At noon the following day, amidst much anticipation, the first episode of Slam Dunk premiered on D-Station.
Countless netizens who had been waiting for a long time watched it immediately, and the number of online viewers exceeded 200,000 in a short period of time, and it is still growing at an alarming rate.
Jiang Xia was at the Slam Dunk project team next door at that moment, and seeing the huge influx of traffic, he finally breathed a sigh of relief.
However, after the first episode, online discussions about Slam Dunk also saw mixed reactions.
Many people believe that compared to the excellent performance of Tom and Jerry, Slam Dunk doesn't seem to deserve such extensive promotion, and feels like a lot of hype but little substance.
Jiang Xia simply smiled in response to these comments, telling the creative team not to pay attention to the online opinions and to focus on making good animation.
After all, this is only the first episode, and only a few characters have been introduced. As a basketball-themed anime, the early plot is generally rather bland and slow-paced, but as the plot progresses, a surge of excitement will fill your entire body.
I believe that online opinions will be very different then.
At the current pace of one episode per week, it's estimated that the first mini-episode will be released in about a month. Everyone will probably be excited to see Sakuragi Hanamichi join the team.
Clearing his mind of all extraneous thoughts, Jiang Xia focused intently on drawing the storyboards for Slam Dunk, when his phone suddenly rang.
He glanced at it and saw that it was Zhou Lu from Chongqing TV Station calling.
Jiang Xia put down his pencil, leaned back in his chair, and looked out the window at the cars driving on the street, completely relaxing.
"Hey, Editor Zhou, long time no see."
"It's kind of you, President Jiang, to be so busy and still remember me." Zhou Lu's soft laughter came through the microphone.
"Haha, Editor Zhou, please don't say that. I will always remember your great kindness."
"There's no such thing as great kindness or virtue. Gold will always shine. Besides, the cat and the mouse are both genuine thoroughbreds."
"But that also requires a discerning eye to recognize a talented individual, doesn't it?"
After exchanging a few compliments, Jiang Xia asked with a smile, "I heard that Editor Zhou has been promoted to deputy editor-in-chief of Chongqing TV Station? Congratulations!"
"No way, my qualifications are too shallow. I'm not qualified for the position of deputy editor-in-chief at the station." Zhou Lu said with a wry smile, "It's just that last year, thanks to Tom and Jerry, the children's channel won the station's number one ratings, so they made me the channel's editor-in-chief. The salary is a little higher than before."
The difference between editor-in-chief and chief editor is only one word, but the difference is huge.
"Hehe, the future is still long. I believe that with Zhou's abilities, it's only a matter of time before he climbs to the position of chief editor of the TV station."
"President Jiang just likes to joke around. It's tough, really tough," Zhou Lu sighed softly.
That position requires not only sufficient qualifications but also a network of connections; she could only be considered a minor figure at Chongqing TV Station.
After graduating from the Communication University of China, I finally got into Chongqing TV Station. I started from the bottom as a copy editor and worked hard for seven or eight years to climb to my current position. This was all thanks to good luck in signing the hit cartoon Tom and Jerry.
Otherwise, she might still be just a junior editor.
"Did Zhou call about something?" Jiang Xia asked.
"Of course, congratulations to President Jiang! D-site's online traffic exploded as soon as it went online. The daily active users are in the hundreds of thousands or even millions. It's truly enviable," Zhou Lu remarked.
"Hehe, Editor Zhou is joking. DiliDili is just a small-scale video website, far inferior to the vast audience of television stations," Jiang Xia said modestly.
"President Jiang, that's not right. D-site has only just started and already has such exaggerated data. The daily active users will only become more terrifying in the future. I'm afraid it will make it impossible for our TV station to survive," Zhou Lu said with a light laugh.
In fact, what she said was absolutely true.
Although many of those who watch Tom and Jerry on TV are children below elementary school age, now that Tom and Jerry is being streamed for free on D-site, many episodes have garnered over 500,000 views in less than a day.
It's no exaggeration to say that every TV station that bought the broadcasting rights to Tom and Jerry from Qitian Animation Company has been targeted with a precise backstab, and the impact will only grow larger in the long run.
But the copyright belongs to the company, and now that it's being broadcast on its own online platform, nobody can interfere.
Jiang Xia chuckled, not denying the statement. The reason he created D-site was to firmly control the distribution of animations.
In a few years, with the rapid development of the information age, the nationwide deployment of 4G networks, and the widespread adoption of smartphones and computers, the importance of network platforms will far surpass that of traditional television stations.
In the future, everyone will have a smartphone, so who will still watch terrible television?
Jiang Xia, as a reborn person, was very clear about this.
A phenomenal work can easily garner over ten million views in a single day, an astonishing level of viewership that television stations simply cannot match.
In other words, the era of television is over, and with the advent of the iPhone 4 in 2010, television ratings will decline further.
“Editor Zhou, we’re all old friends, so just say what you want to say,” Jiang Xia said directly.
“President Jiang is so straightforward, then I’ll get straight to the point.” Zhou Lu took a deep breath: “President Jiang, are you interested in giving the broadcasting rights for Slam Dunk to our Yudu TV station?”
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