Chapter 48, Part 48: Follow-up on the brand
Chapter Forty-Eight
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The Golden Wing Awards hold a prestigious position in the industry, known to almost everyone. Every year, from the very beginning, the awards attract a great deal of attention, with discussions ranging from predictions of the nominees to the strengths and weaknesses of the nominated films.
It's no exaggeration to say that the Golden Wing Awards could even support several film and television bloggers.
There's been a lot of speculation about the Golden Wing Awards this year, with films like "Where the Sun Shines," starring Geng Yue, being considered one of the hottest films during awards season.
Geng Yue is also considered to be the young actor who has come closest to winning the Golden Wing Award in recent years.
To everyone's surprise, Geng Yue didn't even get a nomination.
The Golden Wing Awards nominees were announced quietly, but less than ten minutes after the organizing committee released the list, discussions about the nominations were already rampant.
The nominations for Best Actor and Best Actress were not unexpected, and the nominations for Best Supporting Actor and Best Supporting Actress... did not seem to be any surprises. Only one unfamiliar name appeared in the Best Supporting Actor nomination list that caught people's attention.
"Lin Yuan???"
"Who is Lin Yuan? Nobody's betting on him during awards season, right?"
"The crew of 'Thousand Mountains' probably registered just in time. If it had been a few days later, 'Thousand Mountains' would definitely not have been eligible to compete for this year's Golden Wing Award."
But now, "Thousand Mountains" has not only successfully registered, but has also won a Best Supporting Actor award.
Many netizens found the nomination list hard to believe and went back to review it.
"It is indeed Lin Yuan."
Lin Yuan's name is in the very center, in the same column as four other veteran film industry figures who have been in the business for many years.
In fact, many netizens suddenly realized—
"It seems that this is Lin Yuan's first time making a movie, and he has already been nominated for his first film."
"??? Is getting a Golden Wing Award nomination that easy?"
It might be difficult for others, but it seems easy for Lin Yuan—the fact that he was nominated for his debut performance is incredibly prestigious.
Lin Yuan's name was still trending on social media at that moment, not because he was nominated for the Golden Wing Award, but because his photoshoot for the UNO magazine cover was met with widespread ridicule.
The moment the Golden Wing Awards nominations were announced, these mocking voices vanished instantly.
It's not that every Golden Wing Award nominee is qualified to be on the cover of UNO, but the combination of the Golden Wing Award and Lin Yuan's name carries considerable prestige.
Most young actors who have been nominated for the Golden Wing Award have seen their careers take off.
A Golden Wing Award nomination may not be that valuable, but a young actor who is nominated for a Golden Wing Award can be described as a rare gem in the entertainment industry.
So few that you can count them on one hand.
Lin Yuan, a Golden Wing Award nominee at such a young age, is fully qualified to be on the cover of UNO.
"UNO is incredibly lucky! They made a perfect bet!"
"No, no, no, I feel that even if UNO is betting on Lin Yuan, it's betting on his fashion sense. I never thought there would be a Golden Wing Award involved."
But shortly after the UNO cover was announced, Lin Yuan was nominated for the Golden Wing Award.
This was a pleasant surprise for UNO magazine.
In the initial comments section of the official UNO Weibo account, many people questioned the editor-in-chief's choice of a relatively unknown figure, comparing Lin Yuan with other cover stars to emphasize how low Lin Yuan's status was.
Right now, Lin Yuan's nomination for the Golden Wing Award could definitely bring a huge wave of buzz to UNO!
"Hilarious! The official Weibo account for UNO has re-edited the entry. It used to be 'young actor and singer Lin Yuan,' but now it's 'Golden Wing Award nominee Lin Yuan.' They're so efficient!"
“Every year, the Golden Wing Awards’ partner magazine, Fashion, would shoot a cover for the nominees, but this year UNO beat them to it.”
“Nominees under 30 years old like Lin Yuan are extremely rare.”
In other words, UNO made a huge profit this time.
...
Originally, the marketing account compared four groups of cover stars from the same period, saying that the other three were putting down Lin Yuan, but the main comparison with Lin Yuan was with Geng Yue.
Both are young male actors, but Geng Yue is much more famous than Lin Yuan.
For Geng Yue, getting on the cover of this top-tier magazine was no easy feat. It was his first appearance on a top-tier magazine after his popularity soared following a hit drama and he secured a fashion collaboration.
This is also partly due to his role as a supporting actor in a blockbuster award-season film.
If Lin Yuan isn't on the cover of this issue of UNO, Geng Yue would have successfully appeared on the cover alongside supermodels and top actresses, which would seem to have significantly boosted his status.
As a result, Lin Yuan was featured on the cover of UNO.
Geng Yue was delighted to be on the cover of a top-tier magazine, but one of his rival fans bluntly said that top-tier magazines were nothing special, "Lin Yuan was on one too, wasn't he?"
Indeed, Lin Yuan's appearance in "UNO" instantly lowered the prestige of this top-tier magazine.
Geng Yue had been holding his breath for a long time because of this, not to mention that some people felt that his fashion sense was not as good as Lin Yuan's.
But before he could finish holding his breath, Lin Yuan was nominated for the Golden Wing Award.
This was a nomination that Geng Yue had been pursuing. During the awards season, the crew of "Where the Sun Shines" had been building momentum, and his agency had also used "Where the Sun Shines" for a lot of marketing.
But the outcome he expected did not occur.
