Jinjiang genuine 154
After some thought, Ye Han decided to start the interpretation service.
She had been to a certain garden. If there had not been a tour guide, it would have been just a beautiful garden. But after the tour guide's explanation, she could feel the exquisiteness of "a new scene with every step, and a changing scenery with every step", and even a brick or stone had great attention to detail.
The roles of a commentator and a tour guide are similar, except that the scope of the attractions introduced is smaller, focusing on the two exhibition greenhouses in Huajianji.
However, the explanation of these two exhibition greenhouses is very difficult, as they are the landscape areas with the richest plant species and the most viewing points.
From the water lily pond, epiphyllum wall, rare orchid area, carnivorous plant exhibition area, and orchid secret realm in the Rare Plant Hall; to the flower and fruit area, banyan island, tropical plant area, and iconic tree species area in the Tropical Rainforest Hall, it covers thousands of species and nearly 10,000 plants, including many rare and endangered species. A high level of professionalism is required to introduce them as a whole.
If we hire someone temporarily, firstly there won't be enough time, and secondly their understanding of these plants may not be enough to do the job.
Ye Han thought of the more than 20 research assistants and interns hired in the past two months.
They are all postgraduate students with a degree in related majors or above, with strong professional qualities. They have stayed in Huajianji for one or two months and have been exposed to a large number of plant samples.
With training it should be fine.
Her plan is to give a lecture every day during the winter vacation, from 8:30 when the park opens to 10:30, for two hours, with one hour in each exhibition hall.
There are 150 people in a single exhibition hall, for a total of 300 people; each person brings 50 tourists, so a total of 6 professional tour guides are needed.
Ye Han specifically found Dr. Yu and asked him to notify these assistant researchers that those who were interested could sign up on their own.
Dr. Yu, who was usually calm, could not hide his excitement at this moment: "Director, I also have some results to report to you."
Ye Han's heart moved. Could it be that -
The other party's voice was hoarse with excitement: "We have finally made a breakthrough in the sexual reproduction technology based on the rare orchid plants - Paphiopedilum and Darwin Orchid!"
"If low-temperature pollination is successful, seeds can be used for mass reproduction, and the survival rate can be guaranteed to be above 70%."
He called Ye Han: "Come and take a look."
Ye Han was also excited and followed the other party to the orchid cultivation room.
Hundreds of sterile culture bottles contain tiny orchid seedlings, which have only grown two small leaves the size of a fingernail, but are full of life.
Dr. Yu: “This is the latest batch of test seedlings. They are growing well.”
He took out another larger petri dish, in which the four Paphiopedilum orchids were already six or seven centimeters tall and had grown four leaves, completely beyond the seedling stage.
Dr. Yu: "This is the result of the last batch of cultivation. The 36 surviving strains have all been tested for genetic diversity and there are no problems."
In fact, their team had tried it many times before.
It’s just that the Dreamy Paphiopedilum, Angel Paphiopedilum, etc. are hybrids themselves. The hybridization will make their genes appear confused, and it is difficult to compare them with their parents.
In October, Ye Han returned with a large number of samples collected from Province Y, which undoubtedly brought them hope.
Wild Paphiopedilum samples, which are original species and non-hybridized, have biological diversity and are the best test subjects.
After mastering sufficient knowledge and skills, they couldn't wait to start the experiment.
Dr. Yu led his team to conduct research and observation without sleep or food, working overtime until late every day and even sleeping in the laboratory.
Hard work pays off.
With the help of the most advanced experimental instruments and central control systems, they made rapid progress and finally got the desired results after two months.
Ye Han sincerely praised: "Thank you for your hard work, you are really amazing."
In just one year, a problem that has plagued the scientific community for many years was solved.
Nowadays, all orchids on the market are the results of tissue culture, that is, seedlings in asexual reproduction state, which can greatly reduce costs.
However, the team led by Dr. Yu cultivated a large number of orchid seedlings under sexual reproduction. This is the first case of cultivation based on plant diversity of rare orchid plants in the country!
