Wang Yitong also sold her car, which she hadn't driven for long, and sold for 350,000 yuan. She kept the license plate, and at the company's suggestion, bought a Buick 7-seater, licensed Rong AW0006, to continue using.
After the clothing designs were finalized and the summer, autumn, and winter collections were confirmed, Wang Yitong's mother, Chen Yin, along with Lu Sha and the purchasing staff, went to Guangzhou's Hangzhou market to select materials. Prototypes were immediately made upon arrival, and after repeated revisions and finalization, Zhang Yan immediately contacted a part-time advertising model for a photoshoot and fitting. Simultaneously, promotional content was promoted through soft copywriting and the Taobao store was launched. The original clothing was pre-ordered for 10 days, with summer styles shipping the following day.
Wang Yitong's active participation in last year's Double 11 shopping festival has boosted her popularity across various platforms. Because she already has brick-and-mortar stores, she also had people register flagship stores for Baby Gem, Yunshang Zhimeng, and Classy on Taobao Mall, running advertisements and linking them to her existing Taobao stores. She also invested in promotional efforts to attract traffic.
By August, the revenue from summer clothing had maintained a balance between income and expenditure, which was a good result. At the same time, they also seized the opportunity of the Double 11 event for autumn and winter clothing in the second year.
The design department also worked hard to finalize the design. With the participation of Wang Yitong, the final version of Classy women's clothing is an elegant and temperament commuting solid color dress series, shirt + skirt (short skirt and skirt, A-line skirt, pleated skirt), striped knitted vest, short-sleeved half-sleeved small U-neck, striped waist shirt, wide-leg pants, jeans, sports and leisure series, mid-length windbreaker jacket, Chanel style knitted jacket, etc.; Baby Gem's cute and comfortable design based on pure cotton, with reference to Japanese and Korean elements: Yunshang Dreamweaver Chinese style series, because the Taobao store had a certain number of fans before, after collecting their opinions, the design also finalized the improved version of cheongsam and improved Hanfu, and also added children's clothing.
Zhang Yan from the Publicity Department also added colleagues from the Product Publicity Department to connect with the photography team, art team, and advertising design team to jointly carry out filming and external publicity.
Wang Yitong also held a fashion show with the Textile College. Zhang Yan organized a professional team to set up the venue and film the video, creating a stylish, traditional Chinese style catwalk show. The video was also announced as the original fall/winter release. It was posted on Wang Yitong's Weibo and blog, and also uploaded to other video sites. Wang Yitong and Zhang Yan were the finale performers, and Wang Yitong received special training for the catwalk. Since Wang Yitong's account already had a significant following, the video went viral after she posted it.
The product promotion team took advantage of the victory and participated in several news interviews, including a series of interviews on college students starting their own businesses, establishing their own brands to support people with disabilities, etc. At the same time, they also took advantage of the opportunity to promote several other brands.
The exposure of several more products increased, and everyone felt that the owner was very capable and kind. In particular, Wang Yitong positioned herself as a mid-to-high-end product manufacturer from the beginning. The quality inspection department strictly controls the materials and quality of the clothing, and the after-sales department guides public opinion and consumption, actively resolving consumer problems.
Therefore, consumers have a positive experience after purchasing the products. Wang Yitong also posted a promotional message on the platform, inviting everyone to submit original product designs and suggestions. Once adopted, they will receive a reward of 3,000 to 10,000 yuan, and they also welcome outstanding talent to join. This adds a fresh and dynamic element. Wang Yitong also announced the list of awardees and photo vouchers.
More and more people are willing to submit resumes and purchase products.
After learning about this, the district leaders included Wang Yitong's company in the small and medium-sized enterprise support project and exempted them from taxes for one year.
With the garment factory now on track, Wang Yitong could focus on learning her craft. After several trips to Shanghai and Hong Kong, she began to have new ideas. She wanted to get her clothing in major department stores, and she shared her ideas with Chen Yin and her associate, Ye Guotao. Currently, the company prioritized establishing a strong brand presence and generating profits before securing funding for department store counters.
In addition, although the milk tea shop was small, the profit was considerable after three months. Beyond Wang Yitong's expectation, she also began to want to try to create her own brand, so she began to let Zheng Kun try to make his own recipes and make real tea drinks. Wang Yitong also used public funds to pay for Zheng Kun to go to a professional beverage training institution in Guangdong to study for two months. At the same time, the milk tea shop also recruited two new people as reserves for the later stage.
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