New Year's Eve.
Jiang Xia and Lin Yanwan stayed at Li Weiya's house, while her father-in-law and mother-in-law took Xiaoman to Jiang Xia's house.
At the dinner table, both sides had a video chat on their computers, and the family had a reunion dinner in a rather unconventional way.
The parents were very understanding that their two children couldn't come home for the Chinese New Year. After all, what could be more important than the release of the Tom and Jerry movie?
Hearing Jiang Xia say that the preview screenings had grossed over 7 million yuan in just three days, Lin Gaoyuan couldn't help but marvel at how quickly he could make money compared to how hard he worked making toys.
And this is just a preview screening; once it's released nationwide, it'll probably make tens of millions a day.
"Dad, you need to get the related merchandise for the big movie up and running as soon as possible. The toy market will definitely be booming after the Spring Festival," Jiang Xia said slowly, raising a glass to the computer screen.
"Yes, I'll start work after the fifth day of the Lunar New Year. If no one wants to come to work, I'll offer double or even triple wages." Lin Gaoyuan nodded in agreement.
He now makes tens of millions in net profit last year by selling Tom and Jerry merchandise. Following Jiang Xia's advice, he has expanded into various toy-related industries, which has led to a significant increase in sales.
It is said that listening to advice leads to a good life. The best thing he ever did was probably to reflect on himself quickly and not to persist in interfering in his daughter's private life to the point of no return.
"Viya, the two children are in the capital. Please take good care of them." Xia Shanshan said with a smile.
"Teacher Xia, you're too kind. This is what I, as your godmother, should do. Besides, Xia and Yanwan are very easy to take care of," Li Weiya said, shaking her head slightly.
"Xiaxia, is the movie going to be released nationwide after midnight tonight? Wanzhou Cinema doesn't have the qualification for preview screenings, and Xiaoman has been wanting to see it for a long time." Ji Wanqiu asked with a smile.
“Yes, Mom. It will be released nationwide at midnight, and you can see it in any cinema in China. The number of screenings should be very high throughout the Spring Festival, and there will be screenings available at any time, continuing until the end of March,” Jiang Xia said.
"Yay! I can go to the movies tomorrow! May the Year of the Rabbit bring you great fortune! May the Year of the Rabbit bring you great fortune!"
Lin Xiaoman held her chopsticks, her little face beaming with happiness. Perhaps the only thing that made her unhappy was that her older sister and brother-in-law didn't come home for the New Year, and her parents had their own things to do, so she wasn't having fun by herself.
"Sister, brother-in-law, when are you coming home? Xiaoman misses you so much," the little girl said, pouting.
“Xiaoman, be good. Your sister and brother-in-law are very busy. They are making a movie. Otherwise, how would you watch cartoons?” Ji Wanqiu said.
"Xiaoman knows, Xiaoman also likes Tom and Jerry, but it has been a long, long time since she has seen her sister and brother-in-law. Xiaoman misses you, and Yuyuan misses you too."
"Little Man, be good. Your sister and brother-in-law will come home as soon as they're done with their work. They'll bring you lots and lots of gifts," Lin Yanwan said gently as she looked at her younger sister in the video.
"Really?!"
"When has your sister ever lied to you?"
"Yay! Xiaoman loves her older sister the most!"
"Isn't Xiaoman's favorite me?" Jiang Xia couldn't help but tease his sister-in-law.
"Yes, yes, Xiaoman loves her brother-in-law the most."
Under the table, Lin Yanwan subtly pinched his soft cartilage.
The family finished their reunion dinner via video call, and amidst the laughter and joy, Chen Ying was especially envious.
She could only make a phone call home to let her parents know she was safe and sound, and to tell them not to worry, that she was doing well at the company.
Li Weiya saw this and silently thought that after she finished dealing with her recent business, she would definitely have her son accompany her back home.
Before we knew it, it was midnight, and the Spring Festival of 2011 arrived as scheduled.
Jiang Xia stood on the balcony, looking at the quiet capital city outside. She felt a little unaccustomed to it. If she were in her hometown, it would have been filled with the booming sound of firecrackers by now.
At that moment, cinemas across the country began checking tickets for the Tom and Jerry movie, and countless fans waiting to see the first movie of the new year filed in, filling the entire cinema.
The real-time box office figures are skyrocketing, making tonight a sleepless night for Qitian Animation.
Lin Yanwan gently hugged Jiang Xia's waist from behind, resting her head on his shoulder: "Darling, shall we go to sleep?"
Jiang Xia stroked her soft hand, thinking about the movie promotion activities tomorrow, and nodded slightly: "Okay, go to sleep."
If you don't hear the sound of firecrackers during the Chinese New Year, it feels like something is missing.
It must be added.
He pulled his wife back into the house, and amidst the festive atmosphere of the New Year, the Tom and Jerry movie was being hailed as a hit by fans across the country.
In less than five hours after its release, the film grossed over 20 million yuan in real-time box office, with an average occupancy rate of nearly 40%, making it the fastest film to break the 10 million yuan mark this year.
This would obviously break the box office record of over 30 million yuan set on the first day of release of "Let the Bullets Fly," which was released not long ago.
After all, those who choose to watch at this time are loyal fans of Tom and Jerry. It's only during the daytime that the parents bring their children to officially take over the movie theater.
The real action of the Tom and Jerry movie begins during the day.
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At 7 a.m. the next day, Jiang Xia slowly woke up, holding his wife's soft body.
He took out his phone from under his pillow to check the news online and found that the box office had reached more than 25 million yuan, and various media outlets had sent congratulatory messages to Qitian Animation.
Despite being an animated film, it topped the box office charts that day, surpassing a host of traditional commercial films with an absolute advantage of 41% of screenings, leading the second-place film by more than 20 million.
It's clear that it's not that animated films can't achieve good results, but rather that before Qitian Animation, no one was able to make good animated films.
With the Tom and Jerry franchise currently enjoying immense popularity, countless fans who have already seen the movie have become enthusiastic promoters, posting pictures of their movie tickets and the packed theaters on forums, Weibo, and chat groups.
This immersive atmosphere has attracted countless people to bring their friends and family, along with their children, to the cinema to watch the Tom and Jerry movie that has been raved about online.
If I remember correctly, Avatar, which was released in 2010 and starred James Cameron, grossed 1.34 billion yuan in China and held the top spot for four consecutive years.
Given the current momentum of the Tom and Jerry movie, it will be difficult to surpass this record. A conservative estimate is that the final box office before it leaves theaters should reach 800 to 900 million.
But what if we leverage the rise of Chinese animation and capitalize on the patriotism of the Chinese people to create a powerful marketing campaign? Who would want to see a foreign film overshadow domestic films?
If we follow the same operational approach as Ne Zha, we might be able to take the Tom and Jerry movie to a whole new level.
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