After handing out newspapers and business cards at the job market, Wang Yitong began receiving calls from recruiters. She meticulously recorded client information, contact details, and follow-up results on an Excel spreadsheet. She also established more direct contact with the recruiters via QQ, laying the foundation for further communication.
To ensure clients place job ads in recruitment newspapers, Wang Yitong prioritizes efficient communication. She engages with clients with enthusiasm, professionalism, and sincerity, gaining a deep understanding of their recruitment needs and goals. She patiently inquires about key information, including specific requirements for the position, ideal candidate characteristics, and desired recruitment outcomes.
When communicating with clients, Wang Yitong goes beyond simply explaining the advantages of newspapers. She also elaborates on their audience characteristics, reach, and advertising influence, ensuring they fully understand the potential value of placing job ads in newspapers. By sharing success stories, she demonstrates how other companies have successfully attracted the right talent through newspaper advertising, thereby boosting their confidence.
To meet the clients' individual needs, Wang Yitong works closely with them to develop the most suitable recruitment advertising plan. She's grateful for her university studies in e-commerce, advertising design, website editing, and other fields. While her background isn't entirely specialized, it doesn't prevent her from developing her own unique perspectives. She carefully researches the client's corporate culture and brand image, then meticulously designs the ad's content, layout, and format. Throughout this process, she works closely with the client to ensure the ad's style and message align with their corporate image.
When it comes to pricing for job ads, Wang Yitong communicates with clients in a transparent and fair manner. She explains the newspaper's pricing strategies and advertising packages in detail, providing reasonable recommendations and solutions based on the client's budget and needs. Wang Yitong discusses the pros and cons of different pricing options with the client and helps them make an informed decision.
If a client has questions or objections about the price, Wang Yitong listens patiently and provides a thorough explanation. She provides relevant data and market information to help clients understand the reasonableness of the price. She also actively seeks win-win solutions with clients, such as offering preferential policies or negotiating flexible payment options to meet their budgets.
Wang Yitong also discusses the timing and frequency of advertising with clients to ensure they achieve the best results at the right time. Based on their recruitment plans and market needs, she provides professional advice and helps them develop the most effective advertising strategies.
Through Wang Yitong's hard work and meticulous communication, clients gained a clear understanding of the cost of job advertisements and were able to make satisfactory decisions. Her professional attitude and customer-oriented approach have won the trust of clients, leading to an increasing number of clients choosing to place job advertisements in the Qiuxian Recruitment Newspaper.
Time flies. This is already Wang Yitong's fourth week at the newspaper. Her hard work is finally bearing fruit, and her achievements are gradually becoming apparent. At the regular afternoon meeting after the break, Manager He, as usual, praised Wen Fang and other colleagues for their outstanding performance and invited them to share their success stories.
Wang Yitong humbly stated, "I don't have any unique experience. I mainly learned from Master Wen Fang. The key is to communicate with clients and persevere." Upon hearing this, the other colleagues applauded Wen Fang. Supervisor He also encouraged the colleagues who hadn't yet placed orders, encouraging them to actively accumulate clients and believing that eventually, clients would choose their services.
After the brief meeting, Wen Fang, drawing on her experience and insight, offered Wang Yitong a wise suggestion: after the newspapers are printed, they must be delivered to the customers in person. This would strengthen the connection with the customers and give them a more intuitive experience of the newspapers.
Wang Yitong understood the value of this advice and decided to implement it with all her might. Wen Fang also provided Wang Yitong with practical assistance and guidance during the newspaper delivery process. She worked with Wang Yitong to plan routes to ensure efficient delivery of newspapers to customers. Furthermore, Wen Fang shared some customer communication techniques with Wang Yitong, teaching her how to establish effective communication with customers during the delivery process.
When Wang Yitong is about to deliver newspapers to a client, Wen Fang carefully checks the quality of the newspapers to ensure there are no flaws or errors. She also provides Wang Yitong with key tips, such as how to explain the characteristics and advantages of the newspapers to the client and how to respond to any questions they may have.
When she arrives at the client's location, Wang Yitong hands the printed newspaper to the client and expresses her gratitude and concern for them. She then asks the client about their opinion on the content and quality of the newspaper, humbly accepts feedback, and records it to improve future work.
Wang Yitong once encountered a company skeptical about the effectiveness of newspaper advertising. The client, whose primary recruitment channel was 51job, expressed concerns about the value of local newspaper advertising for job postings, believing that other media might be more effective. Wang Yitong explained in detail the advantages of newspaper advertising, such as its clear target audience, wide reach, and the fact that it was often featured at major job fairs. She also shared some success stories to help the client better understand the potential of newspaper advertising.
Another time, a client was dissatisfied with the newspaper's layout, feeling that certain sections didn't meet their needs. Wang Yitong listened carefully to the client's feedback, communicated with the editorial department, and offered suggestions for improvement. She demonstrated to the client the newspaper's commitment to customer feedback and promised to work hard to improve.
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