Chapter 412 Deep-seated Hatred



Her appearance instantly drew everyone's attention, and all the flashes went off at Jian Ruoxi, making her look like a celestial being.

In addition, during her pregnancy, Jian Ruoxi's maternal instincts gradually emerged. At this time, she seemed like an angel, without any aggression, but rather full of love.

Hu Xuezhi, seething with anger behind Han Mingyi's back, complained, "I've never seen this dress before. High-end brands don't have this size. It's probably stolen from somewhere."

Han Mingyi, whose spotlight had been stolen, was also very unhappy: "We'll see how long she can stay in the limelight."

The media turned on the microphone and asked Jian Ruoxi, "Ms. Jian, what are your thoughts on this film festival?"

"I am very grateful to the organizers for inviting me to participate, and to all the media friends for their kindness," Jian Ruoxi said gracefully as she took the microphone.

Some media outlets were also curious about her clothes and asked her, "Sister Jian, if I'm not mistaken, your clothes must have been altered, right?"

Jian Ruoxi laughed heartily twice and praised her: "This lady has good taste. My clothes were indeed modified from the original. As for the designer, it is my good friend Yu Qi."

"I had been troubled by not having a suitable dress for a while, but after Yu Qi found out, he worked quickly and efficiently and produced such a beautiful dress in just a few days."

Someone next to him asked, "So it seems this outfit was designed by Mr. Yu Qi."

“Of course, and Mr. Yu Qi and I have also discussed and agreed to establish a high-end clothing brand, which we plan to launch in a while.” Jian Ruoxi naturally brought up the brand that the two of them were collaborating on.

Han Mingyi stood to the side, but was ignored. Seeing that she had no chance, she squeezed into the crowd.

Jian Ruoxi caught sight of her out of the corner of her eye and steered the conversation toward Han Mingyi: "Miss Han is also wearing a haute couture gown today, and she looks quite beautiful."

Startled by Jian Ruoxi's sudden call, Han Mingyi hesitated for a moment before replying, "No, Sister Jian's dress is more unique."

“This is Yu Qi’s hard work. Our haute couture brand will be launched soon. If Miss Han needs it, she can come to me to borrow it later.” Jian Ruoxi smiled.

She didn't say that to praise Han Mingyi's beauty or the dress, but rather to promote her own brand.

By having Han Mingyi ask to borrow something from her, she could prove that she had a certain level of fashion sense and that she had her own high-end clothing brand, so she wouldn't need to borrow things from Han Mingyi like she did.

Before Han Mingyi could reply, Jian Ruoxi continued, "If Yiyi wants it, I'll definitely give it to you first. With our friendship, why would you need to wait in line?"

This infuriated Han Mingyi. "Thank you, Sister Jian, but I don't need it for now."

She said this through gritted teeth, and the sound of her grinding teeth could be heard through the microphone.

After the film festival, Jian Ruoxi contacted Yu Qi: "I'm going to post an announcement to launch my haute couture brand. Which pictures should I use?"

Yu Qi carefully checked the photos on his computer, looking at the new photos released today, as well as the photos of haute couture clothing he had saved before.

"I'll send you three pictures of a white mop skirt, and then three more pictures of your new post from today. Use these six photos for promotion."

After receiving the returned photos, Jian Ruoxi quickly posted them online.

It quickly gained popularity among fans.

"Welcome back, sister."

"Your pregnant belly is so beautiful!"

"She even has her own haute couture brand! I admire you so much, sister!"

After receiving the publicity, Jian Ruoxi and Yu Qi began to focus on operating their brand. "How should we build our brand?"

Yu Qi said, "I plan to start with the celebrity effect. Celebrities have a certain influence, and when combined with your studio's aesthetics and copywriting, we can create the content power of our brand."

“I’ve reviewed hundreds of brand design and communication documents. We can refine them from a product perspective and manage the entire product lifecycle, including product communication strategies, product launch and promotion plans, and product selling points.”

Yu Qi began to speak eloquently, but his content was too technical and sounded somewhat unfamiliar to Jian Ruoxi.

“I understand some of what you’re saying, but I don’t quite understand it either. Could you explain it more clearly?” Jian Ruoxi asked him.

"Simply put, we want to incubate a new Civic brand, and ultimately it all comes down to content, which is our product, to gain public recognition and brand output." Yu Qi handed the document in his hand to Jian Ruoxi.

With all the basic preparations completed, Lu Shen would visit the two of them at the company from time to time. After a while, when they were preparing to open a physical store, Lu Shen asked them, "Are you ready with the funds?"

Yu Qi said coquettishly, "I've prepared half of it, but you'll have to help me with the other half."

"This card has no spending limit, you can use it now." Lu Shen took out the bank card from his bag and handed it to Yu Qi, giving it to him readily.

This action surprised Yu Qi: "Brother, you've changed your ways. You used to be so stingy when I asked you for money."

Lu Shen patted the back of his head: "You used to be playful, but this time it's serious business. Besides, my wife wants to cooperate with you, so how could I possibly not contribute a single penny?"

Yu Qi pursed his lips. With Lu Shen's help, they also chose the address of the clothing brand and found a top interior designer.

During the design process, Jian Ruoxi and Yu Qi also kept offering their opinions: "I feel that it should be more simple and elegant, with more open space, and it would be best to place the clothes against the wall."

After continuous refinement by both parties, they finally opened their first physical store, followed by a ribbon-cutting ceremony.

Many media friends were invited to interview. Jian Ruoxi stood in the middle, took a pair of golden scissors and cut the ribbon, thus officially starting business.

The group mainly consisted of business tycoons and celebrities, who exchanged pleasantries with Jian Ruoxi: "Ms. Jian, did you design this dress?"

"Miss Jane, from now on I will only wear your clothes."

Jian Ruoxi also responded politely: "This was designed by Yu Qi and me. If you like it, just tell the waiter and he will take you to the fitting room."

Moreover, Jian Ruoxi listens to Lu Shen very much. During this period, she has been intentionally avoiding Hu Lan. Whenever Hu Lan sends her a message, she will lie and say that she has something to do and cannot go out.

Hu Lan was very sad. That night, she went to a bar and ordered two cases of alcohol, and just kept drinking.

Xu Tong had placed some spies around Hu Lan, and the spies informed Xu Tong of the news. Xu Tong, with her makeup perfect, appeared before Hu Lan and said, "Lanlan, you've had too much to drink. I'll take you home first."

Hu Lan looked at her coldly: "Don't touch me."

"Why bother, all because of a woman?" Xu Tong advised her.

Hu Lan strongly stated: "A woman? Can you compare to Jian Ruoxi? She is so kind."

Xu Tong, who was rejected, hated Jian Ruoxi to the core.

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