Chapter 157, Section 156: A Detailed Explanation of the Rewards
For dinner, we had scrambled eggs with tomatoes, winter melon and pork rib soup, shredded pork with garlic sprouts, and stir-fried green beans.
His mother-in-law was a very good cook and kept putting food on Jiang Xia's plate, which he enjoyed very much.
Perhaps the conversation just now gave my father-in-law a lot of inspiration, because he was all smiles during dinner. However, he still needs to discuss the specifics with his wife.
If one online store isn't enough, then ten or twenty. Add to that cutting-edge online order-boosting technology, and even if it doesn't break even, it can at least alleviate some of the current financial burden.
As for the merchandise rights related to Tom and Jerry, this is indeed a powerful tool that can quickly turn the tide.
But the current buzz isn't enough. We need to wait until the second round of broadcasts is over, until every family with young children knows about the Tom and Jerry cartoon, before we can start selling merchandise.
Moreover, as my father-in-law's e-commerce business grows, he can use this platform to sell the surrounding area nationwide.
Jiang Xia was thrilled at the thought of labeling his online store with the official Tom and Jerry license.
◇
After dinner, Lin Yanwan escorted Jiang Xia downstairs, and the two walked hand in hand in the community garden as a way to digest their meal.
"What did you and Dad talk about in the living room just now? It seems like his impression of you has changed quite a bit," Lin Yanwan asked curiously.
"What else?"
Jiang Xia smiled smugly: "The son-in-law has passed the test set by his father-in-law, and our mother likes me so much. To put it simply, I am now the prospective son-in-law of your Lin family."
"You call yourself a prospective son-in-law? You've got some nerve," Lin Yanwan couldn't help but roll her eyes at him. "Hurry up and tell me."
"Are you running an online store? Is the profit not high yet?" Jiang Xia asked.
"How did you know?" Lin Yanwan was slightly surprised. She didn't remember telling Jiang Xia about this.
"That's what Dad said."
Jiang Xia gently rubbed his wife's hand and said, "At this point in time, the efficiency of a single online store is too low. Making big money requires a lot of operation. I told Dad about my idea, and he thought it was pretty good."
"Um?"
"It's about finding more people to open more online stores, taking a commission for each item sold, low profit margins but high volume, price reductions and promotions. Whether we can make money is another matter; right now, our priority is survival. We can also create memes..."
Jiang Xia couldn't help but think of a certain internet celebrity doll merchant in later years. When faced with the same problem, he stumbled upon the secret to wealth and turned his business around overnight from the brink of bankruptcy.
"How so?"
Jiang Xia smiled mysteriously, picked a branch from the garden, and while the sap was still wet, drew a strange combination of a shark and a horse's leg on the ground.
"This is called 'shark riding a horse'."
Looking at this unique little thing, Lin Yanwan's eyes lit up, and her thoughts suddenly broadened.
Innovation, in essence, means creating something different from the cookie-cutter toys available today.
The pun is very down-to-earth. After getting used to traditional toys, it's hard not to like a toy with a unique style.
"However, this method can only be described as a shortcut to make some quick money. When competitors see it, they will not hesitate to follow suit and replicate it. After all, there is no technological barrier to dolls. Unless you spend a lot of time applying for copyright patents one by one, such products are only novel. After the novelty wears off, sales will drop rapidly."
Lin Yanwan nodded. She could imagine that scene, but it was enough.
"When you get back, take some time to draw more similar design drafts for me. I'll have my dad try it out in production. Maybe it will have a good effect in the short term."
“It’s a small problem, but…” Jiang Xia chuckled, “Wife, I want a kiss.”
In a corner of the garden, Lin Yanwan closed her eyes and tiptoed to kiss his lips.
Jiang Xia hugged her waist, pressing her tightly against his chest, greedily and tenderly savoring the sweetness between her lips and teeth.
The cartilage hardened silently, and Lin Yanwan pushed him away, her face flushed.
"Okay, I'll reward you after you're done."
He blinked. "Tell me the details of the reward."
"Hmph, we'll talk about it after we're done."
"I understand, but darling, your body is my motivation to keep going!"
The images in her mind gradually became distorted, and a faint blush slowly crept onto her delicate face.
Especially in the dead of night, a woman in her thirties often feels lonely, and this guy just keeps flirting with her.
Watching Jiang Xia get into a taxi and leave, Lin Yanwan sighed softly.
I'm becoming more and more dependent on him. I'm thinking about him more and more every day, and I'm doing less and less. If this continues, I won't be far from becoming just a pretty face.
Besides providing voice acting for him, there should be other things I can do.
Back home, Lin Yanwan stared at the guitar in her room for a long time, lost in thought.
◇
Jiang Xia locked himself in his room as soon as he got home, a scene that Xia Shanshan was already used to.
With my son working so hard, he'll definitely become a great painter someday, right?
After putting away the official seal, Jiang Xia first called Shen Ying.
"Boss, I need to talk to you about something," Shen Ying said.
"Hmm? What is it?"
"An editor from CCTV Children's Channel just contacted me. They want to sign the exclusive broadcasting rights for the second run of Tom and Jerry, and the price they offered is very high—25,000 yuan per episode. You told me before that you weren't even considering exclusive broadcasting rights, but this is CCTV Children's Channel! In terms of influence, it's incomparable to Chongqing TV. I couldn't make up my mind, so I came to discuss it with you." Shen Ying finished speaking in one breath, her tone sounding somewhat excited.
Jiang Xia pondered for a moment, then slowly said, "It's cancelled. From now on, the Tom and Jerry series will no longer sell exclusive broadcasting rights."
"Huh?! CCTV Children's Channel, you don't even want 25,000 yuan per episode?" Shen Ying was stunned. A season of 12 episodes would cost 300,000 yuan!
She had never seen so much money in her entire life!
"I called to talk to you about this."
Jiang Xia said slowly, "At noon today, I renewed the broadcast contract with Yudu TV at a price of 7,000 per episode. If other TV stations want to sign, the price must not be lower than 5,500, and the broadcast time must be after July 7th. If you can accept these conditions, then we will sign. I will send a sample contract to your email in a while for you to take a look."
"Oh, okay..." Shen Ying said blankly.
Ultimately, she was just an employee; she did whatever her boss told her to do.
After hanging up the phone, Jiang Xia leaned back in his chair, his head tilted back. The price of 25,000 yuan per episode was indeed very attractive, but as long as he signed contracts with enough TV stations, he could make up for this gap, or even far exceed it.
What he values even more is the national viewership ratings. If possible, he even wants a TV station to broadcast Tom and Jerry 24 hours a day, at every time slot, to maximize its influence.
Exclusive broadcasting rights have too narrow a market reach.
...
(besides)
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