Not only did it not happen, but Lin Yuan even secured the last shortlisted spot.
This made Geng Yue feel even worse.
When the four cover models were placed side by side for comparison, he didn't think the attacks Lin Yuan suffered were anything special—since Lin Yuan shot the cover of "UNO," he had to pay the corresponding price, which was reasonable.
But now, with the announcement of the Golden Wing Awards nominations, the tone of the comments section on marketing accounts has changed, and many people actually think that Lin Yuan's appointment to the capital is reasonable.
He never took Lin Yuan seriously at all!
...
The most direct result of the Golden Wing Award nomination was that the release of this issue of UNO went exceptionally smoothly.
With the title of a Golden Wing Award nominee, the photoshoot for this issue's cover has finally received fair reviews, with many marketing accounts and bloggers even putting the UNO cover photo alongside the Golden Wing Award nominee list.
Although the marketing accounts focused on Lin Yuan's appearance, "UNO" also appeared in the photos and gained considerable attention.
The magazine's official Weibo account then released more behind-the-scenes footage from the shoot.
Those photos that were abandoned due to insufficient page count have all appeared on the official Weibo homepage.
Under the lens's gaze, Lin Yuan, this ruthless machine, gradually became bewildered, with each pose perfectly matching the shooting theme.
"Couldn't UNO have given Lin Yuan a few more pages?!"
"Absolutely amazing!!"
The UNO magazine sold like hotcakes, and its reputation was restored due to the excellent filming. The strange costumes provided by GVM that Lin Yuan wore were transformed from "unwanted and stored in the warehouse" to "very fashionable" and sold out.
Of course, some netizens who bought the same item said: "It's so unfair! Lin Yuan looks so good in it. If it were me, I would look like an idiot waving an empty sleeve around."
"I also……"
"Please, GVM, don't give Lin Yuan your ugly clothes to wear. They're completely useless as references, okay?"
...
Lin Yuan was quite surprised to be nominated for the Golden Wing Award. He could only vaguely recall that Director Qin had mentioned the crew's application for the Golden Wing Award before, but Lin Yuan was busy filming "The Powerful Minister" at the time and hadn't paid attention to it.
At the time, he felt that the nomination had nothing to do with him.
In short, after the nomination list was announced, Lin Yuan gradually realized the significance of this award.
First, his invitations surged.
After "Thousand Mountains", Lin Yuan's film offers did increase, but it was definitely not like it is now, as if he suddenly "whooshed" to new heights.
Moreover, the number of high-quality films has increased, and the quality of TV series is also better than before.
Next came invitations to shoot for fashion magazines.
"Guess how many there are?"
"Five, ten?"
The agent said, "Double that number again, making it a full twenty."
Lin Yuan: "...Are there really that many magazines in the industry?"
"These are all considered to be quite well-known."
Lin Yuan couldn't possibly film them all, but with so many offers, he couldn't possibly refuse to film any of them.
"The collaboration with GVM is about to be finalized," Feng Zeng said. "The brand is in a very hurry."
GVM wasn't in a hurry at first, since no one was competing with them for Lin Yuan. But then the Golden Wing Award nominations were announced unexpectedly, and with the covers of "ANNA" and "UNO" magazines, Lin Yuan's fashion sense received widespread praise. If GVM hadn't been more vigilant, Lin Yuan might have been snatched away by another company.
Don't be fooled by the fact that all the brands are trying their best to bring first- and second-tier male stars under their wing. What brand doesn't want a partner who is expressive and fits the brand's image?
Luxury brands today are less patient than before, prioritizing fame over performance when choosing partners. This has led to some celebrities appearing at brand shows doing more harm than good, rather than promoting the brand.
Only a blind man could not see Lin Yuan's potential.
Anyway, his cooperation with GVM is not finalized yet. Until the very last moment, doesn't that mean that anyone has a chance?
GVM's clothing line in the previous season was not outstanding, but this year, thanks to the covers of "ANNA" and "UNO", GVM has become one of the most watched brands in the entire fashion industry.
Lin Yuan brought only positive feedback; he only took a few sets of photos, yet he achieved the publicity effect that GVM wanted.
“Recently, the jewelry brand Tnz has also been looking to get in touch with you,” Feng Zeng said. “They just sent you a collaboration offer.”
Feng once felt that what prompted Tnz to extend an olive branch, besides the Golden Wing Award nomination, was the accessory Lin Yuan wore on the cover of UNO.
The earrings were simple, while the bracelets were elaborate, but Lin Yuan absorbed them all very well, so much so that after the UNO cover was released, searches for Tnz's accessories surged.
...
Lin Yuan was unaware that Tnz had held an internal discussion before contacting him.
Lin Yuan was temporarily included in the candidate pool. Before Lin Yuan, Tnz had another candidate under observation.
But in the end, Tnz crossed out the name of the person he was observing.
Lin Yuan happened to know the person Tnz was observing, but he was completely unaware of the intricacies involved.
All he knew was that Ye Liuchuan had suddenly started sending messages to He Xun very frequently, with a dramatic increase in messages about Lin Yuan.
Lin Yuan patted He Xun on the shoulder: "Honey, it wasn't easy."
He Xun: "..."
He wanted to start cursing several times, but he chose to hold it in.
"You've grown." Lin Yuan said with satisfaction.
"roll."
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Author's Note: Update! [Kiss][Kiss][Let me see][Let me see]
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