The first episode of "Athletics Idol Training Camp" was aired, and the ratings were a huge success!
With the end of the first episode of the program, various entertainment public accounts with similar titles have already begun to appear in large numbers on the Internet.
[“Athletics Idol Training Camp” shows us the real power! 】
[The training life of national team players you have never seen! 】
【chef? coach! The various images of Su Bai, the famous 400-meter sprint coach, will explain to you the daily life of a national-level track and field coach! 】
Heavy headlines appeared like a spurt on the Internet, and at the same time, a large number of vote-seeking advertisements also appeared.
——Thank you, thank you. It’s not easy for athletes to train. Please move your fingers, scan this QR code, and cast your precious vote for Qiu Wen, the 400-meter sprinter of the national track and field team, so that he can take down the hook advertisement! ! !
——Zhang Ziyi, captain of the men's 400m sprint team of the national track and field team, the leader of China's 400m sprint event. Such a gentle and resolute man who silently took on the pressure of advancing in the 400m event and broke the national record in the 400m sprint event, isn't it worth it for you to scan this QR code and vote for him? ?
——Take care of the children! Li Junhao, although he looks rebellious, is actually a good kid. He executes his coach's words meticulously. In the Asian Games, in the preliminaries and finals, our Ah Hao tried his best to surpass his enemies and won an unprecedented 4*400m relay silver medal for our Chinese track and field team. Remember to vote for such a good kid!
So, before track and field enthusiasts could react, information about canvassing for votes for all members of the national track and field team was already everywhere on the Internet. Not only did topics like #pickthenationaltrackandfieldteam# appear on Zhalang’s Weibo hot search list, but even popular figures such as Chen Yada, Zhang Ziyi, Qiu Wen, and Li Junhao, their personal pick topics were about to make it to the hot search list.
In addition to Zhalang, search keywords such as national track and field team, Su Bai, "Track and Field Idol Training Camp", and how to pick a track and field team also began to flood the hot search list on Baidu's real-time search engine popularity rankings, and even at one point appeared to have an effect that was close to dominating the list.
Some industry insiders directly and quickly checked the "Track and Field Idol Training Camp" keywords on various search engines such as the WeChat hot index, Tieba search trends, and Baidu index. From the 24-hour keyword trend chart, we can see that after 8 o'clock in the evening, the popularity on the search engine and the previous track and field team keywords are like heaven and hell. The search and discussion heat has dropped dramatically.
If the discussion on Weibo and the appearance of various trolls during the show only made people feel that the show was a "small hit", then the explosive discussion and word-of-mouth after the show made it clear to anyone with eyes that this show, which was broadcast on the sports channel and included live broadcasts, would not exceed five episodes in total...
It really exploded.
Who would have thought?
This variety show themed on the national track and field team, which was broadcast on the sports channel, actually ignited the hearts of countless viewers. From its seemingly ordinary opening, its reputation exploded in the middle, crushing the national ace variety shows on satellite TV that were being broadcast at the same time.
Even though this ace variety show has reached its third season and has indeed been sluggish, before tonight, no other variety show has ever been able to dethrone it from the throne of the number one ratings.
As for "The King of Fighters", which hired black fans to try to disrupt "Athletics Idol Training Camp" shortly after the show started, it started high and ended low. The ratings for the first episode were its peak, and it has never risen since then.
On the Internet, when the program was being broadcast, track and field enthusiasts felt that the voting trends for their own track and field variety show were weak and looked very confusing because they did not know much about the entertainment industry.
After the show is over, they are planning to contact their relatives and friends to see if they can give them the face to vote.
As a result, before they could even send out the message to canvass votes, they found that some friends and relatives who usually didn't care about athletics in the mobile phone family group or WeChat list had @ed them.
Just like Huang Yiluan at this moment.
Of course he had voted during the show, and he voted for Qiu Wen. However, after seeing the advertisement released by Hook at the end of the variety show, he regretted it a little - oh, he just looked at the vote count, Qiu Wen's popularity is still quite high, but the votes for some other team members did not seem to be very high. If he had known earlier, he should have voted for other contestants!
He was originally thinking this while planning to go to the Track and Field Kingdom Forum to get a few votes for the athletes, and then he saw a whole row of unread messages on his WeChat.
?
