Jinjiang genuine 188
As of mid-October, Huajianji had received a total of 4.3 million visitors throughout the year, with an average of 15,000 visitors per day.
With the opening of night show tickets, the maximum number of visitors during the summer vacation and the National Day Golden Week is 40,000.
Excluding the number of repeat visits by annual pass holders, the cumulative number of tourists received exceeded 3.6 million, exceeding the target.
Not only has the number of tourists tripled compared to last year, but due to the improvement of Huajianji's catering, accommodation and other facilities and the ubiquitous availability of surrounding products, tourists' spending power has also increased by at least 30% compared to last year.
The turnover has grown by leaps and bounds, almost rising in a straight line in the past two months.
Assuming that each tourist spends 500 yuan on average in Huajianji, 3.6 million people can bring 1.8 billion yuan in revenue to Huajianji!
The expenses of tourists on transportation, local accommodation, shopping, dining, and travel to other attractions are countless, with the impact reaching more than tens of billions.
It not only promoted the development of local tourism, but also greatly increased the city's popularity.
Around the National Day Golden Week this year, W City received 1.4 million more tourists than last year, with a total of 6.23 million visitors and revenue of 7.05 billion yuan, an overall increase of 33% over last year.
Huajianji played a great role in achieving such a result.
In just two years, Huajianji has surpassed a number of established 5A-level scenic spots and become a landmark attraction in W City.
It will be a sure thing for us to apply for 4A-level scenic spot certification next year.
At the same time, based on the principle of exchanging annual cards/tickets for desert plants such as Haloxylon ammodendron and Seabuckthorn at the beginning of the year, plus the exchange of plant beans, as of October, the platform's cumulative exchange volume reached 1.9 million trees.
Huajianji completely ignited everyone's enthusiasm for planting trees, which even Ye Han did not expect.
Cloud tree cultivation has become a trend.
Under the high-tech camera, accompanied by the dry night wind and the barren Gobi Desert, watching the Haloxylon ammodendron that I planted grow little by little, showing a vivid green in the loess, is an unprecedented experience.
Yao Bing checked his Haloxylon ammodendron trees every few days. When he saw the environmental description saying that gerbils were present, he became extremely worried.
Fortunately, the water drop robots left by Ye Han used lasers to kill gerbils, successfully protecting millions of Haloxylon ammodendrons.
With no natural enemies, they are thriving in the desert and will grow into large Haloxylon ammodendron that can break the wind and fix the sand next year.
The huge number of applications exceeds the planting volume in March, and many people are waiting for their own desert plants to come online.
Therefore, Ye Han stepped up planting arrangements in September and October to further expand the green area of Alxa.
The plan is to add six Haloxylon ammodendron forest areas, totaling 21,000 mu, with 1.16 million trees; two Caragana korshinskii forest areas, totaling 5,300 mu, with 680,000 trees; and more than 4,500 mu of Seabuckthorn, Salix psammophila, and Croton tiglium forest areas, with 570,000 trees.
Other trees including Larix gmelinii, Pinus tabulaeformis, Populus euphratica, and Picea schrenkiana cover a total area of 6,200 mu, with 310,000 trees.
The newly added green area totals 37,000 acres, with a total of 2.72 million trees.
Combined with the original 13,800 acres, the cumulative greening area will reach an astonishing 50,800 acres, with more than 3.8 million desert plants planted!
It's quite a feat.
This is equivalent to one twentieth of the amount planted in Ant S Forest that year.
This was an unexpected result for everyone.
After all, Ant S Forest has 550 million users, while Huajianji’s consumer group is far smaller than this number, but it can make such outstanding contributions.
Once the news came out, no one dared to underestimate this botanical garden and its fan group.
Amazing fighting power!
Ye Han signed a donation agreement of 18.5 million yuan with the local forestry bureau in the name of 'Huajianji Ecological Development Foundation'.
The cost of shrubs such as Haloxylon ammodendron is relatively low, with the cost of manual planting being about 5 yuan per tree; while the cost of shrubs such as Larix gmelinii and Picea sylvestris is higher, about 20-25 yuan per tree, but it is more difficult to exchange them, so the number of plants planted is not large.
The pure natural seabuckthorn juice has created millions of revenue for the local area. The local government has led the masses and students to plant trees spontaneously.
At the same time, every two months, Huajianji's transport vehicles loaded with supplies will go to wildlife rescue stations, rare animal and plant conservation bases and institutes of the Chinese Academy of Sciences in surrounding cities to deliver experimental equipment and various funding.
During the flood relief efforts in August, the Huajianji Ecological Development Foundation donated 10 million in cash and 5 million in disaster relief supplies, shocking the entire country.
They had never seen donations to a botanical garden, let alone a private one!