It has extremely high strategic significance and scientific research value.
If it can be promoted, the genes of some rare and endangered orchids will be continued.
Perhaps one day, when the population is large enough, they will be able to escape the risk of extinction.
Ye Han couldn't help but smile as he looked at the tiny orchid seedlings.
Dr. Yu was obviously in high spirits and began to talk nonstop: “The seeds of Paphiopedilum are very small and cannot be seen by the naked eye, and most of them are hollow.
We use a microscope to select the plump ones and soak them in nutrient solution. The probability is less than 0.5 percent. "
Ye Han listened carefully. It was indeed a world problem, and it was full of difficulties from the very beginning.
"Wild orchid seeds have no endosperm and cannot provide themselves with nutrients, so they need specific fungi to help them germinate, a process known as symbiosis.
Artificial cultivation cannot complete this process, so we need to prepare a suitable culture medium for the seeds to obtain nutrition..."
The configuration of the culture medium is patented.
What ingredients and what proportions can be used to simulate the nutrition provided by fungi and improve the survival rate? I don’t know how many experiments I have to conduct in the whole process before I can draw a conclusion.
Anyway, it’s another big problem.
However, the culture media and various solutions used in the laboratory all contain relevant components of plant nutrient solution; combined with Dr. Yu’s original experience in orchid cultivation, the probability of seed germination was greatly increased.
This is also one of the reasons for achieving scientific research results.
Ye Han was deeply touched as he listened to Dr. Yu talk about the difficulties in the training process.
It’s not easy indeed.
When orchids reproduce in the natural environment, they have insects for pollination, fungi to help, and a suitable environment; but under artificial conditions, none of these conditions exist, and everything has to be adjusted and simulated by oneself.
Extremely difficult.
What’s more, orchids have inherent defects and 99% of their seeds are unsuitable.
Therefore, their research results are particularly valuable.
Once released, it will definitely cause a huge sensation in the industry.
Dr. Yu: “Dr. Cai and I are preparing patent application documents and are quite busy recently, so other researchers have nothing to do recently.
I will ask them whether they would like to be a guide or to work with the publicity department to compile a plant illustration guide and let them choose for themselves. "
Ye Han smiled and said, "Okay, it's a perfect arrangement."
Soon, six tour guides were in place, and Zhou Hang, as the team leader, trained them. He had been at Huajianji for a year and knew all the plants like the back of his hand.
When the winter vacation comes, you can officially start work.
The sale of Huajianji annual passes ended in the early morning of January 1st.
Amid many people's cries of "Oh no, I forgot" and "It ends so soon", the two-month annual pass application channel was closed.
We gave two reminders when the deadline for "Hua Jian Ji" was approaching, and coupled with the news of ticket price increase, the number of applicants in the last week exploded, and the discussion in the comment section was also very high.
If you haven't done it yet, you've missed a great opportunity.
As the most important task in the near future, Wang Yun has been paying close attention to the changes in data. He compiled the final results within two days and came to report.
Her black boots tapped on the floor of the office as she walked briskly, smiling: "Director, our annual card sales this time exceeded expectations, with a total of more than 187,000 people applying!"
"After deducting the cost of system upgrades and annual card production, the total revenue is——"
Wang Yun paused for a moment, and her tone became obviously excited, "The total revenue is as high as 146 million!"
146 million.
Even though Ye Han had already made an estimate based on the number of physical cards that would be printed, he couldn't help but be shocked by this number.
What does 146 million mean?
No matter where it is placed, it is an extremely huge amount of money, a wealth that others cannot achieve in several lifetimes.
146 million, 17 times last year’s annual card revenue!
In just one year, Huajianji’s annual card revenue increased more than tenfold, reaching over 100 million yuan.
I'm afraid there is no other scenic spot in the country with such a rapid growth rate.
The annual tourism pass issued by W City, with the joint efforts of 16 4A/5A scenic spots, can generate annual revenue of up to 160 million yuan, and this is based on the fact that W City is a well-known tourist city.
The annual cards issued by Huajianji alone have achieved a revenue of 146 million yuan, and it is expected that it will surpass the other party next year!
