Jinjiang genuine 191
Ye Han looked through the data summarized by the system and found that peripheral products still had the highest revenue.
Among them, offline channels: scenic area stores + Wanglian Restaurant buffet counter + Forest Hotel merchandise area + Mid-mountain Book Bar counter, with a cumulative revenue of 630 million yuan.
Domestic online channels: Huajianji official website, T-cat, JD.com, online mini-programs, etc., with cumulative revenue of 550 million yuan.
Overseas shopping apps: 240 million yuan.
Based on the comprehensive construction of online marketing channels, the total online and offline operating income of peripheral products reached 1.42 billion yuan.
The growth rate is rapid, and the turnover has not only doubled but tripled compared with the same period!
It is almost on par with the revenue of the National Museum of China.
From this perspective, the status of domestic super IP is well deserved.
When Ye Han saw it, he was a little dazed.
This super IP in the cultural and creative industry was originally used as a benchmark, but unexpectedly, Huajianji's revenue has now surpassed it.
Yes, you should be able to say 'exceed'.
Because Ye Han has not yet calculated the income from peripheral collaborations.
When high-end flagship stores open one after another this year and the overall scale expands again, Huajianji will firmly sit on the throne of the number one domestic cultural and creative IP, and no one will be able to match it.
Not only did its turnover top the list, but its peripheral products also had the highest profit margin, reaching 80% overall, bringing Ye Han a full 1.136 billion yuan in profits.
A substantial increase in assets was achieved.
The second largest category, of course, is the revenue from tickets and annual passes for Huajianji Botanical Garden.
Last year, the botanical garden received a total of 5.63 million visitors throughout the year. Excluding annual pass users, the number of new visitors reached 4.17 million, far exceeding expectations.
The reason for such a large number is not only due to its own fame and popularity, but also the cooperation with major travel agencies at the beginning of the year.
Data shows that more than 40% of the out-of-town tourists who come to Huajianji sign up for tour groups.
The opening of the group purchase channel has brought a constant flow of people to Huajianji, while increasing the popularity of the scenic spot among foreign tourists, making Huajianji a must-visit attraction in W City.
The ticket price for Huajianji is 70 yuan, and the package of 'ticket + automatic explanation + sightseeing bus' is 130 yuan. Most tour groups purchase the package and enjoy a 20% discount.
Many other tourists also purchased automatic tour guides, which raised the average unit price.
The total revenue from tickets and other cooperation was 310 million yuan. After deducting the share and maintenance costs of the travel APP, the profit was about 260 million yuan.
Even without counting the sales of annual passes, the profit from the botanical garden's tickets alone is enough to make it stand out in W City.
Although the garden-type scenic spots in W City receive a considerable number of tourists, the tour groups receive ticket prices as low as 40% to 50% off, and after deducting various labor and landscaping costs, the net profit is only more than 20 million.
Huajianji is 10 times as big as them.
As for the annual pass, Wang Yun has already submitted the calculation data, and her excitement is beyond words: "Director, the number of people who have applied for the annual pass this time has exceeded 400,000!"
"Among them, 305,000 customers applied for ordinary VIP annual cards, with a cumulative income of 213 million yuan; the number of customers applying for parent-child cards/family cards was 27,000 and 13,000 respectively, with a cumulative income of 47.85 million yuan."
Hearing this, Ye Han felt that although it was a little beyond his expectations, it was still within the normal range.
After all, the number of new tourists doubled last year, and the base increased greatly; in terms of probability, the number of people applying for annual passes will double or continue to grow by 30%, which is not unusual.
But what Wang Yun said next was beyond her expectations.
"The number of people who applied for VIP/Parent-Child Cards far exceeded that of ordinary Parent-Child Cards, reaching 33,000 and 21,000 respectively, with a cumulative income of 152 million yuan.
The total number of applicants for Diamond Card/Double Diamond Card was 17,000, with revenue of 81.3 million.”
"Excluding the costs of design, printing, logistics, etc., the issuance of the annual pass brought Huajianji 490 million in profits."
Ye Han really didn't expect that there would be so many people applying for VIP cards.
It seems that the increase in beverage shops, snack bars, and cafes in the park, the improvement of facilities such as the Victoria amazonica restaurant and the Forest Hotel, plus the 20% discount, have greatly boosted tourists' desire to buy.
That's right.
People who apply for annual cards often come to Huajianji, so consumption is essential. The 20% off card + breakfast coupon is very cost-effective.
Especially the Wanglian Restaurant, bringing friends from other places to experience it has become a daily routine for locals in W City.
Just like when you go to a city, you must try the most distinctive local food.
After a meal, you can save 200 yuan out of 1,000 yuan.
