The dice on the automatic mahjong table started spinning again, and the atmosphere here became lively.
The student from the basketball team spoke up: "Brother Yan, please give me some advice."
The students who came over to watch: "Ah——"
Someone started to make a fuss: "Wang Zihe, what's wrong with you? We are all here to have fun, why are you trying to smuggle in some stuff?"
Wang Zihe remained calm and said, "It's money, not shameful."
Yan Xianjue raised his eyebrows and immediately became interested: "Tell me about it."
He quite likes this mentality.
Wang Zihe said as he drew his cards, "I'm doing a summer job at home now. My dad gave me a batch of overstocked rackets and sports gloves and asked me to get rid of them."
"I tried discounting it and bundling it with other hot-selling products, but it didn't seem to work very well. In fact, the sales of the hot-selling products decreased."
Yan Xianjue complained: "This isn't a summer job for you. At most, you're being asked by a capitalist's son to experience the workplace."
Wang Zihe did not refute, but just asked Yan Xianjue: "Do you have any ideas?"
In fact, he wanted Yan Xianjue to help him promote his products, but when he saw Yan Xianjue today, he gave up this plan.
If you put a piece of clothing worth hundreds of thousands of dollars together with something worth only a few dozen dollars, wouldn’t the item worth only a few dozen dollars seem less valuable?
By then, Yan Xianjue will be wearing a suit made of diamond powder and holding a dusty racket in his hand, and then all these goods of his will be completely wasted.
"I don't want your attention for nothing. I'll give you one-fifth of the net profit."
Yan Xianjue's originally casual posture immediately straightened up.
The people around him were speechless when they saw the contrast between his before and after appearance. "It's just a few bucks, Yan Xianjue, why are you so daunted?"
Yan Xianjue rolled his eyes and put his arm around Shen Fangli's waist: "I'm different from you. I'm the one who has to support my family now, so of course I can't miss any opportunity to make money."
Shen Fangli's face flushed with shyness. If there weren't so many people gathered around, she would have reached back to pinch the soft flesh on Yan Xianjue's waist.
Fortunately, Yan Xianjue knew his limits and only teased her for a few words. Seeing that she was really shy, he let go and changed the subject.
"Can't you even improve your brand reputation?"
Yan Xianjue actually doesn’t pay much attention to what his classmates’ families do.
His student life was really routine. If he hadn't met the male and female protagonists, he would have continued to follow the routine until graduation.
But he was not completely ignorant. He had Zhou Ye, a big mouth, by his side and he heard everything.
Take Wang Zihe for example. His family is in the sporting goods industry.
Although this is not a monopoly and highly profitable industry, it has won the trust of steady progress and has always maintained a high market share.
In addition, it is a national-level old brand and consumers also recognize it.
Wang Zihe was silent. He didn't know how to explain, so he simply turned over the phone that was lying on the table, unlocked it, and handed it to Yan Xianjue.
Yan Xianjue: “…”
Yan Xianjue's eyes suddenly darkened, and he felt that this extra money was not something he had to earn.
It would be better to go home and ask his elder brother to give him some gold coins.
He asked very seriously: "Is your designer's name Lei Xuan?"
Shen Fangli didn't look at her phone, but after hearing Yan Xianjue's words, she already had a picture in her mind.
She shook her head decisively to get rid of the outrageous image in her mind.
But Yan Xianjue didn't give him that chance: "Rainbow-colored basketballs, fluorescent green table tennis rackets, and baseball bats printed with Hello Kitty."
He concluded: "It only sells because consumers are blind."
"Also, have you paid Hello Kitty the co-branding fee?"
They are not quite sure about the overall ratings of the travel variety show, but it can be said to be quite high in their class.
Basically, even if you didn't follow the whole series, you would have watched a few episodes.
Not to mention the edited clips circulating on their phones.
They all knew who Lei Xuan was.
At first, they felt that Yan Xianjue was going a bit too far when he said the designer was Lei Xuan.
But after listening to Yan Xianjue's description, the students didn't know what to say.
A classmate silently raised his hand and asked, "Excuse me, has your designer been fired?"
Wang Zihe also heard Yan Xianjue and his classmates' disdain for these products and nodded silently: "Open it."
"Even the manager who agreed to let him make the actual product was fired."
To be precise, the entire line from top to bottom is open.
Seeing Yan Xianjue's attitude, he no longer held out much hope: "Forget it if it doesn't work. How about I just have it destroyed directly?"
Yan Xianjue sighed, "What a waste."
"I have an idea. I'm not sure if it will work, but I can give it a try."
Wang Zihe nodded and had no objection to Yan Xianjue giving him a heads-up in advance.
His father just wanted him to try it.
If you really want to revive a product line, you would never hand it over to a high school graduate who knows nothing.
I gave it to him just to give him something to do during the summer vacation. This is his father making use of the waste.
"You can make a collaboration if you can. It doesn't matter if it's ugly. Fans will love it."
"Don't think you can't connect with others. Look for small factories that need your brand to boost their value."
Shen Fangli, who had just bought an ugly co-branded bag, fell silent.
The classmates who had a bunch of ugly niche co-branded items at home also fell silent.
Yan Xianjue hadn't finished speaking yet: "As for those ugly joint ventures that can't be released, make them into blind boxes, select the ugliest one, and make it a hidden model."
Everyone at the scene, including Wang Zihe: "..."
"Although our average moral level is only slightly above the legal level, Yan Xianjue, you are truly not a human being!"
A classmate let out a painful cry, as if he suddenly understood where all those ugly things he had collected came from.
Shen Fangli raised an objection: "This doesn't quite fit in with the brand's original image."
After all, many of the national brands have an image that is simple and practical.
For example, price increases due to collaborations or blind box sales are things that only young people play with.
At least her dad would never buy blind boxes.
Yan Xianjue fed her a grape.
But Shen Fangli always felt that he was trying to say that even eating couldn't shut your mouth.
He leaned back in his chair and said slowly, "We still have Wang Zihe."
"The oldest among us is only nineteen. What a great age! Even if we make mistakes, we can still be forgiven."
"If it fails, let his father say it was just the child playing around. I implore consumers to be more tolerant of you for your bold attempt."
“If you succeed, you can say you are working hard to develop new markets and seek transformation.”
Classmates: “…”
It seems like you have said everything.
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