stars like Li Mingxu have many concerns when speaking and dare not speak on the microphone at will. Some less famous actors do not have so many concerns and also feel really wronged.
Oh my God, some people actually said they were putting on a show! How is this possible! These people can only type on the keyboard. Do they know how hard they train every day?
A male actor directly confronted netizens in the comment section of the marketing account, and agreed to go together to check the surveillance footage of the martial arts gym where the recording was made. He hoped more than the audience that the program crew would directly release the master tape of the 24-hour recording to clear their name.
——I’m so angry. Whenever he was scolded for putting on a show during variety shows in the past, he would never say anything, but this time he really didn’t say anything! Ling Sui is taking the lead. Anyone who still wants to stay in the circle would dare to slack off under her nose!
Although the above content is just talk that is difficult to achieve, it still adds a lot of credibility to the authenticity of this program. Many insiders on social media platforms have confirmed that the program editors did not exaggerate the hard work of the students. If they had to highlight one aspect, it would be that they used up all of their few leisure and entertainment materials...
oh? Are there really such hardcore variety shows in domestic entertainment?
The audience is interested, so let’s open a membership trial.
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