What's going on? Has anything happened? When did he become so popular? Are there so many people lining up to find him?
After Huang Yiluan clicked on the messages, he couldn't help but look speechless.
——(Voice message) Son, don’t you love watching people running the most? Let me tell you, there is a program about running today. The coach of the national team is very good at cooking. Let me tell you, it is not easy to train these players. Now there is a brand that will shoot commercials for them, and they can get money. Go scan this code and vote for them. By the way, remember to vote for Lin Chuan. The young man is honest and has a good personality. You should vote for him. You must remember!
——Senior, I remember you like track and field very much, right? Let me recommend you a track and field variety show! ~"Athletics Idol Training Camp", this variety show is really awesome! Remember to watch it! Also, here is a QR code that allows you to vote for the national team members in this variety show. Please remember to vote for Qiu Wen! ! (Heart)
——Old Huang…
——……
After reading this series of messages, there was also the campaign message from his mother in the family group - which conflicted with the one his cousin was campaigning for. Now his mother and his cousin were battling each other...
Huang Yiluan suddenly felt that he had just finished watching a variety show. What was wrong with this world? Why did he feel that what was happening now was so mysterious?
He remembered that when the program was broadcast, the number of votes under each contestant's name was very small. He remembered that even when the program ended, Qiu Wen only had about 100,000 votes. This was less than 200,000 votes! He remembered that his cousin liked to watch talent shows and had shared some of the votes. Those votes easily reached millions, so that was what real popularity meant, right?
But……
Why did I receive so many vote-seeking messages on my phone right after the show ended?
It's just this feeling. I always have the illusion that their obscure track and field variety show is more popular than the previous talent show... ?
Before Huang Yiluan could think about it, the news had already spread in his small group of 400-meter sprint enthusiasts.
Lao Yong doesn’t want to run: [Brothers… there’s hope for a comeback in the 400-meter sprint! ! ! 】
Ma Bu Chi Cao: [This is amazing, who came up with this idea? I originally thought that this variety show would be a bit inappropriate. After all, it is called Idol Training Camp and it seems like a joke. But it turns out that they are really introducing the athletes and our projects, difficulties and goals in a serious manner... What's even more amazing is that this variety show actually became popular for them! 】
Lao Yong doesn’t want to run: [Who said it wasn’t? I originally thought that the people watching would be just the track and field enthusiasts in our track and field kingdom, and at most some sports fans. But just now my daughter came to me and asked me, saying that next time if there is a track and field competition, she also wants to go watch it with me... God knows when I said I wanted to watch a track and field competition before, she had no interest at all! 】
Blue Sky: [Me too. My girlfriend just told me that next time I watch a competition, if there are athletes participating in the 400m winter training, I must bring her along. Otherwise, I will have to kneel down on the keyboard...? 】
After reading a long list of news, Huang Yiluan discovered that the show "Track and Field Idol Training Camp" was completely different from what everyone on the Track and Field Kingdom Forum had expected. Not only did it not flop, but it had actually become completely popular!
Huang is a serious Huang: [My mom just asked me to vote for Lin Chuan, and I have already voted for Xiao Qiu. Are there any brothers who voted for Lin Chuan? Lend me a screenshot, otherwise my mom will tear me apart...】
Lao Yong didn't want to run: [Oh, Lao Huang, no, you are late. My daughter likes Li Junhao. She just used my phone to vote for Hao. I originally wanted to vote for Hu Li or Zhang Wei. 】
A horse doesn't eat grass: [You are late +1, I vote for Yaomei. 】
Blue Sky: [My vote goes to my goddess Sister Dan! 】
…
After everyone reported who they voted for, Huang Yiluan was sad to find that no one in the group voted for Lin Chuan, and his dream of getting a screenshot was shattered.
Huang is a serious Huang: [Why is it that in this program, each person can only cast one vote? I watched the talent shows my sister organized before. One person could cast multiple votes, and there were also additional votes for members...】
…
Like Huang Yiluan, there are many viewers who feel that their vote is not enough and want to win more votes. Many of them immediately flocked to the official Weibo of the program team to leave comments, hoping to get more votes for the contestants they support. Some smarter viewers went directly to the official Weibo of Hook's and hugged the official Weibo of Hook's, expressing their hope that they could buy designated products that support Hook in exchange for some "meager" votes to support the contestants.