Combined with the existing queue-skipping privileges of the VIP card, it is undoubtedly more convenient.
After all, there are always queues at Huajianji, and the queues can take more than an hour during holidays. Naturally, it will save more time to enter through the VIP channel.
Not to mention the exclusive parent-child card, all parents want to give their children the best treatment.
During the weekends and summer vacations when the park is packed with people, your children will have more fun with the privilege of early admission.
At the same time, the price of the parent-child card is the most cost-effective, which is 1,300 yuan cheaper than purchasing two exclusive cards separately.
490 million...Annual card revenue hits a new high.
The 410,000 annual pass users generated revenue that was 70% higher than the ticket revenue from more than 4 million tourists.
They are the customers that Huajianji needs to focus on maintaining.
Ye Han thought that judging from the results, the 20% discount on dining might still be a bit conservative.
Even if the beverage shop offers a 50% discount or even free service, it will only reduce profits by a few million/tens of millions. This is a huge scale of 490 million!
It is very cost-effective to give up part of the profits in exchange for the rapid growth of annual card users.
For now, we will maintain the new users and wait until the next time when the 30% discount will be offered.
Ye Han made a decision immediately: "Sister Yun, one week before the Spring Festival, we will issue free drink coupons to those who apply for annual cards.
Ordinary VIP users are issued 5 coupons, exclusive/family VIPs are issued 10/20 coupons; Diamond card users are issued 30 beverage coupons. All can be redeemed within one year. "
Wang Yun was surprised: "Director, what is this?"
If you issue so many coupons at once, you will lose a lot of profits.
Ye Han smiled and said, "Just treat it as a Spring Festival benefit. After all, the price of the annual pass has increased a lot this year."
Wang Yun: "Okay, Principal."
This move brought outstanding results.
The original comments that the annual pass price would increase significantly have completely disappeared, annual pass users were pleasantly surprised, and others saw the benefits of applying for an annual pass.
Some people even think that Huajianji suffered a loss.
If you redeem the most expensive bamboo-scented oolong or rose beauty tea, one cup will cost 32 yuan, and 5 coupons will cost 160 yuan!
The annual pass costs 699 yuan. If these are deducted, isn’t the price almost the same?
Moreover, the plant beans obtained can also be exchanged for corresponding benefits, virtual products, or exchanged for your own Haloxylon ammodendron tree. You can exchange two trees at a time!
Oh my god, this annual pass is so worth it, isn’t it?
There are also many annual card users who bring their friends to redeem free drinks. Their friends buy tickets, consume peripheral products, and enjoy meals, bringing about a new round of consumption.
On the surface, they are giving concessions, but in fact they are making greater profits and improving customer satisfaction.
This move is brilliant.
I believe that the number of people applying for annual passes will reach a new high next time.
Ye Han continued to look through the pages. Just from the two major categories of peripheral products and botanical garden tickets + annual passes, the revenue exceeded 2.2 billion, and the profit reached a staggering 1.88 billion!
Next, the third major category is the essential oil series, which also has considerable profits.
Lavender essential oil and rose essential oil were launched in July and August, and tea tree essential oil was launched in early November. As of December 31, 43% of the inventory, nearly 200 million essential oil products, were still unsold.
Last year, the total sales of the essential oil category was 284 million, making it one of the top three essential oil brands in the domestic industry.
The fourth major category is co-branded peripheral products.
Last year, Huajianji collaborated with three companies in total.
Morning G Stationery has more than 80,000 retail outlets across the country, covering major schools, streets, shopping malls, etc., and the revenue from more than a dozen co-branded products is as high as 880 million.
However, since the channels are fully dependent on each other and the operating costs are relatively high, Huajianji takes a 40% share, which translates to a total revenue of approximately 72 million yuan.
The collaboration with G is the most successful, with ten runway accessories and bamboo woven mother-and-child bags, which are all the rage in the fashion circle.
Moreover, jewelry has always been a highly profitable industry, bringing Huajianji 140 million in profits.
The feedback for the 'light luxury series' that will be launched soon has been good. The daily turnover of Huajianji No. 1 Store has reached 3 million, and G stores have achieved monthly sales of 40 million.
The full range of light luxury accessories, with a total of more than 100 items, will soon be launched in online, offline and overseas channels, and endorsed by international movie star XX. Countless people are optimistic about its future development.
On the day when the official release was announced, major media outlets rushed to report on the product, and it became a hot topic within two hours, with the topic reaching an astonishing 50 million+ views.
UP hosts on the platform have made videos analyzing the development of brand collaborations, and the official accounts have also published the development history of the two companies.
