Jinjiang genuine 190
Guan Qing looked at the bamboo leaf jade brooch that was priced at 50,000 yuan. Although she liked it very much, the price was indeed beyond her expectations.
For the middle class, buying a few luxury bags every year is not a problem, but mid- to high-end jewelry can easily cost tens of thousands or even hundreds of thousands of dollars. Brooches, pendants, earrings, bracelets, and rings, just two sets of them can be very valuable.
Just like this bamboo leaf jade brooch, it is not a mainstream jewelry, but just a simple combination, and the price is as high as 50,000 yuan.
With their spending power, they cannot reach this level for the time being.
Guan Qing held her daughter's hand and walked past the display windows, her eyes constantly fixed on the jewelry on the models.
The show-style wisteria pendant is priced at 59,999 yuan, and the matching earrings are priced at 39,999 yuan. The novel design and exquisite craftsmanship attract the attention of passers-by.
There are several more co-branded products: a daisy brooch inlaid with yellow diamonds, a green and yellow two-tone ginkgo leaf brooch, a feather-light gradient Metasequoia brooch, an elegant plum branch brooch, and small, emerald green bamboo shoot earrings (emerald model)...all priced at more than 30,000 yuan.
Each model has a strong sense of design, novel shape and extraordinary exquisiteness.
They are all new models launched by G this year, and they shined at the international fashion week with the "plant series" that they focused on.
I didn’t expect that most of them are actually co-branded products with Huajianji!
Everyone who passed by was amazed.
Only a very small number of them have heard of the news of the collaboration, and more people have learned about related products through the fashion circle and celebrity red carpets and are relatively unfamiliar with Huajianji.
However, this time Ye Han opened a high-end flagship store in S City, showing his achievements without reservation, allowing the public to once again recognize the powerful influence of Huajianji.
The pendants, puzzles and other peripheral products in front set the "plant-based" tone, which is enough to prove that this is an element of Huajianji.
G family and Huajianji.
One has raw materials and craftsmanship, the other has elements and design. The collaboration between the two is well deserved.
Guan Qing stood in front of the window, feeling a little regretful.
These accessories are indeed perfect, but they are expensive and not affordable for ordinary people.
Today, on a whim, I brought my daughter to the new store to shop, and we have already spent more than ten thousand yuan; if we buy another piece of jewelry worth tens of thousands of yuan, it will be a huge overspending.
Guan Qing shook her head and was about to give up, but she saw the glass display case in front of her, which displayed a whole row of dazzling accessories.
The overlapping lights shone on the jewelry, the pure broken diamonds reflected the dazzling light, the inlay craftsmanship was extraordinary, and many people were choosing.
The prices of these products are mostly between 1,500 and 4,000 yuan, which are considered light luxury and more suitable for middle-class consumption.
They are upgrades made by Ye Han based on the original accessories.
For example, the Epiphyllum pendant has a natural diamond inlaid on each tip of the outer arrow, which instantly elevates the quality of the piece to a higher level as the light flows.
The stamens and base of the two-color Vanvisa have also been processed, and are surrounded by tiny orange gems, making it look more high-end.
12 popular wisteria earrings, the ear hook material is adjusted from 925 silver to 999 pure gold.
The long inflorescence hangs down below, with a one-inch tassel added to the bottom of the three strings of petals, and a pure amethyst hanging at the bottom, which is high-end and elegant.
The transformed light luxury model has a more noble look than a simple miniature model, but its exquisiteness remains the same.
Moreover, their price is less than one-tenth of the co-branded show models, which makes them extremely cost-effective.
This is an attempt made by G family and Huajianji in recent months.
Currently, the product is only available in a few stores. After receiving market feedback, it will be gradually available in all stores, opening a special line for the "light luxury series".
As the provider of the original version, Huajianji accounts for 60% of the profit sharing.
Guan Qing tried on a willow leaf brooch.
The brooch is made of high-quality malachite, the natural texture of which just forms the pattern of willow leaves. The outer edge of the leaves is lightly gilded, with exquisite craftsmanship, fresh and elegant.
Apart from the different material of the jade brooch, there is not much difference in other aspects.
The price tag is 2,599 yuan, a price difference of nearly 20 times.
The bamboo shoot earrings made of peridot are equally beautiful. They are as green as grass, with delicate carving and high clarity. Although small, they are very eye-catching.
It can be noticed at a glance.
