Chapter 43: The party after recording + minor shortages...
The company declined many personal appointments on Han Sang-hee's behalf, citing various reasons.
Mismatch between the artist's image and the brand's positioning, or scheduling conflicts with the artist, are common reasons given in emails to brands.
Or, would you consider our other two artists from ETE?
This is a suggestive message that may appear in the email.
However, most brands have their own standards and requirements.
The other two members of ETE are highly replaceable in the endorsement market; they are non-popular members of a new group, and their input and output are not proportional.
If it's a group endorsement, the brand might consider it.
ETE doesn't lack group endorsements anyway.
ETE has endorsements for food and beverages, cosmetics, sportswear, and even games.
When it comes to personal endorsements, brands usually don't consider two other people as alternatives.
With the group becoming the spokesperson, the company ended up being the one taking advantage of the situation.
The staff member responsible for replying to the brand has recently been feeling heartbroken because of the regret when sending emails.
I wish my favorite obscure group had so many endorsement offers.
Unfortunately, here it's just a machine that ruthlessly sends out rejection emails.
However, not all brand endorsements are pushed or pulled by the company.
For example, contact with luxury brands.
In South Korea, a country with a low fashion profile, for companies, continuing to engage with luxury brands is the best option rather than playing hard to get or rejecting them.
Regardless of who the other party wants to contact, take them on first; one day they will become a valuable asset for the company.
With her distinctive, rebellious, and bold personality intertwined with elegance and sophistication, Sanghee's sudden rise to fame and subsequent sustained high level of attention have caught the attention of YSL South Korea, making her an artist who perfectly embodies the brand's image.
However, at this time, luxury brands always maintained a cold, or even arrogant, attitude when contacting artist companies.
The style matches the overall tone, and the personal outfits shown are on point—these are the most basic requirements.
That's why the company finds it even harder to refuse such an offer.
The company happily finalized the contact through ELLE magazine.
This incident also became the reason given by the company for rejecting Sanghee's personal resources.
A rookie idol who debuted less than a year ago appears on the cover of ELLE magazine; that shows how much the company values you.
"Then thank you, President."
Han Sang-hee still remembers the unnatural look on Yang Hyun-seok's face after she said those words with a sincere tone.
She wasn't an artist cultivated and supported by Yang Hyun-suk, and she wasn't particularly close to him, especially after she directly showed him a bad attitude last time.
Perhaps because he was used to Sang-hee's expressionless face, Yang Hyun-suk was somewhat unaccustomed to his occasional kind words.
The only thing the company can do to hinder Sanghee is to keep rejecting those endorsement opportunities.
However, the company also suffered significant losses as a result.
I heard that the higher-ups have a lot of opinions about this.
After Sanghee's schedule for "Strong Heart" was canceled, even Yang Hyun-suk's younger brother didn't approve of this move.
"Brother, you can't do this just because a young kid has personality."
"We can't just turn down money."
Yang Xianshuo looked at his younger brother with a hint of unspoken suffering in his eyes.
These trips weren't rejected by him alone; Jiang Suxian played a significant role in the process. Perhaps he was a little annoyed with Han Shangxi because of her blunt words that day. But promoting the other two wasn't entirely his intention.
How come everything has become his problem now?
While Yang Hyun-suk was overwhelmed by the repeated persuasion from his close friends, Han Sang-hee was having a dinner party after the recording of "Strong Heart".
The guests on this episode are all YG artists, and they are all quite familiar with each other.
Everyone usually has their own schedules, so naturally they had to get together after this recording ended.
Han Sang-hee originally didn't plan to participate, but in the end, she was dragged along by senior GD.
She felt that the way her senior had looked at her just now was as if he was looking at her pitiful little thing, she thought.
Upon arriving at the dinner location, Han Sang-hee naturally joined in the conversation between GUMMY and the seniors from 2NE1.
Faced with the closeness of these juniors whom they hadn't known for long, these seniors, who were naturally generous and natural, could only express friendliness at this moment.
However, it's perfectly fine to gossip about it after the younger generation leaves.
It seems like GD and this junior are quite familiar with each other?
It's not that Han Shangxi is bad at socializing; it's just that most of the time, she simply doesn't have that much time.
I spent my youth focusing on pursuing my dreams.
It would be great to have the opportunity to meet seniors, juniors, or peers, but it wouldn't be a pity if you didn't.
Han Shangxi's work and social philosophy is so simple and unpretentious.
South Korea stipulates that citizens must be 19 years of age or older to be eligible for the lifting of the ban on tobacco and alcohol.
At this point, there was still some time before Han Sang-hee's ban on tobacco and alcohol was lifted.
So, after attending the first round of dinners, she happily said goodbye to her seniors who were only allowed to drink beverages.
These veterans are going to have another get-together at the club.
However, Minji from 2NE1 is not among these seniors.
Minji, born in January 1994, could only leave with Han Sang-hee at this point.
Min-ji, who is a senior but younger, and Sang-hee, who is a junior but older, get along more naturally with each other than with the other older women.
