"Decid what?"
He didn't answer directly, but changed the subject: "Sister, since things have come to this, I can't rest now. Otherwise, how can I live up to Mom and your expectations? I won't let that family have an easy time!"
“I know, but competing with the Jiang family is not something that can be done overnight.”
"Take a look at the broadcast schedule I proposed. What do you think? What needs to be changed?"
Jiang Ran took the broadcast schedule that Jiang Huaijing handed her; it was all the dramas she had recommended.
but...
"Why is there a month-long gap with no new dramas airing?" Jiang Ran asked, puzzled.
"That month is Jiang's major drama series this year, 'The First Shot.' If it clashes with the show, it might be detrimental to the viewership."
The First Shot?
Jiang Ran couldn't help but smile and said, "Then let's broadcast 'Thousands of Snowflakes' this month."
"Are you sure? That's a big-budget drama that everyone in the industry is optimistic about. Can we compete with it using a low-budget drama?
"Of course." Jiang Ran confidently raised her chin.
Of course she remembers "The First Shot".
A big-budget production directed by and starring top-tier directors, it started strong but ended weak, with both its reputation and popularity plummeting.
That caused the Jiang family to lose a lot of money, but in their previous life, the Jiang family had Lin Jun's works to support them, so they could make up for any losses in other projects.
Currently, the new dramas broadcast on Xiaozhu Video are all low-budget and not well-regarded works, which were initially met with disdain by the industry.
How can a platform that's so stingy and only buys low-investment works possibly compete with platforms that broadcast high-investment works that have their own established fanbase and traffic?
But to everyone's surprise, after a quarter, the new dramas broadcast by Xiaozhu Video, despite being small investments, had an absurdly high rate of return.
Almost every new drama series that airs is initially ignored and receives zero advertising revenue, but after airing, it becomes increasingly popular, with viewership soaring and advertisers vying to place ads.
In contrast, other platforms spend a lot of money on big-budget promotional productions, but the playback effect is unsatisfactory and fails to meet expectations. Advertisers call every day to inquire about the results.
What industry insiders can't understand the audience's preferences is the audience's taste. Some dramas are just so peculiar that even though the industry is very optimistic about them, the audience doesn't buy into them at all after they are broadcast.
As a result, some people who are interested in metaphysics have begun to suspect that there are people from the future working inside Xiaozhu Video.
Otherwise, how could it be that their newly released dramas all had such good popularity, and all of them were works that were not expected to be popular in the early stages?
Jiang Ran suddenly thought of something and smiled mysteriously.
"Oh, right, there's one more thing."
"What's up?"
"I want to sign Qiao Yan, the female lead of 'Thousands of Snowflakes'."
Jiang Huaijing was somewhat surprised to hear this.
"But we're just a streaming platform, not a talent agency."
Jiang Ran thought about it for a while, tapped the table with her index finger, and said with pursed lips, "Brother, don't you think that with the current development, online streaming platforms will definitely replace traditional TV stations as the most important streaming platforms for TV dramas and movies in the future?"
Jianghuai nodded, indicating his agreement with her statement.
Nowadays, young people do indeed prefer watching TV series and movies online.
Jiang Ran smiled with satisfaction, indicating her delight.
"Currently, the dramas broadcast on our platform are all finished products purchased from other companies. Even if a drama becomes popular, we still have to share the profits with other companies. If an actress becomes popular, it only creates value for her agency, and it doesn't bring us any benefit."
Jiang Ran continued, "However, if we control the actors, production, and broadcasting ourselves, the benefits will be much greater than if we buy finished dramas from other companies."
Upon hearing Jiang Ran's suggestion, Jiang Huaijing's eyes lit up.
Brilliant!
How come he didn't think of such a great suggestion!
If a show becomes a hit, the profits don't need to be shared with other companies. Not only that, the actors who become popular along with the show are also from our own company. This is a hundred times better than buying shows from other companies to promote their artists.
Seeing Jiang Huaijing's radiant expression, Jiang Ran knew that he also thought the suggestion was brilliant.
Actually, this wasn't really her suggestion; it was just the trend of the times.
Ten years later, domestic streaming platforms do indeed have the most say, and each platform is more willing to promote its own self-produced dramas. Although they will continue to purchase dramas produced by other companies, they do favor self-produced dramas in terms of resource allocation.
Jiang Ran raised an eyebrow, put down the schedule, and smiled, "So, before 'Thousands of Snowflakes' airs, let's sign the actress before she becomes famous."
"Okay, don't worry, leave this to me."
Jiang Ran did this because Qiao Yan had helped her when she was down on her luck in her previous life.
Qiao Yan's previous life did not end well. After she became famous with "Thousands of Snowflakes", she enjoyed two years of glory and became a popular actress that was not to be underestimated at the time.
However, her competition with Jiang Xinrou for the same role aroused Jiang Xinrou's resentment.
Soon after, Jiang Xinrou took drastic measures, colluding with various marketing companies to fabricate a series of negative stories about her, causing her to suffer prolonged cyberbullying, develop depression, and ultimately commit suicide by jumping off a building.
She would save her in this life as a way of repaying her for helping her in her past life.
They are all victims and must seek justice from Jiang Xinrou, the perpetrator.
How can such a vicious person live such a glamorous life?
She should be buried in the dark underground, to be despised by people!
After leaving Jiang Huaijing's office, Jiang Ran went to the square, where the promotional video for "The First Shot" was playing on the big screen.
Jiang Ran twitched the corners of her mouth, revealing a strange smile.
Jiang's family, just wait and see. Starting with "The First Shot," what follows will be your nightmare.
Jiang Minghui has always boasted of his exceptional talent; she wanted to see how he would save the Jiang family from inevitable decline.
Upon returning to the entrance of the Jiang family villa, Jiang Ran suddenly felt a sinister gaze fixed on her from behind.
She frowned unhappily, then turned around abruptly. She saw the flower branches in the flower bed sway, and some petals fell to the ground.
As if she had thought of something, Jiang Ran smiled knowingly and looked at the auntie who was cleaning at the door.
"Has the old lady returned today?"
"They're back, they're back. The old lady seems especially happy today. Perhaps something good happened. She's also much more friendly to us than usual."
Jiang Ran nodded, biting her lower lip with her teeth to suppress her laughter.
I glanced at the time and realized that this was the correct time; it happened at the same point in my past life.
He lifted his leg and walked into the house. As soon as he entered the hall, he saw that Jiang's mother was dressed up in a flamboyant manner.
No, when hasn't she dressed like a peacock?
Jiang Ran's ears twitched, carefully noticing the faint sound coming from the flower bed outside.
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