The new episode has been released, and along with it, the long-awaited "Lichunju" has become a hit.
When "Lichunju" first aired, its initial ratings were not very good, perhaps because the audience's enthusiasm waned towards the end of the second half of the year, or perhaps because the TV station that bought the rights did not provide a prime time slot.
When Deng Yancheng and the investors presented the ratings feedback sheet, Deng Yancheng's face darkened. At this rate, they might not even be able to recoup their investment.
Deng Yancheng has always been involved in producing large-scale TV dramas and has experienced dismal ratings before, but this time the situation is somewhat different.
To say that the ratings were so bad that nobody watched it would be an overstatement.
Whether measured by various social media platforms or by viewership ratings, "Lichunju" is not at the bottom of the TV programs airing at the same time.
After all, the lead actors were all veteran performers, so their acting skills were guaranteed, and they already had a certain audience base. Initially, the ratings were boosted by fans, and the results were so-so.
However, a week has passed, and the show has aired about ten episodes, but the ratings are still lukewarm. They are not dismal, but compared to the huge investment cost, they can be considered a loss.
Deng Yancheng was completely baffled. He had had TV dramas that were complete flops and TV dramas that were huge hits, but this was the first time he had a drama that was so lukewarm.
After conducting a comprehensive survey of the current market, Deng Yancheng roughly understood the reason.
Their timing this time was really unfortunate, coinciding with a TV series whose cast was basically made up of popular celebrities – "The Legend of Ming Women".
Like "The Legend of Ming Nü Zhuan," "Li Chun Ju" is an ancient palace drama with similar story outlines. Both are female-centric dramas that focus on how a woman survives in the fierce and treacherous imperial harem.
However, unlike the relatively low-key pre-release publicity of "Lichunju", the publicity for this drama can be described as overwhelming.
In addition, the two lead actors they invited are currently the most popular young male and female stars, whose fan base is unmatched by "Lichunju".
What's truly remarkable is that the second male lead in "The Legend of the Ming Dynasty" suddenly became a sensation just weeks before the series premiered. It was a stroke of good fortune that made "The Legend of the Ming Dynasty" instantly overshadow "Lichunju".
The promoters of "Lichunju" did not initially consider "Ming Nu Zhuan" as their main competitor because the two dramas had different target audiences.
"The Legend of Ming Women" relies more on traffic to drive fan economy and boost the number of viewers for the TV series, and the overall audience is very young.
"Lichunju" takes a "quality-first" approach, targeting a middle-aged audience.
Unexpectedly, "The Legend of Ming Women" saw "Lichunju" as a rival and repeatedly bought articles to smear "Lichunju" after its premiere.
The press release compared the two dramas side by side, praising "The Story of Ming Women" and belittling "Lichun Residence".
The promotion of "The Legend of Ming Women" cleverly seized a time lag, giving everyone a preconceived impression. By the time "Lichunju" realized what was happening, it was too late to take action.
The promotional team for "Lichunju" was furious and wished they could confront their rivals' promotions on the spot, resorting to all sorts of underhanded tactics!
Seeing that the ratings remained lukewarm, the investors were furious, and everyone below was terrified.
However, today there was a turning point, and it all started with the release of the third episode of "Youthful Poetry".
This episode is undoubtedly a feast for CP fans! It's a paradise for lovers of chaotic love stories!
A ten-minute video of Jiang Yixing, Zhang Zhimin, and Tao Yating was extracted by a specialist and widely circulated.
"I'm dead, I'm really dead. I have no regrets if I can ship this much before I die."
"Help! Someone tell me they're not real!"
"Upstairs, please believe your own eyes!"
"Let's see who dares to say they're not genuine."
"Other couples: They find their own sweet moments. My couple: Even if you feed them sweet moments right to their mouths, they still won't open their mouths to eat them?"
"Who can take a closer look at the interaction between the three of them? It's absolutely brilliant!"
A thread was immediately started on the forum.
Let's take a closer look at this grand drama involving three people!
First, look at Tao Yating's eyes! Look! A hint of shyness mingles with surprise, her eyes conveying a mixture of reluctance and acceptance. (This is a large screenshot of Tao Yating's expression.)
What does this mean?! Who else has Tao Yating ever shown that expression to?!
"No! No!" "Waaaaaah, it's a feeling of youthful shyness!"
Let's take a look at Zhang Zhimin's behavior next:
1. A hand separated Jiang Yixing and Tao Yating.
2. After Jiang Yixing applauded Tao Yating, he threw his coat to Jiang Yixing.
3. Performing on stage wearing short sleeves.
What does all this mean?!
"I'm so thirsty! I'm so thirsty! This is so sweet! The original couple is the best!"
"I'll answer! I'll answer! First, she's jealous! Second, she's jealous! Third, she's jealous!!"
"Hahahaha! That's right! She's jealous!"
As the CP (couple) fans' dance went viral, photos of Jiang Yixing, Zhang Zhimin, and Tao Yating leaving get off work were also widely circulated.
The three people in the picture are standing side by side. Jiang Yixing is in the middle, with Zhang Zhimin and Tao Yating beside her. She turns her head to talk to Zhang Zhimin and tilts her head to talk to Tao Yating.
In short, it perfectly took into account the feelings of both of them.
"Hahahaha, who wouldn't call him a master of balancing things up in this day and age?!"
"Sister Yixing, please publish a book! Teach us how to win a girl's heart!"
"Sell! I'll buy it if it's available!"
Jiang Yixing's popularity skyrocketed, and the hashtag "Lichunju" also saw its popularity multiply several times over.
Coincidentally, the episode aired the day after the show was the one in which Consort Rong, played by Jiang Yixing, appeared.
Many fans of the pairing clicked on "Lichunju" with lingering feelings, ready to admire Jiang Yixing's stunning good looks, but unexpectedly they were attracted by the exquisite visual style, the meticulous emotional descriptions, and the unconventional storyline.
"Hey ladies, have you seen Xingxing's new drama? I think it's pretty good?"
What show is it?
"Lichun Residence".
"Isn't this the show that wasn't well-received?"
"This is a complete smear campaign by the opposing side. I've been watching it from beginning to end, and it's truly a high-quality drama, super good!"
"Yes, yes, I can testify. I only started watching a few episodes because my mom was watching it, but now I'm really hooked! And Jiang Yixing's appearance in the latest episode was absolutely stunning!!"
"I was drooling when she appeared in that red outfit!!"
"Completely different from her previous roles, but still very charming!!"
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