During the pre-opening preparations, Wang Yitong encountered some difficulties, such as employee training and the supply of raw materials. Undeterred, she actively sought solutions. Fortunately, Zhou Yinuo's parents helped connect her with suppliers in Fujian, allowing simultaneous delivery to meet market demand in several cities. Wang Yitong negotiated with suppliers to ensure the quality and availability of raw materials.
Finally, thanks to the efforts of all departments, Panda Tea & Café opened successfully in other cities. On opening day, the stores were packed with people, and business was booming. Wang Yitong, looking at the store's performance feedback, felt a sense of accomplishment.
As Panda Tea Cafe became more and more well-known, Wang Yitong began to consider expanding the business to other cities. Thanks to Liu Pingyang's efforts, Panda Tea Cafe gradually opened in other cities, becoming a well-known chain brand with many loyal fans and gradually increasing franchise stores.
At the same time, Xu Chengwei also went to the home of the head of the Finance Department for dinner. The head was Xu Chengwei's undergraduate teacher. At the dinner table, the head's wife asked, "Chengwei, I heard you have a girlfriend. Is that true? It's time for you to get married!"
Li Yuting was also present. She put down her chopsticks and looked at Xu Chengwei seriously, wanting to hear her answer.
Xu Chengwei smiled and said, "Master's wife, you are not my girlfriend yet. I am still working on it."
Li Yuting's face turned pale after hearing this. The master's wife knew what was on her mind and called her husband and Xu Chengwei to eat. She asked Li Yuting to go to the kitchen with her to get some fruit.
In the kitchen, the director's wife comforted Li Yuting. "Tingting, I know what you're thinking. You used to think he had no partner and you had a chance, but now he has someone he likes. You should let it go now. Cheng Wei has always treated you like his niece. You can follow your family's arrangements to go to the United States for graduate school."
Li Yuting wiped her tears with a tissue. "Aunt, I understand. Don't worry, I know what I should do. I'm just a little unwilling to accept it. It was obviously me who knew him first."
The aunt touched Li Yuting's head and said, "There's no such thing as first come first served in relationships. Sometimes you need to be on equal terms. When you go abroad and meet more outstanding people, your mindset will be different. Go out!"
After that, the two of them took the cut fruit out and continued chatting. From this, Li Yuting's uncle, the director of the Finance Department, also realized that Wang Yitong was excellent and worthy of Xu Chengwei.
After finishing work, Wang Yitong still attends classes in the evening and Saturday on time.
Xu Chengwei is also working hard in his job. The contact between him and Wang Yitong is gradually increasing, and the two often exchange details about work and life.
Although Li Yuting had already let go of her feelings for Xu Chengwei, she still felt some emotion. She decided to follow her aunt's advice and go to the United States for graduate studies, starting a new journey in life.
In the days that followed, Xu Chengwei demonstrated his commitment through his actions. He remained by Wang Yitong's side, offering her support and encouragement. He also introduced several students from Shanghai University of Finance and Economics to work at Wang Yitong's company. The clothing department invited celebrities and international Chinese models to shoot commercials and promotional videos. The national style collection participated in various competitions and offline events.
At the same time, they also sponsored programs on Zhejiang TV and Mango TV to increase their visibility and exposure. Panda Tea Cafe also advertised on CCTV.
Thanks to the new CEO's connections, they also secured authorizations for the Disney and Marvel series, including Kung Fu Panda. They also launched co-branded clothing lines and peripheral products with Panda Tea and Coffee. They also added a membership system where consumers can accumulate points and redeem peripheral products.
With Xu Chengwei's help, Wang Yitong's career also flourished. Her clothing brand became more and more popular, not only achieving success in the domestic market, but also beginning to expand into overseas markets.
In 2011, Panda Tea Cafe secured an 80 million investment from Xu Chengwei's Silver Shield Investment Company through its own efforts. The CEO also invited foreign baristas to promote Panda Tea Cafe, thereby accelerating the expansion of branches in major cities in China.
At the same time, the factory building that Chengdu City had previously purchased was also reported to be demolished, and the Wuhou District Government Service Center was to be built there.
Wang Yitong ultimately chose the 80 million yuan compensation and a plot of land of equal size to the south, along with a newly built factory and office building. He also acquired a food processing factory and began producing hot pot bases and some tea and coffee products. Wang's father also resigned from his job at the school cafeteria to become the factory director and legal representative. Ye Guotao continued to serve as deputy director of both the garment factory and the food processing plant.
The Chengdu team continued to work from their new office. After receiving the funds, Wang Yitong ultimately chose to purchase a food factory in the suburbs of Shanghai's Minhang District. The factory covers 5 mu (approximately 1.5 acres), half of which is a two-story factory building. The other half is a four-story office building with green space and parking. The commercial land, which has both a land use certificate and property ownership certificate, carries a 40-year tenure. As the business continued to expand, Wang Yitong decided to relocate the company's headquarters to Shanghai. The renovated factory building in the suburbs of Minhang District became the headquarters of Xingyue Group, boasting not only spacious factory and office buildings but also comprehensive infrastructure and convenient transportation.
Wang Yitong integrated and optimized various departments in the two factories in Chengdu and Shanghai, establishing a research and development center, production base, marketing center, and administrative office area. She also recruited a group of outstanding management and technical personnel to form a high-quality team.
At her food processing plant, Wang Yitong prioritizes product quality and innovation. She has introduced advanced production equipment and processes, strictly controlling the sourcing of raw materials and the quality of the production process. She also actively conducts market research and product development, continuously launching new products that meet consumer needs.
In terms of hot pot base, Wang Yitong has launched a variety of flavors, such as spicy, savory, and sour, to meet the taste needs of different consumers. In terms of tea and coffee products, she has launched a series of innovative products, such as tea and coffee milk tea and tea and coffee ice cream, which have been widely praised by consumers.
To increase product visibility and market share, Wang Yitong stepped up her marketing efforts. She advertised online, on television, in newspapers, and at various food exhibitions and conferences, establishing strong relationships with distributors and customers.
Wang Yitong is also studying hard in the Shanghai Stock Exchange and constantly improving his management skills.
Continue read on readnovelmtl.com