The donation of 15 million is a huge amount of money, comparable to the donation amount of large Internet companies, making countless celebrities feel ashamed.
The development of various charitable activities has established a good brand image for Huajianji and further expanded its social influence.
At the end of October, the Huajianji Tea Tree Series was officially launched.
The extraction ratio of Australian tea trees is relatively high, with 100 kg of branches and leaves producing 1 kg of essential oil. Each tea tree planted in Huajianji is more than 2 meters tall, greatly increasing the yield. One acre can produce 30 kg of essential oil, which is 15 times the yield of real lavender per acre.
600 acres of Australian tea trees, filling a total of 1.2 million bottles of 5ml/10ml tea tree essential oil, producing more than 600,000 by-products such as tea tree hydrosol, tea tree essential oil soap, tea tree gel, tea tree fragrance, etc.
In terms of cost-effectiveness, it should be the cheapest and most useful essential oil.
If we compare the price of lavender essential oil with the processing and packaging costs, 10ml of tea tree essential oil is only 70 yuan, but the general price of big brands is 100+.
Their quality is definitely not as good as that of Huajianji.
It's amazing.
It seems that no matter what essential oil, the price is 100-200 yuan.
The extraction ratio of rose essential oil is low, and pure essential oil costs at least a thousand yuan; the output of real lavender is small, and a selling price of more than 200 yuan is normal; tea tree essential oil is cheap and can be bought for sixty or seventy yuan.
However, in the market, they are sold at similar prices, with a price difference of 1-2 times at most.
Perhaps it is because consumers are more accepting of a price of 100-200 yuan.
Sometimes, when the selling price is low, people not only do not think that the product is good value for money, but instead think that the product is fake.
I remember that this was the case with a certain type of milk powder. In order to compete with imported milk powder, they had to raise the price, but in fact the cost was not high.
Since Ye Han intends to target the high-end market, the price cannot be low.
She thought about it and decided to launch a series of products, give out gifts, and the product packaging should also be high-end.
5ml tea tree essential oil + 20ml tea tree gel, including Australian tea tree identity card + sterile application stick, priced at 169 yuan.
10ml pure Australian tea tree essential oil, free essential oil handmade soap, priced at 199 yuan.
Combined with lavender essential oil, it can remove acne and lighten acne marks, a two-pronged approach, priced at 399 yuan.
Thanks to its good efficacy, the tea tree essential oil series products swept major social platforms as soon as they were launched, and were widely promoted, becoming another hot-selling product after lavender essential oil. Everyone with acne-prone skin has a bottle of it.
This has completely established Huajianji's unshakable position in the essential oil market.
"Wow, I didn't believe it at first. I applied it to the acne I had just given it a try the night before, and it was gone the next morning!!
Oh my god, this is too fast, isn’t it? #acnedisappearingtechnique#”
"I am really grateful to Hua Jian Ji. My face is covered with acne. I can only wear a mask when going out. I dare not look up. I feel very inferior.
Although not completely healed now, most of the pimples have disappeared. I believe I can successfully fight acne!"
“My dears, listen to me, you must buy the essential oil + gel one!!
Tea tree gel is soothing and gentle, specially designed for sensitive skin. Apply it in advance when there are signs of acne, without damaging the skin. Once acne forms, apply essential oils, and it will disappear in two days at the latest. Good news for acne-prone skin. "
"With this essential oil, I finally don't have to go for acupuncture. Every time I do it, my face becomes red and swollen, which is very uncomfortable."
"Sisters, I found that you can also apply tea tree oil on your back if you have acne. It works better when used with gel. I've personally tested it and it works!"
"Really? Then I'll try it too."
“I have recommended it to all my friends who are troubled by acne, Huajianji yyds!”
According to a survey, there are more than 200 million teenagers suffering from acne in the country. Adults will develop acne due to staying up late, endocrine disorders, and clogged hair follicles. 30% of adults have acne.
Like people with sleep disorders, it is another extremely huge market.
Tea tree essential oil itself has the effects of sterilization, anti-inflammatory, and astringent pores. It is suitable for oily and acne-prone skin. It can kill bacteria such as Propionibacterium acnes and Staphylococcus epidermidis that cause skin infections, thereby achieving the purpose of inhibition.
The S-grade Australian tea tree cultivated by Huajianji is rich in nutrients and its effectiveness is increased several times, with immediate results after application.
It is very popular in the market.
Unlike other inflammations, acne, especially acne on the face, can cause appearance anxiety and inferiority complex, so people's needs are extremely urgent.
This led to an unprecedented buying spree after Huajianji's products were launched.
Many people even buy it without thinking twice after seeing others recommend it, because the price is not expensive anyway.
It can be seen that he is troubled by acne on a daily basis and has tried various methods, almost to the point of seeking medical treatment from all directions.
