Chapter 94: Instant Fame, Border Crisis



The current affairs news is personally written by the current Vice Minister of the Court of Judicial Review.

He explained the ins and outs of the Pei family's affairs and then issued an imperial decree to abolish the system of private slaves.

Furthermore, it was stipulated that any employment of respectable men must be accompanied by a contract, which would be terminated upon completion of the contract.

Although it is impossible to eradicate the exploitation of the common people by powerful families in the short term, the change of the system is always a good thing.

In addition to the political section, there is a small section that was personally written by Liu Rushi.

It mainly explains the reasons for implementing this decree, in order to prevent it from being distorted by those with ulterior motives.

Next up is the current affairs section, and this time it dropped a bombshell.

Gu Xizhi, the leading figure in the literary world today, took the initiative to repent in the newspaper for failing to properly teach his disciples.

This tragedy was caused by their poor judgment of character and their association with beasts.

He announced that he was severing all ties with the Pei family and would retire from the literary scene in the capital to live in seclusion in the mountains.

For the literary scene in Beijing, these past few days have been nothing short of devastating.

Pei Shaoji, on whom they had placed high hopes, died, and Gu Xizhi, the leader of the literary world, retired.

Suddenly, the entire literary scene in the capital was leaderless, and they had no choice but to invite Mr. Dongshan, who had been retired for many years, to take charge.

Compared to literary figures, what interested ordinary people the most were the anecdotes and novels in the newspapers.

The section on anecdotes and strange tales was compiled from stories collected by a newly appointed scholar working at the newspaper.

This is a piece of gossip about Gong Zhengming, the current Minister of Personnel, in his youth.

It is said that when Gong Zhengming passed the imperial examination, he was in high spirits and slept with eighteen brothels of all sizes in the capital within seven days.

Furthermore, he provided detailed reviews of each brothel, which was quite remarkable.

Who would have thought that the old man, who was always considered rigid and pedantic, was so adventurous in his youth?

This caused a huge stir in the capital.

Many colleagues actually came to visit, asking if the reviews from back then were still available and if they wanted to have their own opinions reviewed.

Gong Zhengming's back, which he had straightened all his life, broke completely at this moment.

His wife, with whom he had shared thirty years of life's hardships, even moved back to her hometown.

Enraged, Gong Zhengming, his hair now completely white, roared and cursed loudly inside his mansion.

However, all of this pales in comparison to the immense popularity of "Journey to the West".

After that line of poetry, "In the chaos before heaven and earth were divided, everything was in disarray, vast and boundless, unseen by anyone."

The entire capital city was completely engulfed in flames.

The newspaper, which originally cost three coins a sheet, was sold for a sky-high price of thirty coins.

Even so, it's still in high demand but priceless!

All the storytellers in the taverns and teahouses began to tell the story of Journey to the West without prior arrangement.

The Dali newspaper became an instant hit!

Whether ordinary people, officials, or Confucian scholars, everyone took reading newspapers as a trend.

In this edition of the newspaper, Mu Zian naturally included some of his own agenda.

The first newspaper advertisement in Dali was for Xiao Xiuning's soon-to-open restaurant.

Ever since Xiao Xiuning gambled away all her savings on Mu Zi'an.

Mu Zian then handed over the entire brewing recipe to Xiao Xiuning.

Xiao Xiuning is also a pragmatist; in just a few days, she has already taken over a restaurant.

Then, the restaurant was renovated according to Mu Zian's requirements.

The original restaurants used large, round jars to hold all their drinks.

Mu Zian, on the other hand, chose to directly fire small porcelain pieces in a kiln as containers.

They also developed designs for the four seasons (spring, summer, autumn, and winter) and the Four Gentlemen (plum blossom, orchid, bamboo, and chrysanthemum).

Not only that, Mu Zian also specially invited Mr. Dongshan's calligraphy to be imprinted on the wine pot as a supreme limited edition.

Mu Zian truly mastered the art of using purchase restrictions and marketing tactics in later generations.

As the saying goes, clothes make the man and a saddle makes the horse, and the decoration of restaurants is especially ingenious.

Each bottle of wine, when paired with its surrounding decorations, forms a unique and artistic masterpiece.

In this newspaper, Mu Zi'an also used the simplest and most direct propaganda method: writing poems.

There are countless poems about wine throughout history.

But the most well-known one is undoubtedly Li Bai's "Bring in the Wine".

So when the line "Have you not seen the Yellow River's waters come from the sky, rushing to the sea never to return?" leapt off the page.

The entire capital city's wine lovers were in an uproar!

Although Xiao Xiuning's restaurant has not yet opened, the name of "Immortal Brew" has already become famous throughout the capital!

Many prominent families directly dispatched their servants to guard the entrance of Xiao Xiuning's restaurant day and night.

Just to savor the feeling of "all the sages of the past were lonely".

This near-perfect marketing campaign immediately made businessmen in the capital realize the magic of newspapers.

Immediately after the first edition of the newspaper was published, wealthy businessmen came to the newspaper office wanting to buy advertising space in the next issue.

For a time, the entire capital city was subjected to a marketing attack from a later era.

With the opening of Xiao Xiuning Restaurant, Shenxian Brew became an instant hit!

Making a fortune every day is already a very understated way of saying it.

Even Xiao Xiuning found it somewhat unbelievable how well the restaurant was doing.

The aroma of wine filled the entire capital city in an instant.

Xiao Xiuning also had no choice but to immediately increase production.

Meanwhile, the nobles who had been observing the situation saw the powerful money-making ability of distilled spirits.

They all changed their usual practice and begged Xiao Xiuning to invest in them.

In no time, the threshold of the Ninth Princess's house was almost flattened by these nobles.

With everything going smoothly, Mu Zian finally had some rare free time.

Time heals all wounds, and the Pei family's turmoil has become nothing more than gossip in the streets and alleys as time goes by.

However, just when everything was thriving, a swift horse shattered the peace and tranquility of the capital.

Inside the palace, two urgent military dispatches, delivered by messenger every 800 li (approximately 400 kilometers), were placed on Xiao Yu's desk.

The contents of the first military document were very simple!

"The Xiongnu have invaded our borders! They're raiding our grazing land!"

The so-called "grass raiding" was actually a tactic used by the Xiongnu barbarians to plunder and loot under the guise of horse herding, using the loot to fund their military operations.

Invasions like those of the Xiongnu were not aimed at conquering cities and territories, but rather at plundering people, wealth, and food.

The Xiongnu lived in a harsh and cold land with very little output, a difficult environment, and a shortage of labor.

Therefore, every year when the autumn harvest is plentiful, these Xiongnu people would go out to plunder in order to ensure that they could get through the winter safely.

Raiding for grain is actually a common occurrence.

However, this time the situation is different, because the Xiongnu suffered heavy losses from the cold disaster this year!

This time, led by the Left Wise King of the Xiongnu, they marched in with an army of 100,000, which was no longer as simple as raiding for supplies.

The slightest misstep could lead to the collapse of the Great Li!

The second military dispatch was a letter written by the Left Wise King of the Xiongnu to Xiao Yu.

The contents of the letter were quite simple: the Left Wise King wanted to marry the Ninth Princess of Dali as a peace treaty!

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