December 31, 2011.
Early this morning, the hashtag "Which New Year's Eve gala should we choose?" immediately topped the Weibo hot search list.
In addition to the New Year's Eve galas of established satellite TV stations such as CCTV, Hunan TV, Jiangshu TV, and Dragon TV, DiliDili's first attempt at the Dimensional Gala also appeared in the voting selection, and the number of votes was not low.
In order to win ratings, traditional TV station New Year's Eve galas gather all kinds of big names, and each station is vying for the most popular stars in the market in order to pursue better commercial monetization.
As a rising star, D-Station, which attempted to break this status quo, successfully differentiated itself from the star-studded New Year's Eve TV shows by using the trendy and youthful ACG culture as its advertising, thus standing out from the crowd.
There were no particularly famous celebrities involved; the news that broke out featured performances by many high-quality content creators and art world luminaries, indicating that content is no longer the king of traffic.
But whether the final performance of the gala will be as spectacular as the hype suggests remains to be seen until tonight.
At 8:00 AM, D-Station officially released another promotional poster for the Dimensional Festival—an anime character with a small TV on top of a somersault cloud riding on auspicious clouds, surrounded by various anime elements, rushing towards the mysterious and magnificent sea of stars.
In contrast, the posters for other TV stations' New Year's Eve galas feature a bunch of celebrities, which will likely be nothing more than singing and dancing without any innovation, and they may not even be able to sing live. The hype outweighs the substance.
In comparison, D-site stands out like a breath of fresh air, defying the tides, which only fuels netizens' curiosity about the Anime Festival.
By noon, the Gen Z group, who love anime and manga culture, and D-site users largely overlapped, pushing the popularity of the Anime and Manga Festival to its peak. The voting data for "want to watch" quickly surpassed Jiangsu TV and entered the top three.
Meanwhile, backstage at the Bird's Nest.
Jiang Xia, as the producer, is here making final preparations for tonight's grand event.
"The buzz outside is pretty good right now. We've already climbed to third place in the Weibo poll for most people who want to see something. Maybe after tonight, our DiliDili Anime Festival will become the best New Year's Eve gala ever, bar none," Jiang Xia said to Zhou Lu with a faint smile.
"I'm looking forward to it too." Zhou Lu smiled slightly.
She was the chief planner of the Dimensional Gala and knew how different this New Year's Eve gala was from traditional TV stations. If there is any platform that understands young people best now, it is undoubtedly D-Station.
"How are the tickets selling?" Jiang Xia asked.
"They're all sold out long ago. Tickets are incredibly hard to come by online now. Even the 280 yuan admission tickets are being resold for 880 yuan." Zhou Lu said, her face full of excitement.
For Qitian Company at present, the price of renting the Bird's Nest is not too expensive, around three million yuan, including staff expenses, stage construction and dismantling, etc.
However, DiliDili spent more than two months preparing for this New Year's Eve gala, with various expenses exceeding 20 million yuan.
The Bird's Nest stadium can accommodate more than 70,000 people in the stands alone, not including the inner field. The ticket sales have made up for the initial investment and even made a profit.
If the gala becomes a hit and successfully boosts the brand awareness of DiliDili, more and more advertisers will choose to cooperate with DiliDili in the future.
These are all hidden values.
It's no wonder so many celebrities love to hold concerts; they not only make money but also gain fame, making it an incredibly lucrative business.
"Xiao Lu, we're all watching your performance tonight," Li Weiya said with a smile.
"Haha, I'm not going on stage."
"Isn't this grand gala that's about to begin your masterpiece?"
Zhou Lu simply smiled faintly.
It has to be said that Jiang Xia's decision to invite Zhou Lu to serve as the Chief Operating Officer of D-site was absolutely right. From the very beginning of live streaming Apple's product launch event to now hosting the New Year's Eve gala, she has always been able to boost D-site's traffic at crucial moments.
It can be said that D-site is the number one contributor to its current scale in just over a year.
The second and third in charge of Qitian Company chatted casually, while Jiang Xia slipped away to visit his wife.
At this moment, Lin Yanwan was putting on makeup. She was going to perform on stage today, and she had quite a few acts to perform.
"You're going on stage soon, are you nervous?"
Jiang Xia sat to the side, watching his beautiful wife put on her makeup, and his mood would inadvertently become very pleasant.
Logically speaking, outsiders are not allowed to enter the work area at will, but Jiang Xia is not an outsider; he is the boss.
"A little." Lin Yanwan took a sip of warm water, feeling slightly nervous.
Although she had been rehearsing her show for a long time, it would be a lie to say she wasn't nervous performing in front of tens of thousands of people for the first time.
After all, this isn't in your own recording studio.
"Don't overthink it, you won't be nervous once you're on stage," Jiang Xia said with a smile.
"I hope so," she breathed softly.
When she was first reborn, Lin Yanwan's dream was to copy songs, become a superstar, and then hold a national tour.
Although he hasn't been able to enter the entertainment industry, performing on stage at the Bird's Nest can be considered as fulfilling his original wish.
"Baby, are you hungry?"
"It's okay, I'm not very hungry."
"Shall we eat something?"
"No, I'm afraid I'll need to use the restroom later."
Jiangxia was helpless.
"Okay, you go ahead and do it, I'll go look around somewhere else."
After leaving the dressing room, Jiang Xia found Zhou Lu and discovered that she was conducting a final check for potential hazards.
Lighting, music, stage, and all kinds of props must be guaranteed to function properly, especially to prevent any problems from occurring during the New Year's Eve gala.
My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!
Continue read on readnovelmtl.com
