Jinjiang genuine 156
Huajianji launched a 130-yuan package of "ticket + automatic explanation of scenic spot + sightseeing bus" on the travel APP, with sales of more than 1,000 per day, which is very popular among tourists.
In addition, since early January, many travel companies have also contacted Wang Yun to discuss cooperation matters.
In the past year, Huajianji has become much more famous and has gradually become one of the iconic tourist attractions in W City.
In the past, W City’s travel packages only included ancient towns, gardens, historical streets and other special attractions, and the tour routes were fixed and had not changed for five or six years.
However, since last summer vacation, many tourists who signed up for tour groups have asked why Huajianji Botanical Garden is not included in the itinerary.
Some travel companies have begun to pay attention to this issue and have launched an evaluation of Huajianji.
After all, it is a tourist attraction that has just emerged in the past two years. Unlike other "old brands" that have decades or even hundreds of years of cultural heritage, it is terribly young and is also a private botanical garden.
If you join the main promotion route, you need to consider the impact of all aspects.
In fact, since Huajianji became more popular, many small travel agencies have contacted Wang Yun.
But firstly, the discount requested was too low; secondly, the source of tourists was unstable and the itinerary was very general, with all kinds of attractions, which was a mess.
Some routes even have compulsory shopping sessions, which has caused dissatisfaction among tourists and resulted in dozens of negative reviews in the comment section.
For the sake of reputation, Ye Han told Wang Yun to refuse all of them.
Huajianji does not lack tourists for the time being, and even if it does, it will not cooperate with such travel agencies.
Today, Huajianji is becoming more and more famous. It has more than 20 scenic areas, its viewing value has been greatly improved, transportation in the park is convenient, and the number of tourists has not decreased for a long time.
The surrounding homestays, hotels, snack streets and business circles have also gradually developed, and the supporting facilities are complete.
With this in mind, large travel companies could no longer sit still and began to extend olive branches.
They didn't expect Huajian Jihui to be so patient and never contacted them for such a long time.
Other tourist attractions have actively approached them to seek cooperation and offered various preferential policies.
When foreign tourists come to City W, they are unfamiliar with the place and it is inconvenient to take taxis and find accommodation. They also don’t know much about the local situation, so many people choose to join a tour group.
There are many advantages to group tours. You will be accompanied by a bus throughout the trip, there will be a tour guide explaining things, and the prices of accommodation, tickets, etc. are all cheaper than individual expenses. You don't have to worry about anything during the trip, which greatly saves time and energy.
According to statistics, more than 60% of tourists across the country choose to travel in tour groups.
In such a situation, travel companies undoubtedly occupy a dominant position.
They can provide a stable source of tourists for scenic spots, ensure the influx of tourists during the off-season or when the number of individual tourists decreases, and reduce the risks of scenic spot operations.
Except for scenic spots like the Forbidden City, which are so well-known that they do not need any publicity, the persons in charge of other scenic spots will immediately establish good relationships with travel agencies, reach cooperation, and look forward to a steady stream of tourists.
However, Huajianji did not respond for a whole year and even had to rely on the travel agency to contact the other party.
It's really surprising.
But think about the other party's extremely high popularity in the past year. Even in the off-season, it can maintain sufficient passenger flow, and it is even more crowded during the winter and summer vacations. So the flow of customers was limited after a few days.
In this light, it is normal to be confident.
Wang Yun came to report: "Director, recently, branches of large travel agencies such as XX International Travel, Xingye Travel, J Province Cultural Travel, W City Light Travel, etc. have all sent emails, looking forward to cooperating with us."
Ye Han thought it was feasible.
Joining the W City tourist route will not only provide a more stable source of customers, but will also be a good publicity for Huajianji.
In the future, tourists from other places who sign up for tours will know the name of Huajianji.
At the same time, with the reclamation of barren hills, the area of the botanical garden will continue to expand and the number of people it can accommodate will exceed 20,000.
There is definitely not such a high flow of people at ordinary times, and tour groups can fill some of the gap.
It's a win-win situation.
Ye Han asked the relevant departments to make an assessment.
The dozen or so companies that applied for cooperation this time are all large and very formal travel agencies with strong strength, reasonable planning of tourist routes, high evaluations from tourists, and no problems in all aspects.
