Chapter 90 090 Sales of Mobile Phones Mobile Phones
Chapter 90
"A-Team ultimately chose Lin Yuan??? I completely don't understand. Has their partnership with Geng Yue expired?"
"Lin Yuan??? Is A-card blind? Why choose Lin Yuan of all people? Isn't Geng Yue a hundred times more popular than Lin Yuan?"
"Incredible! Is this the only collaboration Lin Yuan needs? I think he's just waiting for the right opportunity, specifically targeting a brand that already has a partnership with Geng Yue?"
"Please be aware that whether Geng Yue kicked He Xun out of 'Let's Travel' is still just speculation, and there is no evidence yet. However, it is a fact that Lin Yuan accepted Geng Yue's endorsement. Lin Yuan is 'standing up for' He Xun while doing the same thing himself. How despicable."
"So despicable +1".
"Why not cooperate with anyone? Their intention to target Geng Yue is too obvious."
Geng Yue's fans quickly listed numerous crimes committed by Lin Yuan—
hypocritical.
Arrogance (mainly referring to disrespect for Geng Yue).
Snatching up endorsements.
Geng Yue's fans felt that although mobile phone brands release new models frequently and changing spokespeople is a common practice, why did Lin Yuan have to cooperate with Brand A among so many mobile phone brands in the industry?
The direction is too obvious.
"Brand A is blind. Do they really think Lin Yuan alone can carry the endorsement? 'The Powerful Minister' and 'Major Cases' are both serious dramas, right? Serious dramas don't attract fans at all, let alone influence young consumers."
Lin Yuan himself has not commented on this.
Lin Yuan's nosy fans, however, hit the nail on the head: "Lin Yuan's biggest mistake was getting nominated at this time last year—"
"Shut up! Someone's lost their composure!"
"Otherwise, with so many sins committed by Lin Yuan, why is this the only one not mentioned? This is clearly the greatest sin."
Geng Yue's fans: "..."
That is the truth.
If they could exchange an endorsement deal with Brand A for a Golden Wing Award trophy, they'd do it no matter how many they were offered.
But they don't want to say it, because it would really break their defenses.
It's fair to say that without the Golden Wing Award, Lin Yuan would never have been so arrogant. When facing Lin Yuan, without this trophy, one would lack confidence.
What's even more disgusting is that Lin Yuan's fans keep bringing up the Golden Wing Award.
"I don't understand what Geng Yue's fans are angry about. Geng Yue didn't even get a nomination, while Lin Yuan actually won an award. There are at least four other nominees between Geng Yue and Lin Yuan."
"that is!!"
Although they were furious, they couldn't refute it, because the trophy was indeed in Lin Yuan's hands.
When A-brand officially announced Lin Yuan, his prefix was "young actor, Golden Wing Award Best Supporting Actor," whereas when they announced Geng Yue, the prefix was only "young actor."
From this angle, Geng Yue's fans couldn't find a way to attack Lin Yuan, so they quietly turned their attention to commercial value.
Geng Yue's commercial value is widely recognized in the industry. Whenever Geng Yue has a new endorsement, fans always rush to buy the same products. This is also true for his endorsement of Brand A. Geng Yue always manages to deliver excellent results.
Geng Yue rose to fame through period dramas. Not long after his debut, he attracted a large number of fans with his image as a deeply affectionate prince. Although he did not end up with the female lead, he was the most touching ancient costume character of that year, and his popularity even surpassed that of the male lead. The popularity of his on-screen couple was also far ahead.
After this role, Geng Yue played a domineering and affectionate male lead in an urban drama, and a god who was unaware of worldly affairs in a fantasy drama, further consolidating his popularity.
More importantly, he is not only popular on his own, but also has several popular on-screen couples.
Although he hasn't had any breakout roles in the last two years, Geng Yue is a universally recognized heartthrob.
Although every year some male actors become popular through idol dramas, Geng Yue's fans believe that these actors are just repeating the path Geng Yue has already taken and imitating him. They think that their popularity is just a passing fad, while Geng Yue has real popularity.
Compared to male actors like Geng Yue who follow a similar path, actors like Lin Yuan who rise to fame through serious dramas generally have a stronger reputation, but their ability to drive sales is somewhat inferior.