_(:3)∠)_
Due to the popularity of the show "Athletics Idol Training Camp", people in the entertainment industry are now paying attention to information about this show. Of course, many people have also seen that some viewers have requested sponsors to open paid ticket exchange channels.
Seeing this situation, people from all walks of life in the industry felt very complicated.
After all, in the past, if any of their talent shows opened a paid channel, they would be criticized. But when it comes to the Track and Field Idol Training Camp, the audience is begging the program team and sponsors to come and reap the benefits.
Although they also understand that their programs and other people's programs are completely different in nature and cannot be compared, but when they really see such a scene, who can not express envy and jealousy in their hearts?
In fact, the program team and the Hook brand are currently communicating in an emergency remote conference. Because this program is broadcast on the sports channel, it was not originally planned to be very big, and it was never thought that it would really become a hit, so that the only sponsor is the Hook.
When they first placed the advertisement, they did not release the number of votes achieved by each contestant or all contestants because they were worried that the show might not be popular enough.
In fact, Hook had originally signed a promotion agreement for the 400-meter event with the Track and Field Administration Center. Later, it just wanted to upgrade this promotion agreement to a brand endorsement agreement. With the program "Track and Field Idol Training Camp" as the foundation, the advertisements can be pushed to the target user groups, which is a good choice for the Hook brand.
The reason for having the voting project is to increase the interaction with the audience and simply measure the actual number of audience members.
But if the data is released at the beginning and the audience votes do not reach the standard data, and they want to arrange endorsements for all the contestants in the end, and they have to falsify the votes themselves... they will inevitably be ridiculed by the industry for being pretentious.
Therefore, they had no intention to release the actual number at the beginning. What they wanted was to choose a lucky number that sounded nice and looked good based on the actual voting data, and then announce it to the public, announcing that the number of votes had been reached, and then everyone would be happy.
Who would have thought that after only the first episode of the show was aired tonight, the number of votes had already reached the total number of votes they had originally expected?
Not only was the person who pulled the hook in the program team negotiating, but Liao Jie from the Athletics Management Center was also present, as a representative of the Athletics Management Center, to listen in on the communication.
People from the sports channel were also present. Before tonight, some advertising brands had not been optimistic about broadcasting variety shows on the sports channel, so the commercials inserted during the show were basically sold at a guaranteed price. But when the show was halfway through, some sharp advertisers had already called the station's advertising department and quickly gave high quotes, insisting on ensuring that their ads appeared in the important time periods before and after the show switched to commercials.
From the middle of the show until its end, almost everyone in the station's advertising department was overwhelmed with phone calls, and the bidding for advertisements soared. It was the director of the station's advertising department who made a prompt decision and told everyone not to respond to the advertising brands immediately. In two days, the station would hold a small advertising bidding meeting for the next episode of "Track and Field Idol Training Camp". At that time, these advertising brands would just have to compete face to face.
The program crew contacted Hook, firstly, to communicate with the Hook brand whether to add new brand linkage content, and secondly, to hope that Hook could increase the sponsorship amount, so that the next program crew's filming, post-production and subsequent live broadcast arrangements would be more relaxed. In addition, of course, there were sponsors who contacted the program crew directly, hoping for additional sponsorship... This is also the reason why Liao Jie from the Athletics Management Center was also on the scene.
On the Internet, due to the popularity of this variety show, the number of fans of each member of the national track and field team on Weibo has skyrocketed by more than 100,000 per person in a very short period of time.
Players like Hu Li and Zhang Wei, who were previously unknown on the Internet, have not been forgotten either.
Chen Yada, Lin Huan, Lin Yao, Zhang Lu, Zhao Xiaowei... These players of the female team were originally less known than those of the male team, but in this variety show, their hard work in training was no less than that of the male team. Even though they were sweating profusely in the show and did not care about their image at all, there were still many audiences supporting and encouraging them.
Many people went to Chen Yada and her friends’ Weibo just to tell them: You are awesome!
In this show, just like in all talent shows, the audience still has slightly different preferences for each contestant. But what makes it different from those talent shows is that these supporters who like every track and field athlete also truly like the team and everyone in the team.
