Although the New Year's Day holiday is not as popular as the May Day and National Day holidays, there are definitely more people watching movies during this period than usual.
Moreover, most of the people who can enter the cinema at this time are young people, and youth idol romance movies are more suitable for them.
The promotion of "Those Years" has made its final push in the past two days, and you can see its promotional posters in every city.
The premiere of the movie was scheduled for ten o'clock in the evening, which was a very particular time and was decided by Chen Bei himself.
"We filmmakers can't just think about making money, we also have to think about the social responsibilities we shoulder!"
"They're two young people who came out to watch a movie, and you have the nerve to ask them to go home so late at night? It's really annoying!"
"Is scheduling a movie at 10 o'clock in the evening considered a contribution to society?" Xiao Baitian looked at Chen Bei with a look of confusion.
Chen Bei looked at Xiao Bai with a look that said, "You are still young," and then said with a sense of superiority:
"A movie lasts an hour and forty minutes. By the time you finish watching it, the last bus will have already passed. You'd better find a place to stay."
"Brothers and sisters, this is all I can do to help you. Go ahead and do your best!"
Ignoring Xiaobai who ran away with a red face and a spit, Chen Bei picked up his phone and dialed Wu Yue's number.
Xiaobai came in just now and said that Wu Yue called him and seemed to have something urgent to tell him.
The call was connected, but no one answered. Maybe they were busy. I heard that Wu Yue has been participating in the rehearsal of the Spring Festival Gala recently.
Chen Bei hung up the phone and logged onto the Internet, intending to check if there was any major news about Wu Yue recently.
But as soon as he turned on the computer, big data began to push relevant information about "Those Years" to him frantically. Even Chen Bei himself felt that the publicity efforts were a bit too crazy.
With the early hype and warm-up, coupled with such publicity efforts.
The premiere of the movie was quite lively. The cinema was so packed that it was beyond words. It was simply packed with people and the sound of drums and gongs was deafening.
There were even many people who didn’t buy tickets gathering here. Some boys grabbed the people next to them and asked:
"Brother, do you have any tickets? Can you give me one? My girlfriend really wants to see it. Help me out, brother. Whether I can make it to the last train tonight depends on this one."
If someone is a little older and has tickets in hand, and sees that it is not easy for the young couple, they will give up one of their tickets after a good negotiation.
But if they are a little younger, don’t even think about it and will not give up the ticket no matter what.
What the hell is this! I came here to reminisce about my lost love. As a single guy reminiscing about the past, do I have to smell the stench of love emanating from you guys next to me?
In addition, scalpers were involved, and tickets for the following shows were also very tight. On the first night of the movie's release, it really felt like it was hard to get a ticket.
Tickets are hard to come by. It has been a long time since the phrase "tickets are hard to come by" appeared in the film market.
People have discovered that all the movies directed by Chen Bei seem to have this kind of magic, including Crazy Diamonds.
In the early days of Crazy Diamonds, there was no publicity and scalpers had not yet realized that there was a market here, so it was not rampant.
It’s different now. Before the movie is released, there are already many scalpers at the door.
Netizens jokingly said that Teacher Chen Bei single-handedly supports an entire industry!
The cinema was bustling not just because of these reasons.
Because of the activities initiated by Chen Bei on Weibo, many people confessed their love or proposed marriage on the spot.
Most Chinese people are very reserved, but once the atmosphere is set to that point and everyone is doing it, more people will join in and there will be no psychological burden.
Other people’s movies, whether they receive good or bad reviews, will only become lively on Weibo after the premiere.
The movies directed by Chen Bei are different. They have become a hot topic in the city before they were even finished.
The premiere hasn't even started yet, but Weibo is already flooded with photos and comments.
Someone showed off that he had two movie tickets, and added some sad text, which immediately made him look like a person with a story.
Some people not only posted their movie tickets, but also posted photos of themselves with their significant other, looking so sweet and happy, which was really a treat for the dog.
Some people also posted photos of on-site confessions or proposals, which attracted many people to participate in the discussion.
After this incident, both people in the industry and outsiders discovered that movies could be made in this way.
In the past, they thought that movies were just movies. Everyone went to the cinema together, and after watching the movie, it was over.
Looking at Chen Bei's actions now, many people feel as if they have suddenly seen something.
No wonder "Those Years" is so popular. Look at how much fun they put into it.
This is no longer just a movie. Chen Bei is using a movie to organize a large-scale nationwide event!
Now many film critics have determined that as long as the quality of "Those Years" is not particularly bad, it will definitely leave a significant mark in the history of Chinese cinema.
Some people even commented directly:
"The contribution of Those Years to Chinese cinema is not limited to the artistic realm of film; it may well have opened up a whole new path for film practitioners across China."
Some netizens also commented below:
"Mr. Chen Bei single-handedly brought the Chinese film industry to a level it shouldn't have reached."
"Wow, I suddenly feel that spending money to buy a movie ticket is really worth it. If nothing else, just the atmosphere and the intensity of the event are worth the money, not to mention that I can still watch the movie afterwards."
"I totally agree. Watching Mr. Chen Bei's movies is such a great deal. I even think Mr. Chen Bei isn't trying to make money from movies at all. He's just listening to songs and organizing activities for us. The movies and stuff are actually just freebies!"
"As a single person, I envy those who can bring their boyfriends or girlfriends to watch movies. I can almost smell the rancid scent of love in the air!"
"Don't cry, brother. You're not fighting alone. To be honest, I bought separate movie tickets. I'll see what happens when I get into the theater. If I can sit between couples, I definitely won't sit next to them!"
"Aren't these scalpers going a bit too far? You're selling a 30 yuan ticket for 300 yuan? That's a bit shameful!"
"Anyway, the cinema here has already limited tickets, and each person can only buy two tickets at most!"
"Wow, there's a limit on movie ticket purchases. That's really weird!"
"It's begun! Come in, brothers. I'll go scout the way for you!"
"Oh my god! This scene is amazing!"
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