"It looks great. It looks great on mom!" The little girl's eyes sparkled. "Mom, buy it. I'll call dad to pay for it."
Guan Qing chuckled: "Don't bother Dad, he's in a meeting outside and is very busy. Mom will pay for it herself."
I took a look at the price, 1799.
The two together only cost 4,400 yuan.
She asked the clerk to help her pack it up and prepared to check out.
"Hello, the total consumption is 20,790 yuan. There is a 10% discount for the opening, so the discounted price is 18,711 yuan."
"We have a buy-one-get-one-free promotion this month. There is a gift cabinet next to it. You can choose 2-4 gifts according to your preferences."
"Yaoyao, go and pick it."
"Okay!" The little girl nodded happily and ran to the side.
There are many kinds of gifts, including postcards, mobile phone cases, bookmarks, dried flower notebooks... pitcher plant thermos cups, essential oil aromatherapy candles, and even more high-end bamboo fans, bamboo vases, essential oil gift boxes, etc.
The little girl picked for a long time, and with the help of the little robot, she picked up a set of notebooks worth 169 yuan and a fluffy alpaca pillow, and walked over, holding one in each hand.
Guan Qing took the gift from her daughter with a little surprise.
The notebook is also a co-branded model, and it is very high-end.
Walking out of the store, she looked at the 3D light models constantly displayed in the air and the gorgeous decorations behind her. The high-end image of Huajianji has already been deeply rooted in people's hearts.
Huajianji No. 1 Store achieved amazing results on the first day of its opening, receiving more than 1,600 customers throughout the day and achieving a turnover of 13.45 million!
The average spending per customer exceeds 8,000 yuan.
After seeing the data sent by the channel department, even Ye Han couldn't help but be shocked.
It is worthy of being the most prosperous commercial street in S City, a gathering place for the rich and the middle class, whose spending power is terrifyingly strong.
The money spent in less than an hour in the Huajianji store is equivalent to an average person's monthly salary.
Ye Han still remembers that when the Botanical Garden store opened for the first time, the cumulative sales on that day was 1.67 million, which was an amazing sales volume at the time.
Now, a year and a half has passed. With the growing fame of Huajianji, the continuous enrichment of its product line, and the excellent geographical location of its branches, its turnover has increased eightfold compared to before!
Set a record for the highest single-day turnover.
What does it mean to exceed 10 million in a single day?
Two years ago, H store reopened for business again after renovation. Consumers who had been waiting for many days swarmed in and a buying frenzy broke out, creating a single-day consumption record of 19 million. It became a benchmark for luxury stores across the country and caused a sensation!
Huajianji’s turnover accounts for 70% of this world’s top luxury brand!
It beat a number of international brands and ranked top 3 in the single-day sales ranking, with remarkable achievements.
No one would have expected that a brand that had just opened a store in a commercial street where every inch of land is valuable would have such a terrifying ability to attract money.
This attracted the attention of almost all the luxury stores on the entire street and shocked the person in charge of the shopping mall, who repeatedly confirmed the authenticity of the data.
Two months ago, it was extremely difficult to enter Huajianji. The rent did not decrease at all and there were many regulations to comply with. It was probably the least well-known brand to have settled there.
The person in charge even implicitly stated that if sales and brand image were not as expected, the counter would have to be withdrawn after one year.
However, in just one day, Huajianji gave everyone an unprecedented shock.
It directly established its position in the commercial street, and it will remain there for a long time and remain standing.
Ye Han is checking the data compiled by the marketing department.
In addition to the considerable sales of collectible 3D puzzle sets, figures, pendants, robot remote control models, etc., the co-branded brooches and earrings with the fashion brand G and light luxury accessories have become another major sales category, with a total of more than 1,100 pieces sold and a total amount of more than 4 million yuan.
Customers in City S prefer diamond-studded and decorated jewelry rather than original classic styles, which also reflects their purchasing power.
Among the essential oil products, the expensive Rose Otto essential oil is more popular.
This is the difference in audience and consumption concepts.
For high net worth clients, whether it is a piece of jewelry costing two or three thousand yuan or a brooch priced at tens of thousands of yuan, it is all within their spending range.
On the opening day alone, more than 50 pieces of show jewelry were sold, with the highest single-person consumption reaching 440,000 yuan, equivalent to 2-3 years' income for an average family.
This situation is almost impossible in W City.
Only in international metropolises and luxurious shopping malls where every inch of land is valuable can such a grand scene be created.