Fortunately, Huajianji gave them a satisfactory answer.
Since then, with the publicity from bloggers and influencers, the trend has become unstoppable.
Tea tree essential oil topped the [acne treatment best-selling list] in just three days, and one week later its sales were 10 times that of the second place!
The sales volume reached 300,000 bottles in a single month, setting a new record.
Even lavender essential oil is far behind.
Even some major essential oil brands that had heavy publicity and promotions during 618 or Double 11 did not achieve as much sales as this time.
In the month of November, the sales of the Tea Tree series alone exceeded 70 million!
It is comparable to the turnover of EsteeLand X skincare products.
It's just terrible.
The skin care products market is twenty times larger than the essential oil market, not to mention that the other party is a world-renowned brand with a wide audience and high product unit price.
Huajianji is a brand that only entered the essential oil field last year. It was a newcomer, but the success it achieved when its tea tree essential oil was first launched shocked everyone in the industry.
Some essential oil brands are confused. It’s not even that fast as riding a rocket, right?
They have been in the market for seven or eight years, but the fame others have gained in just one month is not as great.
With two best-selling products and the luxury-grade Rose Otto essential oil, Huajianji has made great achievements in the essential oil field, completely opened up the market and became synonymous with high quality.
I believe that within two years, we will be able to take the top spot in market share.
In November, the Metasequoia forests and maple trees have turned red.
The former is a mixture of golden and red, with feathery leaves projected on the water like an oil painting; the latter has turned completely red, creating an effect of a forest full of colors.
The view from the top of the mountain is even more spectacular.
The red color spreads all over the mountains from the top of the mountain to the valley, covering the entire forest. It is a bright and passionate red, like a dyed canvas, reflecting the rosy clouds in the sky. Standing on a high place, you can see it all.
There are countless tourists climbing to the summit every day, and the forest scenic area welcomes a huge crowd of people.
People who originally didn't like climbing mountains climbed to the top of the mountain with trembling legs and panting, just to see a view that they would never forget.
Although it is the off-season after the Golden Week, the number of tourists to Huajianji still remains at a high level.
Especially on weekends, there are queues at all three entrances and the park is crowded with people.
The Forest Hotel is often fully booked. Occasionally, there are a few rooms available, but they are quickly booked and will not be vacant for more than a day.
After more than a month of site selection, the channel department submitted a preliminary plan for the branch.
After comparison, Ye Han selected a few and prepared to conduct on-site inspections before making a decision.
She was very interested in one of the flagship stores of the famous watch brands.
The other party withdrew the counter due to image issues. The store covers an area of more than 500 square meters and is located in the most prosperous commercial street in S City. The location and decoration are very eye-catching, with a huge flow of people. It is a gathering place for the middle class and the rich.
Of course, the rent is also the highest, and the offer is 27 million per year.
This price is undoubtedly breathtaking.
As expected of a first-tier modern metropolis, its rent ranks first in the country.
The store is located in the most luxurious commercial street, where every inch of land is valuable and luxury stores are everywhere, so it would probably be difficult to negotiate the price.
Yin Hong's words also confirmed this.
The other party is a group company, a real estate tycoon, specializing in luxury shopping malls.
Not only is there little room for negotiation on price, but the brand's overall strength, image positioning, operational capabilities, credibility, etc. also need to be taken into consideration.
Ordinary brands have no chance to settle in at all.
Although Huajianji's IP has developed rapidly, with a valuation of tens of billions, good reputation and popularity, and its products are positioned in the mid-to-high-end; but in terms of brand strength, it certainly cannot be compared with these international brands that have been standing for many years.
It can only be regarded as a leader among emerging brands.
It is similar to a unicorn company.
Therefore, after Ye Han's on-site inspection, he did not formally meet with the person in charge, but came back to make a planning proposal.
The brand positioning, product types, decoration design style, as well as the use and presentation of high technology were elaborated in detail and submitted to the other party by Yin Hong using his channel relationships.
The person in charge was indeed very interested and had heard of the puzzle model of Huajianji.
In a way, it is the most luxurious and high-end product in the puzzle, which is equivalent to the Hermès in the circle.
After many negotiations, an agreement was finally reached.
There are no rental discounts and the decoration must be in a unified style, otherwise it may face rectification at any time.
Ye Han said it was no problem.
This is an opportunity for surrounding stores to take a further step and showcase their brand image, which is of great significance.
After the two parties signed the agreement, the decoration team reinstalled according to the drawings printed by W04.
Since most of the interior decoration does not need to be changed, it is expected to be ready for entry into the store in December and officially open on January 1st.
The other two branches located in City B and City C are under negotiation. They are 200-300 square meters in size. Their geographical location and area are not as good as those in City S. The rents are 12 million and 8 million respectively. They are expected to open after the new year.
Countdown to the end!
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