Next is the price discount.
In order to attract a large number of group tourists, many scenic spots sell tickets to travel agencies at lower prices, 40% off, and some even as low as 40% off.
When the number of people reaches a certain standard, additional rebates will be given.
Like most hotels, rooms are empty during non-holiday periods anyway, so selling them at a discount can at least make back the money.
With costs fixed, the more tourists the better.
The same is true for scenic spots.
However, the discount offered by Ye Han was beyond their expectations: 10% off in the peak season and 20% off in the off-season.
A travel agency will only be given a 5% rebate if the number of group tourists reaches more than 10,000 in that month.
That is to say, the highest discount is 25%, which is much lower than the average discount of 30%-30%, not to mention 40%.
The personnel sent by XX International Travel originally wanted to lower the price, but Huajianji refused to give in and maintained a tough attitude.
In addition, Ye Han refuses any form of shopping, and all routes he participates in must be pure play routes. This item will be written in the contract.
Seeing such harsh conditions, two travel groups immediately withdrew.
The ticket discounts are not huge, and there are no rebates on dining, shopping, etc., so unless sales are high enough, the profits will be minimal.
As a tourist city, W City’s original tourist routes have very impressive sales.
In particular, the one-day tour of "gardens + ancient temples + historical streets (including cruise ships)" had sales of over 3,000 on a single platform, and sales of other recommended routes also exceeded 1,000.
Even if Huajianji is added, how much growth can it bring?
You also have to re-plan the tour order, arrange the driver and tour guide, cooperate with nearby hotels, etc., which is not worth the effort.
After weighing the options, other travel agencies plan to arrange a few routes to test the waters first. If the results are good, they will increase their recommendations. If not, they will stop losses in a timely manner.
Although Huajianji is very popular at the moment, it may not be suitable for tour groups. Everything depends on market response.
Qingxing Travel Agency is the largest travel company in W City. It is committed to developing tourism resources in surrounding cities and its scale is no less than that of J Province’s cultural tourism.
It knows Huajianji's strength best, has conducted extensive research in advance, and is full of confidence.
While the company was planning routes and surrounding hotels, it was also discussing cooperation with Huajianji.
Not only the tickets, but also the packages of scenic area explanation + sightseeing bus, drink coupons, refreshment packages, etc. were all negotiated and the contract was formally signed.
Not long after, apps such as XieX, TongX, and MeiX launched travel routes related to Huajianji.
Various routes such as free travel, private tours, boutique tours, and mass tour groups have been widely launched in J Province. Qingxing Travel Agency has also placed two of these routes as key recommendations in W City.
This move is risky.
Introducing new products suddenly during the winter vacation when traffic is high may affect original sales.
But the facts prove that Huajianji is indeed very popular.
At least 40% of people who come to W City for tourism, especially young tourists, will search for related products on the page.
In various online guides and sharing, when mentioning the must-visit attractions in W City, the name of Huajianji Botanical Garden will definitely be mentioned.
Many tourists are looking forward to the launch of related tourism products.
The plum blossoms just happened to be in bloom, which gave the promotional efforts a new level.
In the newly opened plum garden of Huajianji, the vermilion walls and the blooming white plum blossoms form a beautiful ancient painting, and the atmosphere of simplicity and elegance is overwhelming.
A girl wearing a Hanfu cloak stood below, her hand gently placed on the plum branch. The clear winter sunlight fell on half of the branch and her face. The sparse shadows were slanted and the fragrance was floating in the air, as if in a painting.
The footage captured by the drone is even more stunning.
Looking down from a high place, it feels like you have arrived at a virtual valley in the game.
Below, red, white and pink plum blossoms are distributed in patches, blooming on the numerous branches like stars; reflecting the surrounding green trees, paths, corridors, courtyards and pavilions, creating a unique artistic conception.
It feels so unreal.
Such a dreamy and beautiful scene attracts many tourists to come and watch.
In the winter when everything is withering, the scenery of Huajianji remains undiminished and it soon becomes the most popular attraction in W City.
After the tourism product was launched online, thousands of tourists made reservations and groups were formed every day without fail.
To the surprise of travel agencies, in addition to the record sales of lower-priced "one-day tours", the next biggest sales were independent tours and boutique tours with less than 15 people.
