Chapter 25: School uniform endorsement can be considered...
School uniform endorsements are a type of endorsement offer that almost every idol group with some popularity will receive.
The advertisement features young and beautiful children dressed in neat Korean-style school uniforms, which are both age-appropriate and a good way to showcase their commercial value.
Most companies would not refuse such an invitation.
YG is no exception.
The brand that invited ETE to shoot the advertisement this time is skoolooks. They also invited ETE's senior group BigBang to shoot advertisements before.
I'm quite familiar with YG, so communication is relatively easy.
Brands typically provide different styles of school uniforms for photoshoots.
The advertisement shoot featured a unified, calm, and serene color scheme, contrasting with brighter, more playful colors.
All the members need to do is be good models to showcase the clothes.
Newcomers in their early careers don't have much say.
"Oh my, I feel like my face has frozen from smiling."
After changing her clothes again, Li Minzhen came out of the dressing room and shook her head as she looked at her two friends who came out of the dressing rooms on either side of her at almost the same time.
She felt that all the smiles she had had in the past month were left here.
They have a lot of schedules, so they don't have much time for this endorsement shoot.
Upon arrival at the location, in addition to the originally scheduled photo shoot, an extra segment of shooting an advertising short film was added.
Although a separate contract was signed and the brand was very generous with the money, the time allotted for the trip was not increased.
This is undoubtedly a challenge for a new team like ETE.
"Okay, let's go eat barbecue when we get back."
Han Sang-hee turned her head and exchanged a glance with Sung Ji-hye. Although she didn't say it directly, she indirectly expressed her agreement with Lee Min-jin's words.
The barbecue restaurant was the same one Han Sang-hee had initially been taken to by her two friends. Over the past two years, her aunt, who now ran the restaurant, had become familiar with the three of them.
There wasn't much time for the three of them to chat.
The members quickly left the changing room to continue filming.
Performances, variety shows, radio appearances, endorsements, and photo shoots—each type of engagement has a different focus.
Each event is also a test of the idols' achievements during their trainee period.
Expressiveness is a required course for every trainee.
When idols with excellent performance skills sing and dance, the emotions they convey can infect and move everyone present.
Similarly, during endorsement photoshoots, subjects with better performance can even enhance the perceived quality of the product.
Han Shangxi did a great job in this regard, and she truly deserves the best evaluation she received during her trainee assessment.
Her naturally superior facial features, which have never been altered, allow her to precisely control every facial muscle. Years of practice and maintenance of these features also enable her to perfectly control the body language she expresses.
The overall impression is what people often call "star quality".
You can spot Han Sang-hee in a crowd at a glance.
Even the most common school uniform looked elegant on her.
She perfectly fits the image of a beautiful and popular girl from school days.
Of course, Han Shangxi is indeed quite popular at school.
Even after reaching her senior year of high school, Han Sang-hee had to frequently take leave to prepare for her debut, and she still left her own legend at school.
She is easy to get along with, excels in academics, and has top-tier looks, but is also incredibly difficult to date—a high-class beauty.
The latter was reconciled by her classmates after Han Sang-hee's debut by saying, "Of course idols don't date."
If that's the case, then what imperfections does Han Shangxi have?
Of course not. This is the unanimous opinion of Shangxi's classmates.
The public's expectations of their idols are also their expectations of beautiful things.
In South Korea's high-pressure social environment, people hope to see idols, who are one of the means of entertainment, embodying countless positive qualities.
Idols can express what they want to express, and they can also do outrageous things, such as dating.
People mostly admire strength. Idols can be "dramatic" and not just be commodities, but their talent must be there.
Regardless of profession, the existence of truly strong individuals is always more eye-catching.
Even if a woman is considered a "clumsy beauty" only by a certain group of people, what makes her captivating is her ethereal beauty, not her stupidity.
This seems to have become an unspoken but generally accepted social rule in South Korea.
Although the task of shooting the advertisement was demanding, the overall process went smoothly.
Before it got completely dark, the members of ETE finished their filming schedule for the day.
Back in the company car, Han Sang-hee and the other members finally had some time to relax.
After their activities end, they usually don't start laughing and joking around like people imagine; a quiet atmosphere is the norm.
The energy consumed during work far exceeds the meager energy contained in the food the members consume that day.
Under such circumstances, it is impossible for anyone to maintain a high level of operational activity 24/7.
Therefore, when not working, the most common choices are to either close one's eyes and pretend to sleep or to do one's own thing.
Under the flashing lights, they belong to ETE.
Back in their daily lives, they still belong to themselves.
