Chapter 122 Market share was taken back



Hearing what Ma Kaixuan said, Lu Sinian stared at him gravely and said in a cold voice.

"If it's not a broken heart, but something about the sales market, why do you have to make yourself so haggard? Shouldn't you go find the head of the sales department under you? Why are you coming to me?"

Although he and Ma Kaixuan grew up together and were close friends, Ma Kaixuan was in charge of the family business. He shouldn't have come to Ma Kaixuan to blame for his market failure, but rather to the head of the sales department of his company. At worst, he could go home to his grandfather and his father.

Hearing this, Ma Kaixuan raised his head, looked at him with resentment, and said hesitantly.

"Do you think I'd come to you, a grown man? If the leather goods market hadn't been losing ground and our sales chief couldn't come up with a solution, why would I come to you?"

Thinking of this, Lu Sinian shrugged and asked speechlessly.

"So, your sales manager can't figure out how to restore your leather goods business's market share, so you come to me. But what if I'm any use to you? How about I take you on a 25-kilometer cross-country run with a weight on?"

As a soldier, although he has some business talent and occasionally helps Mr. Wang manage the properties under his name, he spends most of his time training troops in the army.

If the market goes bad and you go to him, can he do anything? Can he go to run the market for him?

There was no other way but to take Ma Kaixuan for a 25-kilometer cross-country run with weights to clear his mind and stop him from always seeking medical treatment for his illness.

Hearing this, Ma Kaixuan became unhappy. He stretched out his hand and slapped Lu Sinian's strong chest muscles. He did not deliberately use much strength in this punch, thinking that he could push the opponent back a few steps.

Who would have known that Lu Sinian, a soldier, was in such good health that he was able to stand still without any harm after a slap. His own hand, however, bounced back from the opponent's chest muscles and knocked him back several steps. Ma Kaixuan finally managed to stand still and looked at the man opposite him with a stern face and a body as strong as Mount Tai, and said helplessly.

"Screw your 25km cross-country race with a weight. The only reason I came to see you is because of Zhang Yaoyao."

If he had not rejected Zhang Yaoyao's cooperation at the beginning, thinking that Zhang Yaoyao wanted to use him as a connection to Lu Sinian, Zhang Yaoyao would not have gone to Du Wen for cooperation, thereby gradually driving up the leather products sales market under Du Wen and eroding the market share he should have had.

He and Du Wen's leather products business originally shared the same market share in City A, but ever since Du Wen and Zhang Yaoyao started working together to sell leather products, the other party's market share has gradually expanded and slowly taken a dominant position.

This setback in his leather goods sales, and he finally had the nerve to approach Zhang Yaoyao about another partnership, only to be rejected. He then decided to offer a 30% discount on all leather goods brands under his control. As a result, his business quickly boomed, and he gradually regained market share.

Before he could be happy for a few days, Zhang Yaoyao came up with an idea for Du Wen. She asked him to hang a plaque in all the stores under his name, which read "Good things do not need price reductions, and good leather products do not need discounts." This clearly pointed out that his products were sold at a discount because of their poor quality.

For a time, the sales market of leather products in City A was shaken, and some people believed that his leather products were sold at a discount because of poor quality.

There were even many people who bought his discounted leather products and then returned to the store to return them.

With the money from the return, people would rather pay more to buy Du Wen's leather products that were not on sale. For a time, their leather products and reputation declined to the extreme. Du Wen did not lose a penny of money or manpower, and quietly regained his previous market share.

Ma Kaixuan was so angry that his lungs were about to explode. But the old guys in the company were not easy to deal with. Seeing that the store's turnover was declining and the money they got was less, they kept yelling at him to come up with sales methods to turn losses into profits. In order to force him to seize the sales market, they even slept on the floor in his office. I remember that he couldn't eat well or sleep every day, and he had to sleep on the floor in the office with a bunch of old guys. He was really a miserable fighter. No one was more miserable than him.

Of course, compared to the sad drama in Ma Kaixuan's heart, Lu Sinian naturally didn't know. He just frowned subconsciously and asked back.

"You came to me because of Zhang Yaoyao because of your market downturn. Why don't you go to her directly?"

This is really wrong. He and Zhang Yaoyao have nothing to do with each other. Why would he go to him when his market is losing ground? It's not his fault. Or, does Ma Kaixuan think that by going to him, he can restore his market share?

Is he too naive? He is not a god, can he turn the tide?

Lu Sinian's words made Ma Kaixuan's face flash with embarrassment, and then under the other party's stern gaze, he gritted his teeth and said.

"Hehehe, I went to Zhang Yaoyao to discuss cooperation a while ago, but she rejected me. So, I got angry and told the sales department to sell the leather products at a 30% discount. And guess what happened?"

Having said that, Ma Kaixuan looked at Lu Sinian with anticipation, and the other party said with a cold face.

"How should I know what's wrong with you? But as a businessman, I think lowering the price or selling your products at a discount is the worst possible move."

Under the condition of equal competition, Ma Kaixuan arbitrarily sold his leather products at a 30% discount, which was an act of disrupting the market. If the other party also reduced the price of their leather products, the leather products market in City A would fall into a vicious cycle of price reduction.

In general, Lu Sinian believed that Ma Kaixuan's unauthorized reduction in the price of the leather products he had was a bad move.

Ma Kaixuan didn't expect that even Lu Sinian thought that it was a bad move for him to sell the leather products at a lower price. He sighed and complained to himself.

"Yes, now I finally realized that it was indeed a bad move for me to sell the leather products at a lower price without authorization. But Zhang Yaoyao only used one trick. She had Du Wen put up a plaque at the entrance of all his stores. It read "Good things don't need price cuts, and good leather products don't need discounts." In just a few days, it led the public opinion of the entire sales market and easily defeated my price reduction. Now the whole city of A is saying that the reason why my leather product store is selling at a discount is because the quality of the leather products is not good, and the products in the store are not good either, so they are sold at a lower price. It caused a huge influx of goods and also won a lot of criticism. The market share was also snatched back by Du Wen. Sigh!"

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