Free travel is very suitable for people who drive themselves in surrounding cities.
They had originally planned to come to Huajianji, but hotels were expensive during the holidays and tickets were hard to book.
The travel agency has perfectly solved this problem with its strong connections and resources.
One night in a 4-star luxury hotel + 2 Huajianji packages, priced at 599 yuan.
You will be given 2 Huajianji Bamboo Fragrance Oolong drink coupons and an additional small souvenir: choose one of the surrounding mobile phone case/bamboo dragonfly/bamboo whistle/bamboo chopsticks/postcard.
The last small gift is provided free of charge by Huajianji.
The redemption points are at the entrances of nearby stores, and there are dedicated staff to scan the codes for redemption.
Although they are not required to enter the store, many tourists still choose to go in and have a look, and the trend has become unstoppable.
The tourists who came in were dazzled by the dazzling array of surrounding goods, and when they left, it was normal for them to spend at least a few hundred yuan, and as much as several thousand yuan.
Those tourists who resisted the temptation and did not enter the store got a souvenir for free and were naturally satisfied with their trip.
The cost of these small souvenirs is insignificant compared to what tourists spend on surrounding products.
This decision made Huajianji earn a lot of money and received a lot of praise, killing two birds with one stone.
And the boutique tours make travel agencies huge profits.
The boutique tour groups mainly target the middle and high-end segments, with a small number of tourists, highlighting the small and exquisite nature.
There is ample time arranged for visiting each attraction, the tour guide will take care of you throughout the whole process, and the food and accommodation have also been upgraded to a higher level. You can deeply experience the local customs and special food, which is a more relaxing way to travel.
Correspondingly, the tour fee is more than twice that of the public tour, so travel agencies naturally make more profit.
Tour guides also like to come to Huajianji the most.
There are self-service explanation machines here, so they don't have to spend a lot of time explaining. They can introduce the order of attractions in advance on the bus and send tourists on the sightseeing bus, so there is nothing to do for the whole afternoon.
And every time they come, they can enjoy free noodle soup and snacks, and 2 drink coupons.
After eating, I went to the bamboo forest to rest, enjoy the scenery, and all the fatigue of the day disappeared.
If the tour guide is a long-term cooperative one, Huajianji will also give a certain amount of hard work fee.
Based on this, no tour guide would say anything bad about Huajianji. They are very dedicated every time they introduce the scenic spots and answer all the questions from tourists.
Such an attitude improves tourists' satisfaction and maintains the reputation of Huajianji.
By the end of January, sales of Huajianji-related routes had surpassed the original tourist routes, topping the list, and were in a prominent position without any recommendation.
Moreover, the boutique tour groups are making so much money that other travel agencies are starting to become jealous.
As a result, tourist routes related to Huajianji were also launched online, covering not only J Province but also tourists from all over the country.
The sight of buses parked in the parking lot is spectacular.
Ye Han asked Wang Yun to analyze the current composition of tourists and make timely adjustments.
After seeing the long queues, some ordinary annual card users choose not to join the crowd during the holidays; VIP users can enter in advance, so the impact is not significant.
In addition, Huajianji usually attracts a large number of local tourists on weekends; now with its increasing fame and the arrival of tour groups, the number of foreign tourists is growing rapidly.
Local tourists can come to Huajianji at any time, there is no need to rush during crowded holidays; but foreign tourists are mostly "one-time tourists" and their spending power has increased significantly.
One obvious thing is that the sales of peripheral products have increased by more than 30%, especially pendants, which have become the characteristic souvenirs of Huajianji.
Ye Han adjusted the group purchase channels, the distribution of parking lots, the order of sightseeing buses... and arranged separate ticket sellers to check group tickets, guide admission, etc., to bring a good experience to tourists from afar.
This year's winter vacation is more popular than ever before, and it is also a revolution.
In addition to local tourists and individual travelers, group tours have been added, providing wider channels.
With the help of travel agencies, even if Huajianji settles down in the future, it will be able to maintain a relatively stable customer base, adding an extra layer of security.
At the end of January, a cold wave blew through, the weather suddenly turned cold, and W City had its first heavy snow since the beginning of winter.