At the same time, the naked-eye 3D light show at the entrance of Huajianji and the small robot welcoming guests have a good effect in attracting traffic; the store's carefully crafted high-end display cabinet image, its reputation as the Hermès of the puzzle world, and its collaboration with emerging fashion brands have been recognized by high-net-worth customers.
Otherwise, I'm afraid I wouldn't be able to achieve such success.
It seems that this step of entering the store was done correctly.
After looking through the sales data and feedback from the little robot, Ye Han was completely relieved.
In February, Huajianji’s branches in the core business districts of City B and City C will open one after another.
With the success of No.1 Store, I believe the sales of these two branches will not be bad either.
If the branches operate well, Ye Han expects to open 20 branches (16 in China and 4 abroad) within two years.
Replicate the model of City S, enter other first-tier cities, comprehensively upgrade the brand image, and further expand visibility and influence.
The opening of the new store not only brought huge profits, but also attracted a lot of attention and popularity.
Many media reported the grand opening of Huajianji Store No. 1.
There is even a media title: [Sales of over 13 million on the opening day, frequent joint hits, can Huajianji be called the ceiling of domestic IP? ]
Many people think so.
From the rise of plant-related products, the sale of puzzle models and other products overseas, the launch of co-branded products, the popularity of Victoria amazonica restaurants and robot modes, the cooperation with Ant S Forest... to the IP valuation of tens of billions and the successful opening of branches, everything seems to confirm this fact.
Another group of people feel that it has developed too fast, lacks foundation, and cannot reach the level of being well-known like the Forbidden City IP.
But comparing "Hua Jian Ji" with this heavyweight IP, which is a world cultural heritage with a history of more than 600 years and one of the symbols of Chinese culture, is enough to illustrate the status of the former.
In just two and a half years, Huajianji created a miracle.
The popularity of the related comment section is also unprecedented.
"Damn, I went to S City for a trip a few days ago and was about to check in at a landmark building. Guess what I saw? [Photo of the light show][Photo of the queue at the entrance]"
"Oh, congratulations on the opening of the new Huajianji store!"
"Hua Jian Ji has become something that I cannot reach (crying)(crying)"
“I never dare to enter any store on that road. They are either luxury goods or handmade custom-made products from country X. I only dare to pass by and take pictures.”
"Same! I once accidentally walked into a store I had never heard of (later I found out it was a niche luxury brand from a certain country), and when I saw the price tag my eyes went dark and I ran away immediately."
"Hahaha, my mom took me to D's to buy a bag, and I was shocked to see Hua Jian Ji next to it. My mom also asked me which brand was so popular? There were so many people queuing at the door."
“I went shopping with my friends and was shocked the whole time. It was completely different from the shops in the scenic area.
The space is super large, the dome is very high, and the ceiling is made up of countless geometric crystal mirrors. When the lights are on, it looks magnificent.
The peripheral products are clearly divided into areas, giving a full sense of space. The pendants are either hung on the 'crystal tree' or have a dedicated display area, which is really high-end.
The figurine area is the most amazing, simulating the shape of trees, and the walls on both sides are decorated with spotlights, which is very beautiful.
The macaw, peregrine falcon, brown-backed shrike and other figurines, some of which are placed in glass houses hung by hooks, and some are designed to be placed in bird nests. They are really lifelike. I want to buy them all, not to mention those that I see for the first time. "
"There's also a display window! It's said that all the jewelry inside is co-branded show pieces. I glanced at the price of the brooch and it's priced at 35,000... Excuse me, I don't deserve it."
"Don't just look at the show models, there are affordable luxury models. Although I still can't afford them, the styles are really beautiful."
"Indeed! Compared with Pando X and Swarovski X, I would rather buy the light luxury model of Huajianji. The level of sophistication is not on the same level."
"Is the light luxury model available online? Why can't I find it?"
"It's available on the official website. Go buy it on the official website."
"When will Huajianji open a store in City C? My wallet is thirsty!"
"It seems to be decided, Taikoo Li, City C."
"Fuck, another place I can't afford. Huajianji is awesome."
While the new store in City S has achieved impressive results, the annual card application has stopped and Wang Yun is urgently calculating the data.
All major departments of Huajianji are also conducting year-end summaries.
Last year was a year of rapid expansion and great success for Huajianji. Overall revenue and expenditure were at historical highs, and the total tax paid was expected to exceed 200 million yuan.
The system has handed over the specific data to Ye Han.
It’s late, late, here I come.
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