The popularity and profitability are terrifying.
Huajianji scenic spot = 16 national scenic spots combined.
No matter who you are, you will be amazed by its strength.
Huajianji took one year to create more than a dozen characteristic landscape areas, which became a hot topic and received overwhelming publicity, and its popularity across the country continued to rise.
It has a good reputation and has won unanimous praise from countless tourists.
It is these constant stream of tourists that have created Huajianji.
At Ye Han's suggestion, Wang Yun continued to report: "There are 131,100 customers who applied for ordinary VIP annual cards, with a total income of 65.38 million yuan; the number of customers who applied for parent-child cards/family cards was 17,000 and 9,200 respectively, with a total income of 27.32 million yuan."
"The number of people who applied for VIP privileges was 28,300, with a cumulative income of 53.75 million yuan, accounting for 36.7% of the total revenue."
In Ye Han's opinion, the most unexpected thing was the number of people applying for VIP status.
Based on the original number of applicants, her estimate was around 15,000.
Fu Yunze's purchase of annual cards for employees of Future Technology Company increased the number of applicants by 6,000 (the rest were parent-child cards).
Meanwhile, the construction of a Metasequoia forest viewing platform and the placement of professional bird-watching equipment, as well as the free bird feeding experience in the bird house, led to a significant increase in the number of applicants.
28,300 people, 15% of the population, accounted for 37% of the market share.
This is an increase of more than 20 million over the estimate.
This shows that as long as the benefits are attractive enough, the public will buy into it.
Even if the price is not cheap.
We can start from this aspect in the future.
Ye Han flipped through the statistical data brought by Wang Yun. He was very excited and his mind was full of mixed thoughts. It took him a long time to calm down.
185,000 people, all of whom are loyal customers who have visited Huajianji many times.
It is amazing to have such a large base of regular customers in just one and a half years.
As long as we can give them a good experience, these customers will always be loyal customers of Huajianji next year, the year after, and the year after that.
This is a more valuable resource than current year income.
Be sure to maintain them well.
With the completion of the annual card statistics, in early January, each major department also began to seize the time to count their respective sales, bringing a successful end to a whole year's work.
Feng Jia is responsible for the sales statistics of surrounding physical stores, while online channels such as mini programs and overseas shopping apps are operated by an experienced channel director Yin Hong, and the team led by him conducts data analysis and channel expansion.
Yan Bin is responsible for the accounting of the beverage shop, while the food and beverage bar is managed by another catering manager, with a clear division of labor.
The bird house also has a new deputy director, who was introduced by Director Cao.
He used to be the second-in-command of a city zoo and was committed to the protection of wild animals. He came to Huajianji specifically for this purpose.
With his qualifications, he is more than qualified to manage a bird house, and he also serves as the head of a wild bird rescue center.
As Huajianji develops, the number of employees has been increasing. As of early January, the total number of employees has reached more than 220.
This time last year, there were only forty or fifty employees.
The pace of development is astonishingly fast.
Fortunately, all major departments have experienced managers, and with the help of a monitoring system, any behavior that infringes on Huajianji’s interests will be detected.
Within a year, we also dealt with seven or eight restless employees.
Being happy at work doesn't mean you can cross the line.
Now the entire botanical garden is running smoothly, with employees performing their duties accordingly, and Ye Han basically doesn't have to worry about anything.
Wang Yun has been appointed as director, with an annual salary + bonus of over 400,000 yuan, nearly double her salary in the previous company.
When she first came to Huajianji, her salary was not as high as before, and she valued the environment here more.
I didn’t expect that in just over a year, my income would be much higher than what I had earned in the previous listed company in the past 8 years!
This is an absolutely high salary in W City.
With a high salary, one's status in the family will naturally improve.
Her mother-in-law treated her with great respect and didn't dare to say a word; the family hired a nanny to take care of daily diet and hygiene, and her husband became a freelancer to take care of the children at home, so she didn't have to worry about anything.
