Chapter 405
The strong never complain about the environment
After Ling Sui-sui finished filming her role in "Invincible Warrior", she did not return to China immediately.
She flew to another city in the United States and filmed for two more days. This time, she is a guest star in the TV series Rose.
"Fantasy Universe" has always been the name used by mainland netizens, but now that Diland has officially classified these works as the "Rose Series", Ling Suisui and his team have changed their name.
Rose is indeed a good name. Since the War of Independence, rose has been a symbol of courage and tenacity in the hearts of Americans.
However, under the influence of more and more literary and artistic works, roses have gradually become equated with love and romance.
When roses are used to describe women, the accompanying impression is often that of being beautiful, fragile, and available for anyone to pick. Even the "rose with thorns" does not emphasize aggression, but rather has more of a coquettish and flirtatious meaning.
A rose is just a flower. It cannot write its own story and can only accept the symbolic meaning given to it by humans.
So, why can't the impression label of roses be redefined by the superhero movie that will be popular all over the world?
Ling Suisui likes this concept very much. Giving roses to others, besides wishing you to be loved, also means wishing you to be strong, brave and strong.
The protagonists of this American TV series are two agents of the Secret Service, and the timeline is between Kung Fu 1 and Kung Fu 2. The current broadcast schedule is October, which can be understood as a promotion for Kung Fu 2.
When Ling Suisui participated in the filming, the crew had already finished shooting. She didn't meet the leading actor, but just recorded some video footage that would appear in the drama in the studio.
In Diland's arrangement of the Rose series, Li Mo, Theresa and Hilda are the first three giants and key investment targets, and their stories have independent films. As for the two secret agent protagonists in the American drama, their subsequent roles will depend on the broadcast response.
Although Ling Suisui had never seen anyone, he knew their settings.
One is a Latin American female agent named Kim Bailey, who was seriously injured in a mission. At her strong request, the Secret Service transformed her body with a mechanical skeleton. She replaced most of her organs and became a humanoid weapon with extremely high lethality.
Kim Bailey relies on technology, while the other agent relies on mutation. Will accidentally ate the seeds used in the experiment and turned into a plant that could bear fruit and grow vines.
It sounds a lot like a flower fairy, but Will is a man.
Will's existence is probably a gender-reversed version of "Blue Sister" in the Rose series - that is, female protagonists are the mainstream, and male protagonists are special exceptions.
The configuration of 4 women and 1 man is a bit rare, but teams of 4 men and 1 woman often appear in various works, which shows that there is no problem with the proportion distribution.
After all, Diland is a commercial company. Its willingness to shoot a series of works focusing on female superheroes does not conflict with its desire to expand the influence and coverage of its IP and launch superheroes with different settings.
If this American TV series receives good response, the superhero team of the Rose series in the first phase will probably be a 3+2 configuration.
Dilande also finalized the shooting schedule for the new movie with Ling Suisui. "Guardians" (tentative title) will probably start shooting in March next year, wrap up in August, and be released in July of the year after next.
As for Li Mo's personal film "Kung Fu Master 3", it is still in the script conception stage and is expected to start shooting as early as the year after next.
All of this sounds far away, but the release date of "Kung Fu Master 2" is approaching, at the end of this year, during the Christmas season.
At this point in time, competition is fierce in North America, but the situation in mainland China is not so bad. After all, the top blockbusters in mainland China are all waiting to be released during the Spring Festival. Kung Fu 2 has been released for a month and a half, and it has eaten up the box office of the Lunar New Year period. The market is basically saturated and can make way for the Spring Festival period.
Ling Sui has just gone through a busy August and is about to go through an even busier four months.
"Three Generations" has already started filming. She was absent for a month, so the subsequent filming will be very tight. However, after the filming of this drama is finished, she will have to promote Kung Fu 2 around the world...
After returning to China, Ling Sui went straight to the filming location.
Although the thoughtful coordinator did not give her any rehearsal time and even gave her a day to adjust to the jet lag, Ling Suisui still came. She had rested on the plane and wanted to integrate into the working atmosphere of the crew as soon as possible.
However, she came to watch the crew filming, and some people came to see her.
Costume dramas can set up several layers of no-entry lines at the filming location, but modern dramas can’t do that. All outdoor scenes and filming locations are not special tourist attractions. We cannot stop people from walking around, but we can only try to avoid passers-by getting close.
Ling Sui sat in a chair, the screams around her made her ears hurt. She returned to the room, temporarily avoiding the paparazzi and passers-by who were trying to join in the fun, but people came to see her one after another.
There were actors from the same crew, directors, screenwriters and producers on the set, and even someone from Fruit TV came over to say hello to Ling Suisui.
Ling Sui was very surprised to see the other party, because the person following the group was not an intern, but a manager of the film and television department of the platform. Didn’t she have any other job?
"Three Generations" is produced by Harvest Media and co-produced by Fruit TV. It will be broadcast on satellite TV next year. It is classified as a TV series, and Fruit TV has won the exclusive right to broadcast it online.
This is Ling Sui's first time to broadcast a drama on Fruit TV. She knows that in order to strive for co-production and exclusive broadcast, the platform has put forward very good conditions and given the best publicity treatment, but the management has been following the crew since the filming, which may be a bit too much.
