What Dad said makes sense, but everyone knows the truth.
Rong Zhan was also very worried.
Dongyang Group is currently riding high and is poised to become a leader in the industry.
If this fire isn't extinguished, I'm worried that all the buzz and attention, as well as some of the sales, will be snatched away.
You can't take your loyal fans with you, but you also need to cultivate new fan groups, otherwise how can there be growth?!
The annual advertising and operating expenses are substantial.
However, starting in the second half of last year, they encountered resistance, and in the short term, the Rong Group was still somewhat unable to adapt to this level of competition.
“Dad, we’ve also launched new makeup and skincare products. However, compared to Dongyang Group, the sales figures aren’t as good.”
Rong Yan: "Why don't we find some beauty bloggers to write a few articles? Many consumers only pay attention to new products because they are influenced by beauty bloggers. We will definitely do live streaming as well. Compared with the past, we will have to invest more in advertising and operation costs this year. We have to maintain brand awareness. Even if sales drop, we can't remain unknown."
Rong Sheng nodded, agreeing with Rong Yan's suggestion.
"Let's do as you say. I'll put you in charge of this matter."
Rong Yan smiled and earnestly promised, "I will do my best! Dad, I suggest changing the spokesperson for our makeup line. You know, right now, popularity is king. And young, handsome men are more popular; their fans are crazy and represent a huge consumer group. Let's use a popular male celebrity as our makeup spokesperson."
Using a male spokesperson for cosmetics?
Is it feasible?
Would women buy it?
This is quite a bold idea!
Rong Sheng frowned slightly and fell into thought.
Rong Zhan looked at Rong Yan and questioned, "Do you know what you're saying? The consumers of cosmetics and skincare products are almost all women."
Rong Yan spread her hands and shrugged, guessing that her father and older brother would be very surprised.
"To be honest, you guys don't understand women very well. Last night, I did some research and had a consulting firm do a survey report. The results show that male celebrities are rising in popularity now, and they're more sought after and receive more attention than female celebrities. Being handsome and charming is the hallmark of popularity, and their faces are simply devilishly beautiful, even more so than women."
"..." Rong Sheng and Rong Zhan did not immediately refute, but looked at Rong Yan.
They have questions and doubts about the new endorsement situation.
...
Talk is cheap; data speaks for itself. Rong Yan retrieved the comprehensive data sent by the consulting firm from her microcomputer.
"Look, I'm not kidding you. If I'm not mistaken, JOE will get Ye Huai to endorse their makeup or skincare line next. Otherwise, their other brands will do the same. If we don't speed up our promotional efforts, we'll fall behind."
Rong Sheng and Rong Zhan both looked at the data and were quite surprised!
The Rong Group has reached a dead end and is now desperate to turn things around.
Allowing the Dongyang Group to suppress them for an extended period will absolutely not benefit the Rong Group.
Rong Sheng stared intently at his daughter, his gaze probing. "How did you come up with that?"
Rong Yan responded calmly, "Male celebrities also wear makeup; they care about their faces too. Skincare isn't just for women. In recent years, men's cosmetics have also improved, with more styles and higher requirements. You probably haven't seen Shi Tou's live stream; he can pull off almost any kind of lipstick. He's the streamer I admire the most."
As she spoke, Rongyan also found some of Shitou's past live stream replays and showed them to her father and older brother.
Seeing Stone testing colors for the brand, their skilled procedures and understanding of makeup impressed and impressed them.
It seems that it's feasible for male celebrities to endorse beauty and skincare products.
Rong Yan: "The spokesperson for BD Group's cosmetics brand in Asia is the newly emerging popular young actor, Li Zhi."
Rong Zhan: "How did you suddenly become so smart?"
Rong Yan: "Brother, am I stupid? Before, I was just impulsive and willful, but I wasn't stupid! I've figured it out. It's not that I don't want revenge; I still want to make that bitch Qiao Chu lose miserably. I'm going to rack my brains to beat her. Now, I'm going to compete with her fairly and squarely. I'm seriously thinking of ways to deal with her."
Rong Sheng: "Alright, everyone be quiet."
After glancing back and forth between his son and daughter, Rong Sheng's gaze finally settled on his daughter's face.
"Rong Yan, it seems you've done your homework on your counterattack. What suggestions do you have? Who would be suitable to be the spokesperson for Rong's Group's cosmetics line?"
Rong Yan picked up the miniature notebook, swiped through it a few times, found a photo, and showed it to her father.
"Dad, it's him, Chen Ran! Young, handsome, and sunny, he sings, acts, does variety shows, and has many female fans. He's one of the most popular young male stars right now, and even aunties are crazy about him. Currently, he's also a favorite of entertainment companies, and he has a lot of resources."
After looking at the photo, Rong Sheng showed it to Rong Zhan.
Rong Zhan doesn't even notice a kid like that.
From a market perspective, this type of boy does indeed have market value.
Rong Sheng also made a decision. He wouldn't easily bring Zhou Kaiyun back unless absolutely necessary. "Since BD Group dares to try, we dare to try too. Let's use Chen Ran as the spokesperson for ROSE's makeup series. Rong Yan, go and negotiate this project and sign him as soon as possible."
Rong Yan smiled, a little smugly, "Dad, I won't let you down."
Rong Sheng: "Rong Zhan, you contact the headhunting firm. We need to replace our operations director and sales director soon. Times are constantly changing, and our thinking and operating methods absolutely cannot stand still."
Rong Zhan: "Yes!"
Rong Sheng: "That concludes the meeting. You may all return to your posts."
Immediately afterwards, Rong Yan and Rong Zhan both left.
...
As soon as he stepped out of the chairman's office, Rong Zhan asked Rong Yan, "Who is your strategist? I don't believe you came up with this. You're usually impulsive and really stupid; you never consider the consequences. This kind of brilliant plan is really unlike you."
Rong Yan scoffed and retorted, "Brother, I know you're jealous of me because I stole your thunder. This time, Dad gave me this project, and you were left out. I understand how you feel."
Rong Zhan sneered, his expression disdainful. "Don't try to portray yourself as so noble. I hope you know what you're doing and don't actually become ridiculously stupid."
Having said that, Rong Zhan left.
Rong Yan remained standing there, glaring at Rong Zhan's retreating figure with annoyance.
She even rolled her eyes.
Just watch, she'll definitely beat that bitch Qiao Chu.
They were utterly defeated and left complaining bitterly.
Now, she's going to contact Chen Ran's agent to discuss an endorsement deal.
She also wanted to make sure that no one would underestimate her.
If she can turn things around this time, she can tear that bitch Qiao Chu to shreds.
Nobody should get in her way!
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