After the audience knew about the last advertisement of the hook brand, the original group of fans took action again. This time their purpose was not to vote for a single contestant, but to organize themselves quickly and vote for all the contestants in an orderly manner in the most balanced way possible.
[Never leave behind any of the players in the winter training camp!] ! ! 】
This is their slogan. These people who were originally just casually watching the show have completely changed their character after watching tonight's show. They have become devout audiences of the show, and they seriously want every contestant to get the best result.
——"Athletics Idol Training Camp" became an overnight hit. The scene behind the popularity of this program revealed the audience's desire for understanding the niche field. This is not only a victory for a niche variety show, but also a victory for "reality".
On the second day after the online public opinion and word of mouth exploded, a professional media public account had already made a professional analysis of the program "Track and Field Idol Training Camp", explaining why the program became so popular overnight.
From the early topic selection to the hot topics discussed recently about the 400-meter sprint, to the analysis of Su Bai, a coach with a "hot search physique", to the editing ideas of the program team and the novel and unique voting method, etc., it can be said that this program has been thoroughly analyzed.
Many people in the industry also gave thumbs up after reading this analysis article.
However, likes aside, many industry insiders have also realized that the popularity of this program is due to the three major factors of time, place and people. Whether it is the tricky angle of the initial topic selection to the popularity of the 400-meter sprint event itself, these are difficult to replicate.
In addition to sprinting, if you want to find another project like this to explore in depth... It cannot be said that there is absolutely no popularity, but compared with this training camp, the effect is definitely much worse.
The program team, the industry, the sports channel, the Athletics Management Center, the audience...
Many people have been busy with various things because of the sudden popularity of this program. At the training base of the national track and field team, although the athletes in the team joked with each other about their performances in the program before starting training, and expressed their family members and relatives' thoughts about their appearance on TV, other than that, they didn't think about anything else.
Everyone on the track and field team is training as usual.
Warm-up, speed training, strength training, explosiveness, endurance...
I devote my whole heart to each and every one of them, and there has been no change due to the broadcast of the variety show or the increase in the number of followers on Weibo.
On one side of the training ground, Su Bai was watching Cui Luoheng as he trained his coordination ability. After a period of adjustment training, after Cui Luoheng changed his power leg, the gap in coordination ability between his left and right legs had gradually narrowed. However, this gap was still far from narrowing to the point where Cui Luoheng's seven-step hurdles result could catch up with his original eight-step hurdles result.
The director of the program crew has been following Su Bai and watching Cui Luoheng's training for some time. When he heard Su Bai say to Cui Luoheng that there was still a certain gap between the current results and the previous ones, he finally couldn't help but interrupted.
"Coach Su, will the seven-step hurdle attack result be better than the eight-step hurdle attack?"
Su Bai smiled when he heard this: "I remember answering this question before? But actually this is not absolute. It's just that based on Cui Luoheng's overall condition, I think that as long as he adapts to the seven-step hurdle attack, his performance will definitely improve significantly."
"Then...what if I can't adapt?"
Su Bai paused for two seconds after hearing this, then smiled again: "There is nothing that cannot be adapted to. If you cannot adapt, to a large extent, it means that the player's career path can be seen at the end."
Since the recording of the program began, Su Bai has always given the director the impression of being very friendly and easy to talk to. He had never expected that Su Bai would dare to say such words when the camera was following behind and the recording was still in progress, and he did not hide anything in these words. When he spoke, Cui Luoheng was standing next to him and listened to everything very calmly.
this……
Isn't he worried at all that the contestants would feel psychological pressure after hearing this?
After following him for these days, the director has become familiar with Cui Luoheng. From Cui Luoheng's historical deeds and some simple interviews, the director has heard Cui Luoheng himself say that his "psychological quality is not good".
But Su Bai said this so directly, and there was no sign of discomfort or shock on Cui Luoheng's face.
Following the director to this point, he opened his mouth. For a moment, because of Su Bai's words, he felt the cruel side of competitive sports directly. On the other hand, from Cui Luoheng's attitude, he saw that the so-called "poor psychological quality" players were able to accept the cruel part of this competitive sports so calmly.
After seeing Cui Luoheng's concentration on the next set of training after a few seconds of rest, the director couldn't help but sigh in his heart - these top professional players are indeed not ordinary people.
Continue read on readnovelmtl.com