Han Shangxi's lyric book and notebook were placed beside her.
For her, during the time on the way back, she would write down a couple of lines of lyrics if she was inspired, and review them for a while if she wasn't.
Writing and drawing in notebooks has become a habit for her.
Doing what he likes is also a way for Han Sang-hee to relax.
Han Shangxi initially got involved in music production simply to complete a task. However, for Han Shangxi now, lyrics and melodies popping into her head are an unconscious, instinctive habit.
Music became a natural thing.
Music gave Han Shangxi a sense of control, and at the same time, it gave her freedom.
Han Shangxi really liked all of this.
During this time, she was also thinking about which direction the adaptation of the Japanese version of "EAT EARTH" should take.
Simply changing the lyrics doesn't feel fun enough.
Moreover, there will always be areas of incomprehension between the two languages.
Although the Japanese version of the song wasn't very important, Han Sang-hee still wanted to do it well.
The following day, ETE began their second music show performance.
M! Countdown, often abbreviated as MCD by fans, is a mainstream music show second only to the three major broadcasting networks.
After Music Core abolished its number one ranking system a few years ago, number one rankings on the MCD began to gradually become more important.
Whether or not an idol singer can win an MCD, Inkigayo, or Music Bank award has become a measure of their popularity.
However, this has nothing to do with ETE, who are still in their debut week.
During the first week of the album's release, it did not compete for the number one spot.
In addition, some TV stations also have a three-week probationary period for newcomers.
These are all unspoken rules in the music industry.
After the spotlight fell, all Han Shangxi could hear seemed to be the beating of his own heart.
Her gaze fell on the camera lens in front of her.
Han Sang-hee seems to have been born for the stage.
She was already dazzling enough on stage.
In a fan-made statistical analysis of idols' performance mistakes during their debut rookie period, Sanghee's mistake rate was almost zero, earning them the title of "Gods of Stage Domination."
Of course, Han Sang-hee is not a god.
She just wanted to do better.
She walked a very long way and finally got what she wanted.
She cherished every moment, from the flowers and cheers on stage to the immense joy of being there.
How could anyone not be captivated by Sanghee like this?
There were stars in her eyes when she looked at the camera.
【EE&emily Chat Room (345)】
—Every day lately has been packed with content, I'm so happy!
Yesterday's endorsement shoot, today's music show performance on MCD, and the week after tomorrow's Idol broadcast—is this what the rookie period is like? I love it!
—Let's walk the flower path together, EE!
—By the way, will EE actually appear on "Music Bank" tomorrow?
Theoretically speaking, it's unlikely. But I, Emily, really hope to see our children on more stages.
—Why won't you act in it? It doesn't seem to have any particular connection.
—Friend, although EE has been dismissed from YG Family multiple times, she is indeed still an artist under YG. Everyone knows about the love-hate relationship between YG and KBS, right?
—Okay, let me explain.
When they debuted at 21, the CEO of YG Entertainment, Yang, only allowed them to perform on one TV station. That TV station was, of course, not KBS.
And so, KBS held a grudge, thus beginning their love-hate relationship with WYSIWYG.
—Personally, I think that incident was just Yang Juhua acting crazy, and KBS can't be blamed.
—So, does that mean EE has no chance of promoting her songs on Music Bank tomorrow?
—Don't worry, you never know.
—Actually, fans of YY's artists really need to be mentally prepared. It seems like they only hang out with their own artists and don't appear on many variety shows.
—I hope EE can be an exception. After all, EE is the only artist group in the division, and they don't seem to be very familiar with the company's seniors. So please, kids, make more friends with artists from other companies.
——[Agree.jpg]
I can't make friends with celebrities anymore.
After finishing their music show performances, the members of ETE, quietly staying backstage, upheld their original passion as note shredders, diligently completing the task of destroying every note that reached their hands, successfully earning the title of "All Ironclad Women".
Just kidding, actually the members have gotten to know some artists from other companies.
They added the contact information of some senior girl groups.
Although most of them were just nodding acquaintances.
But how can this not be considered making friends?
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Author's Note: Thank you for reading, saving, and commenting! [Thumbs up]
Thank you to readers "鹤球", "四十是四十", "铁塔下默念", "白衣小梨", "之瑶", "白纸", "喵呜", and "狸猫妖妖" for their enthusiastic support! [Sprinkling flowers]
This is a belated update from the 29th [the author is trying hard to pay off debts].
If I can't finish writing the extra chapter with 500 nutrient solutions today, I'll save it for tomorrow.
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