On Saturday, Yao Bing and Tan Shuangshuang planned to go to the plum garden to see the red plum blossoms in the snow before the ice and snow melted.
W City is located in the south, and heavy snowfall is rare. It often melts as it falls, or it becomes sleet and turns into rain when it hits the ground.
But this time it's different.
It snowed heavily all day and all night yesterday, and the temperature dropped by five or six degrees. Everything was white, with no sign of melting.
Such a rare scene made the two of them very excited.
But the weather is really cold.
The two men got out of the car, puffs of white mist came out of their noses, and they walked forward shivering.
Today's temperature is -3℃ to -8℃, the coldest day since the beginning of winter.
The thick down jacket could not keep out the severe cold. The biting cold wind made his scalp chilled. Yao Bing hurriedly put on a hat and wrapped himself tightly.
Because we arrived early and it was a cloudy and gloomy day, there were few visitors and the entire botanical garden seemed exceptionally quiet, with a somewhat desolate feel.
Both of them felt a little regretful.
"Are we here too early? It's not even 8 o'clock yet."
"It's a bit early indeed, there aren't many people around." Tan Shuangshuang looked around: "It's not even opening time yet, so it's normal that there aren't many people."
"It's so cold." Yao Bing stomped on his snow boots and felt that his feet were almost numb from the cold.
The two entered the tent and immediately felt a sense of warmth. Seeing that there were no people inside, they stayed inside for more than ten minutes before leaving.
When I entered Huajianji, I didn’t know if it was an illusion, but the cold wind seemed to have become weaker.
Without the erosion of the cold wind, the coldness suddenly dissipated a lot.
"Maybe it's the blocking effect of the wall and trees," Yao Bing thought to himself.
The snow on the road was swept clean, but there was a layer of snow under the grass and trees on both sides.
The snow on the branches pressed down on the branches, and uneven branches emerged from the middle, covered in silver, spreading thickly along the road, leaving only pure white between the sky and the earth.
What a nice view.
Especially the pine trees, whose branches are covered with ice and snow, look like huge Christmas trees piled with snow.
From top to bottom, as layer upon layer of branches cover each other, the green is revealed in the wind and snow, with beautiful shapes that attract attention.
It was the first time for the two to see such a collection of flowers, and they couldn't help but take a lot of photos.
The sky gradually brightened. The two of them took a sightseeing bus to the Plum Garden. There were four or five people traveling with them, so it seemed that there were some tourists.
When arriving at the destination, Yao Bing saw the red plum blossoms falling in the snow through the semicircular arch, and his eyes suddenly lit up.
Accompanied by the distant sound of the guqin, they entered the plum garden through the quaint courtyard gate.
I don’t know what’s different, but my mood seems to have changed, settling down in the classical charm.
What comes into view is a path that stretches as far as the eye can see. There are many rockery hills in the plum blossom forest, the tops of which are covered with snow, and the ground is a vast expanse of white.
The surrounding white, pink and red plum blossoms are blooming on the branches, some are in full bloom with their stamens extended; some are still small and round buds, cute and lovely.
The thick trunk is twisted, with many densely packed branches above.
The snow weighs down the plum branches, revealing a unique color in the silver world. They bloom proudly in the winter when everything is withering. They are lonely, cold and beautiful.
Yao Bing was quite excited and looked around, as if he couldn't even feel the cold.
I finally saw the plum garden in the snow that I had been longing for!
It was exactly as she had imagined.
Yao Bing and Tan Shuangshuang walked along the path, looked up at a red plum tree in full bloom, and couldn't help but walk forward.
Her boots made a crunching sound as they stepped on the snow. The branches of the red plum tree blocked her view above her head. She raised her hand and touched a few plum branches below. The accumulated snow fell from the branches, and a cool feeling passed through her fingertips and spread to her limbs and bones. The touch was obvious.
Tan Shuangshuang took pictures of the falling snow.
The red plum blossoms gradually revealed their gorgeous appearance in the falling snow, which was so beautiful that it was unbelievable.
The sound of the guqin and its melodious and steady tunes complement the artistic conception in front of you. It seems as if you have traveled through time and space, across hundreds of years of hustle and bustle, and appreciate the plum blossoms with the ancients.
