Chapter 239 The Embryo of Entertainment Capital



Chen Chen didn't care much about the business of the commercial bank. The plan had been decided long ago, and all that was left was for Hui Hongfang to execute it.

However, it still caused a little discussion.

After reporter Wang Xiaomeng reported on the commercial bank, several local banks secretly laughed at it, saying that the commercial bank was overestimating its own capabilities and actually wanted to benchmark the American Express Black Card. It was a big ambition but absolutely impossible.

These banking industry news were also passed on to Xiao Chen. After taking a closer look, he roughly understood why his peers were so pessimistic about their own bank.

At present, the source of funds for banks still relies on depositors, especially mass depositors. Everyone is busy attracting deposits. They will not miss out on corporate deposits, let alone small deposits.

Several banks thought that the commercial banks were playing smokescreens and took the opportunity to hype themselves up, even putting deposit-raising advertisements at the entrances of the commercial banks.

Hui Hongfang was furious and went to complain to Xiao Chen again: "This is too much. The Big Four banks are simply going too far. Haven't you seen that they have stuffed deposit-raising ads into our business hall? I think we should fight back, little boss."

"Hey!" Chen Chen put down the book about stock trading in his hand and looked at Hui Hongfang speechlessly. "Why don't you understand the main point? Is a battle of loyalty interesting? Can't you see I'm learning? Think about what the focus of your work is now. Is it those worthless retail investors?"

Xiao Chen said earnestly: "You should be busy building the customer service department and investment department now."

He is learning about stock trading and plans to take advantage of the Internet winter to buy at the bottom next year, but what's wrong with this Mr. Hui?

Those state-owned banks want those small depositors, so they can take them. Xiao Chen doesn't care at all. In fact, Chen Chen also understands that those banks are just jealous.

Hailu Group's business has been transferred to the commercial bank. There are still a large number of projects to come, and the commercial bank may make a lot of money this time.

It's their right to be jealous. He's already reaping the benefits, so let them be jealous. Chen Chen doesn't care about those who are pessimistic about the future of commercial banks.

"But if we allow them to solicit customers at the door of our business hall...it will be embarrassing for us," said Hui Hongfang.

Chen Chen immediately complained back, "What's the point of having face? If it's gone, it's gone. As long as the number of our major clients is increasing, that's all that matters."

Chen Chen didn't want to go to war with the state-owned banks. If he couldn't win, the outcome would be doomed.

Commercial banks are still very weak today.

"If we poach one of their big clients, how many small clients will they need to make up for their losses?" Chen Chen asked.

After Wang Xiaomeng’s news was released, many wealthy local people were asking about Qianlong Commercial Bank’s platinum card.

Rich people are not stupid. You get what you pay for. Since commercial banks dare to offer an annual fee of one million, they will definitely provide corresponding benefits.

After a little inquiry, I found out that wealthy people are interested. Having a platinum card automatically makes you a member of the commercial bank's VIP club. You can travel by plane at any time and dine at local high-end restaurants without making a reservation. As for gifts for festivals and birthdays, those are just small matters.

This is the kind of card we want.

A maximum of one thousand bank cards are issued each year, and the number will only decrease and not increase. These bank cards are specially customized in platinum or gold, and each card is unique.

This... isn't this coming yet?

Some clients tried it out, and then found out that commercial banks were about to set up investment departments and there were various big projects within them!

For those bosses, this is an opportunity to make money.

There are still many wealthy people in the local area, but there are not many businesses that they can invest in seriously. Commercial banks are different. Chen Chen took out several projects originally planned for the Hailu Group and handed them over to banks for financing, mainly film projects.

He would not use his own money to invest in movies, but raise funds for filming through banks... Just ask which entertainment company dares to do this now, and who has the ability to do so.

No one else but him.

So Xiao Chen told Hui Hongfang that he really didn’t care if other banks came to his bank to steal customers.

The entertainment industry is about to make a move!

Xiao Chen planned to go in and grab a piece of the action. "Film and television guarantee investment, this is our next major investment project. You should focus on this, not those trivial things. Is that interesting? Did you actually execute the plan I asked you to execute?"

Hui Hongfang felt a little aggrieved: "We have already contacted those entertainment companies in the entertainment industry. Currently, more than 200 major clients are also quite interested in film and television investment. We can probably mobilize 1 billion yuan in funds to invest in the film and television industry!"

Xiao Chen was quite satisfied with this number. He would always talk about entertainment capital and entertainment capital in the future. Ha, this is what entertainment capital is.

Who can be more powerful than him who was able to mobilize 1 billion yuan to invest in the film and television industry in early 2000!

With a bank, many things become easier.

This money all comes from big clients, but when they invest in film and television, the bank will charge a handling fee. Not only does it charge the big clients, but it also charges the entertainment companies, so the bank makes money from both sides.

If an entertainment company is short of money for a project, it can go to a bank and submit a project cooperation application. Xiao Chen doesn’t make much, just a few points of the procedure, but the entire entertainment industry market is huge!

Ten years later, this will be a market with a trillion-dollar output value. A few percentage points of transaction fee will bring in tens of billions of dollars in revenue a year, which is still very safe. All of this is free money.

What's even better is that the money raised by the crews through bank financing is all placed in commercial banks, which is equivalent to transferring it from the left pocket to the right pocket. The bank provides special supervision and becomes a third-party neutral guarantor. As long as everyone gets used to this operating mode, future profits can be expected. Who in the entertainment industry doesn't make money? Star bosses, directors, and crew members will all be customers of the bank in the future.

Xiao Chen sipped his tea and said calmly, "Then let's just work hard. If we do a good job in this business, we won't be short of money. We don't need to listen to the complaints of our current colleagues. They know nothing."

Hui Hongfang was actually a little worried because she didn't know much about film and television investment. But Chen Chen had already made up his mind, so she couldn't say anything and could only work hard.

After thinking for a moment, Hui Hongfang said, "Tangren Film and Television in Shanghai contacted us. They want to raise funds for a TV series called Chinese Paladin!"

"Really?"

[Isn't that a good project? It's such a simple thing.]

Hui Hongfang said, "Currently, our staff have no specific experience. Little Boss, is there anything you should pay attention to in this project?"

"Yes, copyright!" Chen Chen said, "The financing funds must be deposited in our bank, and the film and television crew's account must also be kept in our bank. This will facilitate our supervision. Just pay attention to the copyright and profit sharing. These can all be discussed. This project is great, do it well!"

Xiao Chen looked up and asked, "How much money did they raise?"

"Thirty million!"

"What can this be used for?" Chen Chen was speechless. Isn't this a classic fantasy film? And it only has this little investment?

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