Sometimes, friendship can be formed in just a short chat.
When they got off the bus, there was one more member in their KKT friend lists.
It seems that K-pop is about to welcome its own "royal" heartthrob.
LZ: Have you guys seen the latest episode of Strong Heart?
Previously, since they weren't familiar with each other, the production team would at most use the "guest's ideal type" theme, like the World Cup, to promote Shang Jie and give her a certain charm. But this time, with so many familiar faces, Shang Jie has become the group's darling!
Disrespectful and impolite behavior towards seniors can ultimately be interpreted as seniors lacking boundaries.
The ideal World Cup was even more outrageous, almost turning into a real-life record of Shang Jie's selection of concubines.
1L: No matter what, even if Shang Jie is considered impolite, your senior will still have a get-together with her after the show ends [photo].
3L: All I see is a career-driven rising star who has stumbled into a romantic relationship.
4L: Actually, it wasn't a mistake.
8L: I was also looking forward to seeing Sister Shang choose between her two senior brothers. It would be more interesting to have to choose the final candidate from the very beginning when it comes to the question of the ideal type World Cup.
9L: Aren't those two Sister Shang and her senior brother?
13L: 8L was probably referring to the other two. From the beginning, it was clear that neither of them were Shang Jie's type.
The senior brother who had been rumored to be dating someone, and the senior brother whose rumors were rampant. These two are really interesting; they've both been rumored to be dating Sister Shang.
16L: I know the former, but the latter also has rumors with Sister Shang? Wasn't he in a big scandal with that foreign model? (SS-certified deep love~)
17L: Being deeply in love with one person while having a little flirtation with another is not normal, but it feels quite reasonable for these celebrities to be involved.
21L: By the way, didn't that guy break up with the model? I haven't seen many anti-fragrance stickers lately.
25L: Haven't those two broken up and gotten back together enough? [Chin resting on hand]
31L: 16L, a former employee of Waiji previously revealed that there were rumors within the company that a new junior colleague and a senior colleague would compose music in the recording studio until late at night before leaving.
39L: I still can't imagine that Sister Shang would be involved with this guy. Although many people say that Sister Shang is "royal," "rude," "trying to enjoy the treatment of being the center of attention in the industry," and "seemingly popular but actually disliked by everyone," a complete "fake elegant" villain, I still think that Sister Shang's temperament is very innocent and well-behaved. I even secretly shipped her when the rumors about her and her fellow student came out last time. But, is the old-fashioned trope of innocent girl x playboy still popular now?
40L: To be honest, if your sister Shang is really a good girl, and she's still young, it's quite possible that she'd fall for a guy with a playboy persona. Let's just pray that your sister Shang is a real bad girl.
45L: A black-and-white view is unacceptable. Why must Shang Jie only be able to choose between a good girl and a bad girl? I'm an adult, so I think Shang Jie embodies both personas. Those who truly believe that artists who thrive in the industry are pure and innocent should not believe that next time.
51L: After seeing so much, if I were Sister Shang, I would really love myself. Young, beautiful, rich, and loved by many, Sister Shang's starting point in her twenties is unattainable for anyone. She wouldn't care about other people's opinions at all.
59L: Let whoever wants to envy you be envious of your own dazzling debut by stepping on others. I dare not even think about it; I'm afraid I'll have nightmares about it.
61L: Haha, you could say Shang Jie is a royal family member and nobody would argue with you here, but saying she debuted by stepping on others is a bit funny. You actually believed what strangers said before her debut? There's no doubt that Shang Jie is the best stage performer of three generations. Even though she's deaf in one ear, she still sings as the lead vocalist and carries the whole show. When will you stop saying Shang Jie debuted by stepping on others and stop performing incomplete stages?
65L: People outside say that this place is full of Shang Jie haters or indifferent people, but aren't there quite a few Shang Jie fans here?
69L: Is it right for someone to present the facts and you to start arguing about their fandom?
73L: I've always acknowledged the aggressiveness of Shang Jie's fans. Back in the day, before Shang Jie debuted, a single Shang Jie fan could argue back and forth with everyone else in the entire thread except for themselves.
75L: Shang Jie fans, don't be so happy yet. Worry about your Shang Jie. Everyone else laughs at Shang Jie for being part of the royal family, but I only laugh at her for being a blood bag. Her two teammates have been constantly busy; does Shang Jie have no other commitments besides "Strong Heart"? Wait, "Strong Heart" is about to leave too. Her future looks bleak.
81L: Shang Jie has been quite talkative ever since "EYB," and I didn't see you speak up for her back then. Now you're here pointing fingers, don't you find it a bit ridiculous? Besides, Shang Jie's popularity hasn't been low lately; her search index is comparable to the top-ranked second-generation artists. You should worry more about your idol's popularity. Don't disband the group the moment you miss a moment.
87L: I think the traffic KPI here is all thanks to Sister Shang. The three female leads are just that eye-catching.
88L: Seconded
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Author's Note: Thank you so much to all my lovely readers for your comments, support, and even a little something extra! [cat paw emoji]
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