Snow was everywhere. Walking along the path, there were vast plum blossom forests surrounding us in all directions. Each forest was so lush that it blocked our vision and we could hardly tell the direction in the white forest.
Several paths are interspersed in the woods. The pavilions, rockeries and rocks at each turn are different, like a maze, but exquisiteness is revealed everywhere.
It fully displays the classical style of Jiangnan.
In the pavilion, the "human" shaped eaves were covered with snow, with only a corner of the blue-gray tiles showing.
The tiles are arranged upwards layer by layer, neat and majestic, and the vermilion columns below are exposed in front of people, smooth and shiny, without being eroded by the heavy snow. The sharp color contrast is amazing.
Two 4-meter-tall wintersweets are located on both sides, one on the left and the other on the right. Their winding trunks look like old stumps, with many branches that cover most of the columns and roof tiles.
Small yellow flowers bloom all over the branches, in large numbers, with a waxy luster like amber. Even though the snow has fallen on them, it cannot conceal their beautiful color and rich fragrance, which is extremely moving.
It's so beautiful.
Yao Bing took pictures with his mobile phone.
In front of the vermilion columns are several winding plum branches full of yellow flowers. The snow-covered eaves and the green bricks and black tiles add to the artistic conception, making people marvel at the effect of the photo.
Our ancestors’ aesthetic taste is truly amazing!
Going further, after the plum blossom forest, a Jiangnan garden-style courtyard appears before your eyes.
The brick-red palace wall surrounds the entire courtyard. It is not the bright color of bright red, but a deeper and more stable color, which is elegant, solemn and majestic.
The branches of white plum trees either hang down or stretch upwards along the wall, showing amazing beauty under the snow scene. Each one is a check-in spot.
The two were shocked by the beautiful scenery before them and did not look away for a long time.
After coming back to his senses, Yao Bing saw that there were twenty or thirty tourists here, almost all of them carrying a SLR camera, taking pictures of the plum branches and red walls covered with snow.
There were also several girls wearing cloaks and exquisite makeup, with photographers following behind them. They walked in the quaint corridors. They did not need much decoration, and they were full of charm in a casual shot.
Yao Bing and his partner also captured this unforgettable scene.
Amid the layers of snow, the red walls, green tiles, and dotted white plum blossoms, an ancient and distant atmosphere fills the air.
The ultimate color matching, the ultimate beauty.
No view can be surpassed.
There is no doubt that Huajianji's "Plum Garden in the Snow" has been trending on all major platforms.
In addition to the red walls and white plum blossoms YYDS, other snow scenes are equally fascinating.
An eave under the snow, a corner of the wall, a plum branch covered with snow, are enough to be enchanted in the photographer's lens.
Ye Han was deeply pleased with this.
The last landscape area also received a very good response.
This made her feel relieved.
Recently, Ye Han is applying for 3A-level scenic spot assessment.
Scenic spots in City W can apply to the Municipal Bureau of Culture and Tourism after one year of formal operation, and the application can start from January 1st.
The materials have been submitted and it is expected to be approved within fifteen working days.
Given Huajianji's current scale, facilities, security, reputation, etc., it will undoubtedly pass.
However, Ye Han’s goal is not 3A, but 4A.
Unfortunately, it cannot be achieved in one step. According to regulations, we must first upgrade step by step from 3A.
A 3A scenic spot can only apply to be a 4A scenic spot one year after being evaluated.
The 4A assessment needs to be reported to provincial-level units. The number of places in each province is limited, but Ye Han thinks it should be possible.
Once the afforestation of the barren hills is completed and the forest coverage rate increases, it will most likely be rated 4A by this time next year.
As for 5A, it has a longer lifespan and all 4A scenic spots in the country are competing together, and the number of places is decreasing year by year, so the possibility is not high.
Ye Han never thought about reaching 5A, being able to reach 4A was already good enough.
If Huajianji can get the 4A rating next year, it will be more confident.
Sorry, sorry, I've been stuck lately, so I'll give out red envelopes in this chapter. Love you guys~
PS: Wintersweet (also called wintersweet) does not belong to plum blossom, it belongs to the Chimonanthus family, while plum blossom belongs to the Rosaceae family.
Continue read on readnovelmtl.com