Wang Yun devoted all her energy to the development of Huajianji and tried her best to live up to the trust of the director.
Around the 10th, Ye Han obtained the statistical data of each department, as well as the comprehensive financial statements issued by the system's "financial manager".
As a year of accelerated expansion, Huajianji's revenue and expenses were both frighteningly high.
Last year, the garden received 2.38 million tourists throughout the year, with an average of about 4,000 tourists per day in the first few months before expansion. After the peony garden became popular and its area increased, the average number of tourists exceeded 6,000, reaching as high as 11,000 during the summer vacation.
The revenue from tickets and cooperating hotels is around 130 million yuan, and after deducting the share from the travel app, it is about 114 million yuan.
The surrounding profits were very high, and Ye Han could not hide his surprise when he saw it.
Since it went online in April, in just 9 months, the peripheral revenue has reached 279 million, more than twice the ticket revenue!
The best-selling items are naturally pendants, pendants, earrings, collectible puzzle models, etc., followed by intangible cultural heritage bamboo weaving products, and the bird figures launched in November are also very popular.
Most of them are products printed by W04, and the overall profit margin exceeds 80%, which means a profit of 223 million!
To some extent, the peripheral products of Huajianji are already considered big IPs.
All the products on display were impeccable in terms of quality, design and sophistication.
It is the only plant-themed peripheral product in the country and even in the world. It is popular both at home and abroad and is irreplaceable.
In addition, other income from beverage shops, snacks, tea, lavender essential oil, park transportation, etc., totaling 72 million, is a very considerable profit, which makes it no wonder that other businesses are scrambling to move in.
Adding the annual card revenue of 146 million, the total is 556 million.
Additional income was the provision of four port keys to the Chinese Academy of Sciences, which yielded 80 million in assets, which were separately noted in the system.
With such considerable income, Huajianji paid more than 60 million in taxes throughout the year, making it a major taxpayer and ranking among the top 20 in the entire W city.
Ye Han estimated that he would receive relevant honors from the city leaders at the end of the month.
And last year's spending was equally high.
The rent for the two land contracts exceeded 33 million yuan; a large number of plants were introduced and more than ten landscape areas and bird pavilions were created, with expenditures exceeding 42 million yuan.
A large number of employees were recruited, especially 6 scientific research project teams were established in the later period, with high salaries; together with accommodation, meals, five insurances and one fund, and other benefits, the salary expenditure was about 24 million.
The maintenance costs of the park, water and electricity bills, lighting arrangements, dormitory decoration, hiring of construction teams, etc., amount to 18 million.
Total expenditure was 117 million.
If we rely solely on ticket revenue, we will be able to maintain a balance between income and expenditure.
And this is based on the premise of using high-tech technology to open up new land.
If it weren't for the role of W04, the expenditure would be more than 100 million, 300 million would be normal.
After all, it would cost over 100 million yuan just to build a 3,900-square-meter tropical rainforest pavilion and the various control systems inside it.
It can be seen how difficult it is to build and maintain such a large botanical garden.
Fortunately, she has the help of the system.
Ye Han saw the final number. The net profit for the whole year last year was 454 million.
Very very high.
If we only look at the overall profit, it is definitely ranked first among all scenic spots in W City.
You know, even a 5A-level scenic spot like Huangshan, which is listed on the "World Cultural and Natural Heritage List" and a super popular scenic spot in China, has an annual income of only 1.6 billion.
Net profit accounts for about 30-40%, after all, the maintenance costs of cable cars are very high.
The other side was listed as the first batch of national key scenic spots in the 1980s, and its fame and heritage are beyond the reach of Huajianji.
As for other well-known scenic spots, there are not many that have exceeded 100 million.
Huajianji is a botanical garden, not a major tourist attraction, so it is amazing that it can generate such a profit.
Of course, its first source of profit comes from peripheral products, followed by annual pass and ticket revenue.
If we only consider ticket revenue, it ranks among the top three in W City, but not first.
With the opening of the plum garden and the arrival of winter vacation, Huajianji once again welcomed its peak period of visitor flow.
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