Chen Fei couldn't imagine what kind of store would require an investment of 10 million. Now, to open a store in Qianlong, a roadside clothing store with slightly better decoration would only cost tens of thousands of yuan, and a brand store in a high-end shopping mall would only cost hundreds of thousands of yuan.
Ten million?
Is this crazy?
Chen Fei really wanted to ask if Chen Chen was crazy, wanting to go to heaven at such a young age.
But don't say it, after hearing Chen Chen's crazy plan, Chen Fei suddenly felt that if this kind of flagship store was established, it would be truly unique. It would not only promote the Hailv Home brand, but also show the strength of Hailv Group to the municipal government.
Chen Chen held a special meeting for this flagship store. Those present included the financial director Lin Xue, Fatty, Zhang Xinyue, the newly appointed administrative director He Hui, the factory manager Jiang Peng, and the Yiwu warehouse manager Li Xin.
In addition, Brother Jing is far away in Shancheng, and Sister Feng is far away in Hong Kong. The two ladies participated in this meeting via QQ video.
Chen Chen stood alone on the conference table. He had no choice but to stand on the table because he was too small to be as tall as the table. This allowed Brother Jing and Sister Feng, who were far away in the mountain city, to see him clearly.
"Let me emphasize that a flagship store is definitely not a shopping mall. Although it sells goods, selling goods is not the main purpose. The flagship store is the image spokesperson of our company, our face, and the benchmark of our company's hard power." Chen Chen waved his hands. In order to let all the employees of the company have a full understanding, he also risked his life!
Everyone looked at Chen Chen, one hand on his hip, the other waving. "Some executives think that ten million is too much to open a store, and that setting up a counter in a department store will do. This kind of thinking is just petty and worldly-wise!"
After saying that, Chen Chen glanced at the financial director Lin Xue. Lin Xue lowered her head cooperatively. Oh, what should she do if she was called out by the boss?
Chen Chen paused deliberately. "The company is currently facing several issues. The first is brand building, the second is the restructuring of the Red Flag Factory, and the third is creating a garment base that is the number one in North China, and possibly the number one in the country. These are three things. They may seem like three things, but they are actually one. These three things can be completely summarized as the Hailv Group's clothing division."
Chen Fei nodded and agreed with Chen Chen's statement. The three things were actually one thing, and the three things were closely linked.
The ultimate purpose of the latter two things is for the first thing, which is the brand building of Hailv Group.
Chen Chen's words immediately perked up everyone. Everyone saw Chen Fei's ambition, and everyone participating in the meeting looked at Chen Fei.
They naturally didn't think that Chen Chen could say such words. It must be Chen Fei who told Chen Chen behind his back!
The reason why Chen Chen was asked to speak was because the flagship store matter was taken over by Chen Chen.
The purpose of the evening meeting was for Chen Chen to reassure everyone and prove his ability. So, he must say something weighty and insightful!
No one objected, and some were even relieved. It was a simple logic: Chen Chen was Chen Fei's son, and he would take over the Sea Green Group in the future!
Mr. Chen has been cultivating a business leader since childhood. This is called preparing for a rainy day.
Zhang Xinyue looked back at Chen Fei and smiled slightly. She felt that Chen Fei was too anxious. He started training Chen Chen at such a young age.
Chen Chen continued, "After thinking about it this afternoon, I've roughly decided that our first flagship store will be at the intersection of Huaihai Road and Nanjing Road in Qianlong. There's a single-family house there that I want to buy and then tear down and rebuild. Our preliminary plan is for our flagship store to be divided into three floors, about 5,000 square meters in total. The first floor will be a showroom, the second floor will be an experience hall, and the third floor will be a VIP lounge. We'll need about 30 to 50 employees. The flagship store employees will be employees of the Hailv Group, and in the future, the employees of our exclusive directly-operated stores will all be official employees of the Hailv Group!"
As Chen Chen spoke, the fat man here hurriedly distributed information to everyone.
After everyone had received their information, Chen Chen continued, "The average salary for employees will be around 3,000. Of course, with a high salary comes high requirements. Height must be between 1.65 and 1.7 meters. Employees will undergo special etiquette training, on par with flight attendants."
"The flagship store will utilize both retail and membership systems. Membership requires a minimum deposit of 5,000 yuan. We'll be inviting celebrities to the flagship store opening and hosting our first fashion show. Designer Zhang, please take note of this. You need to quickly produce Hailv Group's own clothing, at least ten styles and a hundred sample garments. We only have six months!"
Zhang Xinyue was stunned for a moment before she realized that she was the chief designer. Seeing everyone looking at her, she nodded quickly and said, "I will hurry up, definitely, definitely!"
"This project marks the official debut of our Hailu Group in the Qianlong business community. It's incredibly important, a matter of life and death! Aunt Xinyue, you must produce the design according to the plan!" Chen Chen looked at Zhang Xinyue seriously, feeling a slight sense of pressure.
[Woman, stop laughing and be serious. This is not a joke. Don't look at my dad, okay? You're making me feel like you're disrespecting me, your boss.]
[Although you may become my stepmother, you are not yet. Even if you become my stepmother, I am in a meeting at the company right now, so I don’t have a stepmother now.]
When Fade Chen heard Chen Chen's inner thoughts, he immediately rolled his eyes at his son and said, "Go on. What else?"
"Oh, oh!" Chen Chen immediately admitted defeat. His father was already a little annoyed. "Next is the advertising. Don't worry about it. That's it. The rest of the information and data are in the materials. You can check them out for yourselves. I just want to emphasize to everyone the significance and necessity of the flagship store."
Chen Chen was afraid to speak: "Now everyone has reached a consensus, right? Who agrees and who opposes?"
[Tsk tsk, that's so domineering, and putting your hands on your hips is even more domineering. Finally, I've made it happen.]
In front of a group of adults, Chen Chen felt very awesome, not just awesome.
Chen Fei was annoyed as soon as he saw Chen Chen: "Okay, now that you're done, sit down."
"Okay, okay."
Chen Chen quickly climbed down from the table. With the help of the fat man, he was like a disabled person.
[Oh my god, this isn't cool anymore. Why am I so small that I can't even reach a conference table? It's impossible.]
Chen Fei looked at everyone and said, "Since Chen Chen has already mentioned the necessity of a flagship store, I agree. However, this involves many things, and some areas still require your cooperation. This is what we will focus on, and I hope for your full support in the future!"
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