With the influx of box office revenue, Qitian Company has ushered in an even greater opportunity for development.
DiliDili has doubled its original size to better serve the growing needs of its users.
Qitian Animation, on the other hand, rehired two studios and announced the launch of two new animation projects: Let's & Go!! and Pokémon.
The former can monopolize the children's toy racing car market, while the latter is the world's number one animation IP, with ridiculously high value. Either one can bring a lot of wealth to the company in a short period of time.
Even today, Jiang Xia can still recall the fear of being dominated by four-wheel drive vehicles, having spent all his pocket money on them as a child.
From the initial pre-built cars costing just a few dollars to the later assembled racing cars costing tens or even hundreds of dollars, and even down to individual parts, my childhood was almost completely drained.
As for Pokémon, the popularity of the yellow-skinned mouse needs no introduction. It has thousands of officially licensed derivative products and derivative licenses, spanning games, animation, comics, board games and toys, accumulating profits of over 90 billion US dollars.
Ultimately, who could resist an adorable Pikachu?
Meanwhile, preparations have begun for the 2012 Tom and Jerry movie, a special feature commemorating the Year of the Dragon.
In the past, Jiang Xia would never have dared to start so many animation projects at the same time, but things are different now. With Qitian Company's current financial resources, recruiting two studios full of big names is a piece of cake.
The style and plot of Slam Dunk have been finalized over the past year. Therefore, with the main storyline and animation script remaining unchanged, subsequent episodes can be handed over to others for production, while he only oversees the overall process of the work.
Therefore, Jiang Xia can devote a lot of energy to the Four-Wheel Drive Brothers and Pokémon, especially the character design, animation script and storyboard, all of which require his coordination.
If someone else were to direct, the final product might only have the same name, but the story content would be completely different.
It took Jiang Xia almost a month to complete the initial plan for Pokémon and Let's & Go!!, gathering supervisors, scriptwriters, episode directors, and finalizing the overall story structure, world setting, and core elements.
After that, we can start the initial production. Jiang Xia will oversee the quality throughout the process to ensure that the art style does not deviate from the original.
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May Day, Labor Day.
After more than a year without returning home, the young couple finally took some time to go back. Both sets of parents were overjoyed and gathered together to cook a big table of dishes, all of which were Jiang Xia and Lin Yanwan's favorite foods.
"Good lad, the Tom and Jerry movie has grossed nearly 1.8 billion at the box office. How much will the company get in the end?" At the dinner table, the father-in-law asked curiously as he drank with his son-in-law.
During the movie's theatrical run, Gaoyuan Toys also took the opportunity to release related movie merchandise, making a significant profit.
"About 40%, around 600 to 700 million," Jiang Xia said with a smile.
Compared to the extremely low cost, Qitian Animation has indeed made a fortune with this feature film. More importantly, it has paved the way for the big screen, making the subsequent development of animated films a natural progression.
Upon hearing this number, Lin Gaoyuan couldn't help but gasp in astonishment. Six or seven hundred million in profit—no wonder everyone says the film industry is so lucrative; the return on investment is just too high. His toy factory was operating at full capacity, working himself to the bone for a whole year, and its revenue barely exceeded one hundred million.
Of course, it has to be a film that is at least moderately popular, otherwise it is possible that it will not even be able to recoup its costs and will lose everything.
"What about this year's zodiac-themed movie? Will it still be made?"
"Let's do it." Jiang Xia nodded. "It's already been approved, and I reckon it'll be released during next year's Spring Festival."
"Is the new movie going to gross 2 billion?"
"Disaster……"
Jiang Xia shook his head. The domestic film market is only so big right now. Good fortune in the Year of the Rabbit is due to the perfect combination of timing, location, and people.
The lack of compelling films vying for screen time during the Spring Festival season, coupled with extensive advertising campaigns and the presence of a foreign film, led to the explosive box office performance.
Based on its predecessor, it would be quite good if the new zodiac movie could maintain a box office of 1 billion yuan.
It's worth noting that the box office champion that year, "Lost in Thailand," only grossed 1.2 billion yuan.
It's estimated that we'll only see a large influx of capital into the market after 2015 for truly great films to surpass one billion in box office revenue.
"No matter what, keep up the good work. What if it becomes another blockbuster during the Spring Festival? You don't know, Xiaoman really loves watching it. She's been to the cinema four or five times already."
“Yes, brother-in-law, Xiaoman loves that bunny the most. It’s so cute and mischievous. It and Jerry really messed up Tom’s life.” Xiaoman, sitting next to him, nodded vigorously.
Jiang Xia smiled and patted his sister-in-law's head: "I know, the movie's box office is so high because Xiaoman helped. I must go to see more movies next year."
Okay~
Hearing her solemn promise, as if she were an adult, the whole family burst into laughter.
"Jiang Xia, besides the Tom and Jerry movie, what other plans do you have this year? Tell me in advance so I can prepare," his father-in-law asked.
The excellence of her son-in-law is evident to all. Since starting his business, he has grown at an astonishing speed, and every investment he has made has yielded substantial returns.
It is precisely because of these visionaries that his toy factory has reached its current scale.
"Dad, I was just about to tell you about this. The second half of the year is the most important year for your toy factory. If we can seize the opportunity, the factory's scale will expand several times over from its current size," Jiang Xia said, biting into the stewed pork ribs.
"Oh? What do you mean?" Lin Gaoyuan's eyes lit up, and he immediately perked up.
He put down his chopsticks, took out his phone, and flipped through his photo album to find several hand-drawn design sketches of four-wheel drive racing cars, then handed them over.
"What is this? A toy car?"
"It's a toy racing car, similar in appearance to an F1 race car. It contains a motor, battery, and drive shaft, and it comes in two-wheel drive and four-wheel drive versions. My new animation is related to racing cars. If nothing unexpected happens, four-wheel drive racing cars will dominate most of the toy market within the next two years."
Jiang Xia spoke with conviction, believing that once the Four-Wheel Drive Brothers officially aired, a racing craze would sweep the nation for a long time. This was unparalleled in his previous life; if kids didn't have a race car when they played together, how could you even show up?
Listening to his son-in-law's earnest words, Lin Gaoyuan had no doubt about his judgment. With the current reputation of Qitian Animation, any animation they produced would attract a lot of attention, and it would be too easy for them to start a trend.
"So, you mean I should hurry up and set up the production line for the race cars?"
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