Geng Yue's fans bluntly declared that reality will soon prove that Brand A's decision to hire Lin Yuan was a mistake—Lin Yuan doesn't even have a romantic partner, so how can he help the brand sell products?
"There is a CP, it can be read as the scolded CP, or as the Geng Yue victim alliance CP."
Geng Yue's fans: "..."
In fact, the pairing of Shao Jing and the Emperor in "The Powerful Minister" did leave a deep impression on the audience, but Lin Yuan and He Xun did not seem to be trying to create a romantic pairing. They were busy with their own things and remained friends, with very little promotion of a romantic pairing.
Therefore, there won't be a situation where a couple promotes themselves for a while and then suddenly starts tearing each other apart, resorting to insults, attacks, and other tactics all at once.
The reason why Geng Yue has so many die-hard fans and such high fan loyalty is that he goes through this process every time a character becomes popular, and those who have stayed until now are the true die-hard fans.
...
To some extent, the industry is indeed observing Lin Yuan's commercial value.
Although the dramas "The Powerful Minister" and "Major Cases" were popular, Lin Yuan's fans weren't that crazy. They didn't argue with rivals every few days, and there wasn't anyone worth arguing with—in the dramas, the only one who could be considered Lin Yuan's rival was probably He Xun.
He Xun would never collude with Lin Yuan.
Fans remaining calm means they won't make impulsive purchases or frantically drive up sales for Lin Yuan's photocards or autographs.
Of course, not all brands prioritize short-term sales. Some brands hire spokespeople to increase brand awareness.
A-license is one of them.
After all, it's not easy to boost sales of a product like a mobile phone by relying on the passion of its fans.
However, raising brand awareness is even more difficult to achieve. The previous spokesperson, Geng Yue, did not even meet the standard, while Lin Yuan became famous later and for a shorter period of time.
However, Brand A has become accustomed to hiring the most popular celebrities at a certain time. "Only hiring the most popular ones" is itself a form of advertising for the brand.
Lin Yuan himself has already started using an A-brand phone and even bought one for his agent. Feng Zeng uses the phone more often than him, so his personal number and work number need to be kept separate.
Lin Yuan doesn't have any alternate accounts; he openly and honestly shares other people's gossip without any attempt to hide it.
He didn't know many celebrities in the industry. The ones he was most familiar with were those he had worked with. Others he had met at events. Every time he saw their scandals, Lin Yuan couldn't help but sigh, he couldn't believe that they had such a scumbag face.
"Nobody can tell you have a kangaroo face," the agent said honestly.
Lin Yuan: "...Don't arrange for me to go abroad directly."
There are no kangaroos in this area.
"There are wild boars in this area," the agent insisted, still unwilling to admit defeat.
Lin Yuan: "...Those posts that slander me online, you started them secretly, didn't you?"
In short, Lin Yuan never hid his strong aggressiveness; he always showed it openly, and sometimes he would even share it with He Xun.
He Xun: "Sharing is fine, but slipping your finger is not."
I always felt that his reputation would be completely ruined by Lin Yuan.
"Have you seen those online?" He Xun asked. "Do you need me to sponsor you a few?"
"Need not."
He Xun verbally agreed, but later, when Lin Yuan met with him, he discovered that his manager and assistant had both switched to the same model of A brand phone.
Lin Yuan asked him, "Why don't you just change it yourself?"
He Xun glanced at him: "I'm scared."
Lin Yuan: "?"
Why say half and leave the other half?
He Xun silently sent over a screenshot, a report from a marketing account, titled "He Xun Charges For Love".
Lin Yuan: "?"
He Xun: "? Read it carefully."
Lin Yuan then read this masterpiece. In it, he mentioned that in He Xun's new drama, there was a scene where his character was hunting wild boars. He Xun "hesitated for a long time and dared not act," perhaps "because Lin Yuan has the nickname 'evil wild boar' in the new drama 'Major Case'."
"He felt sorry for her."
Lin Yuan: "…………"
Qiu Heng: "…………"
"This is how you become a marketing account?" Lin Yuan always felt that the threshold for becoming a marketing account was really too low these days.