Huajianji and Gjia are described by the media as an "epic collaboration" between two emerging brands.
The collaboration with Star B is in no way inferior to the previous two.
Peach branch mugs and maple mugs are often out of stock in China, triggering long queues. The price of a single mug is 199 yuan, but scalpers raise it to more than 500 yuan.
Huajianji gives away a plant seed (randomly) with each cup, and you can use the empty coffee cup to plant plants. This novel activity has attracted countless white-collar workers to post pictures on social networking sites, bringing extremely high popularity.
It was another successful collaboration, with a 40% profit split, or about 53 million.
The joint venture brought in 265 million in profits.
In addition to the four major categories, other income is also remarkable.
The Wang Lian restaurant opened in May and had a total turnover of 143 million yuan in the seven months, with a profit of 79.6 million yuan.
Forest Hotel officially opened for business in August. After only four months of operation, its comprehensive profit reached 45.7 million, which is higher than the annual profit of a five-star hotel.
In addition, there are 3 beverage shops, a restaurant bar, a tea room, a book bar + coffee shop, a noodle shop, etc., with a total profit of 63 million.
The published "Plant Atlas (Volume 1)" sold a total of 150,000 copies throughout the year, and the sales of picture booklets exceeded one million, bringing Huajianji 16.4 million yuan in copyright income.
All the above profits add up to 2.64 billion.
Correspondingly, spending is also at an all-time high.
The contract for more than 7,000 acres of land, plus seedling cultivation equipment, cost more than 68 million yuan, and the acquisition of an essential oil company cost 30 million yuan.
The total expenditure for introducing plants and creating tropical rainforests on three hills in the forest scenic area was 37 million.
Salary expenditure is also a big part.
Today, Huajianji has a total of 710 employees, including more than 90 managers at the supervisor level and above, and its annual salary and benefits expenditure is approximately 92 million.
Configuration of Mercedes-Benz commercial vehicles, procurement of laboratory supplies, research and development of essential oil formulas, packaging design costs, etc.: 44 million.
The cost of maintenance of the botanical garden, equipment depreciation, hiring of construction teams, etc.: 32 million.
Rent + decoration for stores in super first-tier cities: 55 million
Desert greening + charity: 60 million
Total expenditure was 418 million.
Based on the annual operating income, Huajianji will pay 350 million yuan in taxes, which is much more than the 200 million yuan expected by Ye Han.
The total tax paid increased nearly six times compared with last year, directly entering the top ten taxpayers in W City, standing alongside a number of listed companies.
Today, Huajianji’s valuation is more than 10 billion.
Calculated based on profits and development scale, the valuation has doubled to at least 20 billion!
According to final statistics, the net profit for the whole of last year was as high as 1.872 billion.
At this time last year, there were only 454 million, which is an almost rapid growth rate.
Even Ye Han found it a little unbelievable.
But under normal circumstances, it would cost at least 500 million yuan to build the Victoria amazonica revolving restaurant, and 1 billion yuan to build a forest hotel; opening up winding mountain trails in the forest scenic area and creating waterfalls, pools, observation decks and other landscapes, all built with money, would cost at least 500 to 600 million yuan.
The cost of these alone is more than 2 billion.
The net profit of 1.872 billion yuan is turning into loss at any minute.
But in that case, she probably wouldn't have built these facilities.
After all, it is difficult to make a profit and the effect cannot be guaranteed.
Ye Han couldn't help but thank the high technology brought by the system, which made the Huajianji Botanical Garden the best it could be.
Now, more than 70% of the tropical plants in the tropical rainforest on the last hill have been planted.
Large trees over 30 meters tall, iconic Dipterocarp plants, large woody vines, shrubs, ferns, epiphytic orchids, bromeliads, and Araceae plants have all been transplanted.
In addition, major categories such as the Begoniaceae and Begoniaceae have been introduced, as well as national first-class protected plants such as the Hainan Cycad, Yunnan Salix babylonica, Guangxi green plum, and Tokyo Camphor; second-class protected plants such as the Bo Le tree and Hainan Huanghuali (Dalbergia odorifera) and other high-quality tree species.
It is expected that more than 1,500 plant species will be introduced, including no less than 100 nationally protected plants, and at least a dozen wild populations will be restored, completely turning it into a plant treasure house.
In order to obtain more plant species, Huajianji Botanical Garden has reached exchange agreements with other botanical gardens using seedlings and flowers cultivated by cuttings.
In addition, there is one more attraction in Huajianji that has not been opened to the public - the specimen museum on the second floor of the Science and Technology Museum.
Now that there are more than 5,000 plant species and the germplasm resources are well preserved, we can start to create it.
The data is confusing =-=
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