As for other works, if senior executives from a certain platform occasionally visit the set, it is worth fans to brag about it for a long time, saying that the resources are particularly good and that the drama being filmed is a top-notch drama that the platform attaches great importance to.
Although Ling Suisui found out later that this senior executive did not appear every day, the frequency of his visit three or four days a week was too high.
Zhang Wen said to her: "Ru Meng Ling was broadcast two years ago. Have you paid attention to the long drama market in the past two years?"
The phenomenal drama "Ru Meng Ling" broke many records at the time and stayed on Antenna's New Year's Chart for a full year. This is Antenna's most important and authoritative chart, after all, it is directly related to membership revenue.
During the period when "Ru Meng Ling" was popular, the long drama market was thriving. After its conclusion, it showed a slight decline, but it was still within the expectations of all parties.
However, three months after the broadcast of "Ru Meng Ling", the market shrank at an alarming speed.
"Ru Meng Ling" had over 100 million views per episode during its hot broadcast period, firmly ranking first in the year, but last year's annual champion had an average of less than 60 million views per episode.
This year is even more terrifying. It is already September, and the best summer vacation season for long dramas has passed. The average number of views of the TV series currently ranked first on the list has just exceeded 40 million, and its popular period is longer than that of other dramas.
What does an average of 40 million per episode mean? If we follow what a certain entertainment group said a few years ago, a drama is considered a hit only if it has an average of over 100 million per episode, and 50 million is just the threshold for a hit, then all the long dramas this year have been flops.
"Take a look at yesterday's market data." Zhang Wen shared a chart with her.
Ling Sui first looked at the proportion of each drama in this picture. The top of the list only had a dozen percent. Then he looked at the total number of views, which was 170 million.
"So low!" Ling Sui couldn't help but exclaimed, "I remember that during the period when Ru Meng Ling was popular, there were at least ten days when the daily playback volume exceeded 200 million."
Although the number of views does not represent the number of viewers, the comparison is still scary.
Ling Sui didn't need to ask why, the reason was very simple, the impact of short dramas on the long drama market was too fierce. "Ru Meng Ling", which was extremely popular in the past two years, seems to be just a flash in the pan.
"The long tail of Ru Meng Ling has also been affected." Zhang Wen sighed, "It's not the drama's problem, it's that the number of views of all old dramas has dropped. Your work has been relatively least affected. After all, users don't watch dramas on a one-time buyout basis, but on a limited-time membership basis."
To be honest, this is also one of the reasons why Harvest Media is willing to choose Fruit TV.
There used to be three major platforms, and Apple was ridiculed as "the disabled", and could only rely on variety shows to support its revenue. But now the overall market is in decline, and Ochi, Antenna and Corn have lost a large number of users. Everyone has become a weakling fighting each other, and the gap is not that big.
Ling Sui was focused on the script before and didn't pay much attention to these things, and no one around her came to mention them to her. Anyway, her status in the film industry is already there, so it doesn’t really matter how the TV series is broadcasted. As long as she enjoys acting, that’s all that matters.
After all, the market is so sluggish. This is a cold winter for the film and television industry where an average of 40 million per episode can win the championship. What else can you ask of her?
But judging from the platform's attitude, the "Three Generations" currently being filmed is almost a life-saving straw for the long drama market.
It’s just…looking at such cold market data, Ling Suisui felt a little nervous. Could it be that the "iron rule" that each of her works must gross over 100 million yuan will be broken with this drama?
The daily playback volume must reach at least 150 million, and it must be maintained for several days before it is possible to exceed 100 million per episode.
According to the situation of the overall market...it accounts for 88.23%. Wow, who would believe this if I told them? Is such a thing really possible?
Ling Sui rubbed his head and threw away all these anxious thoughts.
The strong never complain about the environment - it's just a market that is so cold that it can freeze people to death, just warm it up again.
Zhang Wen asked her: "Do you think you still want to make a long drama, or just focus on movies?"
"It's hard to say. You know I mainly follow the script."
Ling Suisui replied: "If there is a good script, we can also perform horizontal screen short dramas. Didn't our company plan for this a long time ago?"
Zhang Wen told her that, in fact, according to the public name, short dramas usually refer to vertical screen short dramas, and horizontal screen short dramas with less than 15 episodes are more appropriately called "mini-series".
Moreover, the big index she just saw actually already included the data of the miniseries...
The previous short dramas centered around the world view of "Ru Meng Ling" were not very popular in terms of playback volume, but if you look at their position on the list, you will know that the results are actually very good.
Yin Lerong has also joined the ranks of popular young actresses because of this. If it were a few years ago, she would definitely be able to get an S-level costume drama. If she was the second, she would be able to get S+.
But she didn't. It’s not that the platforms and various film and television companies are not optimistic about her, but there are really few long dramas still in production.
In the past, many traffic sources were not available for projects other than S+ projects, but now they are competing for S-level projects as well. The situation of too many people and too little resources has continued for several years.
Ling Suisui was shocked again. It turned out that the mini-series shared the same platform as the long drama, but how could it be so unpopular?
The impact of vertical screen short dramas on the market is absolutely devastating.
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