"So I'd better not get involved with you at all, because nothing good will come of it."
Lin Yuan frowned: "How can you blame me for this?"
"If it's not your fault, who is?" He Xun retorted.
"There's something wrong with your script. Why do you have to deal with wild boars? Couldn't you have dealt with roosters?"
He Xun: "…………"
Indeed, getting to know Lin Yuan was one of the biggest mistakes of his life.
...
As a fan, Sang Zi naturally noticed the news that Lin Yuan was endorsing Brand A.
To some extent, this is an inevitable path for traffic.
However, because of Geng Yue's fans, when Sang Zi clicked on Brand A's live feed, she could always see those voices criticizing Lin Yuan. Although this did not affect Lin Yuan's endorsement fee at all, Sang Zi still couldn't help but feel unhappy.
Unfortunately, she has no plans to change her phone recently, and she is quite rational in her spending, not buying products she doesn't need just because of a celebrity.
After that, Sangzi didn't pay special attention to news about Brand A, but one day, she discovered that her mother had actually bought the same product endorsed by Lin Yuan from Brand A.
Sangzi expressed confusion.
“There are so many phones in the store, I don’t know which one to buy,” said Mrs. Sang. “The only one I recognize is this child, so I bought the same model. Anyway, the price wasn’t very expensive.”
Sang Zi: "..."
A mysterious reason.
What Sangzi didn't know was that there were more middle-aged people who shared the same thoughts as her mother than she imagined.
It's currently the start of the school year, and students' demand for mobile phones is still quite high.
Some students have a plan for the model they want to use, while others are very casual and use whatever their parents buy.
"The Powerful Minister" and "Major Cases" attracted both young viewers and a group of older viewers who at least recognized Lin Yuan's face.
Non-professionals don't delve too much into the performance of a particular phone. Adhering to the principle of "as long as it works," and given that the prices are similar, they don't mind buying the A brand if the spokesperson, Lin Yuan, looks more familiar.
In addition, the two hit dramas also brought Lin Yuan popularity.
According to Geng Yue's fans, after Lin Yuan was officially announced as the spokesperson, the new A brand mobile phone should have been in a state of sluggish sales. No matter how the brand promoted it, consumers were unwilling to buy Lin Yuan's phone. Compared with Geng Yue's high popularity at the time, it was like heaven and earth.
However--
After a period of silence, and with Geng Yue's fans still relentlessly criticizing Lin Yuan, Brand A released its monthly sales figures.
The brand did not provide specific figures, but only used one phrase – “reaching a new high”.
In the brand's promotional materials, the person in charge stated frankly that the expectation for Lin Yuan was to "change the brand's image in the minds of consumers." Before this, Brand A frequently changed its spokespersons and its mobile phones became disposable, which would give consumers the impression that Brand A was equivalent to fast-moving consumer goods.
Lin Yuan was chosen because he is one of the few young actors who possesses both acting skills and awards. His diverse portrayals of characters are remarkable, and on his acting journey, Lin Yuan has always embodied the spirit of "being down-to-earth."
In other words, the brand is more focused on Lin Yuan's image and doesn't have high expectations for him to boost sales.
However, after signing Lin Yuan, the brand achieved sales figures that far exceeded expectations.
Following Lin Yuan, the brand will further focus on actors who excel in acting skills, image, and awards, changing its previous promotional model.
"The brand didn't mention Geng Yue, but I feel like Geng Yue was being criticized?"
"You mean 'setting a new record'? Does that mean Lin Yuan's sales are also impressive, no less than Geng Yue's?"
"Hilarious! He values both acting skills and awards, and is down-to-earth. He didn't mention Geng Yue once, but every sentence he said contained Geng Yue in it."
"Isn't the lack of specific figures because sales were so poor that the brand was embarrassed to report the actual figures?" - Geng Yue's fans raised objections.
"Can't it be too much more? Are you worried about embarrassing the previous spokespeople?"
"Please see the store's sales feedback for details—I visited five stores, and none of them had the same phone model as Lin Yuan in stock."
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Author's Note: Update complete! [hugs][hugs][hugs]
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